Innova Foods Co.

What Innova Foods Co. does

**Errors:** Strategic moves should each contain a `move_description`, `move_category`, and ideally `move_date` and `source_id`. The expansion_signals entries lack `commentary` (and several lack `expansion_signal_type`). Citations/reasoning needed throughout.

Name

Innova Foods Co.

Legal name

INNOVA FOODS CO.

Website

https://innovafoodsco.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Healthy Snacks

NAICS

Snack Food Manufacturing (31191), Dried and Dehydrated Food Manufacturing (311423), Other Specialty Food Retailers (44529)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)

akta.pro secondary industries

Breakfast Foods & Cereals (Cereal, Granola, Oatmeal) (CRADAAAE), Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks) (AFAKAJAG)

Keywords

• Healthy snacks
• Artisan granola
• Dehydrated fruit
• Natural foods
• Keto cereals

Headquarters

HQ city

Cali

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales (Direct-to-Consumer): Innova Foods Co. generates revenue through direct-to-consumer sales of its healthy snack product lines (Granolitas, Granolas Artesanales, Fruci dehydrated fruit, and FruciNuts mixes). Products are sold in various pack sizes (single units, multi-packs, and bulk boxes) through the company's own e-commerce store, with pricing ranging from approximately $11,500 to $141,600 COP per unit/pack depending on product type and quantity. The company also offers wholesale/bulk purchasing options as evidenced by multi-unit box pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Innova Foods Co. is a Colombian food producer that manufactures and sells 100% natural, preservative-free healthy snacks — including crunchy granola balls, artisan granolas, keto-friendly granola, dehydrated fruit, and fruit-nut-seed mixes — directly to consumers through its own Shopify-based e-commerce store at innovafoodsco.com and via WhatsApp. The company offers 43 SKUs across four product lines, available in single units, multi-packs, and bulk boxes, with prices ranging from approximately $11,500 to $141,600 COP.

Product overview

Innova Foods Co. is a Colombian healthy food and snacks company formed from the merger of two Colombian ventures with over 5 years of market experience. The company operates four product lines: (1) Granolitas Bolitas Crocantes de Granola - crunchy granola ball cereals with various flavor coatings; (2) Granolas Artesanales - 100% natural artisan granolas in multiple flavors; (3) Granola Keto - a specialized keto-friendly granola line; (4) Fruci Fruta Deshidratada - 100% dehydrated fruits including banana, mango, pineapple, and uchuva; and (5) FruciNuts Mix - blended products combining fruits, nuts, and seeds. All products are described as natural, free of preservatives, additives, and artificial ingredients, preserving nutritional properties and natural sensory characteristics.

Differentiator

Problem solved

Functional benefit

Brands

• GRANOLITAS: Bolitas crocantes de cereal y frutos secos (Crunchy cereal and dried fruit balls)
• GRANOLAS
• FRUCI
• FRUCINUTS

Products and services

• Granolitas Bolitas Crocantes de Granola Crunchy granola ball cereals available in multiple flavors including chocolate 59% cocoa, almond-walnut, and Greek yogurt coatings. Sold in 340g packages targeting consumers seeking granola-based snacks.
• Granolas Artesanales 100% natural artisan granolas in various flavors including Almendras, Banano, Fresa, Semillas, and Tropical. Available in 350g-400g packages. Priced at $28,000-$29,500 COP per unit.
• Granola Keto Keto-friendly granola line including Blueberry, Chocolate Nibs, Frutos del Bosque, and Vainilla Coco flavors. 200g packages targeting consumers on low-carb or ketogenic diets.
• Fruci Fruta Deshidratada 100% dehydrated fruit products including Banano, Mango, and Mix (piña, mango, banano, uchuva). Available in 30g individual packs and bulk boxes. Four-unit packs of 30g priced at $20,300 COP.
• FruciNuts Mix Mix of fruits, nuts and seeds including Barú, Cocuy, Macarena, and assorted varieties. Available in 150g and 35g packages and bulk boxes. 150g sizes priced at $11,500 COP; multi-packs (5x35g) at $16,500 COP and (10x35g) at $30,800 COP.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• KIND Snacks: KIND is a major packaged-snack brand known for nut-, fruit- and granola-based bars. Comparable on FruciNuts-style nut/fruit/seed mix positioning and natural-ingredient messaging, but operates at national and global retail scale.
• Nature Valley (General Mills): Nature Valley is a flagship granola bar brand from General Mills with extensive retail distribution. Comparable on granola/cereal bar category overlap with Innova's Granolitas and Granolas Artesanales, but at vastly greater scale.

Direct peers

• Made Good: Made Good produces granola bars and snacks made with clean, allergen-friendly ingredients and sells through both DTC and retail. Comparable to Innova on its natural/preservative-free granola bars and crunchy snacks.
• Bear Naked: Bear Naked is a granola and granola-snack brand owned by Kellanova. Comparable to Innova's granola and Granolitas ball lines on product format and natural-ingredient positioning, though at much larger scale.
• Bare Snacks: Bare Snacks makes baked and dehydrated fruit and vegetable chips. Comparable to Innova's Fruci 100% dehydrated fruit line on product format (dehydrated fruit) and clean-ingredient positioning.
• Made in Nature: Made in Nature sells organic dried fruits and snacking mixes in retail channels. Comparable to Innova's Fruci (dehydrated fruit) and FruciNuts (fruit/nut/seed mix) lines on product format and organic/natural positioning.
• Purely Elizabeth: Purely Elizabeth is a US-based DTC and retail brand specializing in artisanal, clean-ingredient granola and granola bars. Highly comparable to Innova's Granolas Artesanales and Granolitas lines on positioning, premium natural positioning and multi-channel distribution.

Emerging players

• Hu Kitchen: Hu Kitchen offers paleo- and keto-friendly snacks including granolas. Comparable to Innova on natural, dietary-positioned granola SKUs and direct-to-consumer plus retail distribution.
• HighKey Snacks: HighKey is a US DTC and retail brand specializing in keto-friendly snacks including granola. Directly comparable to Innova's Granola Keto line on low-carb/specialty-diet positioning.

Regional players

• Juan Valdez Café: Juan Valdez is the iconic Colombian coffee brand that has expanded into natural and healthy snack products domestically and internationally. Comparable as a Colombian healthy-food brand with retail and consumer reach Innova could aspire to.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/granolitassnack
• Instagraminstagram.com/granolitas
• LinkedInlinkedin.com/company/pacific-products-s-a-s

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innova Foods Co.