Institut Repère

What Institut Repère does

Institut Repère is a French professional training and consulting organization founded in 1985 (with one source citing 1984) and headquartered in Charenton-le-Pont near Paris, with a secondary training location in the 12th arrondissement of Paris. The firm specializes in human-development methodologies, with its core offering built around Neuro-Linguistic Programming (PNL) across a structured certification pathway (Fundamentals, Technician, Practitioner, Master Practitioner, Expert Trainer) that is officially recognized by the Fédération Française NLPNL. Its product portfolio extends into Process Communication, Systemic Approach, Clean Language, Narrative Approach, Ericksonian Hypnosis, LAB Profile, Success Factor Modeling (SFM), ComColors, and Berne's Transactional Analysis, alongside dedicated programs in professional coaching, leadership/management, HR development, and entrepreneurship. The training is delivered primarily through in-person intensive, weekly, and weekend formats in Paris, supplemented by e-learning components and free discovery evenings; delivery is carried out by long-tenured trainers plus a network of internationally recognized experts including Robert Dilts, Shelle Rose Charvet, Stephen Gilligan, James Lawley, and Penny Tompkins.

The business model is a fee-for-service professional training model with pricing handled on a quote/consultation basis rather than publicly disclosed. Revenue is generated from two main streams: paid training programs (certification pathways, modular workshops, and master classes with international experts) and ancillary venue rental through the Repère E.P.H. subsidiary, with e-learning services delivered through the Cercle Conseil affiliate. Customer acquisition is sales-led and content-driven, relying on a monthly newsletter (Repérages), educational blog, curated book recommendations, video content, free discovery evenings, and annual events with international experts. The client base spans enterprise (Crédit Agricole, Société Générale, BNP Paribas, Sanofi Aventis, Novartis, GSK, L'Oréal, Nestlé, Carrefour, Renault), government (Pôle Emploi), and education (École Nationale d'Administration), alongside individual professionals such as coaches, trainers, managers, HR professionals, and healthcare practitioners. The firm holds Qualiopi certification (French Ministry of Labour), OPQF, and ISO-aligned quality credentials, enabling access to French professional training funds (CPF), and operates with a lean 17 employees.

Name

Institut Repère

Legal name

Institut Repère

Website

https://institut-repere.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Institut Repère is a French professional training firm founded in 1985 specializing in Neuro-Linguistic Programming and human-development methodologies, serving enterprise clients, individual professionals, coaches, and managers in France.

Ownership category

akta.pro rank

Product category

Professional Training and Coaching Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Human Resources, Organizational Behavior & Leadership Institutes (EDAHAHAG)

akta.pro secondary industries

Human Resources & Talent (SHRM/HRCI Recertification) (EDAAALAN), Education Professionals (Teacher/Administrator CE, CPD) (EDAAALAE)

Keywords

• Professional training services
• Neuro-linguistic programming
• Executive coaching programs
• Leadership development training
• Process communication model

Headquarters

HQ city

Charenton-le-Pont, Île-de-France

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Training Programs: Certification and non-certification training programs in PNL, coaching, leadership, management, HR, and entrepreneurship delivered in Paris with various formats (intensive, weekly, weekend)
2. Training Room Rental: Rental of training facilities in Paris 12th arrondissement, with 50% deposit requirement and full payment or installment options

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Institut Repère is a French professional training organization that delivers certification and non-certification programs in Neuro-Linguistic Programming (NLP), Process Communication, systemic coaching, leadership, management, human resources, and entrepreneurship development, primarily at its Paris locations with multiple scheduling formats. The institute also provides complementary offerings such as Ericksonian hypnosis, Clean Language, narrative approach, LAB Profile, Success Factor Modeling, generative consulting, and team coaching, alongside room rental services at its Paris 12th arrondissement facility.

Product overview

Institut Repère is a professional training and consulting organization founded in 1985, specializing in communication, learning, and individual/organizational change methodologies. The core offering centers on Neuro-Linguistic Programming (PNL) training with multiple certification levels, complemented by Process Communication (PCM), systemic approaches, professional coaching, leadership development, and human resources training programs. The organization operates a structured training pathway system with six main domains: Professional Interaction Management (PNL), Individual and Collective Coaching, Training Design and Animation, Leadership-Management, Human Resources Development, and Entrepreneurship Development. Training formats include multi-day intensive programs, practitioner certifications recognized by the Fédération Française NLPNL, monthly practice evenings, and free discovery sessions. The institute also provides venue rental services at its Paris location and maintains an online coach directory for certified graduates.

Differentiator

Problem solved

Functional benefit

Products and services

• PNL Formation Parcours (NLP Training Pathway)
• Professional Coaching Pathway (Parcours Coach Professionnel)

Named customers12 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Fédération Française NLPNLcoreStrategic or Co-development PartnerOfficial partnership for NLP certification standards. Institut Repère offers NLPNL-recognized Practitioner, Master Practitioner, and Expert Trainer certifications. NLP trainers in certifying programs must be approved by NLPNL association.
• Robert DiltsflagshipStrategic or Co-development PartnerPrincipal developer of Neuro-Linguistic Programming for 30+ years, conducts training at Institut Repère on leadership applications, charism, sustainable development, collective intelligence, emotional intelligence, and entrepreneurship
• Shelle Rose CharvetflagshipStrategic or Co-development PartnerInternational expert in NLP applications for motivation and influence, creator of LAB Profile methodology, conducts formations at Institut Repère
• Stephen GilligancoreStrategic or Co-development PartnerInternational expert in generative coaching and Ericksonian hypnosis, co-conducts training programs at Institut Repère
• James Lawley and Penny TompkinscoreStrategic or Co-development PartnerInternational experts in Symbolic Modeling and Clean Language, conduct specialized training at Institut Repère
• Repère E.P.H.minorOthersRelated entity within the Repère ecosystem
• Cercle ConseilminorOthersE-learning partner within ecosystem
• ElantielminorOthersPartner organization within the ecosystem

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• HEC Paris Executive Education: Top-tier French business school executive education division offering leadership, coaching, and management programs. Competes for the same enterprise leadership and HR development budgets but with academic credentials rather than NLP methodology.
• Dale Carnegie Training: Global incumbent in professional training for communication, leadership, and presentation skills. Comparable in offering corporate soft-skills training, but operating at significantly larger scale with a broader methodology portfolio than NLP-specific.
• Cegos: Large international training and consulting group with extensive corporate soft-skills, leadership, and HR development offerings. Competes directly for enterprise training budgets in France and globally, but with broader portfolio and larger scale.
• FranklinCovey: Large global provider of leadership, management, and organizational effectiveness training. Comparable target audience (managers, leaders, HR) and enterprise sales motion, but with proprietary methodologies (7 Habits) rather than NLP-based.

Emerging players

• Mindvalley: Digital-first personal and professional development platform with global reach. Comparable in addressing personal transformation and soft-skills training, but operates as a scalable online platform rather than in-person certification provider.

Direct peers

• Psynapse: French training organization specializing in NLP, coaching, and Process Communication with similar certification pathways and target audience of coaches and corporate trainers. Direct competitor in the same French NLP ecosystem.
• Centre de Formation au Coaching (IF Coach): French coaching and NLP training school offering certification pathways for professional coaches. Direct competitor serving the same coach-training customer segment with overlapping methodologies.
• Kahler Communications Europe (Process Communication): Official Process Communication Model training provider with similar focus on PCM coaching and management applications. Directly comparable in methodology stack and target audience for management and coaching training.
• IFOD (Institut de Formation et d'Orientation du Développement): French NLP and personal development training institute offering PNL certifications and coaching pathways. Most directly comparable peer in the French NLP training category, serving similar coaches, HR professionals, and managers.

Regional players

• International Coach Federation (ICF) Accredited Schools: Network of ICF-accredited coach training programs offering ACTP/ACSTH pathways. Compete for the same coach-training customer base with internationally recognized credentials, increasingly displacing NLP-only certifications in enterprise procurement.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/school/institut-repere

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Institut Repère