Acti-Kare Responsive In-Home Care of King, Snohomish, and Pierce Counties

What Acti-Kare Responsive In-Home Care of King, Snohomish, and Pierce Counties does

Acti-Kare Responsive In-Home Care of King, Snohomish, and Pierce Counties is a privately held, locally owned franchise operating under the Acti-Kare brand that delivers non-medical in-home care to seniors and families across three Washington State counties. The company was founded in 2015, was acquired by Jennie and Wes Ruemping in early 2024, and operates from a Kenmore headquarters plus a University Place (Tacoma) office serving Pierce County. Its service catalog spans core offerings (personal care, companion care, home help, 24-hour care, senior/elder/aged care, respite care) and specialty lines for dementia, Alzheimer's, Parkinson's, and veterans, with all care delivered by W-2 employed caregivers under direct company oversight rather than by independent contractors.

The underlying technology footprint is modest: a WordPress marketing and lead-conversion site (inhomecarewashington.com) instrumented with Google Analytics, Microsoft Clarity, and Heap for user behavior, plus Atlassian Jira Servicedesk for customer support management. There are no mobile apps, no published API, no AI/ML modalities, and no proprietary data products; technology functions primarily as marketing and operations tooling rather than as a differentiated platform layer.

The business model is hourly fee-for-service home care billed per visit or shift, with quote-based custom care plans set after a free in-home assessment. Payment is accepted via ACH transfers, credit cards, Veterans Benefits, and Long-Term Care Insurance, and the VA/TriWest credentialing channel enables reimbursement-backed veteran care. Go-to-market is direct-to-consumer inbound via phone and web, supplemented by VA/TriWest referrals, healthcare provider referrals, and community presence through the Bothell Kenmore and Woodinville Chambers of Commerce, with lead generation reinforced by paid Google search, content marketing, and an active presence across six social platforms.

Name

Acti-Kare Responsive In-Home Care of King, Snohomish, and Pierce Counties

Legal name

Acti-Kare Responsive In-Home Care

Website

https://inhomecarewashington.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Acti-Kare Responsive In-Home Care is a privately held, locally owned franchise delivering non-medical in-home care to seniors across King, Snohomish, and Pierce Counties in Washington State via W-2 employed caregivers.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)

akta.pro secondary industries

Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), In-Home Respite Care (Hourly/Short-Shift) (HSABAGAA), Live-In Respite Care (Multi-Day) (HSABAGAC)

Keywords

• In-home care services
• Senior home care
• Personal care assistance
• Companion care services
• Dementia care services

Headquarters

HQ city

Kenmore

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Home Care Services: Fee-for-service home care billed hourly. Services include personal care, companion care, home help, 24-hour care, dementia care, Alzheimer's care, Parkinson's care, and veterans' care. Payment accepted via ACH transfers, credit cards, Veterans Benefits, and Long-Term Care Insurance.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Acti-Kare Responsive In-Home Care of King, Snohomish, and Pierce Counties is a locally owned franchise that provides non-medical in-home care services to seniors and adults in need across three Washington State counties. Services include personal care, companion care, home help, 24-hour care, respite care, and specialty care for dementia, Alzheimer's, Parkinson's, and veterans. Caregivers are employed as W-2 employees and care is delivered directly in clients' homes.

Product overview

Acti-Kare Responsive In-Home Care is a service-based home care agency offering non-medical in-home care services across King, Snohomish, and Pierce Counties in Washington State. The company operates a portfolio of core care services (Home Care, Personal Home Care, Companion Care, Home Help, 24-Hour Home Care, Senior Home Care, Aged Care, Respite Care, Elder Home Care) alongside specialty services for specific conditions (Dementia Home Care, Alzheimer's Home Care, Parkinson's Home Care, Veterans' Home Care). All services are delivered by W-2 employed caregivers who are thoroughly vetted, trained, and supported by a local office team. The company provides flexible care options including hourly visits, overnight care, and live-in care, with a focus on responsive, personalized support that enables seniors to age with dignity and independence in their own homes.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Home Care Non-medical in-home personal care services for seniors and adults needing assistance with daily living activities, delivered by W-2 caregivers in the client's home across King, Snohomish, and Pierce Counties.
• Companion Care In-home companion care service providing social engagement, supervision, and non-medical support for seniors and adults to help them remain safe and engaged at home.
• Home Help Light household assistance services for clients, including help with routine home tasks that support independent living for seniors and adults at home.
• 24-Hour Home Care Continuous around-the-clock in-home care delivered by W-2 caregivers for clients who need non-medical support at all hours of the day.
• Respite Care Short-term in-home care provided to give family caregivers temporary relief, offering temporary coverage so primary caregivers can rest or attend to other responsibilities.
• Dementia and Alzheimer's Home Care Specialty in-home care for clients living with dementia or Alzheimer's disease, delivered by caregivers trained to support memory-related needs in the home environment.
• Parkinson's Home Care Specialty in-home care for clients living with Parkinson's disease, providing caregivers trained to support the daily living needs associated with the condition.
• Veterans' Home Care In-home care services tailored for veterans, including delivery coordinated through VA programs such as TriWest, provided by caregivers in the client's home.

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Veterans Affairs (VA)coreStrategic or Co-development PartnerVA credentialed provider for veteran home care services. Acti-Kare helps eligible veterans navigate their VA home care benefits and coordinates directly with the VA on authorizations and billing.
• TriWestcoreStrategic or Co-development PartnerTriWest credentialed provider for veteran healthcare services. Works with TriWest on authorizations and billing for veteran home care.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Visiting Angels (Seattle / Tacoma franchises): National franchise offering companion, personal, dementia, and respite home care. Operates local franchises in the same King/Pierce County geographies with comparable service menus and W-2 caregiver models.
• BrightStar Care (Seattle / Eastside franchise): Home care franchise offering both non-medical personal care and skilled home health in the Seattle metro. Overlaps with Acti-Kare on the personal/dementia side while extending into clinical services.
• Comfort Keepers (Puget Sound franchise): Franchise providing personal care, companionship, dementia care, and respite services across the Pacific Northwest. Closely comparable offering targeting seniors aging in place.
• Home Instead (Bellevue / Seattle franchise): Largest senior home care franchise system with overlapping Puget Sound franchise territory. Competes directly for the same private-pay, VA, and LTC-insurance clients with a similar non-medical in-home care model.
• Synergy HomeCare (Seattle franchise): Franchise offering personal care, companion care, and specialty memory care services. Operates in the greater Seattle area, overlapping Acti-Kare's target market.
• Right at Home (Seattle / Eastside franchise): Franchise delivering personal care, companionship, and specialty dementia/Parkinson's care with active franchises serving the Seattle metropolitan area.
• Senior Helpers (Seattle / Eastside franchise): National franchise providing personal and companion in-home care including Alzheimer's and Parkinson's specialty programs, directly competing in the same Puget Sound geography.

Regional players

• Family Resource Home Care: Washington State-based, family-founded non-medical home care agency with locations across western WA including King and Pierce Counties. Closest regional competitor with similar size and service profile.

Emerging players

• A Place At Home: Franchise providing in-home care, dementia care, and senior placement services with growing Pacific Northwest presence; partial overlap with Acti-Kare's service mix.

Broad incumbents

• Acti-Kare (corporate / other franchise locations): Acti-Kare's franchisor and other regional franchisees operate the same brand and service model. They set standards and fees, but individual locations like this one compete for customers in their own markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/InHomeCareWA
• YouTubeyoutube.com/@ActiKareWA
• Facebookfacebook.com/bellevueactikare
• LinkedInlinkedin.com/company/acti-kare-bellevue
• Instagraminstagram.com/actikarewa
• Pinterestpinterest.com/actikarewashington

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acti-Kare Responsive In-Home Care of King, Snohomish, and Pierce Counties