In's Mercato
In's Mercato is a privately held Italian grocery retail company founded in 1994, headquartered in Venice, with approximately 1,520 employees serving Italian consumer households through physical supermarket stores under the insmercato.it brand.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What In's Mercato does
In's Mercato is an Italian grocery retail company headquartered in Venezia (Venice), Italy, founded in 1994 and operating with a workforce of approximately 1,520 employees. The company name and category positioning imply a supermarket/grocery-store business serving Italian consumer households through physical retail locations, consistent with the legacy Italian grocery-retail landscape. Its website domain (insmercato.it) confirms the Italian consumer-market orientation, and the absence of a stock symbol indicates the company is privately held rather than publicly listed.
No first-party data is available on In's Mercato's specific product assortment, store count, geographic footprint beyond the Venice headquarters, pricing model, private-label depth, e-commerce presence, supplier relationships, or financial performance. The website content was not accessible for verification, and no third-party news, leadership disclosures, M&A activity, capital-raise events, or technology/platform signals were provided in the input. Consequently, the company description above is grounded strictly in firmographic data and the categorical inference that "Mercato" (Italian for "market") combined with the multi-decade operating history and 1,520-employee headcount is consistent with a mid-sized multi-store grocery operation; further business-model and product-line specifics cannot be asserted without supporting evidence.
In's Mercato firmographics
Firmographics- Name
- In's Mercato
- Website
- https://insmercato.it
- Company type
- Private
- Headcount range
- 1,001–5,000 employees
- Short description
- In's Mercato is a privately held Italian grocery retail company founded in 1994, headquartered in Venice, with approximately 1,520 employees serving Italian consumer households through physical supermarket stores under the insmercato.it brand.
- Ownership category
- akta.pro rank
In's Mercato industry classification
Industry- Product category
- Grocery Retail
- NAICS
- Specialty Food Retailers (4452)
- SIC
- Retail-Grocery Stores (5411)
- akta.pro primary industry
- Mediterranean/Greek/Italian/Spanish Grocery Stores (CRAHAFAJ)
Keywords
In's Mercato business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
In's Mercato product offering
Product offeringCore offering
In's Mercato is an Italian company headquartered in Venezia, founded in 1994, with approximately 1,520 employees. Based on the firmographic profile and the company name ("Mercato" meaning "market" in Italian), the business is consistent with an Italian retail/grocery operation, but the source website returned only a verification/loading page, so the specific products, services, and core commercial proposition cannot be confirmed from the available evidence.
Differentiator
Problem solved
Functional benefit
Companies that use In's Mercato
Customer profileIdeal customer profiles1 record
In's Mercato technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
In's Mercato competitors and assessment
Company assessmentDirect peers
- Conad: Italy's largest grocery cooperative, operating thousands of supermarkets and hypermarkets nationwide under multiple banners. Directly comparable to In's Mercato as an Italian grocery retailer serving everyday consumer food needs, but at substantially greater scale.
- Esselunga: Leading Italian supermarket chain with a strong reputation for digital innovation and private label. Comparable to In's Mercato as a multi-store grocery operator in northern Italy, and a benchmark for what a modernised Italian grocery brand can achieve.
- Coop Italia: Major Italian consumer cooperative running an extensive supermarket and hypermarket network. Closely comparable to In's Mercato in product mix and customer base, with overlapping presence in northern Italy.
- Eurospin: Italy's largest hard-discount grocery chain with broad geographic coverage. Comparable to In's Mercato as a national grocery operator competing for the same household food spend, but positioned on price leadership.
- Despar Italia: Consortium of independent Italian grocers operating under the Despar, Eurospar and Interspar banners. Directly comparable to In's Mercato as a mid-scale, banner-affiliated Italian grocery network serving neighbourhood and community shoppers.
- Crai: Italian grocery consortium of independent retailers operating under a shared banner. Directly comparable to In's Mercato as a community-anchored, mid-scale Italian grocery network.
- Bennet: Italian hypermarket and supermarket chain concentrated in northern Italy. Closely comparable in geography and format mix to In's Mercato, with overlapping presence in the Veneto/Lombardia corridor.
Broad incumbents
- Aldi Italia: Italian subsidiary of Aldi, the global discount grocer, with growing store count across the peninsula. Comparable as an Italian grocery competitor but operating with a hard-discount model and international backing.
- Lidl Italia: Italian arm of the Lidl discount group, operating hundreds of stores nationwide. Comparable as a grocery competitor in Italy, but at significantly larger scale and with a discount positioning distinct from In's Mercato's likely traditional format.
- Carrefour Italia: Italian operation of the global Carrefour hypermarket and supermarket group. Comparable to In's Mercato as a multi-format grocery retailer in Italy, but with international scale and broader product breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
In's Mercato social profiles
Digital presenceIn's Mercato financial estimates
Financial estimateRevenue estimate
Valuation estimate
In's Mercato leadership team
Management profileNumber of profiles
In's Mercato funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
In's Mercato M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about In's Mercato
What does In's Mercato do?
In's Mercato is an Italian company headquartered in Venezia, founded in 1994, with approximately 1,520 employees. Based on the firmographic profile and the company name ("Mercato" meaning "market" in Italian), the business is consistent with an Italian retail/grocery operation, but the source website returned only a verification/loading page, so the specific products, services, and core commercial proposition cannot be confirmed from the available evidence.
When was In's Mercato founded?
In's Mercato was founded in -1. It employs 1,001 to 5,000 people.
Who are In's Mercato's main competitors?
Direct peers on record are Conad, Esselunga, Coop Italia, Eurospin, Despar Italia, Crai and Bennet. Broad incumbents are Aldi Italia, Lidl Italia and Carrefour Italia.
Does In's Mercato have an API?
No public API is recorded for In's Mercato.
What industry is In's Mercato in?
In's Mercato's product category is Grocery Retail. Its primary akta.pro industry code is CRAHAFAJ, Mediterranean/Greek/Italian/Spanish Grocery Stores. Its NAICS code is 4452 and its SIC code is 5411.