Albert Ellis Institute

What Albert Ellis Institute does

The Albert Ellis Institute (AEI) is a 501(c)(3) nonprofit psychotherapy training organization founded in 1959 by Dr. Albert Ellis and headquartered at 145 East 32nd Street, 9th Floor, New York. It operates as the international headquarters for Rational Emotive Behavior Therapy (REBT), an evidence-based psychotherapy approach that integrates cognitive restructuring, emotive techniques, and behavioral interventions. AEI serves two primary customer segments: individual clients seeking psychotherapy and psychological evaluations (children, adolescents, and adults), and mental health professionals (psychologists, therapists, counselors) seeking REBT training, certification, and continuing education.

AEI's service portfolio is organized around five specialty centers: the Anger Disorders Treatment & Research Center (ADTRC), the Center for Child & Family Services, the Center for Psychological Evaluation (two locations), the Center for Treatment and Research of Obsessive-Compulsive & Related Disorders, and the Eating Disorders Treatment and Research Center (EDTRC). Clinical offerings include individual, couples, group, and family psychotherapy, comprehensive psychological and psychoeducational testing, and disorder-specific treatment groups such as the weekly Anger Management Group led by Dr. Ray DiGiuseppe. Professional training is delivered through workshops, the Friday Night Live! interactive format, externships, fellowships, and the Ellis Scholars elite track. The institute also publishes the peer-reviewed Journal of Rational-Emotive & Cognitive-Behavior Therapy and maintains a global therapist directory.

The institute monetizes through six distinct revenue streams: professional services (psychotherapy and psychological evaluations), professional education (workshops, externships, fellowships, certification), audio/video products (CDs, DVDs, MP3s priced $10.00–$30.00), an annual membership program providing Journal access, and tax-deductible donations (including a #NOSTIGMA fundraiser). AEI does not accept insurance, instead providing documentation for out-of-network reimbursement; reduced fees are available for college students. Distribution channels include in-person service delivery at the New York headquarters, an e-commerce storefront for digital and physical educational products, a global Find an REBT Therapist Directory, and a multi-channel marketing presence spanning blog content, email newsletter, and social media (Twitter, Facebook, Instagram).

Name

Albert Ellis Institute

Legal name

Albert Ellis Institute

Website

https://albertellis.org

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

The Albert Ellis Institute is a 501(c)(3) nonprofit founded in 1959 and the international headquarters of Rational Emotive Behavior Therapy. It delivers psychotherapy, psychological evaluations, professional training, and certification programs through its New York headquarters, global therapist directory, and e-commerce platform.

Ownership category

akta.pro rank

Product category

Psychotherapy and Mental Health Training

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000)

akta.pro primary industry

Mental Health Counseling & Psychotherapy Services (EDALAFAB)

Keywords

• Psychotherapy training
• Cognitive behavioral therapy
• Mental health services
• Professional counseling education
• Psychological evaluation services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Psychotherapy Services: Individual, couples, group, and family psychotherapy for children, adolescents, and adults addressing a wide range of emotional and behavioral disorders. Provided at moderate pricing as a 501(c)(3) nonprofit organization.
2. Professional Education and Training: Professional workshops, training programs, externships, fellowships, and certification programs for mental health practitioners. Includes Friday Night Live! events and Ellis Scholars program.
3. Audio/Video Products: Sale of recorded therapy sessions, lectures, and educational materials on CDs, DVDs, and MP3s covering various REBT topics including anger management, relationships, addictions, and personal development.
4. Membership Program: Annual membership providing access to the Journal of REBT-CBT and other member-exclusive benefits and resources.
5. Psychological Evaluation Services: Comprehensive psychological and psychoeducational testing services for children, adolescents, and adults, including cognitive assessments, personality testing, and behavioral evaluations.
6. Donations: Tax-deductible donations to the #NOSTIGMA fundraiser and general support of the nonprofit institute's mission.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Albert Ellis Institute delivers psychotherapy (individual, couples, group, family) and psychological evaluations to children, adolescents, and adults across multiple specialty centers (anger disorders, child & family services, OCD & related disorders, eating disorders, psychological evaluation) using the Rational Emotive Behavior Therapy (REBT) methodology. It trains and certifies mental health professionals through workshops, externships, fellowships, and the Ellis Scholars program, and sells related educational media (CDs, DVDs, MP3s), an annual membership with access to the peer-reviewed Journal of Rational-Emotive & Cognitive-Behavior Therapy, and operates a global REBT therapist referral directory.

Product overview

Albert Ellis Institute is a psychotherapy training institute offering a comprehensive ecosystem of mental health services centered on Rational Emotive Behavior Therapy (REBT). The organization provides clinical services including individual, couples, group, and family psychotherapy across multiple specialty centers (Anger Disorders, Child & Family Services, Psychological Evaluation, OCD & Related Disorders, Eating Disorders), professional training programs (workshops, trainings, Friday Night Live!, externships/fellowships, Ellis Scholars), and educational products (CDs, DVDs, MP3s). The institute publishes the peer-reviewed Journal of Rational-Emotive & Cognitive-Behavior Therapy and maintains a global therapist directory. Founded in 1959, AEI serves as the international headquarters for REBT training and treatment.

Differentiator

Problem solved

Functional benefit

Products and services

• Psychotherapy Services Individual, couples, group, and family psychotherapy for children, adolescents, and adults addressing a broad range of emotional and behavioral problems including addictions, anger disorders, anxiety, depression, personality disorders, relationships, trauma, and stress. Provided at moderate nonprofit pricing at the New York headquarters.
• Psychological Evaluations

Quantifiable outcome

• Evidence-based psychotherapy proven to help people with a wide range of emotional and behavioral problems
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Beck Institute for Cognitive Behavior Therapy: Founded by Dr. Aaron T. Beck, the originator of Cognitive Behavior Therapy. Like AEI, Beck Institute is an authoritative training and treatment center for a foundational cognitive-behavioral modality, offering certification, workshops, and clinical services.
• National Association of Cognitive-Behavioral Therapists (NACBT): A professional organization that certifies cognitive-behavioral therapists and provides training and continuing education. NACBT serves a similar audience of mental health professionals seeking CBT credentials and shares AEI's training and certification mission.

Emerging players

• Albert Ellis Institute – Chicago Affiliate: While not a separate entity, AEI's global therapist directory includes affiliated regional REBT practitioners who deliver similar cognitive-behavioral therapy services in local markets, partially overlapping with AEI's clinical offerings.
• Psychotherapy Networker (Zur Institute / National Clinical Services): A long-running continuing-education provider for therapists offering workshops, webinars, and a flagship magazine. Networker overlaps with AEI's professional training and conference-style workshop programming targeting mental health practitioners.
• Charlie Health: A virtual mental health provider specializing in intensive outpatient programs for teens, young adults, and families. Charlie Health competes in the family and adolescent therapy segments where AEI's Center for Child & Family Services also operates.

Broad incumbents

• Association for Behavioral and Cognitive Therapies (ABCT): The largest professional organization for practitioners of behavioral and cognitive therapies. ABCT offers conferences, training, and the Behavior Therapist journal, overlapping with AEI's professional education and journal-publishing activities at greater scale.
• Talkspace: A large-scale teletherapy platform offering on-demand access to licensed therapists. Talkspace competes for the same psychotherapy client base as AEI but via a digital delivery model that AEI has not adopted.
• BetterHelp: One of the largest online therapy platforms serving individuals, couples, and teens. BetterHelp competes with AEI for self-pay therapy clients with a digital-first model that bypasses geographic constraints.
• Lyra Health: A mental health benefits platform serving employers and employees with therapy, coaching, and medication management. Lyra represents the in-network insurance model that AEI explicitly does not accept, capturing volume from corporate benefit plans.
• Spring Health: An employer-focused mental health benefits provider combining therapy, coaching, and medication services. Like Lyra, Spring Health represents the integrated benefits model that competes for the same corporate-sponsored therapy demand AEI forgoes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/albertellis
• Facebookfacebook.com/pages/Albert-Ellis-Institute/56792859034
• Instagraminstagram.com/albertellisinstitute

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Albert Ellis Institute