A Place At Home
- Company typePrivate
- Founded2012
- HeadquartersSomerville, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
A Place At Home firmographics
Firmographics- Name
- A Place At Home
- Legal name
- A Place At Home
- Website
- https://aplaceathome.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
A Place At Home industry classification
Industry- Product category
- Senior Home Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)
- akta.pro secondary industries
- Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Dementia Companion & Engagement Care (HSABAEAA), Dementia & Alzheimer’s Respite Care (HSABAGAF)
Keywords
Where A Place At Home is headquartered
LocationHeadquarters
- HQ city
- Somerville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
A Place At Home business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Franchise Fees: Initial franchise fee of $49,500 for new franchisees. Veterans and first responders receive a 10% discount.
- Royalty Fees: Ongoing royalty fees of 5%-5.5% based on gross revenue from franchise operations.
- In-Home Care Services: Non-medical in-home care services including companion care, personal care, medication management, and specialized care programs. Billed hourly with recurring revenue potential.
- Care Coordination: Care coordination services helping families navigate healthcare systems with appointment scheduling, physician communication, and discharge management.
- Senior Living Alternatives: Referral-based service earning commissions from local long-term care facilities for successfully placing seniors. Low-overhead, scalable revenue stream.
- Healthcare Staffing Solutions: B2B service providing CNAs and CMAs to senior living communities, rehab centers, and medical offices. Utilizes existing caregiver workforce.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One-time | Single Location Franchise |
| Subscription | Monthly | Royalty Fees |
| Usage-based | Pay-as-you-go | In-Home Care Services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
A Place At Home product offering
Product offeringCore offering
A Place At Home provides non-medical in-home senior care services, including companion care, personal care, medication management, and specialized care for Alzheimer's/dementia, Parkinson's, stroke recovery, and fall prevention. The company also delivers care coordination, senior living placement referrals, veteran care services, and CNA/CMA staffing solutions for senior living communities, operating through a franchise network of 57 units across the United States.
Product overview
A Place At Home operates a franchise-based senior care platform offering multiple integrated services under a 'Senior-Focused Care' model. The core offering consists of non-medical in-home senior care (companion care, personal care, lifestyle care, medication management, and specialized programs for fall recovery, stroke recovery, Parkinson's care, and dementia), supplemented by care coordination, senior living alternatives (placement referrals), and CNA/CMA staffing solutions. The company also partners with PocketRN for virtual nursing care and Medicare-funded respite services. Through the franchise model, operators gain access to these four primary revenue streams: in-home senior care, care coordination, senior living alternatives, and healthcare staffing solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Non-Medical In-Home Senior Care Core service line providing non-medical, in-home support for seniors so they can age in place safely. Care is delivered by trained caregivers under the company's CARE philosophy (Compassionate, Accountable, Respectful, Ethical) and includes companion care, personal care, medication reminders, meal preparation, light housekeeping, transportation, and lifestyle support. The service is targeted at seniors and elderly adults and their family decision-makers.
- Care Coordination Ongoing care-management service that assesses each client's needs and coordinates the right mix of in-home care, specialty services, and external resources. Aimed at families and seniors who need help navigating the broader care landscape and ensuring continuity across providers.
- Senior Living Alternatives (Placement) Referral service that helps families and seniors identify and transition into appropriate senior living communities — including independent living, assisted living, memory care, and skilled nursing facilities. The service extends A Place At Home's offering beyond in-home care when a higher level of support is needed.
- Alzheimer's & Dementia Care Specialized in-home care tailored for clients with Alzheimer's disease and other forms of dementia. Caregivers are trained in dementia-care techniques that focus on safety, routine, communication, and quality of life for both the client and family.
- Parkinson's Care Specialized in-home care for clients living with Parkinson's disease, supporting mobility, daily activities, medication reminders, and safety in the home environment. Aimed at seniors with Parkinson's and their families seeking trained caregiver support.
- Stroke Recovery Care In-home caregiver support tailored to stroke survivors, focused on mobility assistance, daily living support, and reinforcing therapy-driven routines to aid recovery and prevent re-hospitalization.
- Fall Recovery & Fall Prevention Caregiver support designed to reduce fall risk through mobility assistance, home-safety practices, and supervision, as well as recovery assistance for seniors who have recently experienced a fall.
- Companion Care Non-medical companion care service providing social engagement, companionship, light assistance with daily activities, and supervision for seniors living at home. Targeted at seniors who need company and light support but not hands-on personal care.
- Personal Care Hands-on personal care assistance for seniors, including help with bathing, grooming, dressing, toileting, mobility, and other activities of daily living. Delivered in the client's home by trained caregivers.
- Medication Management Non-medical medication reminder and management support provided in the home to help seniors stay on schedule with prescribed medications, supporting safety and adherence for clients and peace of mind for families.
- Quality of Life Programs Holistic quality-of-life programming integrated into A Place At Home's in-home care, designed to keep seniors engaged, active, and emotionally supported alongside their day-to-day care.
- Veteran Care Services Dedicated in-home care service tailored to senior veterans, supporting them in aging in place with caregivers trained to address the specific needs of veteran clients and their families.
- CNA & CMA Staffing Solutions B2B staffing service that places Certified Nursing Assistants (CNA) and Certified Medication Aides (CMA) with senior living communities — including assisted living, memory care, group homes, and skilled nursing facilities — to address staffing shortages and coverage gaps.
- A Place At Home Franchise Franchise offering that licenses the A Place At Home brand, operating model, training (CARE Track), and support systems to prospective franchisees who operate senior care businesses in protected territories across the United States.
Quantifiable outcome
- 40% of adults aged 65+ need assistance with daily living activities
- +2 more outcomes
Companies that use A Place At Home
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
A Place At Home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
A Place At Home partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PocketRNcorePartnership with PocketRN, a CMS-backed virtual nursing care platform, to provide Medicare-funded respite care and 24/7 virtual nursing support for families caring for loved ones with dementia. A Place At Home handles onboarding and provides in-home respite care (up to 72 hours/year) while PocketRN provides ongoing virtual nurse access.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
A Place At Home competitors and assessment
Company assessmentBroad incumbents
- Interim HealthCare: Established national franchise network offering both home health (skilled nursing) and non-medical personal care services. Comparable in scope and franchise model, with broader clinical capabilities that exceed A Place At Home's non-medical positioning.
Direct peers
- Comfort Keepers: Franchise-based provider of non-medical in-home care for seniors, offering companion care, personal care, and specialized dementia/Alzheimer's programs. Operates a similar multi-service franchise model with comparable target customer and service breadth.
- Amada Senior Care: Franchise-based senior care provider offering in-home care, assisted living placement, and care coordination — mirroring A Place At Home's multi-revenue-stream franchise model almost exactly.
- BrightStar Care: Franchise-based home care provider offering both medical and non-medical services to seniors, including dementia care, skilled nursing, and pediatric care. Direct competitor in the franchise home-care category with overlapping service menu.
- Senior Helpers: Franchise provider of in-home senior care with a strong focus on Alzheimer's and dementia care programs. Comparable franchise model serving the same elderly care segment with specialized memory care offerings.
- Right at Home: International franchise system providing in-home care and assistance for seniors and adults with disabilities. Competes in the same franchise home-care category with comparable companion, personal, and specialty care services.
- Home Instead (Honor): The largest senior-focused non-medical home care franchise network in the world. Directly comparable as a franchise-based provider of companion, personal, and dementia care services targeting aging-in-place seniors — and an order of magnitude larger with thousands of territories globally.
- Griswold Home Care: One of the oldest non-medical home care franchise networks, offering companion and personal care services for seniors. Directly comparable franchise model serving the same aging-in-place customer segment.
- Synergy HomeCare: Franchise network providing non-medical in-home care with personal care, companion care, and specialized dementia services. Closely comparable in service mix, franchise model, and target customer demographic.
- Visiting Angels: National franchise network providing non-medical senior home care including companion care, personal care, and respite. Competes directly in the same franchise-sales and home-care-services channels with similar geographic expansion strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
A Place At Home social profiles
Digital presenceA Place At Home compliance and trust
Trust signalCompliance2 records
A Place At Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
A Place At Home leadership team
Management profileNumber of profiles
Profiles2 records
A Place At Home funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A Place At Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A Place At Home
What does A Place At Home do?
A Place At Home provides non-medical in-home senior care services, including companion care, personal care, medication management, and specialized care for Alzheimer's/dementia, Parkinson's, stroke recovery, and fall prevention. The company also delivers care coordination, senior living placement referrals, veteran care services, and CNA/CMA staffing solutions for senior living communities, operating through a franchise network of 57 units across the United States.
Is A Place At Home a public or private company?
A Place At Home is a private company. It is classified as corporate owned and is currently operating.
When was A Place At Home founded?
A Place At Home was founded in 2012. It employs 1 to 10 people.
Where is A Place At Home based?
A Place At Home is headquartered in Somerville, United States, in the North America region.
How does A Place At Home make money?
Six revenue lines are on record. Franchise Fees are the primary driver. The others are royalty Fees, in-Home Care Services, care Coordination, senior Living Alternatives and healthcare Staffing Solutions.
Who are A Place At Home's main competitors?
Interim HealthCare is listed as a broad incumbent. Direct peers are Comfort Keepers, Amada Senior Care, BrightStar Care, Senior Helpers, Right at Home, Home Instead (Honor), Griswold Home Care, Synergy HomeCare and Visiting Angels.
Does A Place At Home have an API?
No public API is recorded for A Place At Home.
What industry is A Place At Home in?
A Place At Home's product category is Senior Home Care Services. Its primary akta.pro industry code is HLADAGAG, Dementia/Alzheimer’s In-Home Care (Non-Medical), with a secondary code of HSABAIAL, Housing & Placement Coordination (Assisted Living, Memory Care, SNF). Its NAICS code is 624120 and its SIC code is 8050.