Innovation Sports

What Innovation Sports does

Innovation Sports is a Quebec-based regional sales and distribution entity operating as part of the T. Litzen Sports Ltd. group, the largest supplier and importer of institutional sports equipment and uniforms in Canada. The company functions as an exclusive Canadian distributor for major athletic brands including Nike Team, Xrtion (custom sublimation apparel), and Starter, and also distributes Augusta Sportswear/Momentec, CCM, and Riddell products. Its offering centers on an e-commerce catalog platform (fr.tlitzen.com) covering 40+ sport categories, integrated digital catalogs hosted via PubHTML5, and a suite of web-based custom uniform design tools (Nike Team customization, Augusta Freestyle, Xrtion sublimation, Chromagear/Alleson) for team apparel and sublimation-printed uniforms.

The business serves two primary customer segments: educational institutions (schools, colleges, universities) accessed via login-gated preferential pricing, and community sports organizations, leagues, and individual consumers purchasing through the public storefront. Distribution is operated through direct sales to institutions, the e-commerce platform, and the broader Team Litzen group's multi-region network spanning Ontario headquarters, Innovation Sports in Quebec, and Skyline Athletics in British Columbia and Alberta, enabling coast-to-coast Canadian coverage. Pricing is not publicly disclosed; institutional buyers are directed to contact the company for account credentials and preferential rates.

Innovation Sports is a privately held regional operating division of T. Litzen Sports Ltd., with no independent funding history, public ticker, management team disclosure, or financial reporting. The technical platform is a standard e-commerce and digital catalog stack with no disclosed AI/ML capability, proprietary technology, or third-party integrations beyond brand-partner design tools. The company's competitive position rests on exclusive brand distribution agreements and the parent group's institutional procurement relationships rather than technology differentiation.

Name

Innovation Sports

Legal name

Innovation Sports

Website

https://innovation-sports.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Innovation Sports is a Quebec-based regional distribution office under T. Litzen Sports Ltd., serving as an exclusive Canadian distributor of institutional sports equipment and team apparel (Nike Team, Xrtion, Starter) for schools, universities, leagues, and community organizations.

Ownership category

akta.pro rank

Headquarters

HQ city

Quebec City

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Innovation Sports is a Quebec-based distributor of institutional sports equipment and team uniforms in Canada, operating as part of the T. Litzen Sports Ltd. (Team Litzen) group. The company sells equipment and apparel across 40+ sport categories — including soccer, basketball, football, volleyball, baseball, gymnastics, hockey, lacrosse, and track & field — through an e-commerce catalog and dedicated institutional sales programs. It also provides custom uniform design services using sublimation printing and partner design platforms (Xrtion, Nike Team, Augusta Freestyle, Chromagear/Alleson) for schools, universities, community centers, and organized sports leagues.

Product overview

Innovation Sports operates as part of the Team Litzen Group, a Canadian sports equipment and uniform supplier. The offering consists of an e-commerce catalog platform combined with custom uniform design services and institutional sales programs. The product portfolio includes sports equipment and apparel across 40+ sport categories (aquatics, archery, baseball, basketball, football, soccer, volleyball, hockey, lacrosse, curling, gymnastics, track & field, and more), along with customizable team uniforms through sublimation printing and partner design platforms. The core platform enables B2B and B2C sales with special pricing tiers for institutional customers including schools and community organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Innovation Sports E-commerce Catalog Online retail storefront offering sports equipment and team uniforms organized by sport category (soccer, basketball, football, volleyball, baseball, hockey, gymnastics, lacrosse, track & field, and 30+ other sports). Serves both individual consumers and institutional customers across Canada with clearance items, dedicated institutional login credentials, and preferential pricing for schools.
• Custom Uniform Design Services Custom team uniform creation service using sublimation printing, offering design tools from partner platforms including Xrtion sublimation, Nike Team customization, Augusta Freestyle, and Chromagear/Alleson. Enables schools, universities, community leagues, and sports institutions to design and order fully customized team apparel and uniforms.
• Institutional Sales Program Wholesale pricing and account access program for schools, universities, colleges, community centers, and sports institutions across Canada. Provides preferential rates for educational establishments via dedicated login credentials, with direct sales support for bulk institutional procurement.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, minor and moderate.

• Nike TeamcoreChannel Partner/ Reseller/ DistributorExclusive Canadian distributor for Nike Team sports apparel and uniforms. The partnership covers a comprehensive range of Nike athletic wear including training apparel, basketball, soccer, football, lacrosse, tennis, volleyball, baseball, and running gear for both men and women.
• XrtioncoreChannel Partner/ Reseller/ DistributorExclusive Canadian distributor for Xrtion sublimation-printed team apparel and uniforms. Xrtion specializes in custom sublimation sportswear and is distributed exclusively in Canada through Innovation Sports/Team Litzen.
• StartercoreChannel Partner/ Reseller/ DistributorExclusive Canadian distributor for Starter brand team uniforms and athletic apparel. Partnership covers Starter team apparel including uniforms for various sports.
• RiddellminorChannel Partner/ Reseller/ DistributorFeatured destination for Riddell football equipment, offering comprehensive football gear from head to toe as part of the product assortment.
• Augusta Sportswear / MomentecmoderateChannel Partner/ Reseller/ DistributorDistributor for Augusta Sportswear products including corporate apparel, outdoor wear, and sports-specific uniforms for football, cheerleading, basketball, softball, baseball, lacrosse, volleyball, track and field, and soccer.
• CCMmoderateChannel Partner/ Reseller/ DistributorDistributor for CCM brand sports equipment and apparel, available through the Team Litzen catalog.
• Skyline AthleticsmoderateChannel Partner/ Reseller/ DistributorRelated entity within the Team Litzen group operating in British Columbia (Burnaby) and Alberta (Calgary), extending distribution coverage across Western Canada.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Soccer Express: Soccer Express is a Canadian retailer focused on team soccer equipment, uniforms, and footwear. It is a direct peer in the Canadian team sports equipment retail space, particularly for the soccer category that Innovation Sports also carries prominently.
• Roster Athletics: Roster Athletics is a North American team apparel and uniform supplier specializing in custom sublimated uniforms for schools, clubs, and leagues. It is a direct peer because both companies serve the same institutional team-uniform customer base with customization services and compete for similar B2B contracts.
• Pro Hockey Life: Pro Hockey Life operates specialty hockey equipment retail stores across Canada. It is a direct peer for the hockey-specific portion of Innovation Sports' catalog, though Innovation Sports also serves institutional buyers while Pro Hockey Life skews consumer.
• Adams Sports / Game Day Sports: Adams Sports is a team athletic apparel and equipment supplier serving schools, leagues, and institutions in North America. It is a direct peer in the institutional team-uniform and equipment distribution business, with overlapping brand partnerships and customization capabilities.
• Alleson Athletic: Alleson Athletic is a US-based team uniform and apparel manufacturer offering custom sublimation and stock uniforms. It is a direct peer as both an alternative supplier and a brand partner, with the Chromagear/Alleson design tool featured on Innovation Sports' platform.

Broad incumbents

• Sport Chek: Sport Chek is Canada's largest sporting goods retailer, operating hundreds of stores nationwide and serving both consumers and institutional buyers. It is comparable as a broad incumbent in the Canadian sporting goods retail landscape with overlapping team sports and uniform categories, though it is much larger and consumer-focused rather than institutional.
• Decathlon Canada: Decathlon is a global sporting goods retailer with Canadian operations carrying equipment across 40+ sports. It is a broad incumbent comparable in catalog breadth, but competes primarily on consumer/DTC pricing rather than institutional B2B distribution.
• Riddell: Riddell is a leading manufacturer of football helmets and protective equipment. Innovation Sports features Riddell as a partner for football gear, but Riddell is also a comparable peer for the football equipment portion of the catalog and represents a brand-owner perspective on the supply chain.
• Augusta Sportswear Brands: Augusta Sportswear is a US-based manufacturer and supplier of team athletic apparel and uniforms. Innovation Sports is itself a distributor for Augusta/Momentec, but Augusta is a comparable peer as a competitor brand that institutional buyers could purchase through alternative channels.
• Sports Experts / Atmosphere: Sports Experts and Atmosphere (both under Canadian Tire's sporting goods umbrella) are major Canadian sporting goods chains. They are broad incumbents serving overlapping categories in team sports and apparel, though their model is primarily consumer retail rather than institutional distribution.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/innovation-sports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovation Sports