Inside Food & Drink

What Inside Food & Drink does

Inside Food & Drink is a UK-based B2B trade media title serving the food and drink industry, founded in 2018 and headquartered in Gorleston-on-Sea, Norfolk. It publishes a magazine in both print and digital (flipbook) formats, supported by a website, weekly newsletter, and social media channels, producing editorial coverage that spans the full supply chain from raw ingredients through manufacturers to retailers and hospitality. The publication is one of several niche trade titles operated by parent company Proactive Publications Ltd and has won editorial recognition including the 2019 Business Online Editor of the Year award.

The company's commercial model is advertising-led, monetizing its audience of senior food and drink industry professionals through display advertising, sponsored articles, paid company profiles, bespoke content packages, and event media partnerships with major international trade shows such as IFE, Anuga, Gulfood, Sigep and Foodexpo Greece. It has also extended into adjacent marketing services, offering social media campaigns and email campaigns to food and drink brands. Its customer base is a mix of mid-market and larger brands — including named clients such as Hotel Chocolat, SCHOKINAG, Newton Print, Gesas, Orsa Drinks, Boudjebel, Concord and Clean Juice — alongside a wider logo wall of well-known consumer and ingredient brands. The business is privately held under Proactive Publications Ltd, with no external funding disclosed and a headcount of 24 employees.

Name

Inside Food & Drink

Legal name

Proactive Publications Ltd

Website

https://insidefoodanddrink.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Inside Food & Drink is a UK B2B trade publication and media platform serving the food and drink industry, offering print and digital magazines, advertising, sponsored content, and marketing services to brands and suppliers across the global supply chain.

Ownership category

akta.pro rank

Product category

Trade Publishing & B2B Media

akta.pro primary industry

Food, Cooking & Beverage Magazines (MPAJAEAF)

Keywords

• Trade publication publishing
• B2b media advertising
• Food industry marketing
• Industry content services
• Digital magazine advertising

Headquarters

HQ city

Gorleston, Great Yarmouth

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising: Sale of advertising space in the magazine and digital publications, including various advert sizes from quarter-page to full four-page advertorials
2. Sponsored Articles and Company Profiles: Fee-based article placement and company profile features in the magazine and on the website, with complimentary digital brochure for featured companies
3. Marketing Services: Additional marketing services including social media campaigns, email campaigns, brochures, product reviews, and web advertising packages
4. Event Partnerships: Partnership opportunities for events including media partnerships, sponsorships, and promotional campaigns at food & drink trade events
5. Subscriptions: Magazine subscriptions for readers seeking industry news and trends in the food and drink sector

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Inside Food & Drink is a B2B trade publication and multimedia platform serving the food and drink industry. It produces a magazine in print and digital formats, publishes industry news and company profiles on its website, and sells advertising, sponsored articles, company brochures, marketing services, and event media partnerships to PR, marketing, and communications teams at food and drink companies.

Product overview

Inside Food & Drink is a B2B media publication platform serving the food and drink industry. The company operates a unified portfolio consisting of the Inside Food & Drink Magazine (available in both print and digital formats), a regularly updated news section, a blog for industry commentary, and company profile brochures. The platform offers marketing and advertising services including article publication, display advertising, social media campaigns, email marketing, and creative services. They also provide events coverage and partnership opportunities. All services are delivered through their parent company Proactive Publications Ltd, which operates multiple industry publications including Inside Marine, Inside Sustainability, Inside Mining, Inside Oil & Gas, Inside Technology, and Inside America.

Differentiator

Problem solved

Functional benefit

Products and services

• Inside Food & Drink Magazine B2B trade magazine covering the food and drink industry, available in print and digital formats, with industry news, articles, company profiles, and advertising.
• Digital Magazine Digital edition of Inside Food & Drink magazine providing on-the-go access to articles and advertisements for digital readership.
• Company Profile Brochures Digital brochures featuring company details, created for companies featured in articles, posted on the website for extended B2B exposure.
• Article Publication Fee-based placement of major articles in the magazine and as shareable brochures on the website, covering company history, products, services, innovations, and future plans.
• Advertising Sale of advertising space in the magazine in various sizes from quarter A4 page to four-page advertorials, with in-house design and production team.
• Marketing Services Social media and email campaigns, brochures, product reviews, and web advertising services delivered by the Proactive Publications marketing team.
• Creative Services Professional in-house writers and graphic designers providing content creation and digital asset production for business promotion.
• Events Coverage and Media Partnerships Reporting and media partnership opportunities at food and drink industry trade events and exhibitions, with partnership and promotional campaign services.
• Inside Food & Drink Blog Blog featuring food and drink industry trends, news commentary, and sector analysis.
• News Section Regularly updated website news section providing the most recent food and drink industry news from around the globe.

Quantifiable outcome

• Regular news updates provided to readers

Named customers11 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• IFE (International Food & Drink Event)coreGTM or Marketing PartnerIFE is a major trade event for the food and drink industry. Inside Food & Drink maintains a partnership presence at IFE, covering the event and promoting it through their media channels.
• Sigep (International Gelato, Pastry, Bakery & Coffee Exhibition)coreGTM or Marketing PartnerSigep is a leading international exhibition for gelato, pastry, bakery and coffee. Inside Food & Drink has a partnership presence, featuring event coverage and promotions.
• Foodexpo GreececoreGTM or Marketing PartnerFoodexpo Greece is a major Greek food and drink trade exhibition. Inside Food & Drink maintains event partnership and media coverage presence.
• AnugacoreGTM or Marketing PartnerAnuga is one of the world's most important food fairs for the food and drink industry. Inside Food & Drink has a media partnership presence at this major international event.
• GulfoodcoreGTM or Marketing PartnerGulfood is the world's largest annual food and drink trade exhibition held in Dubai. Inside Food & Drink maintains event coverage and media partnership presence.
• Inside MarineminorOthersInside Marine is an affiliated publication under Proactive Publications Ltd, same parent company as Inside Food & Drink.
• Inside SustainabilityminorOthersInside Sustainability is an affiliated publication under Proactive Publications Ltd, same parent company as Inside Food & Drink.
• Inside MiningminorOthersInside Mining is an affiliated publication under Proactive Publications Ltd, same parent company as Inside Food & Drink.
• Inside Oil & GasminorOthersInside Oil & Gas is an affiliated publication under Proactive Publications Ltd, same parent company as Inside Food & Drink.
• Inside TechnologyminorOthersInside Technology is an affiliated publication under Proactive Publications Ltd, same parent company as Inside Food & Drink.
• Inside AmericaminorOthersInside America is an affiliated publication under Proactive Publications Ltd, same parent company as Inside Food & Drink.
• Proactive Publications LtdcoreOthersProactive Publications Ltd is the parent company of Inside Food & Drink and other Inside publications. Registered in England, VAT GB 167 6757 57.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• FoodBev Media: UK-based B2B media company covering the food and beverage industry with news, events, awards (including the UK Soft Drinks Awards cited in Inside Food & Drink's coverage) and marketing services. Direct competitor for advertiser mindshare in the same UK food & drink trade media category.
• Beverage Daily: B2B online publication dedicated to the beverage industry, covering trends, innovation and ingredient news. Competes for beverage advertiser clients (e.g., Diageo, Orsa Drinks, Onest Energy) that also appear in Inside Food & Drink.
• Food Engineering: US-based B2B trade publication for food and beverage processing and packaging professionals. Comparable B2B trade media model targeting food manufacturers and equipment suppliers, providing international competitive context.
• The Grocer: Long-established UK B2B trade title covering food and drink retail and manufacturing, owned by William Reed. Operates news, data, events and the Top Launches rankings (referenced in Inside Food & Drink's coverage), competing for the same advertiser base.
• Food Manufacture: UK B2B title covering food and drink manufacturing, with news, awards and events targeting manufacturers, processors and suppliers. Directly comparable in audience and advertiser base to Inside Food & Drink.
• FoodNavigator (William Reed): Global online B2B publication for the food and beverage industry, providing news, analysis and supplier directories. Direct competitor for digital advertising and sponsored content targeting food & drink brands and ingredient suppliers.
• Bakery & Snacks (William Reed): B2B digital publication focused on the bakery and snacks segments of the food industry. Comparable B2B trade media model and a partial competitor for food manufacturer advertiser budgets.
• Just-Food (William Reed): B2B intelligence and news service focused on the global food manufacturing industry. Overlaps with Inside Food & Drink's manufacturer and supplier audience and competes for sponsored research, reports and event partnerships.

Broad incumbents

• William Reed Business Media: Large UK-based B2B media group operating The Grocer, FoodNavigator, Just-Food, Bakery & Snacks and other food & drink titles. Significantly larger and better-resourced incumbent with overlapping audience and advertiser base; represents the most significant competitive threat.

Others

• Proactive Publications sister titles (Inside Marine, Inside Mining, Inside Sustainability): Sister publications under the same parent company (Proactive Publications Ltd). They share infrastructure and operating model but serve different verticals, and are relevant as direct comparables for the underlying publishing business model rather than as market competitors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/InsideFD
• LinkedInlinkedin.com/company/inside-food-drink-magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inside Food & Drink