InPBE (Instituto de Psicologia Baseada em Evidências)

What InPBE (Instituto de Psicologia Baseada em Evidências) does

InPBE (Instituto de Psicologia Baseada em Evidências) is a Brazilian online education company that trains psychology students and practicing psychologists in Evidence-Based Practice (PBE). Operated through the legal entity INPBE CURSOS E EVENTOS LTDA (CNPJ 51.577.751/0001-06), the company is co-founded and led by Dr. Jan Luiz Leonardi (PhD in Clinical Psychology from USP, former ABPMC Vice-President and ABPBE President) and João Perini, with Anna Polak serving as the lead clinical instructor and mentor. The platform delivers content through a proprietary LMS spanning separate portals for Formação (alunos.inpbe.com), postgraduate Especialização (alunospos.inpbe.com), and product pages (pv.inpbe.com), complemented by Hotmart as the digital distribution channel for standalone short courses.

The product portfolio is structured as a credentialing ladder: the 250-hour Formação em Psicoterapia Baseada em Evidências (R$2,497 à vista or 12x R$249.21), the 380-hour MEC-recognized postgraduate Especialização (R$7,997 à vista or 12x R$798.13) delivered in partnership with Faculdade Sirius, and the 200-hour live Mentoria TCC 7.0 with Anna Polak. These are supplemented by standalone specialist courses — Process-Based Therapy for Anxiety recorded exclusively with Stefan G. Hofmann (R$797), Adult ADHD diagnosis with Jan Leonardi (R$157), and Suicidality Assessment and Treatment (R$497) — plus an in-person Imersão Presencial São Paulo scheduled for October 31, 2026 (R$1,697). All programs carry a 7-day money-back guarantee and rely on the founder-instructors' clinical credentials and academic affiliations as core credibility anchors.

InPBE's go-to-market is community-led, driven by free "aulões" (live webinars), a 100+ video YouTube presence, organic social on Instagram and LinkedIn, and personalized WhatsApp sales follow-up. The company has trained approximately 4,000+ alumni and publicly targets 50,000 trained professionals by 2030. Revenue mechanics combine annual and multi-year subscriptions for the credential programs with one-time payments for short courses and live events, distributed via the company's owned web properties and Hotmart, with no disclosed external funding.

Name

InPBE (Instituto de Psicologia Baseada em Evidências)

Legal name

INPBE CURSOS E EVENTOS LTDA

Website

https://inpbe.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

InPBE is a Brazilian online education company that trains psychology students and practicing psychologists in Evidence-Based Practice (EBP) through credential programs (Formação, Especialização) and specialist short courses, anchored by founder Jan Leonardi and lead instructor Anna Polak.

Ownership category

akta.pro rank

Product category

Professional Psychology Education and Continuing Education

NAICS

Educational Support Services (611710), Educational Support Services (61171), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)

Keywords

• Evidence-based psychotherapy training
• Clinical psychology education
• CBT certification programs
• Postgraduate psychology specialization
• Psychologist continuing education

Headquarters

HQ city

Online

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Especialização (Pós-Graduação): Postgraduate specialization program (380 hours) offered in partnership with Faculty Sirius, recognized by MEC. Sold as a 12-month or 24-month subscription with full platform access, live supervisions, and mentorship. Tier 5 pricing at R$798.13/month x12 or R$7,997 à vista.
2. Formação em Psicoterapia Baseada em Evidências: Professional certification course (250 hours) structured as a 12-month subscription with 365-day access to all content. Price: R$2,497 à vista or 12x R$249.21. Includes community access, pedagogical support, and bonuses.
3. Formação em Psicoterapia Baseada em Evidências: Professional certification course (250 hours) structured as a 12-month subscription with 365-day access to all content. Price: R$2,497 à vista or 12x R$249.21. Includes community access, pedagogical support, and bonuses.
4. Mentoria TCC com Anna Polak: 200-hour mentorship program with live theoretical classes (Tuesdays) and live group supervision/practical sessions (Thursdays) over 6 months. Delivered synchronously with recordings available for 5 years. Sold via waitlist/interest list.
5. TDAH na Vida Adulta: Diagnóstico e Intervenções: Standalone course on ADHD in adults taught by Jan Leonardi, 3h30 of recorded content, 3-month access. Priced at R$157 à vista. Sold via Hotmart payment platform with 7-day money-back guarantee.
6. Avaliação e Tratamento da Suicidalidade: 24-lesson course (6h52) on suicide risk assessment and treatment with 5 roleplays. 12-month access. Originally R$997, discounted to R$497 à vista or 12x R$49.90. Sold via Hotmart with 7-day guarantee.
7. Terapia Baseada em Processos para Ansiedade com Stefan Hofmann: 11-lesson course (5 hours) recorded exclusively for InPBE with Stefan G. Hofmann, 12-month access. Originally $1,000+ internationally; priced at R$797 à vista or 12x R$79.54. Sold via Hotmart.
8. Imersão Presencial São Paulo: One-day in-person immersive clinical workshop in São Paulo (October 31, 2026) at Hotel Vitória, Vila Madalena. Full day of practice, role-plays, and real-time feedback with Jan Leonardi and Anna Polak. Price: R$1,697 à vista or 12x R$165.34. Includes lunch and certificate.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

InPBE is an online education institute that trains Brazilian psychologists in Evidence-Based Practice (EBP) through postgraduate specialization and certification programs. Its core sellable offerings are the MEC-recognized Especialização (380h postgraduate), the Formação (250h professional certification), the Mentoria TCC 7.0 (200h live mentorship in CBT), and standalone short courses on topics such as Process-Based Therapy for Anxiety, Adult ADHD, and Suicidality. All programs are delivered online via dedicated student portals, with an annual in-person Imersão in São Paulo as a supplementary high-touch offering.

Product overview

InPBE (Instituto de Psicologia Baseada em Evidências) is an educational institution offering a structured portfolio of professional training programs in Evidence-Based Practice (PBE) for psychologists in Brazil. The core offerings consist of two major credential programs: the Especialização (postgraduate specialization, 380 hours, MEC-recognized) and the Formação em Psicoterapia (psychotherapy training, 250 hours, MEC-certified extension), both delivered in partnership with Faculdade Sirius. Supporting these are the Mentoria TCC 7.0 (a 200-hour live mentorship in CBT with Anna Polak) and several standalone short courses covering specialized topics such as Process-Based Therapy for Anxiety (Stefan Hofmann), Adult ADHD diagnosis and treatment (Jan Leonardi), and Assessment and Treatment of Suicidality (Jan Leonardi). Free content includes scientific articles and a free introductory class. All programs are delivered online with digital access credentials provided via separate student portals.

Differentiator

Problem solved

Functional benefit

Products and services

• Especialização em Prática Baseada em Evidências em Psicologia Clínica Postgraduate specialization (Pós-Graduação) recognized by Brazil's Ministry of Education (MEC), with 380 hours of content covering Evidence-Based Practice in clinical psychology. Includes recorded classes, live clinical supervisions, question sessions, case studies, and career mentorship. Offered in partnership with Faculdade Sirius. Priced at R$7,997 (or 12x R$798.13) with 24 months of access. Designed for practicing psychologists seeking formal postgraduate credentials.
• Formação em Psicoterapia Baseada em Evidências Professional certification course (250 hours, MEC-certified as university extension) covering Evidence-Based Practice from basic to advanced levels, structured across 8 modules with 60+ courses including theoretical content, clinical interventions with roleplay, neuroscience, and practical business modules. Delivered 100% online with 12 months of access. Priced at R$2,497 (or 12x R$249.21). Designed for psychology students and early-career psychologists seeking foundational clinical reasoning skills.
• Mentoria TCC 7.0 200-hour mentorship in Cognitive Behavioral Therapy (TCC) led by Anna Polak, featuring live theoretical classes twice weekly, group case supervision sessions, and 5-year recorded access. The program spans 6 months and covers psychodiagnostics, CBT fundamentals, interventions, and therapeutic models. Designed for psychologists seeking intensive, live, supervised CBT training.
• Curso de Terapia Baseada em Processos para Ansiedade (Stefan Hofmann) 11-lesson course (5 hours of content) on Process-Based Therapy for anxiety, recorded exclusively for InPBE by Stefan G. Hofmann, creator of the therapy and the world's leading researcher on anxiety. Covers Process-Based Therapy fundamentals, Network Control Theory, EMA use, and application to Generalized and Social Anxiety disorders. Priced at R$797 (or 12x R$79.54) with 12-month access. Designed for psychologists wanting to move beyond rigid CBT protocols.
• TDAH na Vida Adulta: do Diagnóstico às Intervenções Terapêuticas Baseadas em Evidências 3.5-hour course led by Jan Leonardi on ADHD differential diagnosis and evidence-based therapeutic interventions for adults. Focuses on DSM-5-TR criteria, distinguishing ADHD from anxiety, depression, and other similar conditions, and evidence-based clinical interventions. Priced at R$157 with 3-month access. Designed for psychologists and psychiatrists responding to Brazil's rapid growth in adult ADHD demand (770k+ SUS consultations Jan-Oct 2024).
• Avaliação e Tratamento da Suicidalidade 24-lesson course (6h52m) on evaluating and treating suicidal behavior, taught by Jan Leonardi. Includes 5 roleplay sessions covering assessment, intervention techniques, safety planning, and brief contact interventions for mild to high-risk cases. Priced at R$497 (originally R$997) with 12-month access. Designed for psychologists who need practical training in suicide risk management.
• Imersão Presencial São Paulo 2026 Annual in-person full-day immersive clinical workshop in São Paulo (October 31, 2026, 8h to 18h) at Hotel Vitória, Vila Madalena, led by Anna Polak and Jan Leonardi. Focuses on clinical reasoning, case formulation, and practical roleplay for complex clinical cases. Priced at R$1,697 (or 12x R$165.34) with lunch and certificate included. Limited spots. Designed as a premium, high-touch offering for serious practitioners.

Quantifiable outcome

• 4,000+ students trained across Formation and Especialização programs
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• Faculdade SiriuscoreStrategic or Co-development PartnerInPBE partnered with Faculty Sirius — a global higher education institution with a hub in Silicon Valley, rated nota máxima by Brazil's MEC — to co-create and co-deliver the Pós-Graduação em Prática Baseada em Evidências em Psicologia Clínica (380h, MEC-recognized). Sirius provides the academic credentialing and institutional legitimacy while InPBE designs and delivers the curriculum and faculty. This is the core academic product and a foundational partnership for InPBE's institutional credibility.
• Stefan G. HofmannflagshipStrategic or Co-development PartnerStefan G. Hofmann, PhD — creator of Process-Based Therapy and the world's leading researcher on anxiety — co-created an exclusive 11-lesson course with InPBE recorded exclusively for the institute. This is the first course Hofmann has created for a Brazilian institute and serves as a flagship differentiator. Hofmann has 90,000+ citations across 300+ published articles.
• BeHealthcoreStrategic or Co-development PartnerBeHealth is a behavioral health hub co-founded by InPBE founders João Perini and Jan Leonardi. It has 95+ psychotherapists, 2,500+ active patients, and has conducted 70,000+ mental health consultations since 2022. BeHealth serves as a real-world reference clinic for InPBE's training and provides supervised clinical placement opportunities for Especialização students (supervisões com profissionais da BeHealth).
• HolonIQminorOthersHolonIQ included Faculty Sirius (InPBE's institutional partner) in its list of the Top 100 EdTechs in Latin America, conferring indirect recognition of the quality of InPBE's educational programs.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Coursera: Global online learning platform offering professional certificates and specializations in mental health, psychology, and counseling from top universities. Competes for the same professional development budget as InPBE, though with a broader, less vertically specialized offering.
• Udemy: Global course marketplace where individual psychologists and instructors sell CBT, DBT, and clinical skills courses. Competes at the low end of InPBE's standalone-course range and represents the alternative discovery channel for self-directed learners.
• PESI: US-based continuing education provider for mental health professionals with thousands of on-demand and live courses on CBT, DBT, ACT, and trauma treatment. Targets the same professional training budget as InPBE and offers comparable live and recorded content delivery models.

Others

• Hotmart: Brazilian digital products marketplace and InPBE's distribution partner for standalone courses (TDAH, Suicidalidade, Hofmann). Functions as enabling infrastructure rather than a competitor, but its broader course marketplace also competes for Brazilian psychology professionals' learning budget.
• Faculdade Sirius: Higher education institution co-developing InPBE's MEC-recognized Especialização and providing academic credentialing. Listed by Forbes among the 15 most promising LATAM startups and by HolonIQ in the Top 100 EdTechs in Latin America — confers institutional legitimacy on InPBE's postgraduate program.
• ABPMC (Associação Brasileira de Psicologia e Medicina Comportamental): Brazilian professional association for CBT and behavioral medicine — Jan Leonardi served as Vice-President (2015-2016). Acts as a credentialing and community body for evidence-based psychologists in Brazil and is an adjacent ecosystem player to InPBE rather than a direct commercial competitor.

Direct peers

• Albert Ellis Institute: NYC-based institute offering training and certification in Rational Emotive Behavior Therapy (REBT) and broader CBT to mental health professionals worldwide. Comparable to InPBE in its evidence-based positioning, founder-led brand, and professional certification structure for psychologists.
• Centro de Terapia Cognitiva (CTC Brasil): Brazilian CBT training and certification institute offering formação and supervisão programs for psychologists in evidence-based practice. Most direct Brazilian competitor to InPBE in the CBT specialization niche, with similar target audience and curriculum scope.
• Beck Institute for Cognitive Behavior Therapy: The leading international institute for CBT training, founded by Judith Beck. Offers certification and training programs for mental health professionals in evidence-based CBT — directly comparable to InPBE's Formação and Especialização in methodology, target audience (practicing psychologists), and expert-led live cohort model.

Regional players

• Oxford Cognitive Therapy Centre: UK-based center offering CBT training, supervision, and certification programs for mental health professionals. Comparable expert-led specialization model and evidence-based curriculum, though focused on the UK/Ireland market rather than Latin America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@InPBE
• LinkedInlinkedin.com/company/instituto-pbe
• Instagraminstagram.com/instituto.pbe

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InPBE (Instituto de Psicologia Baseada em Evidências)