What Innoscape does

Innoscape is a French B2B SaaS company that operates a retailer-supplier collaboration platform built on Microsoft Azure Fabric infrastructure. Its flagship product, DN.Power, connects to 40+ European retailer data sources via pre-built connectors and normalizes heterogeneous sell-in, sell-out, and inventory data into a unified taxonomy covering 10,000+ points of sale in France and 3,000+ in Spain. The platform comprises an analytics module, a FieldForce mobile application for field sales preparation, personalized email alerts, and monthly management dashboards. Two add-on modules are OptiMap (commercial sectorization for territory planning) and TRACEO Retail (photo-based in-store execution tracking launched in March 2026).

The company serves national B2C consumer goods manufacturers and retail chains in France, Spain, Portugal, Germany, and other European markets, with a particular focus on the DIY, home improvement, paints, coatings, garden, building materials, and appliances sectors. Customers include Kärcher, AkzoNobel France, Hozelock España, Knauf Group (Home Pratik), Thirard, Cromology, Legrand, Bostik, Liebherr, Enders, and Beissier.

Innoscape monetizes through annual SaaS subscriptions billed per module and usage scope. Pricing is quote-based for the DN.Power platform and as low as 500€/year for OptiMap (bundled into membership for Inoha and AFEB association members). The go-to-market is sales-led, combining direct enterprise sales with strategic channel partnerships — including Daterium System for Spain/Portugal deployment and industry associations (Inoha, AFEB) for embedded distribution. The company is privately held, founded in 2019, with headquarters in Paris and an engineering center in Tunis, and operates with a small team of founders, engineers, data scientists, and consultants. No institutional funding rounds have been disclosed.

Name

Innoscape

Legal name

Innoscape SAS

Website

https://innoscape.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Innoscape is a French B2B SaaS company that provides a retailer-supplier data collaboration platform (DN.Power) connecting 40+ European retailer data sources to national consumer goods manufacturers, with a focus on DIY, home improvement, and building materials verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: Subscription-based SaaS model with no upfront IT investment. Includes platform access, support, personalization, and training. Pricing varies by module and usage scope.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Innoscape sells the DN.Power SaaS platform that connects B2C consumer goods manufacturers and retailers through a unified data lake, normalizing and analyzing data from 40+ European retailer sources. The offering is delivered via an Analytics web module, a FieldForce mobile app for store visits, personalized email alerts, monthly summary dashboards, plus add-on modules OptiMap for commercial sectorization and TRACEO Retail for photo-based in-store execution tracking. Customers subscribe to access real-time sell-out, stock, and distribution KPIs for sales force optimization, retailer collaboration, and supply chain forecasting.

Product overview

Innoscape offers DN.Power, a unified SaaS collaboration platform connecting retailers and B2C consumer goods manufacturers through data sharing. The platform architecture combines a core Analytics module with a FieldForce mobile app, personalized email alerts, and monthly dashboards. Two add-on modules extend the platform: OptiMap for commercial sectorization and visit planning (available for France with 10,000+ retail locations and Spain with 3,000+ locations), and TRACEO Retail for photo-based store action documentation and merchandising compliance tracking (natively connected to 40+ retailers). All modules draw from a unified data lake connecting to 40+ retailer data sources and are delivered via omnichannel access (mobile app, web analytics, email, monthly reports).

Differentiator

Problem solved

Functional benefit

Brands

• DN.Power: Core SaaS platform by Innoscape for retailer-supplier data collaboration, encompassing Analytics, FieldForce, and alert modules.
• OptiMap
• TRACEO Retail

Products and services

• DN.Power
• TRACEO Retail
• OptiMap

Quantifiable outcome

• Companies using Innoscape report improved collaboration with retail partners and more efficient store visits through better preparation
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Daterium SystemcoreStrategic or Co-development Partner · 13 January 2025Strategic partnership to deploy DN.Power platform in Spain and Portugal. Daterium System brings deep expertise in the DIY/retail sector in these markets. The partnership combines Innoscape's technology with Daterium's sector knowledge to offer a modern, automated data-sharing solution to DIY and specialty retail actors. Armando Orihuela leads Daterium System's contribution to the partnership.
• Microsoft AzurecoreTechnology or IntegrationInfrastructure partnership using Microsoft Azure Fabric for cloud hosting. Innoscape's BigData platform is built on Azure Fabric infrastructure, ensuring security, scalability, and compliance with industry security standards.
• InohaminorGTM or Marketing PartnerProfessional association partnership in France for DIY/home improvement sector. Inoha members receive preferential pricing on OptiMap (500€/year included in membership). Association helps promote platform adoption among French DIY retailers and brands.
• AFEBminorGTM or Marketing PartnerProfessional association partnership in Spain for DIY/home improvement sector. AFEB members receive preferential pricing on OptiMap (500€/year included in membership). Association promotes platform to Spanish DIY industry members.

Scale indicators6 records

Expansion highlights5 records

Broad incumbents

• NielsenIQ: Global leader in retail measurement and CPG/retail analytics. Overlaps with Innoscape on sell-out data, market share, and retailer-supplier collaboration, but at a much broader, enterprise scale across all categories.
• Circana: Merged IRI and NPD, providing retail measurement, shopper insights, and supply chain analytics to CPG manufacturers and retailers. Comparable to Innoscape on sell-out tracking and category management, but operates globally across many verticals.

Direct peers

• Edited: Retail market intelligence SaaS used by brands and retailers to track pricing, assortment, and product performance. Overlaps with Innoscape on data-driven category and competitive insights for brand-retailer collaboration.
• Crisp: Real-time CPG and retail data platform that connects brands to retailer point-of-sale and inventory data. Closely comparable to Innoscape on retailer data integration, sell-out visibility, and supplier collaboration workflows.
• Wiser Solutions: Retail intelligence platform combining competitive pricing, assortment, and product data for brands and retailers. Overlaps with Innoscape on data-driven category management and supplier-retailer collaboration.
• Quartile: Retail media and ecommerce analytics provider for brands selling on marketplaces and retailer media networks. Adjacent to Innoscape's retailer-collaboration scope, with overlap on supplier-retailer performance and decisioning.
• SPINS: Retail analytics provider focused on consumer packaged goods, offering syndicated and retailer data to brands. Comparable to Innoscape on turning POS-level retailer data into insights for CPG suppliers, though with a U.S. and natural-products tilt.
• Pattern: Accenture-owned ecommerce and marketplace analytics platform used by brands to optimize digital shelf and retail performance. Comparable to Innoscape on retail performance visibility, but with an ecommerce-channel focus.

Emerging players

• RangeMe: Product discovery and supplier onboarding platform connecting brands to retail buyers. Adjacent to Innoscape's retailer-supplier collaboration thesis, but focused on discovery and assortment rather than POS analytics.
• Attest: Consumer research platform that complements retailer/supplier collaboration with fast-turnover survey and market intelligence. Adjacent to Innoscape on the brand decision-support side, though more demand-side than sell-out.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/innoscape---open-your-market-intelligence

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innoscape