Codashop
Codashop, a Singapore-based brand of Coda Payments, operates a digital content monetization platform across 50+ countries enabling instant purchase of in-game credits, vouchers, and gift cards through authorized partnerships with hundreds of game publishers and app developers.
- Company typePrivate
- Founded2011
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Codashop does
Codashop is a digital content monetization platform operated as a brand of Coda Payments, a Singapore-headquartered company founded in 2011. The platform enables individual consumers to purchase in-game currencies, digital vouchers, and gift cards across more than 50 countries through a self-serve e-commerce storefront (codashop.com). Codashop acts as an authorized reseller for hundreds of game publishers and app developers — including Moonton (Mobile Legends), HoYoverse (Genshin Impact, Honkai: Star Rail, Zenless Zone Zero), Tencent (PUBG Mobile), Riot Games (Valorant, League of Legends), Konami, Ubisoft, and others — delivering credits directly into user game accounts upon payment without requiring account registration.
The underlying platform integrates directly with publishers' systems to provide real-time credit delivery, supports multiple local and global payment methods (PayPal, credit/debit cards, Google Pay, Apple Pay, Cash App, Venmo), and offers denomination tiers from $0.99 to $500. Revenue is generated exclusively through transactional mark-ups on digital content sales — there is no subscription component for end users. The portfolio also includes third-party gift cards (Apple, Google Play, PlayStation, Nintendo, Roblox, Twitch, Spotify, Riot Games) and niche streaming subscriptions (ScreamBox, RetroCrush, Midnight Pulp, AsianCrush). For publishers, Coda Payments has introduced Coda Links, a solution that converts link-outs into direct-to-consumer monetization flows; the company reports a 14x monthly revenue uplift and 30% increase in new visitors within three months of adoption for a top US publisher.
Codashop serves two primary customer segments: individual gamers seeking fast and authorized in-game purchases, and game publishers/app developers seeking alternative monetization channels outside of app-store payment systems. Codashop is positioned to benefit from the broader out-of-app monetization trend, which the parent company reports now accounts for 38% of mobile gaming revenue in Southeast Asia, up from 21% two years prior, alongside regulatory tailwinds such as Japan's Mobile Software Competition Act effective December 2025. The company is privately held, with co-founders Neil Davidson (President) and Paul Leishman (CEO) leading the organization.
Codashop firmographics
Firmographics- Name
- Codashop
- Legal name
- Coda Payments
- Website
- https://codashop.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Codashop, a Singapore-based brand of Coda Payments, operates a digital content monetization platform across 50+ countries enabling instant purchase of in-game credits, vouchers, and gift cards through authorized partnerships with hundreds of game publishers and app developers.
- Ownership category
- akta.pro rank
Codashop industry classification
Industry- Product category
- Digital Gaming Credits & Top-Ups
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
- akta.pro secondary industry
- Mobile App Stores (General) (MPAFACAC)
Keywords
Where Codashop is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Codashop business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Transaction-based Digital Content Sales: Codashop generates revenue by facilitating the sale of game credits, vouchers, and gift cards. The platform acts as an authorized reseller for game publishers, earning a margin on each transaction. Revenue is generated through the mark-up on digital content sales including in-game currencies (diamonds, uc, monochromes), game vouchers, and platform gift cards. The model is purely transactional with no subscription component for end customers.
- Gift Card and Voucher Resale: Resale of third-party gift cards and vouchers (Spotify, PlayStation, Nintendo, Google Play, Apple iTunes, Twitch, Steam, Discord) with transaction fees or margins built into the pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | In-game currency packages with first-purchase bonuses |
| Unit Pricing | Pay-as-you-go | Apple Gift Cards and iTunes vouchers |
| Unit Pricing | Pay-as-you-go | Spotify vouchers for US region accounts |
| Unit Pricing | Pay-as-you-go | PlayStation Store gift cards |
| Unit Pricing | Pay-as-you-go | HoYoverse game currencies and memberships |
| Unit Pricing | Pay-as-you-go | Yalla Ludo in-game currency packages |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Codashop product offering
Product offeringCore offering
Codashop is a digital top-up marketplace that lets consumers purchase in-game credits, vouchers, and gift cards for mobile games and digital services directly from hundreds of authorized publishers. The platform operates a Coda Links solution enabling publishers to reach customers via messaging and social channels, and offers an affiliate program for revenue sharing. Codashop is a brand operated by Singapore-headquartered Coda Payments, founded in 2011.
Product overview
Codashop is a digital content monetization platform offering a marketplace for purchasing in-game credits, currencies, and vouchers across mobile games, desktop games, and lifestyle applications. The platform operates as a core direct top-up service with integration to over 50 countries, partnering directly with game publishers to deliver instant purchases to user accounts. The portfolio includes game-specific top-ups (Mobile Legends, Genshin Impact, Honkai: Star Rail, PUBG Mobile, Honor of Kings, Zenless Zone Zero, Tomb Busters, Watcher of Realms, and others), digital gift cards (Apple iTunes, Google Play, PlayStation, Nintendo, Twitch, Roblox, Spotify, Riot Games), streaming subscriptions (ScreamBox, RetroCrush, Midnight Pulp, AsianCrush), and web store integrations. The service emphasizes instant delivery, secure transactions, and multiple payment options including PayPal, credit cards, Cash App, Google Pay, and Apple Pay.
Differentiator
Problem solved
Functional benefit
Products and services
- Codashop Direct Top-Up Platform The core Codashop platform enabling consumers across 50+ countries to purchase in-game credits and digital content directly from hundreds of authorized publishers, with instant delivery and no account registration required.
- Mobile Legends: Bang Bang Top-Up Mobile Legends: Bang Bang in-game currency top-up service for players, offering denomination-based packages with instant delivery.
- Genshin Impact Top-Up Genshin Impact Genesis Crystal and Welkin Moon top-ups for players requiring Genesis Crystals and Blessings of the Welkin Moon.
- Honkai: Star Rail Top-Up Honkai: Star Rail in-game currency (Oneiric Shards) top-ups for players of the HoYoverse title.
- Zenless Zone Zero Top-Up Zenless Zone Zero in-game currency (Polychrome and Monochrome) top-ups for players of this HoYoverse title.
- PUBG Mobile UC Top-Up PUBG Mobile Unknown Cash (UC) top-ups for players purchasing in-game currency.
- Honor of Kings Top-Up Honor of Kings Tokens top-ups for players of the Tencent MOBA.
- Watcher of Realms Top-Up Watcher of Realms in-game currency top-ups for players.
- Tomb Busters Top-Up Tomb Busters in-game currency top-up offering for players.
- Digital Gift Cards (Apple, Google Play, PlayStation, Nintendo, Twitch, Riot, Spotify, Roblox, Xbox, Razer Gold) Gift card voucher offerings for App Store & iTunes, Google Play, PlayStation Network, Nintendo eShop, Twitch, Riot Games, Spotify, Roblox, Xbox, and Razer Gold — sold as digital codes.
- Streaming Subscriptions (ScreamBox, RetroCrush, Midnight Pulp, AsianCrush) Digital subscriptions to streaming services including ScreamBox, RetroCrush, Midnight Pulp, and AsianCrush available via the Codashop storefront.
- Social & Live App Top-Ups (Poppo Live, Chamet, Yalla Ludo, SUGO MENA) Top-up offerings for social, live-streaming, and casual gaming apps such as Poppo Live, Chamet, Yalla Ludo, and SUGO MENA.
- Coda Links (B2B Distribution Solution) Coda Links is Codashop's B2B solution enabling publishers, app developers, and digital content providers to reach and acquire customers via messaging, social, and COD channels, expanding distribution beyond app stores.
- Codashop Affiliate Marketing Program An affiliate marketing program offering commissions to partners who promote Codashop's products and refer customers, providing a revenue-share channel for content creators and influencers.
Quantifiable outcome
- 14x uplift in monthly revenue for top US publishers using Coda Links solution
- +2 more outcomes
Companies that use Codashop
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Codashop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Codashop partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Moonton (Mobile Legends, MOB RUSH, Watcher of Realms)coreCodashop is an authorized reseller for Moonton games including Mobile Legends: Bang Bang, MOB RUSH, and Watcher of Realms. The partnership enables players to purchase official in-game currencies (Diamonds, W-Gold) directly through the Codashop platform with instant delivery to game accounts.
- HoYoverse (Genshin Impact, Honkai: Star Rail, Zenless Zone Zero)coreCodashop serves as an authorized reseller for HoYoverse games including Genshin Impact (Genesis Crystals), Honkai: Star Rail (Oneiric Shards), and Zenless Zone Zero (Monochromes). Players can purchase currencies and memberships with first-purchase bonus credits.
- Tencent (PUBG Mobile)coreCodashop offers authorized PUBG Mobile UC (Unknown Cash) vouchers through partnership with Tencent. Voucher codes are redeemed through the Midasbuy platform.
- EYOUGAME (Banishers: Faiths Entwined, Culinary Tour)minorCodashop partnered with EYOUGAME to offer official Banishers: Faiths Entwined and Culinary Tour voucher top-ups. Players receive Token/Voucher codes for redemption in-game.
- Riot Games (Valorant, League of Legends)coreCodashop offers Riot Games Gift Cards redeemable for Valorant Points (VP) and Riot Points (RP) across League of Legends, Valorant, Teamfight Tactics, and Legends of Runeterra.
- Hundreds of Game Publishers and App DeveloperscoreCodashop maintains official partnerships with hundreds of game publishers and app developers, enabling authorized sales of in-game currencies and vouchers. The platform is positioned as an official, secure alternative to unauthorized third-party sellers.
- Game Science (Tomb Busters)minorCodashop partnered with Game Science to offer official Tomb Busters top-ups for Aurion currency and various in-game items including VIP packages and Mystic Boxes.
- Payment ProviderscoreCodashop integrates with multiple payment providers including PayPal, Stripe/Card Payments, Google Pay, Apple Pay, and Cash App to offer diverse payment options to customers across different regions.
- Affiliate PartnersminorCodashop operates an affiliate marketing program (marketing.codashop.com) enabling partners to earn commissions by referring customers to the platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Codashop competitors and assessment
Company assessmentDirect peers
- Smile.One: Smile.One is a digital game top-up platform offering credits for popular mobile and PC games in multiple currencies. Direct peer in the authorized-reseller top-up category with comparable publisher integration model.
- Xsolla: Xsolla is a global commerce platform for the gaming industry offering payment solutions, merchant of record services, and direct-to-consumer monetization tools for publishers. Overlaps with Codashop's Coda Links offering and its B2B value proposition.
- UniPin: UniPin is a Southeast Asia-based digital content and game voucher platform operating a marketplace for top-ups and gift cards across many publishers. Direct competitor across SEA with overlapping publisher relationships.
- Razer Gold: Razer Gold is a global digital payments network for gamers enabling purchase of game credits and virtual currencies across hundreds of titles. Closely comparable in product offering, geographic breadth, and target audience.
- Midasbuy: Midasbuy is Tencent's official PUBG Mobile voucher and top-up platform operating an authorized-reseller and instant-delivery model for game credits across multiple regions. Direct head-to-head competitor for in-game currency top-up flow.
Broad incumbents
- Garena (Sea Limited): Garena publishes Free Fire and other games and operates broader digital entertainment and payments businesses across Southeast Asia. Indirect competitor via its own game distribution and adjacent digital content platforms.
- PayPal: PayPal is both a payment method integrated into Codashop's checkout and a broader incumbent in global digital payments. Relevant as an enabling infrastructure competitor and as a payment-method dependency.
- Google Play Store: Google Play Store (and Google Play gift cards resold via Codashop) is the dominant Android in-app purchase rail and the default storefront against which out-of-app top-ups compete. Large incumbent whose default status is the structural challenge Codashop navigates.
- Apple App Store: Apple App Store is the dominant in-app payment rail for mobile gaming on iOS, controlling the primary purchase flow against which Codashop's out-of-app offering competes. Indirectly competing for the same end-customer wallet share.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Codashop social profiles
Digital presenceCodashop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Codashop leadership team
Management profileNumber of profiles
Profiles2 records
Codashop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Codashop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Codashop
What does Codashop do?
Codashop is a digital top-up marketplace that lets consumers purchase in-game credits, vouchers, and gift cards for mobile games and digital services directly from hundreds of authorized publishers. The platform operates a Coda Links solution enabling publishers to reach customers via messaging and social channels, and offers an affiliate program for revenue sharing. Codashop is a brand operated by Singapore-headquartered Coda Payments, founded in 2011.
Is Codashop a public or private company?
Codashop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Codashop founded?
Codashop was founded in 2011. It employs 11 to 50 people.
Where is Codashop based?
Codashop is headquartered in Singapore, Singapore, in the Asia region.
How does Codashop make money?
Two revenue lines are on record. Transaction-based Digital Content Sales are the primary driver. The others are gift Card and Voucher Resale.
Who are Codashop's main competitors?
Direct peers on record are Smile.One, Xsolla, UniPin, Razer Gold and Midasbuy. Broad incumbents are Garena (Sea Limited), PayPal, Google Play Store and Apple App Store.
Does Codashop have an API?
No public API is recorded for Codashop.
What industry is Codashop in?
Codashop's product category is Digital Gaming Credits & Top-Ups. Its primary akta.pro industry code is BPAMAKAB, Mobile Game Publishing & App Game Stores, with a secondary code of MPAFACAC, Mobile App Stores (General). Its NAICS code is 516 and its SIC code is 5945.