INOVATO Unternehmensentwicklung

What INOVATO Unternehmensentwicklung does

INOVATO Unternehmensentwicklung is an Austrian organizational development consultancy headquartered in Ansfelden, Upper Austria, founded in 1994/1995 and led by Franz Auinger. The firm delivers Strategy, Culture, Change, Leadership, Competence, and Analysis consulting, complemented by an INOVATO Academy and the INOVATOR magazine (45 issues published cumulatively). The company operates with a core team of 11 employees augmented by a curated network of senior expert consultants, billing primarily on an event-day basis (8-hour consulting days) plus academy and publication revenue.

The firm's core offerings include the Transformative Leadership Journey program and the MOTIV Archetypen-Modell, the latter housed in a 2021 joint-venture subsidiary, MOTIV, formed with TRESCON to extend into HR future research. INOVATO has historically engaged over 80,000 workshop participants and currently serves 200+ client organizations across Upper Austria and nationally, including Raiffeisen OÖ, Oberbank, Energie AG, LEWA, Silhouette, tro group, Richter Pharma, and Caritas. The firm maintains an ecosystem of partners (teamecho, Be Mindful, IGEMO) and academic ties (LIMAK at JKU Linz), and convenes the annual Zukunft.HR conference (~450 participants) and Salon4Changers events with Business Upper Austria. Geographically the firm is concentrated in Upper Austria with national reach through select enterprise accounts; it is privately held and discloses no funding rounds or revenue figures.

Name

INOVATO Unternehmensentwicklung

Legal name

INOVATO Strategische Personal- und Organisationsarbeit GmbH

Website

https://inovato.at

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

INOVATO Unternehmensentwicklung is an Ansfelden-based Austrian organizational development consultancy offering strategy, culture, change, and leadership services plus the INOVATO Academy and INOVATOR magazine to 200+ organizations, primarily in Upper Austria.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Human Resources Consulting Services (541612), Professional and Management Development Training (61143), Professional, Scientific, and Technical Services (54)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700), Services-Educational Services (8200)

akta.pro primary industry

Organizational Change & Transformation Coaching (EDABANAG)

Keywords

• Organizational development consulting
• Leadership development programs
• Change management consulting
• Corporate culture development
• Executive coaching services

Headquarters

HQ city

Ansfelden

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Consulting Services: Professional consulting engagements in organizational development, change management, culture development, and leadership consulting. Billed per event day (8 hours) with additional preparation and follow-up time. Travel and accommodation costs billed separately. Monthly invoicing after service delivery.
2. Leadership Academy Programs: Transformative Leadership Journey and other executive development programs offered through the INOVATO Academy, including workshops and experiential seminars.
3. INOVATOR Magazine: Professional magazine publication generating content and thought leadership value, distributed to HR professionals and decision-makers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

INOVATO is an organizational development and strategic HR consultancy that advises companies, teams, and decision-makers on transformation, culture development, change management, leadership, and personality/competence development. Its services are sold as consulting engagements, leadership academy programs (Transformative Leadership Journey), and content publications (INOVATOR magazine, Impulse articles, specialist books), supported by proprietary frameworks such as the MOTIV Archetypen-Modell and Change Needs Analysis.

Product overview

INOVATO Unternehmensentwicklung is an organizational development consultancy offering a portfolio of integrated consulting services and educational programs. The core offerings include Strategy, Culture, Change, Leadership, Competence, and Analysis consulting services, complemented by the Akademie (Academy) with programs like the Transformative Leadership Journey. Publications include the semi-annual INOVATOR Magazine, Impulse articles, and specialist books. The company also operates MOTIV, a subsidiary focused on HR future research and employee archetype studies. The portfolio is designed as interconnected services where consulting engagements often incorporate academy programs and publications for sustained client development.

Differentiator

Problem solved

Functional benefit

Brands

• MOTIV: HR future research and consulting subsidiary focused on employee motivation, archetypal models, and cultural fit analysis.

Products and services

• Strategy Consulting (Strategieberatung) Strategic consulting services that help organizations free their potential and develop future-oriented strategies. Targeted at organizations undergoing transformation.
• Culture Consulting (Kulturentwicklung)

Quantifiable outcome

• 80,000+ participants trained in workshops and experiential seminars
• +2 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• MOTIV Personal Consulting GmbHcoreStrategic or Co-development PartnerMOTIV is a subsidiary of INOVATO and TRESCON, combining INOVATO's experience in culture-sensitive change management with TRESCON's executive search and analysis tool expertise. MOTIV focuses on HR future research, including the MOTIV Archetypen-Modell for understanding employee motivations across generations.
• TRESCONcoreStrategic or Co-development PartnerExecutive search and HR consulting firm that partnered with INOVATO to create the MOTIV subsidiary. TRESCON contributes expertise in executive search and modern analysis tools, while INOVATO provides culture-sensitive change management experience.
• IGEMOminorChannel Partner/ Reseller/ DistributorNetwork partner in the INOVATO ecosystem for organizational development services.
• primas consultingminorChannel Partner/ Reseller/ DistributorProject management consulting partner in the INOVATO network.
• Biz upminorChannel Partner/ Reseller/ DistributorBusiness consulting partner in the INOVATO network.
• brands and friendsminorChannel Partner/ Reseller/ DistributorMarketing and branding partner in the INOVATO network.
• Reichert ConsultingminorChannel Partner/ Reseller/ DistributorConsulting partner in the INOVATO network.
• RUBBLE MASTERminorOthersLinzer machine manufacturer featured in INOVATO's 'Dance of Change' event with Business Upper Austria's HCM at Kepler Salon Linz. CEO Gerald Hanisch and HR lead Julia Wolfschütz shared their transformation journey.
• Business Upper AustriaminorStrategic or Co-development PartnerRegional business development organization that collaborated with INOVATO on the Salon4Changers events featuring client transformation stories.
• LIMAK Austrian Business SchoolminorStrategic or Co-development PartnerAcademic partner referenced through network partner activities and leadership development programs. Karin Ramsebner-Greunz completed Aufsichtsrat (supervisory board) training at LIMAK OÖ.
• 24butterfly Corporate Karisma FestivalminorGTM or Marketing PartnerCorporate culture festival where INOVATO consultants Eva Maurerbaur, Elisabeth Oberreiter, and Michael Auinger delivered a workshop on 'Tabus als Hebel für kulturelle Transformation'.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Trigon Management Consultants: Austrian management consultancy headquartered in Linz offering strategy, leadership, and organizational development services. Direct regional competitor with overlapping client base in Upper Austria and similar consulting/advisory approach.

Broad incumbents

• Korn Ferry: Global organizational consulting firm offering leadership development, talent management, and organizational transformation. Comparable to INOVATO's Transformative Leadership Journey and change consulting practices, but at much larger scale and broader geographic reach.
• Bain & Company: Global management consultancy with leadership/organizational transformation practices serving large enterprises. Adjacent to INOVATO in change management methodology but operates at vastly larger scale and price points.

Direct peers

• FranklinCovey: Global leadership development and organizational effectiveness firm offering structured leadership programs and content-driven change methodologies. Directly comparable to INOVATO's Academy programs and INOVATOR magazine thought-leadership model.
• Kienbaum Consultants International: German-headquartered management and leadership consulting firm offering executive coaching, leadership development, change management, and HR advisory. Direct competitor to INOVATO in the DACH OD/leadership space, with significantly larger scale but overlapping service portfolio.
• St. Galler Consulting Group: Swiss-German management consulting firm focused on organizational development and transformation. Direct peer in DACH OD consulting with similar boutique-network model and culture-change methodology.
• MetaBeratung: German organizational consulting firm specializing in systemic organizational development, change management, and leadership consulting. Closely matches INOVATO's boutique methodology-driven approach and target mid-market enterprise clients in German-speaking markets.
• hkp group (hkp/// group): German HR consulting and leadership firm specializing in executive compensation, HR strategy, and organizational transformation. Comparable consulting model and DACH focus, competing for similar mid-to-large enterprise mandates.

Emerging players

• BetterUp: Technology-enabled leadership and coaching platform combining digital learning with 1:1 executive coaching. Competes with INOVATO's Transformative Leadership Journey and executive coaching practices via a scalable digital delivery model INOVATO lacks.
• IMD Business School: Swiss-based executive education and leadership development institution. Comparable to INOVATO's Academy programs in targeting senior executives for leadership development, with broader program portfolio and global brand.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/inovato-unternehmensentwicklung

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INOVATO Unternehmensentwicklung