Inniovate
Inniovate is a UK-based software company that sells Knowio, a white-label SaaS platform enabling Security Installers and Control Centres to deploy branded CCTV control, live-view, and IoT arm/disarm apps to their own end customers.
- Company typePrivate
- Founded-
- HeadquartersNot specified, Ireland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Inniovate does
Inniovate is a privately held, founder-led software and IoT company based in the United Kingdom (Cookstown/Cookstown area, with a Northern Ireland phone presence) that builds Knowio, a white-label CCTV control and live-view platform. Knowio is sold to Security Installers and Control Centres on an OEM basis, allowing those partners to deploy a fully branded mobile app and online portal to their own end customers for remote arming and disarming of monitored CCTV systems, RTSP live view, and management of integrated IoT devices including smart padlocks, smart keyboxes, a proprietary controller, and a BLE Gateway. The platform is differentiated less by native CCTV technology than by direct integrations with five major CCTV brands (Davantis, Hikvision, Camect, Dahua, Ajax) and by a white-label go-to-market that lets installer partners avoid their own app development.
The company was founded by John MacMahon (Managing Director) and Emmet Hogan (Commercial Director), both previously at RE:SURE, which was sold to Fortus; the technical and support functions are staffed by people drawn from the same RE:SURE background. The current team is approximately seven people, spanning iOS/backend, Android/portal, customer and technical support, a graduate software engineer, and open roles across programming, customer support, and sales. There is no public record of institutional funding, M&A activity, or disclosed revenue, and the company appears to be independently owned and operated.
Inniovate generates revenue from two streams: recurring subscription fees paid by Security Installers and Control Centres for white-label rights to the Knowio platform, processed as Direct Debit through GoCardless on a monthly billing cadence, and the sale of IoT hardware (smart padlocks, keyboxes, controllers, and BLE Gateways) bundled into the integrated solution. Pricing is quote-based and not publicly disclosed. Distribution is exclusively direct B2B enterprise sales via email and website contact, with no self-service channel. The product surface comprises the Knowio mobile app, the Knowio Online Portal, and the IoT hardware line, and the company is actively hiring across engineering, support, and sales to support further scale.
Inniovate firmographics
Firmographics- Name
- Inniovate
- Legal name
- Inniovate
- Website
- https://inniovate.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Inniovate is a UK-based software company that sells Knowio, a white-label SaaS platform enabling Security Installers and Control Centres to deploy branded CCTV control, live-view, and IoT arm/disarm apps to their own end customers.
- Ownership category
- akta.pro rank
Inniovate industry classification
Industry- Product category
- Physical Security Software
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF)
Keywords
Where Inniovate is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Inniovate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- White-label SaaS Subscription: Recurring subscription fees from Security Installers and Control Centres who white-label the Knowio platform. Payments are processed via Direct Debit through GoCardless integration.
- IoT Hardware Sales: Sale of smart padlocks, smart keyboxes, proprietary controllers, and BLE Gateway devices to clients as part of the integrated security solution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing based on white-label requirements |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Inniovate product offering
Product offeringCore offering
Inniovate develops and sells Knowio, a white-label SaaS platform that enables Security Installers and Control Centres to deliver fully branded CCTV control and live-view mobile applications to their end customers. The platform combines smart arming/disarming of monitored CCTV systems, RTSP live view, IoT sensor integration, and direct integrations with major CCTV brands (Davantis, Hikvision, Camect, Dahua, Ajax). The company also sells proprietary IoT hardware including smart padlocks, smart keyboxes, controllers, and BLE Gateway devices as part of the integrated security solution.
Product overview
Inniovate offers a white label security platform centered around Knowio - a CCTV control and live-view app that Security Installers and Control Centres can brand as their own. The Knowio ecosystem consists of the core mobile app (for end users), an online portal for control rooms, and IoT hardware products (smart padlocks, keyboxes, proprietary controller, BLE Gateway). The platform integrates with major CCTV brands including Davantis, Hikvision, Camect, Dahua, and Ajax to enable direct arm/disarm control, live viewing, and IoT sensor management for outdoor monitored security applications.
Differentiator
Problem solved
Functional benefit
Brands
- Knowio: White-label CCTV control and live-view platform enabling Security Installers and Control Centres to deliver fully branded apps. Features smart arming/disarming of monitored CCTV systems, RTSP Live View, off-grid IoT sensors, and smart padlock/key box controls.
Products and services
- Knowio White Label Platform
Quantifiable outcome
- Reduced operator strain from false positives through smart arm/disarm and IoT-based verification methods
- +2 more outcomes
Companies that use Inniovate
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Inniovate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
Inniovate partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered supporting and core.
- GoCardlesssupportingGoCardless is used as the payment processing partner for Direct Debit collection from customers. The account setup page links directly to GoCardless for payment setup. This is a standard payment infrastructure partnership rather than a strategic product partnership.
- DavantiscoreKnowio directly integrates with Davantis CCTV systems to enable direct control of CCTV systems through the Knowio platform. This integration allows smart arming and disarming capabilities for Davantis-monitored installations.
- HikvisioncoreKnowio directly integrates with Hikvision CCTV systems to enable direct control functionality. Hikvision is a major global CCTV manufacturer and the integration allows end users to arm/disarm monitored systems through the Knowio app.
- CamectcoreKnowio directly integrates with Camect for CCTV control capabilities. The partnership enables direct arm/disarm and monitoring control for Camect-based security installations.
- DahuacoreKnowio directly integrates with Dahua CCTV systems. Dahua is a major global CCTV manufacturer and the integration enables smart control capabilities for Dahua-monitored installations.
- AjaxcoreKnowio directly integrates with Ajax security systems to enable direct control functionality. Ajax is a prominent security system manufacturer and the integration allows smart arming and disarming for Ajax-monitored sites.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Inniovate competitors and assessment
Company assessmentDirect peers
- Videoloft: Videoloft provides a white-label cloud CCTV monitoring platform sold to installers and monitoring stations. It is the closest direct peer to Knowio, with a similar B2B2C white-label model for live-view, recording, and remote monitoring.
- Ajax Systems: Ajax is both a direct integration partner for Knowio and a competitor with its own branded end-user app for arming/disarming and monitoring. It targets the same security installer channel across Europe with native mobile apps that overlap with Knowio's white-label offering.
- SureView Systems: SureView sells central-station and video-monitoring software (Immix/Sentinel-style platforms) used by control rooms. Its operator-facing software competes with the control-room efficiency features Inniovate markets to monitoring centres via Knowio.
- Camect: Camect is a smart CCTV hub with its own mobile interface for camera monitoring and alerts. Like Knowio, it integrates with multiple camera brands and targets installers/monitoring stations looking to deliver a unified view across heterogeneous camera estates.
- CheckVideo: CheckVideo offers cloud-based video monitoring and surveillance-as-a-service for central stations and small businesses. It overlaps with Knowio's positioning around reducing operator false positives and improving control-room efficiency.
Broad incumbents
- Dahua Technology: Dahua provides its own DMSS app and DSS platform for end-user and control-room CCTV monitoring. It is simultaneously a Knowio integration partner and a potential alternative for installer-led deployments.
- Alarm.com: Alarm.com is a large-scale smart-home and commercial security SaaS platform with a deep installer/dealer channel and a strong branded end-user app. It addresses a broader market than Knowio but competes for the same security installer relationships and recurring monitoring economics.
- Eagle Eye Networks: Eagle Eye Networks provides a cloud-managed video surveillance platform sold through security integrators with a branded end-user app. It is a wider alternative for installers considering a white-label CCTV offering versus building on Knowio.
- Hikvision: Hikvision ships its own iVMS mobile and desktop apps for live view and remote control of its cameras. While Knowio integrates with Hikvision, Hikvision's native apps represent a direct alternative to a white-label deployment for Hikvision-only estates.
Emerging players
- Camio: Camio delivers AI-driven video monitoring and alerts that can be white-labelled and integrated with existing camera systems. It competes with Knowio's control-room efficiency narrative using AI analytics rather than IoT-based verification.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Inniovate social profiles
Digital presenceInniovate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inniovate leadership team
Management profileNumber of profiles
Profiles6 records
Inniovate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inniovate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inniovate
What does Inniovate do?
Inniovate develops and sells Knowio, a white-label SaaS platform that enables Security Installers and Control Centres to deliver fully branded CCTV control and live-view mobile applications to their end customers. The platform combines smart arming/disarming of monitored CCTV systems, RTSP live view, IoT sensor integration, and direct integrations with major CCTV brands (Davantis, Hikvision, Camect, Dahua, Ajax). The company also sells proprietary IoT hardware including smart padlocks, smart keyboxes, controllers, and BLE Gateway devices as part of the integrated security solution.
Is Inniovate a public or private company?
Inniovate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Inniovate founded?
Inniovate was founded in -1. It employs 1 to 10 people.
Where is Inniovate based?
Inniovate is headquartered in Not specified, Ireland, in the Europe region.
How does Inniovate make money?
Two revenue lines are on record. White-label SaaS Subscription is the primary driver. The others are ioT Hardware Sales.
Who are Inniovate's main competitors?
Direct peers on record are Videoloft, Ajax Systems, SureView Systems, Camect and CheckVideo. Broad incumbents are Dahua Technology, Alarm.com, Eagle Eye Networks and Hikvision. Camio is listed as an emerging player.
Does Inniovate have an API?
No public API is recorded for Inniovate.
What industry is Inniovate in?
Inniovate's product category is Physical Security Software. Its primary akta.pro industry code is HSAHACAF, AI/Analytics Video Surveillance (Detection, LPR, People Counting). Its NAICS code is 561621 and its SIC code is 7372.