El Roble Agencia Inmobiliaria

What El Roble Agencia Inmobiliaria does

El Roble Agencia Inmobiliaria is a Colombian real estate brokerage operating under the legal entity Grupo Buher S.A.S., also trading as Empatia. Founded in 2018 and headquartered in Envigado with a second office in Rionegro, the firm serves individual buyers, renters, and owners of residential and commercial property across the Aburrá Valley and Eastern Antioquia municipalities — specifically Medellín, Envigado, Itagüí, Sabaneta, Bello, Rionegro, and Pereira. The business is staffed by seven employees and operates as a traditional relationship-driven brokerage rather than a technology-led platform.

The company's core offering is brokerage of property sales and rentals, with listed sale prices ranging from $325M to $2.38B COP and monthly rental prices ranging from $1.49M to $112M COP. Distribution is delivered through a property listing website and WhatsApp-based client communication, with no proprietary technology, AI, or automation features disclosed in the available information. Revenue is generated on a commission basis tied to closed transactions, in line with standard Colombian brokerage economics.

The firm has built a network of alliances with complementary real estate and financial services partners — including Fianza Crédito, Punto Propiedad, El Libertador, Caminmobiliaria, and Davivienda PSE — to support tenant guarantees, financing, and cross-listing flows. No funding rounds, acquisitions, leadership changes, certifications, awards, or patents are disclosed, and the operating footprint has not visibly expanded beyond Antioquia and Pereira since inception.

Name

El Roble Agencia Inmobiliaria

Legal name

Grupo Buher S.A.S.

Website

https://inmobiliariaelroble.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

El Roble Agencia Inmobiliaria is a Colombian real estate brokerage operating under Grupo Buher S.A.S., serving residential and commercial buyers, renters, and owners across the Aburrá Valley and Eastern Antioquia via a web listing portal and WhatsApp-based communications.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Real estate brokerage
• Property sales
• Property rentals
• Residential real estate
• Commercial real estate

Headquarters

HQ city

Envigado

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Real Estate Sales Commission: The company earns commissions on the sale of residential and commercial properties. Property sale prices visible on the platform range from $325,000,000 to $2,380,000,000 COP.
2. Real Estate Rental Commission: The company facilitates property rentals (arriendo) and earns commission income. Monthly rental prices visible on the platform range from $1,490,000 to $112,000,000 COP.

Pricing tiers

Distribution channels2 records

Marketing channels4 records

Core offering

El Roble Agencia Inmobiliaria is a regional real estate brokerage that intermediates the sale (Venta) and rental (Arriendo) of residential, commercial, and industrial properties in the Aburrá Valley and Eastern Antioquia region of Colombia. The firm operates a web-based listing platform that allows consumers to search and filter properties by location, type, and price, and supports property consignment for owners wishing to list their real estate with the agency.

Product overview

El Roble Agencia Inmobiliaria operates as a real estate agency offering a property listings platform for renting and selling residential and commercial properties. The platform features a searchable catalog of apartments, houses, warehouses, offices, commercial spaces, and land across Medellín, Envigado, Sabaneta, Itagüí, Rionegro, and the Eastern Antioquia region. The offering includes a property consignment service for owners, a client portal (Zona Clientes) for account management, and WhatsApp-based contact integration for property inquiries.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sale Brokerage (Venta) Brokerage service that intermediates the sale of residential, commercial, and industrial properties in the Aburrá Valley and Eastern Antioquia region of Colombia. The firm lists seller properties on its web portal, qualifies and matches buyers, and earns a commission on closed transactions.
• Property Rental Brokerage (Arriendo) Brokerage service that intermediates the rental of residential, commercial, and industrial properties in the Antioquia region of Colombia. The firm lists rental properties, matches tenants with landlords, and earns commission on executed rental agreements.
• Property Consignment Service Service offered to property owners who wish to delegate the listing, marketing, and transaction handling of their real estate to the agency for sale or rental. The firm acts as the owner's representative in intermediating with prospective buyers or tenants.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered minor.

• Fianza CréditominorOthersListed as an ally (aliado) on the company's website. Provides financial bonding/guarantee services for real estate transactions.
• Punto PropiedadminorOthersListed as an ally on the company's website. Appears to be a real estate industry partner.
• El LibertadorminorOthersListed as an ally on the company's website. Insurance or financial services partner.
• CaminmobiliariaminorOthersListed as an ally on the company's website. Appears to be a real estate portal or network partner.
• Grupo Buher S.A.S.minorOthersParent company referenced in the client zone URL (zonaclientes.softinm.com/GrupoBuher) and in payment processing (Davivienda PSE portal for comercio/Grupo Buher S.A.S). The company operates under this corporate entity.
• Davivienda (PSE)minorOthersPayment processing partner enabling PSE (Pago Seguro en Línea) online payments through Davivienda's portal.

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Finca Raíz: Colombia's largest online real estate marketplace, aggregating listings from brokerages like El Roble alongside individual and developer listings. Comparable because it competes for the same buyer/renter traffic in Antioquia and effectively functions as the dominant distribution channel for residential inventory.
• RE/MAX Colombia: Global real estate franchise operating across Colombia with a broad agent network offering residential and commercial brokerage. Directly comparable business model (commission-based brokerage) but with vastly greater scale, brand recognition, and agent count than El Roble.
• Coldwell Banker Colombia: International real estate franchise with Colombian operations offering residential and commercial brokerage. Comparable commission-based brokerage model and target customer segments, but with broader geographic reach and stronger luxury-segment branding than El Roble.
• Century 21 Colombia: Global real estate franchise with presence in Colombia covering residential and commercial brokerage. Comparable business model, fee structure, and customer base, with greater brand recognition and agent network depth.

Direct peers

• Metrocuadrado: Colombian real estate portal with strong concentration in Bogotá and Antioquia, listing apartments, houses, and commercial properties for sale and rent. Directly comparable in property categories, geography (Medellín metro), and user-facing search/filter functionality to El Roble's own portal.
• Ciencuadras: Colombian real estate marketplace operating across major cities including Medellín. Comparable as a competing listing and lead-generation channel serving the same residential buyer/renter segments in Antioquia.

Emerging players

• Wasi: Colombian real estate platform connecting buyers, sellers, and renters with brokerages and developers. Comparable as an emerging distribution and lead-generation alternative targeting the same Colombian residential market El Roble serves.
• Properati Colombia: Latin American online real estate platform with a Colombian vertical focused on new development and resale. Comparable as a digital-first distribution channel competing for the same organic search traffic in Medellín-area property searches.
• Habi: Colombian proptech that directly buys and resells residential properties, bypassing traditional brokerages. Comparable as it targets the same Medellín residential market but disrupts the commission-based agency model El Roble depends on.
• Lokal: Colombian proptech offering rental management and brokerage services. Comparable because it operates in the same Medellín residential rental segment that is one of El Roble's two core revenue streams (arriendo).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/elrobleagenciainmobiliaria
• LinkedInlinkedin.com/company/el-roble-agencia-inmobiliaria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Roble Agencia Inmobiliaria