InSport Wellness Center

Name

InSport Wellness Center

Legal name

InSport

Website

https://insport.am

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Fitness and Wellness Center Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industry

Training & Practice Facilities (Team Performance Centers) (MPAKAEAI)

Keywords

• Fitness center services
• Wellness club memberships
• Group exercise classes
• Personal training services
• Swimming pool facilities

Headquarters

HQ city

Yerevan

HQ country

Armenia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Membership Subscriptions: Annual and six-month club membership packages with varying levels of access to fitness zones, pool, sauna, and group classes. Packages include Marathon (full access), Olympic (two zones), Sprint (one zone), and children's packages.
2. Café and Restaurant: On-site café offering food, beverages, protein shakes, and sports nutrition. Open daily 10:00-22:00 on the second floor.
3. Sports Retail Shop: Retail store selling sportswear, equipment, swim gear, and InSport branded merchandise including towels, water bottles, and apparel.
4. Individual Training Sessions: Personal training sessions offered by professional coaches for customized fitness programs.
5. Kids Room Services: Childcare services for children aged 2-7 years during parents' workouts, with first 2 hours free and hourly rates thereafter.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

InSport Wellness Center is a multifunctional sports and wellness complex operating from a 6,400 sqm four-story facility in Yerevan, Armenia. The center sells tiered membership subscriptions (Marathon, Olympic, Sprint) and individual services including access to a 25m x 16m swimming pool, strength training hall, cardio zone, over 30 group fitness classes, sauna/spa, kids room, personal training, on-site café, and a sports retail shop. Revenue is generated primarily through recurring annual memberships and six-month packages, supplemented by individual training sessions, café and sports retail sales.

Product overview

InSport Wellness Center is a multifunctional sports and wellness complex opened in November 2018, offering a comprehensive range of fitness services including a 25m x 16m swimming pool with four-stage filtration, strength training hall with Hammer and block equipment, cardio zone with treadmills and bikes, over 30 group fitness classes (yoga, pilates, spinning, martial arts, dance), sauna and spa facilities, children's play area, on-site café, sports retail shop, and personalized training programs. The center operates on a membership-based model with tiered packages (Marathon, Olympic, Sprint) providing varying levels of access to facilities and services.

Differentiator

Problem solved

Functional benefit

Products and services

• Swimming Pool Access 25m x 16m swimming pool with four-stage filtration system for both professional athletes and wellness enthusiasts, included as a zone in membership packages.
• Strength Training Hall Strength training facility equipped with Hammer and block machines, free weights, and modern air purification system for all muscle groups.
• Cardio Zone Cardio training area with treadmills, vertical and horizontal bikes, and skiing simulators with various programs.
• Group Training Classes Over 30 group fitness classes per week including yoga, pilates, spinning, zumba, HIIT, martial arts, dance, and dedicated children's programs.
• Individual Personal Training Personal training sessions with certified coaches for customized workout programs, available as 12-session packages or individually.
• InBody Fitness Testing Body composition analysis using InBody 370s device measuring fat mass, muscle mass, bone mass, water content, and metabolism via bioelectrical impedance analysis.
• Sauna and Spa Complex Two types of saunas (Finnish and Turkish) plus spa center offering wellness services, included in premium membership packages.
• Aqua Aerobics Classes Water-based aerobic exercise classes offered as group fitness programming at the swimming pool facility.
• Children's Room (Kids Room) Children's play area for ages 2-8 years with free supervision for the first 2 hours during parent workouts, then hourly rates apply.
• InSport Café On-site café offering healthy food, protein shakes, sports beverages, and recovery meals, with drinks and sports nutrition available daily.
• Sports Retail Shop Retail store selling sports equipment, swimwear, fitness gear, and InSport branded merchandise including towels, water bottles, and apparel.
• Marathon Membership Package Annual membership with unlimited access to pool, fitness, group classes, sauna, free fitness testing, two personal training sessions, and kids room access up to 2 hours free.
• Olympic Membership Package Annual membership with access to two zones of choice (pool, fitness, or group classes) plus sauna and kids room access.
• Sprint Membership Package Annual membership with access to one zone of choice (pool, fitness, or group classes) plus sauna.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Nyutetq LLCcoreStrategic or Co-development Partner · 7 November 2018Construction company that built the InSport complex. Led by Arsen Karamyan and the YSU Graduates Union initiative.
• Radio AuroraminorGTM or Marketing PartnerRadio partner listed on website footer.
• OSHEEminorGTM or Marketing PartnerBeverage brand partner listed on website.
• Pepsi ArmeniaminorGTM or Marketing PartnerBeverage partner listed on website.
• EvocabankminorGTM or Marketing PartnerBanking partner listed on website.
• Gat CuttingminorOthersService partner listed on website.
• Smart Production LLCminorOthersProduction partner listed on website.
• ProMSminorOthersIT services partner listed on website.

Scale indicators5 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• SportLife: Ukraine-based premium fitness chain offering pool, group programs, spa and personal training; comparable mid-premium positioning to InSport within the regional CIS context.
• World Class: Premium multi-format fitness chain operating across CIS countries with pool, fitness, group classes and spa — directly comparable to InSport's positioning and service breadth.
• Alex Fitness: Russian fitness club operator with multi-format clubs serving mass-market to premium tiers; comparable in scope of services including pool, group fitness and personal training.
• X-Fit: Russia-headquartered fitness club chain with premium multi-zone clubs (pool, fitness, group classes, kids) — same target customer and product architecture as InSport.

Broad incumbents

• Fitness First: Global premium fitness chain with multi-zone clubs, group classes, pools and personal training — provides international benchmark for InSport's positioning and member experience.
• McFIT: Europe's largest low-cost fitness chain — represents the downmarket competitive threat and pricing-pressure benchmark for premium operators like InSport.
• Gold's Gym: Iconic global fitness franchise with strength, cardio and group programming; relevant benchmark for equipment quality, class breadth and franchise expansion potential.
• Planet Fitness: Mass-market low-cost gym operator illustrating the value-segment business model that competes with premium wellness centers on price-sensitive consumer share.
• Basic-Fit: European low-cost fitness chain with extensive location footprint — relevant reference for digital engagement, subscription management and multi-site scaling benchmarks.

Emerging players

• Kieser Training: Specialist strength-training concept focused on health outcomes and personal training; relevant comparison for InSport's medical-grade positioning via InBody analytics and personal training services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/inSport.wellness
• Instagraminstagram.com/insport.wellness
• LinkedInlinkedin.com/company/insport-wellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InSport Wellness Center