Punto Propiedad
Punto Propiedad is a Colombian online real estate marketplace (subsidiary of Lifullconnect) connecting property buyers and renters with publishers including agencies, constructors, and owners. It lists 140,000+ residential sale and 41,000+ rental properties nationwide, monetizing via publisher listing fees.
- Company typePrivate
- Founded-
- HeadquartersColombia, Colombia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Punto Propiedad does
Punto Propiedad is a Colombian online real estate marketplace operating as a subsidiary of Lifullconnect, a regional network of property portals across Latin America. The platform was founded in 2016 (previously branded as Icasas.com.co) and is headquartered in Usaquen, Distrito Capital. It serves two primary customer groups: individual property buyers and renters searching for residential and commercial properties across Colombia, and property publishers — real estate agencies, construction companies, and individual owners — who list properties on the platform.
The core product is an online marketplace platform enabling property search by city, property type, price range, and features, alongside publisher-side tools for listing management. The platform catalogs approximately 140,000+ residential properties for sale and 41,000+ for rent across all Colombian departments, with additional inventory in commercial offices, land lots, warehouses, and recreational villas. Sub-products include a Constructor Profile for construction companies, an Inmobiliaria Profile for real estate agencies, integration with the Proppit self-serve publishing platform, and a blog/news section. The technology is a standard web-based classifieds platform with no disclosed AI/ML capabilities, APIs, or proprietary algorithmic differentiation.
The business model centers on listing fees from property publishers (subscription-recurring), supplemented by a transaction-fee component via Proppit. Pricing is not publicly disclosed. Go-to-market is self-serve product-led growth, with organic SEO and a Facebook presence as primary top-of-funnel channels. The company operates with a lean team of 6 employees and functions as part of the broader Lifullconnect ecosystem rather than as an independent fundraising entity.
Punto Propiedad firmographics
Firmographics- Name
- Punto Propiedad
- Legal name
- Punto Propiedad
- Website
- https://puntopropiedad.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Punto Propiedad is a Colombian online real estate marketplace (subsidiary of Lifullconnect) connecting property buyers and renters with publishers including agencies, constructors, and owners. It lists 140,000+ residential sale and 41,000+ rental properties nationwide, monetizing via publisher listing fees.
- Ownership category
- akta.pro rank
Punto Propiedad industry classification
Industry- Product category
- Online Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Land & Development Site Brokerage (BPAJABAG)
Keywords
Where Punto Propiedad is headquartered
LocationHeadquarters
- HQ city
- Colombia
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Punto Propiedad business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Listing Fees from Property Publishers: Real estate agencies, constructors, and property owners pay to publish listings on the platform. Publishers get access to private areas to manage their property portfolio including publishing, editing, activating, and deactivating listings.
- Proppit Publishing Platform: Integration with Proppit platform for property publishing services, suggesting a transaction facilitation revenue stream
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Property listing publication fees |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Punto Propiedad product offering
Product offeringCore offering
Punto Propiedad is an online real estate marketplace portal for Colombia where property seekers can search and browse listings of apartments, houses, commercial spaces, land lots, and recreational properties for sale or rent. The platform enables third-party publishers including individuals, real estate agencies, and construction companies to publish and manage their own listings through dedicated private areas and branded profile pages. The platform integrates with Proppit for streamlined listing publishing in under 5 minutes and provides coverage across all Colombian departments.
Product overview
Punto Propiedad is a real estate listing platform for Colombia that operates as a unified portal connecting property buyers, sellers, and renters. The core offering consists of the Punto Propiedad Platform for property search and discovery, supplemented by specialized publishing tools including Constructor Profile and Inmobiliaria Profile for professional real estate agents and developers. The platform integrates with Proppit for ad publishing and maintains a blog/news section for sector information. Property listings span multiple categories including apartments, houses, commercial spaces (offices, warehouses, stores), land lots, and recreational properties (villas-quintas), available for both sale and rental across Colombian cities.
Differentiator
Problem solved
Functional benefit
Products and services
- Punto Propiedad Real Estate Marketplace Platform
Companies that use Punto Propiedad
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles2 records
Punto Propiedad technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Punto Propiedad partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- LifullconnectcoreParent company operating the Punto Propiedad platform as part of a network of real estate portals across Latin America. Lifullconnect manages multiple country-specific portals including Globaliza (Spain), iCasas.mx (Mexico), iCasas.cl (Chile), Laencontre (Peru), iCasas.ec (Ecuador), iCasas.com.pa (Panama), and iCasas.com.ar (Argentina). The partnership provides cross-border reach and shared technology platform.
- ProppitcoreProperty publishing platform integration used for listing management and advertising on Punto Propiedad. Publishers are directed to Proppit for creating and managing property listings. The platform provides the publishing infrastructure while Punto Propiedad serves as the marketplace frontend.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Punto Propiedad competitors and assessment
Company assessmentBroad incumbents
- Idealista: Largest real estate portal in Southern Europe (Spain, Portugal, Italy) with broader geographic and product scope. Comparable marketplace business model and listing-based monetization, though at significantly larger scale than Punto Propiedad.
- Zillow: Global incumbent in online real estate marketplaces. While operating at vastly larger scale and with more advanced technology, Zillow represents the dominant end-state category model that defines user expectations for property search and listing platforms worldwide.
Direct peers
- Fincaraíz: Major Colombian real estate classifieds portal with comparable listings volume, publisher subscription model, and SEO-driven city pages. Directly competes for the same agencies, constructors, and property seeker audience.
- iCasas (Mexico): Sister portal under the same Lifullconnect network serving Mexico. Operates the same shared platform technology, publisher self-serve model, and city-level SEO structure, providing a direct internal benchmark for technology and growth approach.
- Properati: Latin American real estate marketplace with strong presence in Colombia, Mexico, Peru, and Brazil. Comparable platform model serving cross-border LATAM property search demand and competing for the same regional advertisers.
- Ciencuadras: Colombian real estate portal offering property search and listing services for sale and rental properties. Competes directly in the same category with similar self-serve publisher tools and city-level coverage.
- Metrocuadrado: Leading Colombian real estate listing portal serving the same apartment, house, and commercial property search market. Directly comparable self-serve PLG model for property publishers and seekers in Colombia's major cities.
- Laencontre: Peruvian real estate portal under the Lifullconnect network. Direct sister-brand peer running on shared platform technology with comparable publisher profiles and listing inventory model for the Peruvian market.
- Globaliza (Spain): Spanish real estate portal under the Lifullconnect network. Direct sister-brand with same publisher self-serve model and listing categories, but serving the Spanish market rather than Latin America.
Regional players
- Vivanuncios: Mexican real estate classifieds portal under similar network-operator model. Comparable self-serve publisher platform and listing inventory structure but serves Mexico rather than Colombia, limiting direct competition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks3 records
Key highlights5 records
Customer concentration
Punto Propiedad social profiles
Digital presencePunto Propiedad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Punto Propiedad leadership team
Management profileNumber of profiles
Punto Propiedad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Punto Propiedad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Punto Propiedad
What does Punto Propiedad do?
Punto Propiedad is an online real estate marketplace portal for Colombia where property seekers can search and browse listings of apartments, houses, commercial spaces, land lots, and recreational properties for sale or rent. The platform enables third-party publishers including individuals, real estate agencies, and construction companies to publish and manage their own listings through dedicated private areas and branded profile pages. The platform integrates with Proppit for streamlined listing publishing in under 5 minutes and provides coverage across all Colombian departments.
Is Punto Propiedad a public or private company?
Punto Propiedad is a private company. It is classified as corporate owned and is currently operating.
When was Punto Propiedad founded?
Punto Propiedad was founded in -1. It employs 1 to 10 people.
Where is Punto Propiedad based?
Punto Propiedad is headquartered in Colombia, Colombia, in the Latin America region.
How does Punto Propiedad make money?
Two revenue lines are on record. Listing Fees from Property Publishers are the primary driver. The others are proppit Publishing Platform.
Who are Punto Propiedad's main competitors?
Broad incumbents on record are Idealista and Zillow. Direct peers are Fincaraíz, iCasas (Mexico), Properati, Ciencuadras, Metrocuadrado, Laencontre and Globaliza (Spain). Vivanuncios is listed as a regional player.
Does Punto Propiedad have an API?
No public API is recorded for Punto Propiedad.
What industry is Punto Propiedad in?
Punto Propiedad's product category is Online Real Estate Marketplace. Its primary akta.pro industry code is BPAJABAG, Land & Development Site Brokerage. Its NAICS code is 53121 and its SIC code is 6531.