Insurance Insider US

What Insurance Insider US does

Insurance Insider US is a subscription-based digital intelligence platform serving the US property and casualty (P&C) insurance market, operating since 2019 under UK parent Insider International Limited (company number 15236286, registered in London). The platform delivers news, opinion, analysis, recurring research series (broker recap, cat heatmap, CIAB commercial lines rate analysis, earnings preview/recap, fronting in depth, loss costs, stat data, stock check-in), proprietary data tools (Talent Tracker, M&A Deal Tracker), and a multimedia hub (Behind the Headlines and CEO Perspectives podcasts, 5-Minute Takes, on-location video, webinars). Its flagship community initiative, Insider Progress US, is a free-to-join industry community focused on talent, diversity, and inclusion, supported by an advisory board of senior executives from major carriers and brokers.

The business is monetized primarily through recurring subscription revenue (freemium trial → paid tier, with quote-based enterprise pricing) and secondary events and marketing services (Insider Progress US breakfasts, US Honors, webinars, sponsored content). The go-to-market is sales-led, with direct digital subscription and enterprise sales targeting carriers, reinsurers, and insurtechs; brokers, distributors, and MGAs; finance and PE/VC investors; and insurance service providers. The platform is the US edition of the broader Insurance Insider network, which also includes a global portal and an ILS-focused product, enabling cross-market distribution.

The company is small (17 employees, headquartered in New York with the parent registered in London), privately held with no public ticker, no disclosed funding rounds, and no disclosed revenue. Management comprises editorial leaders (Managing Editor Thorsten Schier, Section Editor Farhin Lilywala, Senior Editor of Multimedia Meg Green), reflecting a content-centric operating model. No AI/ML capabilities, APIs, or proprietary models are disclosed, and pricing is not publicly listed, making the offering dependent on direct sales engagement and brand reputation within the P&C insurance ecosystem.

Name

Insurance Insider US

Legal name

Insider International Limited

Website

https://insuranceinsiderus.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Insurance Insider US is a subscription-based digital intelligence platform providing news, research, data tools, and multimedia content for the US P&C insurance market, serving carriers, reinsurers, brokers, MGAs, investors, and service providers under parent Insider International Limited.

Ownership category

akta.pro rank

Product category

Insurance Market Intelligence

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Professional Liability (E&O) (FSAJAGAC)

akta.pro secondary industry

Technology Errors & Omissions (Tech E&O) / Professional Liability (FSAJAOAC)

Keywords

• Insurance market intelligence
• P&C insurance research
• Industry news platform
• Subscription intelligence service
• Insurance data analytics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription Service: Premium subscription service providing access to paywalled market intelligence, news, analysis, research, and data tools for the P&C insurance industry. Subscribers receive full access to the platform's content and tools.
2. Events and Marketing Services: Events and marketing services including sponsored content, event participation, and marketing solutions for the insurance industry

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Insurance Insider US is a subscription-based digital intelligence platform delivering news, analysis, opinion, research, and data tools for the U.S. property and casualty (P&C) insurance market. Subscribers gain access to paywalled editorial coverage across personal lines, commercial lines, reinsurance, and specialty lines, plus proprietary Talent Tracker and M&A Deal Tracker tools and multimedia content such as podcasts, webinars, and video interviews.

Product overview

Insurance Insider US offers a subscription-based intelligence platform for the P&C insurance market. The core offerings include a subscription service delivering news, analysis, research, and data tools, alongside events and marketing services. The product portfolio includes specialized research series (Broker recap, Cat heatmap, CIAB commercial lines rate analysis, Earnings preview/recap, Fronting in depth, Loss costs, Stat data, Stock check-in), data tools (Talent Tracker, M&A Deal Tracker), multimedia content (videos, webinars, podcasts), and Insider Progress US—a free community initiative focused on talent, diversity, and inclusion in the insurance workplace.

Differentiator

Problem solved

Functional benefit

Brands

• Insider Progress US: A cross-market, free-to-join community launched by Insurance Insider US designed to promote active discussions around building an insurance workplace for the future, focusing on talent, diversity, and inclusion in the insurance industry.

Products and services

• Subscription service Subscription-based intelligence platform providing paywalled access to news, analysis, opinion, research series, data tools, and multimedia content for the U.S. P&C insurance market. Targets carriers, reinsurers, brokers, MGAs, investors, and service providers.
• Events and marketing services
• Data Tools (Talent Tracker and M&A Deal Tracker)

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Greenberg Traurig, LLPminorOthers · 24 June 2025Greenberg Traurig, LLP served as the venue host for the Insider Progress US breakfast briefing held on June 24, 2025 in New York at their One Vanderbilt Avenue office. This is a venue partnership for industry events.
• Insider Progress US Advisory Board MemberscoreOthersInsider Progress US is a cross-market, free-to-join community with an advisory board comprising senior executives from Falvey Insurance Group, AXA XL, BMS Re, Embrace Partners, Multicultural Reinsurance Insurance Association, Westfield Specialty, Markel, Guidewire, Zurich North America, National African American Insurance Association, Beazley, and Insurance Insider editorial staff.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Insurance Journal: Long-running US P&C trade publication offering news, analysis, and directories for carriers, brokers, and agents — directly comparable in audience, content mix, and subscription-based B2B media model.
• Reinsurance News: Reinsurance-focused industry news and analysis platform — directly comparable for the reinsurance segment of Insurance Insider US's coverage and shares an enterprise intelligence buyer.
• The Insurer: Subscription intelligence platform covering the global P&C and reinsurance market with news, analysis, and events — direct competitor in the same paid-intelligence category.
• Carrier Management: P&C carrier-focused media outlet covering strategy, technology, and operations at insurance carriers — overlapping audience and content depth with Insurance Insider US.
• Business Insurance: Established trade publication serving commercial insurance buyers, brokers, and risk managers — comparable vertical audience and editorial subscription model.
• Insurance Business America: B2B insurance media brand serving producers, brokers, and carriers in the US — comparable editorial subscription model and audience segmentation.

Broad incumbents

• A.M. Best: Incumbent insurance intelligence provider combining credit ratings, news, and analytical research with deep data assets — broader portfolio but overlaps on P&C market intelligence and subscriber base.
• Advisen (an Aon company): Insurance data, analytics, and intelligence provider serving P&C market participants — broader data infrastructure offering with overlapping enterprise intelligence use cases.
• S&P Global Market Intelligence: Large-scale financial intelligence and data platform that includes insurance sector research and analytics — competes for insurance-vertical research budgets across the same institutional customers.
• Bloomberg Intelligence: Global research and intelligence arm covering insurance alongside other sectors — overlaps with Insurance Insider US for institutional finance and investor customers analyzing insurance M&A and earnings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/IInsiderUS
• LinkedInlinkedin.com/company/insuranceinsiderus

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insurance Insider US