InsiemeAte

What InsiemeAte does

InsiemeAte ETS (formerly Insieme a Te Onlus) is an Italian nonprofit association founded in 2001 by Paola Brignoli and headquartered in Gorlago, near Bergamo. It operates as a constituent entity of The Care Group and delivers 24/7 home care assistance to elderly and frail individuals, primarily in Lombardy. Service delivery is organised around the proprietary Optimus Domi protocol — a person-centred care methodology grounded in Kitwood's PCC approach and 20+ years of field experience — and complemented by non-pharmacological therapies (Doll Therapy, Cognitive Stimulation, Mandala Therapy, Reminiscence Therapy) and a multidisciplinary Tutor team for care-plan design and oversight.

The organisation also runs a distinct B2B training and licensing business anchored by its exclusive Italian licence for the Virtual Dementia Tour® (VDT®), a patented experiential simulation method developed by P.K. Beville's Second Wind Dreams. InsiemeAte packages VDT® with the Validation® method and the DACE® (Dementia Aware Competency Evaluation®) observational tool into its "Empathy Care" curriculum, delivered on-site at residential care facilities (RSA/CRA), municipalities, schools, and community venues across multiple Italian regions.

Revenue is generated through three streams: hourly/package-based home care service fees in Lombardy, fee-based VDT® and Empathy Care training programmes for institutional clients (with Proges Cooperativa Sociale as a notably repeat buyer), and voluntary donations including 5x1000 tax designations. GTM is sales-led, combining direct outreach, community events, partnerships with care organisations, and PR coverage. Cross-border activity includes a family-type residence, Nido d'Argento, operating in Bulgaria under Paola Brignoli's leadership.

Name

InsiemeAte

Legal name

ASSOCIAZIONE INSIEME A TE ETS

Website

https://insieme-a-te.it

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

InsiemeAte ETS is an Italian nonprofit founded in 2001, delivering 24/7 person-centred home care for elderly and dementia clients in Lombardy via its Optimus Domi protocol, and operating Italy's exclusive Virtual Dementia Tour® training programme for residential facilities, municipalities, and communities.

Ownership category

akta.pro rank

Product category

Elderly & Dementia Home Care Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)

akta.pro secondary industries

In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Dementia Personal Care (ADLs) Support (HSABAEAB), Cognitive Stimulation & Reminiscence Therapy (Non-Clinical) (HSABAEAH), Dementia/Alzheimer’s Care Management & Behavioral Support (HLADALAF)

Keywords

• Home care services
• Dementia care
• Caregiver training
• Non-pharmacological therapies
• Elderly assistance

Headquarters

HQ city

Gorlago

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Home Care Service Fees: Hourly or package-based fees for 24/7 home care assistance in Lombardy, including assignment of a resident caregiver and a multidisciplinary Tutor team for personalized care plan development, monitoring, and adjustment.
2. Donations and Liberal Contributions: Voluntary donations via bank transfer (IBAN provided) and 5x1000 tax designation (Tax Code: 95222920167) used to fund territorial projects and awareness activities.
3. VDT® Training and Empathy Care Programs: Fee-based training programs delivered to residential care facilities, municipalities, schools, and other organizations, combining VDT® experiences, Validation® method, and DACE® observations in the Empathy Care curriculum.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

InsiemeAte ETS delivers 24/7 personalised home care assistance for elderly and frail individuals throughout Lombardy, executed through its proprietary Optimus Domi protocol and supported by a multidisciplinary Tutor team. The organisation also markets and delivers the Virtual Dementia Tour® (VDT®) and the integrated Empathy Care training programme — combining VDT®, DACE® observation, and the Validation® method — to residential care facilities, municipalities, schools, and social cooperatives across Italy, for which it holds the exclusive Italian licence. Non-pharmacological therapies (Doll Therapy, Cognitive Stimulation, Mandala Therapy, Reminiscence Therapy) and family support services complement these core streams.

Product overview

InsiemeAte ETS is a non-profit association (ETS) providing elderly home care services in Bergamo and across Lombardy, operating as part of The Care Group. The company's offering consists of two primary service streams — (1) Core home care services (Servizi al Domicilio, Supporto Familiare, and Attività sul Territorio) delivered through the proprietary Optimus Domi protocol, and (2) Specialized dementia care programs anchored by the Virtual Dementia Tour (VDT) — an exclusive, patented experiential training program for which InsiemeAte holds Italy's distribution rights. These core offerings are complemented by a suite of non-pharmacological therapies (Doll Therapy, Cognitive Stimulation, Mandala Therapy, Reminiscence Therapy), the Empathy Care integrated training pathway (combining DACE observation, VDT, and Validation), and expert home visits. All services are delivered through assigned home assistants and an expert multidisciplinary tutor team that monitors and personalizes care plans.

Differentiator

Problem solved

Functional benefit

Brands

• Optimus Domi: Innovative home care protocol based on Person Centred Care approach (PCC) by Kitwood, focused on the centrality of the person in care.
• Virtual Dementia Tour (VDT)
• Empathy Care
• Nido d'Argento
• Terapie non Farmacologiche

Products and services

• Servizi al Domicilio (Home Care Services) 24/7 personalised home-based assistance for elderly and frail individuals in Lombardy, including personal hygiene support, feeding management, cognitive stimulation, and behavioural-disorder management. Delivered by InsiemeAte-trained caregivers (resident or visiting) supervised by an expert multidisciplinary Tutor team that designs, monitors, and adjusts individualised care plans.
• Supporto Familiare (Family Support Services) Structured family support services for relatives of the assisted elderly, including Virtual Dementia Tour® experiences for family members, and pragmatic care-pathway counselling covering identification of territorial services, selection of residential care options, and navigation of bureaucratic procedures. Targets families acting as primary caregivers who need both experiential understanding of dementia and practical guidance on available territorial and institutional services.
• Attività sul Territorio (Territorial Activities & Community VDT) Territorial and community awareness activities — including Virtual Dementia Tour® immersive experiences for the general public, awareness campaigns, and professional training pathways — delivered across Italy to municipalities, schools, first responders, and community groups to promote understanding of frailty and dementia-friendly community life.
• Virtual Dementia Tour® (VDT) Training Scientifically validated, patented experiential training programme that simulates the sensory and cognitive challenges faced by people with dementia through proprietary sensory-altering devices and task instructions. Sold as a fee-based training service to residential care facilities, municipalities, schools, and community groups across Italy. InsiemeAte is the sole authorised VDT® provider in Italy under exclusive licence from Second Wind Dreams.
• Empathy Care Training Programme Integrated training pathway sold to residential care facilities that combines VDT® immersive experiences, DACE® pre/post observational assessment, and Validation® practitioner-led sessions. Designed to produce measurable improvements in caregiver empathy, person-centred care practices, and reductions in psychotropic drug use among dementia residents.

Quantifiable outcome

• Reduction in psychotropic drug use in residential facilities after VDT® training for staff
• +2 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• The Care GroupcoreOthersInsiemeAte ETS is a constituent entity of The Care Group, a larger organisational group providing elder care services. The Care Group's website is referenced as the group's digital home, and The Care Group holds the copyright for InsiemeAte's website (2020).
• Second Wind Dreams®coreOEM/ Whitelabel/ Licensing PartnerUS-based international non-profit founded by P.K. Beville MS, based in Roswell, Georgia. Created and holds the patent for the Virtual Dementia Tour® (VDT®). InsiemeAte holds the exclusive license for VDT® distribution in Italy — the first and only authorised Italian operator.
• Proges – Cooperativa SocialecoreStrategic or Co-development PartnerMajor social cooperative operating residential care facilities (RSA, CRA) across Italy. Multiple ongoing VDT and Empathy Care training programmes across numerous Proges facilities including CRA Sidoli (Parma), RSA Villa Serena (Montaione), RSA Adriano (Milano), RSA Pineta (Tradate), RSA Andria, RSA Noicattaro, CRA Santa Rita (Soragna), RSA Casa Serena (Torino), RSA Corte Cova (Caronno Pertusella), and CRA Gardenia e Melograno (Borgonovo Val Tidone).
• Università degli Studi di BergamocoreStrategic or Co-development PartnerAcademic research partnership for dementia studies, VDT validation research, and public engagement projects. Prof. Francesca Morganti leads joint research, including the Italian validation study of the VDT manual and the 'Benessere psicologico attraverso la terapia del viaggio' project with Fondazione Tender To Nave Italia.
• Innovative Elder Research (IER)coreStrategic or Co-development PartnerResearch centre led by Paola Brignoli (also Director of InsiemeAte). Conducts scientific research on non-pharmacological therapies (Doll Therapy, VDT, Reminiscence Therapy) and validates InsiemeAte's methodologies. Co-developed the 'Benessere psicologico attraverso la terapia del viaggio' project and coordinates the Nave Italia research voyages.
• Fondazione Tender To Nave Italia ETScoreStrategic or Co-development PartnerNon-profit foundation operating the tall ship 'Nave Italia' (the world's largest brigantine). InsiemeAte participated in a 5-day voyage project for elderly people with dementia from 12–16 September 2022 (departing Genoa, arriving La Spezia) and again in September 2023, with joint research conducted by Università di Bergamo and Innovative Elder Research.
• Marina Militare (Italian Navy)minorOthersThe Italian Navy operates and crews the Nave Italia brigantine. Navy personnel facilitated the 'Benessere psicologico attraverso la terapia del viaggio' project at sea, including sailing activities, ceremonies, and safe passage for elderly participants with dementia.
• AzimutminorGTM or Marketing PartnerFinancial services company that hosted a joint presentation event in Milan on 14 June 2023, promoting InsiemeAte's Optimus Domi model and VDT to Azimut's network and clients.
• Comune di Casnate con BernateminorOthersLocal municipality that hosted multiple VDT community events, the theatrical production 'Acapulco' for dementia awareness, and granted official patronage for VDT events. A key community partner for local awareness campaigns.
• Arca Cooperativa SocialeminorStrategic or Co-development PartnerSocial cooperative that received VDT training for all its operators. Also collaborated on the 'Invecchio dunque sono' (Impruneta) community event for dementia awareness.
• Nido d'Argento (Tryavna, Bulgaria)minorOthersFamily-type residential centre for elderly and people with dementia opened by InsiemeAte in Bozhkovtsi, Tryavna municipality, Bulgaria. InsiemeAte's Director Paola Brignoli led the project, and it operates with up to 25 residents. A cross-border social care initiative demonstrating InsiemeAte's model applied internationally.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Regional players

• KOS Group: Italian healthcare group operating care homes, rehabilitation, and home care services across Italy. Comparable as a domestic competitor in residential and home-based elder care, including dementia-specific offerings.
• Coopselios: Italian social cooperative providing residential care, home care, and educational services for the elderly and frail across multiple Italian regions. Comparable as a regional Italian incumbent in the same elder-care segment InsiemeAte serves.

Broad incumbents

• Korian Group: Major European operator of nursing homes, assisted living, and home care services with significant Italian operations (Korian Italia). Comparable as a broad European incumbent offering dementia care across residential and home-based settings, competing for the same institutional and family clients.
• Proges Cooperativa Sociale: Major Italian social cooperative operating numerous RSA/CRA residential care facilities nationwide. Comparable because it is both InsiemeAte's largest institutional training client and a vertically integrated provider of dementia care services that could potentially internalize InsiemeAte's offerings.
• BAYADA Home Health Care: Large US-headquartered home health provider with adult and senior care services including dementia and Alzheimer's support. Comparable as a multi-region incumbent in non-medical and clinical home care for frail elderly populations.
• Home Instead (Home Instead Senior Care): Global franchise leader in non-medical in-home care for older adults, including dementia and Alzheimer's specialty programs. Comparable as a broad incumbent delivering personalized elder home care at scale, against which InsiemeAte competes for families seeking dementia-specific services.

Others

• Second Wind Dreams®: US-based nonprofit that created and patents the Virtual Dementia Tour® (VDT®). Comparable as the licensor of InsiemeAte's flagship training asset and as a parallel operator of experiential dementia empathy programs internationally.
• Validation Training Institute: International body that certifies and licenses the Validation® method developed by Naomi Feil, which InsiemeAte integrates into its Empathy Care program. Comparable as an adjacent training/credentialing organization in the dementia care methodology ecosystem.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/InsiemeATeOnlus
• LinkedInlinkedin.com/company/insiemeate
• Instagraminstagram.com/insiemeateonlus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InsiemeAte