Instituto Marielle Franco

What Instituto Marielle Franco does

Instituto Marielle Franco is a Rio de Janeiro-based nonprofit founded in 2018 by the family of city councilor Marielle Franco following her assassination on March 14, 2018. The organization operates around four programmatic pillars — fighting for justice in the Marielle and Anderson case, defending Marielle's memory, multiplying her legacy, and nurturing new leaders — with an approximately 20-person staff that is ~90% Black women and a volunteer network (Rede de Sementes) extending across Brazil and internationally.

The institute's product portfolio spans digital advocacy platforms, original research, educational media, and political training. Core products include the Violência Política research platform documenting political violence against Black women candidates and parliamentarians, the Escola Marielle political training school, the PANE anti-racist electoral platform, the Não Seremos Interrompidas protection platform, the Agenda Marielle policy framework, the augmented-reality experience A Voz de Marielle, the HQ Marielle Franco comic book, the Dossiê do Caso Marielle e Anderson timeline, and the Mapa dos Coletivos global directory. Underlying technology is conventional web/social infrastructure (Strikingly site, Google Analytics, WhatsApp, social platforms), with the AR product built via partnerships with VMLY&R Spain and Vetor Lab.

The organization is funded through two primary streams: recurring individual donations (monthly subscriptions via Brazil's PIX instant-payment system) and project grants from partner foundations and NGOs (e.g., Fundação Rosa Luxembourg, Amnesty International, Oxfam Brasil). All programs are offered free to beneficiaries. Distribution relies on community mobilization, partner NGOs (Coalizão Negra por Direitos, Justiça Global, Mulheres Negras Decidem), the volunteer Rede de Sementes, the Bancada Marielle Franco parliamentarian network, and annual events including the Festival Justiça por Marielle e Anderson and Março por Marielle actions.

Name

Instituto Marielle Franco

Legal name

Instituto Marielle Franco

Website

https://institutomariellefranco.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Instituto Marielle Franco is a Rio de Janeiro-based nonprofit founded in 2018 by Marielle Franco's family to pursue justice for her assassination, defend her legacy, and politically empower Black women, LGBTQIA+, and peripheral communities in Brazil and internationally through research, training, and advocacy platforms.

Ownership category

akta.pro rank

Product category

Social Justice Advocacy and Civil Rights Organization

NAICS

Human Rights Organizations (813311), Other Social Advocacy Organizations (813319), Civic and Social Organizations (81341)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

akta.pro secondary industries

Gender Equality & Women’s Rights Advocacy (BPAGAFAD), Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

Keywords

• Civil rights advocacy
• Political empowerment
• Anti-racist education
• Human rights research
• Memory preservation programs

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: Monthly supporter donations from thousands of individuals worldwide who contribute financially to sustain the institute's operations and campaigns. Accepts donations via PIX payment system.
2. Project Grants and Partnerships: Funding and support from partner organizations and foundations for specific projects such as research, educational programs, and advocacy campaigns

Go-to-market motion3 records

Distribution channels4 records

Marketing channels13 records

Core offering

Instituto Marielle Franco is a Brazilian nonprofit advocacy organization that pursues justice for the 2018 assassination of councilor Marielle Franco and her driver Anderson Gomes, defends Marielle's memory, and multiplies her legacy through political empowerment programs. It runs free programs including the Escola Marielle political formation school, research on political violence against Black women, educational publications such as the HQ Marielle Franco Raízes comic and the Rosas da Resistência book, advocacy platforms (Plataforma Não Seremos Interrompidas, PANE, Violência Política), and the global volunteer Rede de Sementes network connecting 300+ partner organizations across 17 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Rede de Sementes: A network of volunteers, especially Black women, LGBTQIA+ people, and human rights defenders who connect with Marielle's legacy and act to multiply her memory, defend her legacy, and fight for justice.
• Escola Marielle
• Marielle Franco Fundo
• Centro de Memória
• Festival Justiça por Marielle e Anderson
• Março por Marielle
• Não Seremos Interrompidas
• PANE - Plataforma Antirracista nas Eleições
• Agenda Marielle Franco
• Papo Franco com Anielle Franco

Products and services

• Escola Marielle
• Plataforma Não Seremos Interrompidas
• Plataforma Antirracista nas Eleições (PANE)
• Pesquisa Violência Política de Gênero e Raça
• Agenda Marielle Franco
• Dossiê do Caso Marielle e Anderson
• A Voz de Marielle
• HQ Marielle Franco - Raízes
• Livro Rosas da Resistência
• Rede de Sementes
• Mapa dos Coletivos
• Mapa Corona nas Periferias
• Fundo Marielle Franco
• Prêmio Marielle Franco de Ensaios Feministas
• Centro de Memória
• Festival Justiça por Marielle e Anderson

Quantifiable outcome

• 197 actions in 87 cities across 17 countries organized during March 2021 alone
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Favela em PautacoreStrategic or Co-development PartnerPartnership to develop the Mapa Corona nas Periferias, a collaborative map showcasing coronavirus solidarity initiatives in Brazilian favelas and peripheries, providing visibility to grassroots responses during the pandemic.
• ONG CriolacoreStrategic or Co-development PartnerPartnership on the Agora é a Hora project supporting Black women leaders in accessing emergency aid and food security during the COVID-19 pandemic, reaching families of more than 17,000 Black women.
• Perifa ConnectionminorStrategic or Co-development PartnerPartner in the Agora é a Hora project supporting Black women leaders during the pandemic.
• Movimenta CaxiasminorStrategic or Co-development PartnerPartner in the Agora é a Hora project supporting Black women leaders during the pandemic.
• Mulheres Negras DecidemcoreStrategic or Co-development PartnerLong-standing strategic partner on multiple initiatives including research (Para onde vamos?, Para onde vamos? survey with 250 activists), Estamos Prontas project supporting 27 Black women leaders, and the Jornada das Pretas. Major partner in electoral advocacy and political representation work.
• Coalizão Negra por DireitoscoreStrategic or Co-development PartnerMajor strategic partner on electoral advocacy, federalization campaign, international incidence work, and defense of democracy. Worked together on ADPF at Supreme Court and TSE recommendations.
• Terra de DireitoscoreStrategic or Co-development PartnerPartner in conducting research on political violence against Black women candidates, contributing to the Violência Política platform and recommendations for authorities.
• Justiça GlobalcoreStrategic or Co-development PartnerPartner in human rights advocacy, Committee for Justice por Marielle e Anderson, and international advocacy efforts for the case.
• Anistia Internacional (Amnesty International)coreStrategic or Co-development PartnerPartner in the Committee for Justice por Marielle e Anderson and international advocacy campaigns for the case.
• Editora ContracorrentecoreGTM or Marketing PartnerPartner in the Prêmio Marielle Franco de Ensaios Feministas (Feminist Essays Prize), selecting and publishing essays that strengthen feminist thought and defend Marielle's memory.
• Fundação Bienal de São PaulominorGTM or Marketing PartnerCommissioned Paulo Nazareth's sculpture 'Corte Seco - Marielle' and donated it to the Instituto Marielle Franco.
• Instituto Raça e IgualdademinorStrategic or Co-development PartnerPartner in special edition of Escola Marielle on 'Acesso e Funcionamento de Mecanismos Internacionais de Enfrentamento à Violência Policial'.
• Oxfam BrasilcoreStrategic or Co-development PartnerPartner in Jornada das Pretas project, a gathering of Black women activists to strengthen political agendas and share experiences.
• Instituto AlzirascoreStrategic or Co-development PartnerPartner in Jornada das Pretas project and other initiatives strengthening Black women in institutional politics.
• EducafrominorStrategic or Co-development PartnerPartner in TSE advocacy for more equal conditions for Black political candidates.
• Data_Lab, LabJaca, Instituto da Hora, Observatório de FavelasminorStrategic or Co-development PartnerPartners in meeting with Frances Haugen to discuss disinformation and hate speech impacts on peripheral and Black communities.
• DesinformanteminorStrategic or Co-development PartnerPartnership to work on impacts of false information about Marielle and how these discourses promote symbolic death and maintenance of political and racial violence.
• Race and EqualityminorStrategic or Co-development PartnerPartner in UN forums and international advocacy for human rights in Latin America.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Oxfam Brasil: A large Brazilian development and feminist NGO, co-partner on the Jornada das Pretas project, working on racial and gender justice at a much broader scale; comparable mission overlap on feminist organizing and political empowerment of marginalized groups.
• Anistia Internacional Brasil (Amnesty International Brazil): Amnesty's Brazilian affiliate operating on human rights, political violence, and freedom of expression; a strategic partner on the Justice for Marielle and Anderson committee and a much larger incumbent with comparable advocacy outputs.
• Black Lives Matter Global Network: The flagship global organization mobilizing against anti-Black violence and championing Black political power; it operates at much larger scale across the US and globally and shares Instituto Marielle Franco's mission of centering Black lives, racial justice, and political representation.

Emerging players

• Educafro: A Brazilian civil-society organization combating racial inequality through education and political participation; co-partner with Instituto Marielle Franco on TSE advocacy, sharing core grassroots election-justice work.

Direct peers

• Justiça Global: A Rio-based human rights NGO focused on security, violence, and democratic rights; co-partner on the Justice for Marielle and Anderson committee and on international advocacy, with overlapping human-rights framing and donor funnels.
• Criola: A Rio-based feminist Black-women's rights organization founded in 1992, focused on legal empowerment, education, and combating racism and sexism. It directly overlaps on Black women's empowerment, and partnered with Instituto Marielle Franco on the Agora é a Hora COVID-response program.
• Coalizão Negra por Direitos: Brazil's leading Black civil-society coalition advocating for racial justice, antidiscrimination legislation, and political representation. It is a strategic partner of Instituto Marielle Franco on electoral advocacy, federalization campaigns, and international human-rights incidence; it directly overlaps on Black women in politics and racial-violence research.
• Mulheres Negras Decidem: A movement of Black women demanding political participation and confronting violence; co-produced research (Para onde Vamos?), Estamos Prontas, and Jornada das Pretas with Instituto Marielle Franco, with near-identical programmatic DNA on Black women in politics.
• Observatório de Favelas: A favela-focused research, advocacy, and data organization producing knowledge about Rio de Janeiro's peripheral communities. It overlaps on Mapa Corona nas Periferias–style programs, and partnered with Instituto Marielle Franco on Frances Haugen disinformation work.

Regional players

• Race and Equality: An international NGO advancing racial justice across Latin America through UN mechanisms and strategic litigation; a partner of Instituto Marielle Franco on UN forums, with overlapping programming on Afro-descendant rights in the region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/inst_marielle
• Facebookfacebook.com/institutomariellefranco
• Instagraminstagram.com/institutomariellefranco
• LinkedInlinkedin.com/company/institutomariellefranco

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto Marielle Franco