Instyle Hair & Beauty

What Instyle Hair & Beauty does

Instyle Hair & Beauty is a family-run hair and beauty salon operating from a single storefront at Shop 4/130 University Avenue, Durack, in the Palmerston area of Darwin, Northern Territory, Australia. Founded in December 2012 when Palmerston locals Wendy Guppy and Samara Fixter purchased the business, the company employs approximately six people and has operated continuously under the same owner-operator leadership for over a decade. Its core offering is a full suite of hairdressing services — cutting, colouring (with a particular specialism in blondes, balayage, and brunette-to-blonde transformations), OLAPLEX bond repair, Global Keratin smoothing, tape-in extensions, and event/up-style hair — supplemented by spray tanning and the retail sale of professional product lines including ELEVEN Australia, OLAPLEX take-home treatments, and GK Hair.

The underlying technology layer is intentionally lightweight: appointments are managed through the third-party Phorest salon platform (with online booking at phorest.com/book/salons/instylehairbeautynt) and a proprietary white-label mobile app (link-to.app/IwL_TFcTeVSkUfPtJAoZWg), while gift vouchers are sold via Phorest's gift-card storefront. The website itself is built on Squarespace, and the company holds no patents, proprietary software IP, or AI-driven product features. No API, SDK, or machine-learning capability is referenced.

Revenue is generated through three streams: (i) professional services priced by stylist experience tier (typical tickets from approximately A$35 for an OLAPLEX Express treatment to A$150+ for premium colour services), (ii) retail product sales of professional haircare brands, and (iii) fixed-amount gift vouchers (A$50/A$100/A$150 or custom). All bookings require a deposit that is credited to the final bill and forfeited on cancellations within 24 hours, functioning as a commitment mechanism and a secondary transaction-fee revenue line. Customers are individual retail consumers in the Darwin/Palmerston/Top End catchment, with no enterprise or B2B accounts; acquisition is driven by community referrals, social media (Facebook, Instagram), and a content-marketing blog covering hair care and event preparation.

Name

Instyle Hair & Beauty

Legal name

Instyle Hair & Beauty

Website

https://instylehairandbeauty.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Instyle Hair & Beauty is a family-run hair and beauty salon in Durack, Northern Territory, Australia, founded in 2012, serving individual consumers in the Darwin/Palmerston region with cuts, colour, balayage, OLAPLEX, keratin, extensions, and event styling.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYHSALAAAA

Women's Hair Salons

Home & Personal Services/Personal Care & Beauty Services/Hair Salons & Styling Services

SECONDARYHSALAAAD

Haircutting & Styling Services

Home & Personal Services/Personal Care & Beauty Services/Hair Salons & Styling Services

SECONDARYHSALAAAE

Hair Coloring & Highlights Services

Home & Personal Services/Personal Care & Beauty Services/Hair Salons & Styling Services

SECONDARYHSALALAH

Special Occasion Hair & Makeup Services (Non-Bridal)

Home & Personal Services/Personal Care & Beauty Services/Bridal & Special Occasion Beauty Services

Keywords

• Hair salon services
• Professional hair coloring
• Keratin hair treatments
• OLAPLEX bond repair
• Event hair styling

Headquarters

HQ city

Durack

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Hair and Beauty Services: Service-based revenue from hair cutting, colouring, treatments (OLAPLEX, keratin), extensions, spray tanning, and beauty services. Pricing varies by stylist experience level.
2. Retail Products: Sale of professional hair care products including ELEVEN Australia, OLAPLEX take-home treatments, and GK Hair products.
3. Gift Vouchers: Gift vouchers sold in fixed amounts of $50, $100, $150 or custom amounts. 50% charged if cancelled within 24 hours.
4. Appointment Deposits: Deposits taken for all hair and beauty services, credited to final bill. Non-refundable if cancelled within 24 hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Instyle Hair & Beauty is a family-run hair and beauty salon operating from a single physical location in Durack, Northern Territory, Australia. Its core offering is in-salon hairdressing services including cutting, coloring (blondes, balayage, highlights, brunette-to-blonde transformations), OLAPLEX bond repair, Global Keratin smoothing treatments, tape hair extensions, event/up-style hair, and spray tanning. The salon also retails professional hair care products (ELEVEN Australia, OLAPLEX, GK Hair) and sells gift vouchers, with appointments booked through the Phorest online booking platform and mobile app.

Product overview

Instyle Hair & Beauty is a family-run hair salon offering a unified suite of hairdressing and beauty services. The core offering consists of hair cutting, coloring, and styling services, supplemented by specialized treatments including OLAPLEX bond repair and Global Keratin smoothing treatments. Additional services include tape hair extensions, spray tanning, and event hair styling for special occasions. The salon also retails ELEVEN Australia professional hair care products. All services are booked through their Phorest online booking platform or proprietary mobile app, with a deposit-based reservation system.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Services Core hairdressing services including cuts, coloring, blonding, balayage, highlights, and styling, priced by stylist experience level. Targeted at local women in the Darwin/Palmerston region.
• Beauty Services Beauty treatments including spray tanning services for individual consumer clients.
• OLAPLEX Treatment Hair bond repair treatment using the OLAPLEX system (Numbers 1, 2, 3) that permanently rebuilds damaged bonds in hair from chemical and heat processes. Available as an add-on to color services, as an express treatment, or as a stand-alone service.
• Global Keratin (GK) Treatment Keratin hair smoothing treatment that binds liquid keratin to hair to reduce frizz and make hair more manageable. Semi-permanent solution lasting 3-5 months, suited to humid climates such as Darwin.
• Tape Hair Extensions Tape-in hair extension installation and maintenance services for added length and volume, requiring 6-7 week maintenance appointments.
• Event Hair Styling Special occasion hair styling services including up-styles and blow-dry appointments for weddings, formal events, and other occasions, with consultation on style longevity for Darwin's humid climate.
• Gift Vouchers Pre-paid gift vouchers available in fixed amounts ($50, $100, $150) or custom amounts, sold through the Phorest platform and redeemable against salon services.
• ELEVEN Australia Hair Products (Retail) Salon-retailed ELEVEN Australia professional hair care products, cruelty-free and PETA approved, with ranges for volume (I Want Body), hydration (Hydrate My Hair Moisture), and treatments, including vegan and gluten-free options.

Quantifiable outcome

• Keratin treatment results last 3-5 months
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Hairhouse Warehouse: National Australian chain combining hair salon services with retail beauty products. Comparable business model mixing services and product retail; however, it competes on convenience and breadth rather than specialist blonde/balayage expertise like Instyle.
• MECCA Brands: Leading Australian multi-brand beauty retailer selling cosmetics, haircare, and skincare products online and in-store. Comparable as a channel competitor for the professional haircare products (OLAPLEX, ELEVEN Australia, GK Hair) that Instyle retails.
• Price Attack: Australian hair salon and beauty retailer chain combining in-salon services with retail product offerings. Comparable hybrid service-and-retail model similar to Instyle's combination of salon services with ELEVEN Australia and OLAPLEX product sales.
• Just Cuts: Australia's largest hair salon franchise with locations nationwide, offering walk-in cuts and styling at standardized price points. Comparable as a competing salon brand in the broader Australian market, though it operates at much larger scale and focuses on accessible pricing versus Instyle's specialist positioning.
• TONI&GUY Australia: International hairdressing franchise with Australian salons offering cutting, colouring, and styling services. Comparable as a branded salon services competitor serving similar women's hair service use cases, with broader geographic reach than Instyle.
• Adore Beauty: Australia's largest online beauty retailer carrying haircare brands including OLAPLEX. Comparable as an online channel that competes with Instyle's in-salon retail of the same professional product lines.

Regional players

• Ella Baché: Australian salon and skincare brand with beauty clinic locations offering skin and beauty services plus product retail. Comparable as a regional Australian personal-care services and retail brand, though focused more on skin/beauty than core hairdressing.

Others

• Phorest Salon Software: Salon management and online booking software used by thousands of hair and beauty salons worldwide, including Instyle Hair & Beauty. Comparable as the technology vendor powering Instyle's online booking and gift voucher platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/instyle-hair-&-beauty

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instyle Hair & Beauty