infuture.institute

What infuture.institute does

infuture.institute is a Poland-based strategic foresight consultancy founded in 2016 by Natalia Hatalska and operated as a sole proprietorship (legal name: INFUTURE.INSTITUTE NATALIA HATALSKA), headquartered in Gdańsk with a team of approximately 10. The firm helps organizations interpret change and translate trend signals into strategy, serving more than 200 enterprise clients across technology, retail, FMCG, finance, public sector, and education — including Amazon, Samsung, IKEA, Polpharma, PZU, Dell Technologies, Lotte Wedel, PwC, Benefit Systems, and PROFBUD.

The company's core technology asset is the Mapa Trendów (Trend Map) platform, which combines text mining, machine learning, qualitative research, and Delphi methods to track 83 trends, 88 microtrends, 6 megatrends, and approximately 100 premium microtrends. It incorporates proprietary indices: the Trend Momentum Index (TMI) — scoring trends along Hype and Impact axes — and the Emerging Technologies Index (ETI), which rates 95 breakthrough technologies on a TRL 1–9 scale across 9 thematic areas. The Insighths knowledge base holds 2,800+ curated examples from patents, scientific articles, and media, refreshed by roughly 249 new insights per month.

Commercially, infuture.institute runs a hybrid model: a self-serve subscription product (Mapa Trendów Premium at 2,399 PLN/year, ~$600) with freemium entry, alongside higher-margin professional services — strategic foresight engagements, custom research projects, bespoke trend reports, and keynotes. Distribution combines direct enterprise sales, an e-commerce storefront, content-led lead generation via free research reports, and thought-leadership visibility through the founder's conference circuit. Revenue is not publicly disclosed, and the firm has not raised external capital.

Name

infuture.institute

Legal name

INFUTURE.INSTITUTE NATALIA HATALSKA

Website

https://infuture.institute

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

infuture.institute is a Poland-based strategic foresight consultancy, founded in 2016 by Natalia Hatalska, that helps enterprises interpret trends and translate them into strategy through its proprietary Mapa Trendów platform, TMI/ETI indices, and bespoke research, training, and keynote services.

Ownership category

akta.pro rank

Product category

Strategic Foresight & Trend Intelligence

NAICS

Marketing Research and Public Opinion Polling (541910), Management, Scientific, and Technical Consulting Services (5416), Marketing Consulting Services (541613)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industries

Strategy & Thematic Research (FSACAGAG), Competitive Intelligence & Benchmarking (BPAHALAB)

Keywords

• Strategic foresight consulting
• Trend analysis research
• Consumer insights research
• Market intelligence platform
• Future trends forecasting

Headquarters

HQ city

Gdańsk

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription - Mapa Trendów Premium: Annual subscription model for the Mapa Trendów online platform providing access to premium features including extended trend information, Trend Momentum Index visualizations, microtrends database, insights database, and Trend Navigator filtering. Priced at 2399 PLN/year (netto) for 1 user.
2. Strategic Foresight Services: Customized strategic foresight engagements including diagnosis, opportunity/risk mapping, strategic workshops, and strategy development. Delivered through collaborative co-creation model with implementation support.
3. Research Projects: Custom research projects combining quantitative and qualitative methods with foresight tools and proprietary analytical solutions. Triangulation approach with experimental methods tailored to client challenges.
4. Custom Trend Reports: Dedicated trend reports precisely tailored to specific business challenges, ranging from single key trend analysis to microtrend mapping in chosen product categories. Based on Trend Momentum Index analysis.
5. Keynotes and Presentations: Expert speaking engagements by Natalia Hatalska and team members covering future trends and their implications for business, society, and the world.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

infuture.institute delivers strategic foresight consulting, custom trend research, and bespoke trend reports for enterprises, supported by a proprietary online platform called Mapa Trendów (Trend Map) that catalogs 83 trends, 88 microtrends, 6 megatrends, and 2,800+ insights. The company also offers premium subscription access to the platform and keynote presentations delivered by its experts.

Product overview

infuture.institute is a strategic foresight company offering a portfolio of research and consulting services built around its core proprietary platform, Mapa Trendów (Trend Map). The ecosystem includes: Mapa Trendów (online platform with 83 trends, 88 microtrends, 6 megatrends, and 2,800+ insights); Strategic Foresight consulting services; Custom Research Projects; Trend Reports; and Keynote Presentations. Supporting proprietary tools include Trend Momentum Index (TMI), Emerging Technologies Index (ETI), Trend Navigator, Insighty database, and Wellbeing Score. The company also offers subscription tiers (Free and Premium at 2,399 PLN/year) for platform access. All services are designed to help organizations understand trends and translate insights into strategic actions.

Differentiator

Problem solved

Functional benefit

Products and services

• Mapa Trendów (Trend Map) Platform

Quantifiable outcome

• 200+ clients served including major enterprises like Amazon, Samsung, IKEA, PZU, Dell Technologies
• +3 more outcomes

Named customers17 records

Segments11 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Fundacja PZUcoreStrategic or Co-development PartnerPartnership for research projects including 'Czy Polacy potrafią marzyć?' (Can Poles Dream?) study examining collective dreams, fears, and social sentiment as diagnostic tool for society. Fundacja PZU commissioned the research project to capture the meaning of dreams in contemporary life.
• Akademia Górniczo-Hutnicza (AGH)coreStrategic or Co-development PartnerCommissioned 'Kompetencje inżyniera przyszłości' (Future Engineer Competencies) report defining 36 economic changes in 6 future economies and 28 future competencies. Partnership to understand how future engineers should be prepared for emerging challenges.
• Fundacja Polska BezgotówkowacoreStrategic or Co-development PartnerCollaboration on 'Mapa przyszłości płatności' (Future of Payments Map) report analyzing the future of payment ecosystem based on research, trends, and expert knowledge. Partnership examining cashless society direction driven by digital economy, real-time economy, and smart cities.
• Benefit SystemscoreStrategic or Co-development PartnerCommissioned 'Dobrostan Polek i Polaków' (Wellbeing of Poles) report and collaborated on developing Wellbeing Score - a proprietary holistic wellbeing indicator that monitors wellbeing levels and enables proactive action. The indicator considers six areas in two dimensions of human functioning.
• PROFBUDcoreStrategic or Co-development PartnerMulti-stage research-strategic process for PROFBUD leading to MURANO real estate development. Research redefined luxury concept into 'infrastructure of good living' addressing wellbeing, health, and quality of life. Created new model for premium property design in Poland.
• Rada Ekspertów (Expert Council)minorStrategic or Co-development PartnerInterdisciplinary expert council including humanists, economists, scientists, business representatives, technology implementation specialists, and sustainability experts. Experts share knowledge and perspectives to help the institute research the future and indicate direction of changes. Contributed to Delphi panel for trend impact assessment on Sustainable Development Goals.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TrendWatching: Global consumer trend intelligence firm producing trend reports, consumer insights, and a B2B platform serving brands and consultancies. Closest direct peer to infuture.institute in terms of trend-driven research products and enterprise subscription model.
• Mintel: Global market research firm with strong consumer trend and category intelligence offerings, plus subscription data products. Comparable on market research depth, trend tracking, and enterprise subscription model.
• WGSN: Global trend forecasting authority for fashion, interiors, food & beverage, and consumer industries. Comparable as a subscription-based trend intelligence platform with proprietary methodology, large client base, and global brand focus.
• The Future Laboratory: UK-based foresight consultancy and trend intelligence provider serving brands with consumer foresight, trend reports, and strategic consulting. Comparable offering mix of custom research, reports, and keynotes.
• Future Today Institute: Strategic foresight firm producing annual trends reports and advisory for enterprises and government. Comparable as a research-led foresight practice with proprietary annual trend output.
• Delphi Group: Foresight and strategy consultancy applying Delphi methods and scenario planning for European public and private sector clients. Overlaps with infuture.institute on methodology (Delphi panels) and foresight consulting offering.

Broad incumbents

• Euromonitor International: Global market intelligence provider offering syndicated research, consumer trend analysis, and strategy consulting. Overlaps with infuture.institute in trend research and strategic advisory, but operates at much larger scale across all industries.
• McKinsey & Company: Global management consulting firm with strategy, foresight, and consumer insights practices. Competes for enterprise strategic foresight mandates and trend-driven innovation work, though as part of a much broader portfolio.
• PwC: Global professional services network with strategy consulting and research capabilities, and an existing client of infuture.institute. Comparable as a buyer and occasional competitor for strategic research engagements.

Regional players

• Z_Punkt (The Foresight Company): Germany-based strategic foresight consultancy serving European enterprises with trend analysis, scenario planning, and innovation strategy. Comparable European-headquartered foresight peer with similar methodology and enterprise client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@infuture.institute
• Facebookfacebook.com/hatalskacom
• LinkedInlinkedin.com/company/infuture-institute
• Instagraminstagram.com/infuture.institute

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about infuture.institute