INNOMINDS | Innovation Training & Consulting | OKR Coaches

What INNOMINDS | Innovation Training & Consulting | OKR Coaches does

INNOMINDS is a Hamburg-headquartered innovation training and consulting firm operating across the DACH region. Founded in 2014 by Jörn Steinz (MBA, EADA Barcelona) under the legal entity Double Tree UG (haftungsbeschränkt), the company delivers facilitated workshops, certification training, and consulting engagements centered on innovation methodologies. Its core technology is a proprietary "Innovation Sprint" framework that synthesizes Design Thinking, Jobs-to-be-done, Design Sprint, Lean Startup, Business Model Innovation, OKRs, and Scrum into a repeatable delivery methodology structured around focused multi-day sprints with clear outcomes. There is no software platform; delivery is human-facilitated using Zoom, Mural, Microsoft Viva Goals, and LEGO Serious Play as supporting tools.

The service portfolio spans two-day Facilitation Training (EUR 1,300 per person), one-day Design Thinking Online Workshops (EUR 499 per person), OKR training and implementation coaching, multi-day Design/Concept Sprints, Business Model Innovation workshops, Agile/Scrum training, LEGO Serious Play team sessions, Creativity Training, and Strategy Workshops. Delivery occurs through three channels: customized in-house engagements at client sites (quote-based), open enrollment public seminars across eight DACH cities (Berlin, Hamburg, Munich, Cologne, Frankfurt, Stuttgart, Vienna, Zurich), and remote sessions. AI tool training (e.g., ChatGPT) and Train-the-Trainer programs have been added to the portfolio in recent product evolution.

INNOMINDS generates revenue exclusively through professional services fees; there is no subscription, platform, or recurring software component. Go-to-market is enterprise field sales combined with content-led demand generation via an SEO-optimized blog and LinkedIn presence, with bottom-of-funnel conversion driven by direct website inquiries answered within 24 hours. The customer base spans DAX-listed corporations (Allianz, AUDI, Bayer, Mercedes, Porsche, Lufthansa, ThyssenKrupp, DHL), German Mittelstand, public sector (Bundeswehr), consultancies (Horváth & Partners), and startups. The company is bootstrapped, founder-owned, and operates with a small core team of approximately five professionals, claiming more than 500 innovation sprints and 1,000+ workshops since founding.

Name

INNOMINDS | Innovation Training & Consulting | OKR Coaches

Legal name

Double Tree UG (haftungsbeschränkt)

Website

https://innominds.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

INNOMINDS is a Hamburg-based boutique innovation training and consulting firm serving DAX companies, Mittelstand, and public-sector clients across the DACH region via facilitated Design Thinking, OKR, Agile, and Business Model Innovation workshops plus bespoke enterprise sprints.

Ownership category

akta.pro rank

Product category

Management Consulting - Innovation and Training Services

NAICS

Professional and Management Development Training (611430), Management Consulting Services (54161), Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Innovation & Design Thinking Programs (EDAMAHAD)

akta.pro secondary industry

Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid) (EDABAHAA)

Keywords

• Innovation consulting
• Design thinking training
• OKR coaching services
• Workshop facilitation training
• Agile methodology consulting

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Workshop Facilitation & Training Services: Primary revenue stream from delivering facilitated workshops and training programs on innovation methodologies (Design Thinking, OKR, Agile, Facilitation). Services delivered in-house at client locations, as open enrollment seminars, or online. Pricing varies by format: 1,300€ for 2-day Facilitation Training, 499€ for 1-day Design Thinking Online Workshop.
2. Innovation Consulting & Coaching: Advisory services for organizational innovation, OKR implementation, and transformation programs. Includes consulting on innovation management, organizational development, customer experience, and strategic roadmaps.
3. Train-the-Trainer Programs: Enables client organizations to develop internal capability through training programs that transfer methodology knowledge to client teams for sustainable innovation practices.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

INNOMINDS is a Hamburg-based innovation consulting and training firm delivering facilitated workshops, multi-day sprints, and structured training programs on Design Thinking, OKR, Facilitation, Lean Startup, Business Model Innovation, and agile methodologies. Offerings include customized in-house programs at client locations across the DACH region, open enrollment public seminars in major German-speaking cities, and virtual online workshops delivered via Zoom and Mural. The firm also provides innovation management consulting, OKR implementation coaching, and train-the-trainer programs to build sustainable internal innovation capability.

Product overview

INNOMINDS is a specialized innovation consulting firm offering a portfolio of training programs, workshops, and consulting services. Their core offerings include Facilitation Training (2-day certification program), Design Thinking Online/Inhouse Workshops, OKR Training and Consulting, Business Model Innovation, and Concept/Design Sprints. They provide both public scheduled training and customized inhouse programs for organizations. Their methodology combines Design Thinking, Lean Startup, Business Model Innovation, OKRs, and agile methods. They leverage digital tools including Zoom, Mural (digital whiteboard), and Microsoft Viva Goals for OKR management. Services are available in German and English across multiple formats (in-person, online, hybrid) with locations in Berlin, Hamburg, Munich, Cologne, Frankfurt, Stuttgart, Vienna, and Zurich.

Differentiator

Problem solved

Functional benefit

Products and services

• Facilitation Training 2-day intensive training teaching a universal framework for designing and moderating workshops, covering 40+ workshop activities including icebreakers, ideation techniques, decision-making methods, and prototyping. Participants receive a Facilitator Certificate. Offered in German and English, in-person and online, priced at €1,300 plus VAT per person.
• Design Thinking Online Workshop 1-day online workshop teaching Design Thinking methodology through a real design challenge. Participants work individually and in teams using the Mural digital whiteboard and Zoom for remote collaboration. Includes practitioner certificate and comprehensive training materials, priced at €499 plus VAT per person.
• OKR Training and Consulting Training and consulting programs for implementing OKR (Objectives and Key Results) methodology. Covers OKR workshops, OKR cycles, cascading OKRs, and best practices for OKR meetings. Available as a 1-day compact training or as ongoing coaching engagement.
• Concept Sprint / Design Sprint Intensive 5-day innovation format combining Design Thinking and Lean Startup principles. Identifies customer problems, develops and prioritizes solution approaches, creates prototypes, tests with real users, and defines next steps for implementation.
• Value Proposition Workshop Workshop for developing value propositions for companies, products, services, or teams using guided activities, templates, and tools based on proven frameworks such as the Value Proposition Canvas.
• Business Model Innovation Workshop Workshop for developing new business models using tools such as the Business Model Canvas and Value Proposition Canvas to explore new markets and revenue opportunities.
• Innovation Sprints & Workshops 2-5 day innovation sprints that take ideas from concept to tested prototype quickly, including Design Thinking workshops, strategy workshops, and concept sprint formats for rapid validation.
• Agile Methods Training Training in agile methodologies including Scrum, Kanban, and agile project management, teaching teams to work more productively using agile methods combined with OKR training.
• Presentation Training Training for creating clear, understandable presentations using flipchart and PowerPoint, supporting broader workshop facilitation skill development.
• Team Workshops with LEGO Serious Play Team building workshops using LEGO Serious Play methodology for experiential learning and creative problem solving.
• Creativity Training Inhouse training for strengthening creative confidence and competencies of employees using leading creativity techniques including SCAMPER, Brainwriting, Brainstorming, and other ideation methods.
• Strategy Workshop Strategy workshops covering market and trend analysis through Business Model Innovation, helping organizations develop and refine corporate strategies.
• Innovation Consulting & Coaching

Quantifiable outcome

• Over 500 innovation sprints and 1,000+ workshops conducted since 2014
• +3 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Strategyzer: Specialist in Business Model Innovation and Value Proposition Design training, workshops and tooling; directly comparable to INNOMINDS' Business Model Innovation workshops and OKR/Lean Startup methodology overlap, but with a stronger digital-tool and certification franchise.

Broad incumbents

• Frog Design (now part of Capgemini Invent): Global design and innovation firm offering Design Thinking sprints, product innovation and transformation services; competes with INNOMINDS at the high end of enterprise innovation engagements and overlaps on Design Sprint and customer-experience offerings.
• etventure (BCG): Berlin-based digital innovation consultancy now part of BCG, offering corporate innovation training, venture building and transformation programs; competes with INNOMINDS for DAX and Mittelstand innovation mandates, but as part of BCG's wider portfolio.
• Innosight (Huron Consulting): Strategy and innovation consultancy founded by Clayton Christensen, focused on growth strategy, innovation transformation and leadership workshops for global enterprises; comparable to INNOMINDS at the strategy/innovation training layer with a much broader corporate footprint.
• MHP (a Porsche Company): Stuttgart-based digital and innovation consultancy tied to Porsche, providing agile transformation, Design Thinking, and OKR-related services to enterprise clients; overlaps with INNOMINDS in the DAX automotive and industrial innovation space, but as part of a much broader IT/strategy portfolio.
• IDEO: Global design and innovation consultancy credited with popularizing Design Thinking; offers corporate training, sprints and consulting and serves as the upstream benchmark that INNOMINDS' methodology is built on, competing for international enterprise mandates.

Regional players

• iteratec: Munich-based digital and innovation consultancy delivering agile transformation, Design Thinking and innovation programs to German enterprise clients; comparable to INNOMINDS in scope and DACH focus, though weighted more toward software/digital delivery than pure facilitation.

Direct peers

• HYVE Innovation: Munich-headquartered innovation consultancy running Design Thinking workshops, innovation sprints and corporate innovation programs for European enterprises; directly competes with INNOMINDS in the same methodology stack and DACH enterprise segment.
• HPI School of Design Thinking (Hasso Plattner Institute): University-affiliated Design Thinking program in Potsdam/Hamburg offering d.school-style training, academic certifications and corporate programs; directly comparable as a Design Thinking and innovation training provider targeting DACH enterprises and even overlaps with INNOMINDS via HPI graduate Lena Mayer on INNOMINDS' team.
• Dark Horse Innovation: DACH-based innovation consultancy delivering Design Thinking, Design Sprints, and innovation culture programs to enterprises such as Volkswagen and SAP; competes head-to-head with INNOMINDS for in-house innovation workshop engagements across Germany.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/innominds-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INNOMINDS | Innovation Training & Consulting | OKR Coaches