InsureLine Brokers (Smart)

What InsureLine Brokers (Smart) does

InsureLine Brokers (Smart) Inc. is a privately held Canadian insurance brokerage headquartered at 8300 Woodbine Ave in Markham, Ontario, operating under the trading names InsureLine, InsureLine Smart, and InsureLine Brokers (Smart). The firm places personal and commercial insurance on behalf of clients and is compensated via commissions from carriers rather than direct fees from policyholders. Its affiliate footprint appears to extend across multiple Canadian provinces through affiliated InsureLine brokerages.

The brokerage's product portfolio spans 16 distinct lines, split between five personal products (Auto, Condo, Home, Renter & Tenant, Travel) and eleven commercial products (Commercial Property, Contractors, Cyber Liability, Directors & Officers, Errors & Omissions, General Liability, Health & Fitness Practitioner, Nonprofit D&O, Professional Liability, Retail Store, Transportation & Trucking). InsureLine holds appointments with approximately 14 named insurance partners — including major Canadian carriers Intact Insurance, Aviva, and Economical, alongside specialty markets such as Chubb, Burns & Wilcox, and Special Risk Insurance Managers — enabling multi-carrier comparison shopping on the client's behalf.

The business model is sales-led and hybrid in channel mix. Licensed insurance advisors drive direct sales by phone, email, and in-person at the Markham office, supplemented by self-serve digital infrastructure (online quote forms, mobile app, client portal). A formal referral program channels home insurance prospects from mortgage brokers, real estate professionals, and lawyers at the point of property transaction. Pricing is fully quote-based, with premiums determined by individual risk factors and bundling incentives of up to 15%. The firm has six employees, including principal broker Sunny Sheng (CAIB, CFP) and insurance specialist Cynthia Dong.

Name

InsureLine Brokers (Smart)

Legal name

InsureLine Brokers (Smart) Inc.

Website

https://insurelinesmart.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

InsureLine Brokers (Smart) is a privately held Canadian insurance brokerage in Markham, Ontario that places personal and commercial insurance across 14+ carriers on behalf of individual and SMB clients nationwide.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

akta.pro secondary industries

Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Insurance brokerage services
• Commercial insurance coverage
• Personal insurance policies
• Multi-carrier insurance quotes
• Insurance claims support

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: InsureLine earns commissions from insurance companies (not directly from customers) by placing insurance policies on behalf of clients. The broker shops multiple providers to find the best rate and policy fit, and is compensated by the insurer upon policy placement and renewal. This model means customers do not pay extra for brokerage services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

InsureLine Brokers (Smart) is an independent Canadian insurance brokerage that places personal and commercial insurance policies on behalf of clients by shopping multiple insurance providers to identify the best rate and coverage fit. The brokerage is compensated through commissions paid by insurance carriers rather than by charging clients directly, offering access to a broad portfolio of personal lines (auto, home, condo, renter, travel) and commercial lines (property, liability, professional, cyber, D&O, contractors, trucking, retail).

Product overview

InsureLine Brokers (Smart) Inc. is a Canadian insurance brokerage offering a dual portfolio of personal and commercial insurance products. The personal insurance suite includes Auto, Condo, Home, Renter & Tenant, and Travel insurance. The commercial insurance suite includes Commercial Property, Contractors, Cyber Liability, Directors & Officers, Errors & Omissions, General Liability, Health & Fitness Practitioner, Nonprofit Directors & Officers, Professional Liability, Retail Store, and Transportation & Trucking insurance. As a brokerage, InsureLine shops Canada's largest insurance providers to find clients the best coverage and rates, offering policy management through an online client portal and mobile app.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Personal automobile insurance coverage providing protection against accidents, liability, and vehicle damage for personal vehicle owners.
• Condo Insurance Insurance coverage for condominium owners protecting their unit, personal belongings, and liability within shared property structures, filling gaps left by HOA master policies.
• Home Insurance Property insurance protecting homeowners against loss and damage caused by natural disasters, fire, theft, and other covered perils.
• Renter & Tenant Insurance Insurance coverage for renters and tenants protecting personal belongings and providing liability coverage for damage to rental properties.
• Travel Insurance Coverage for travel-related risks including trip cancellation, out-of-province/country medical emergencies, lost baggage, and emergency assistance when traveling.
• Commercial Property Insurance Insurance protecting business premises, contents, equipment, and outdoor fixtures against property damage, fire, theft, and disasters for business owners.
• Contractors Insurance Insurance coverage for contractors and construction trades protecting against liability from on-site accidents, equipment damage, and workplace incidents.
• Cyber Liability Insurance Protection for businesses against data breaches, privacy compromises, notification costs, and legal expenses related to cybersecurity incidents.
• Directors & Officers Insurance Liability coverage protecting directors and officers of organizations from lawsuits filed against them for decisions and actions taken in their professional capacity.
• Errors & Omissions Insurance Professional liability coverage protecting businesses against claims arising from mistakes, negligence, or inadequate work performance in service delivery.
• General Liability Insurance Business liability coverage protecting against claims for bodily injury, property damage, and advertising injury to third parties.
• Health & Fitness Practitioner Insurance Coverage for health, fitness, yoga, wellness, and beauty practitioners protecting against bodily injury claims and property damage arising from their professional services.
• Nonprofit Directors & Officers Insurance Specialized liability coverage for nonprofit organizations protecting directors, officers, employees, volunteers, and the organization itself from lawsuits.
• Professional Liability Insurance Malpractice insurance protecting professionals such as doctors, accountants, and lawyers from negligence claims arising from advice or services provided to clients.
• Retail Store Insurance Business insurance protecting retail establishments against fire, theft, property damage, and liability claims.
• Transportation & Trucking Insurance Coverage for trucking and transportation businesses protecting vehicles (semi-trucks, box trucks, cement trucks, tractor trailers) and liability associated with fleet operations.

Quantifiable outcome

• Customers can save up to 15% or more by bundling multiple insurance policies
• +1 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor and core.

• Abex InsuranceminorOthersAbex Insurance is a claims partner listed on InsureLine's emergency claims page. Customers can contact Abex directly for claims, billing, and general inquiries via phone (1-888-643-2217) or online claim portal.
• ApollominorOthersApollo is a claims partner available to InsureLine customers. Listed with contact phone number on the emergency claims information page.
• AprilminorOthersApril is a claims partner for InsureLine customers. Contact via phone (+1 855-745-1010) or online claim portal. Listed on the emergency claims page.
• AvivacoreOthersAviva is a major insurance carrier partnered with InsureLine. Customers can file claims via phone (1-866-692-8482, 1-800-387-4518) or the online portal. Aviva is one of Canada's largest property and casualty insurers.
• Burns & WilcoxminorOthersBurns & Wilcox is a managing general agent / broker listed as a claims partner. Contact via 416-774-2477 or online portal.
• CansureminorOthersCansure is an insurance carrier available through InsureLine. Claims contact: 1-877-685-6533 or online/email portal.
• ChubbminorOthersChubb is an international insurance carrier partnered with InsureLine. Offers claims support across Canada with regional phone numbers for Ontario (1-800-268-9344), Alberta (1-800-387-4161), and BC (604-685-2113).
• EconomicalcoreOthersEconomical is one of Canada's largest insurance providers partnered with InsureLine. Claims contact: 1-800-607-2424 (Canada) or regional numbers for Ontario, Alberta, and BC. Listed as a major partner enabling broad market access.
• ForwardminorOthersForward is an insurance carrier available to InsureLine customers. Claims contact: 1-866-216-5393 or online/email portal.
• Intact InsurancecoreOthersIntact Insurance is a major Canadian insurance provider partnered with InsureLine. As one of Canada's largest property and casualty insurers, Intact enables InsureLine to offer broad coverage options. Claims: 1-866-464-2424 or online portal.
• PEM BridgeminorOthersPEM Bridge is an insurance carrier listed as a claims partner. Multi-regional contact numbers provided across USA, Atlantic Canada, Alberta, Ontario, Quebec, and Canada-wide.
• Premier MarineminorOthersPremier Marine is an insurance carrier available through InsureLine. Claims contact: 866-316-2622 or online portal.
• Special Risk Insurance ManagersminorOthersSpecial Risk Insurance Managers (SRIM) is a managing general agent / specialty insurer partnered with InsureLine for specialty risk products. Claims: 1-800-993-6388 or online/email portal.
• VailominorOthersVailo is an insurance carrier available to InsureLine customers. Claims contact: 1-800-658-8668 or 1-877-787-6737 or online portal.
• Mortgage BrokersminorChannel Partner/ Reseller/ DistributorInsureLine operates a referral partnership program targeting mortgage brokers. Mortgage brokers refer home buyers requiring insurance as a condition of funding. The referral form captures property details, closing dates, and client consent, with InsureLine managing the full insurance placement and keeping the broker informed.
• Real Estate ProfessionalsminorChannel Partner/ Reseller/ DistributorReal estate professionals refer clients purchasing or selling properties to InsureLine for insurance coverage. The referral program includes property closing dates and consent forms, with automated status updates throughout the process.
• Lawyers / Legal ProfessionalsminorChannel Partner/ Reseller/ DistributorLegal professionals involved in property transactions refer clients to InsureLine through the referral program, particularly for home purchases where insurance is required as a condition of closing.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Westland Insurance: Canadian personal and commercial insurance brokerage with national reach. Similar independent brokerage model placing risks with multiple carriers across the same line categories.
• CAA Insurance: Canadian insurance provider offering auto and home coverage through both broker and direct channels. Competes in the same personal-lines categories with strong brand recognition and member-based distribution.
• BrokerLink: One of Canada's largest independent insurance brokerages offering personal and commercial lines across multiple provinces. Direct competitor with the same multi-carrier brokerage model and very similar product breadth.
• Western Financial Group: Canadian insurance brokerage network serving personal and commercial customers across Western Canada. Comparable multi-line brokerage with similar advisor-led distribution and carrier partnerships.

Broad incumbents

• Intact Insurance: Canada's largest P&C insurer and a current carrier partner of InsureLine. Functions as both a supplier and a competitive threat, with growing direct digital channels that could disintermediate independent brokers.
• Hub International: Large North American insurance brokerage serving mid-market and commercial clients. Directly competes for the same commercial book (contractors, trucking, professional liability) while offering broader specialty capabilities.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm. Competes for commercial lines (D&O, E&O, cyber, transportation) with deeper specialty expertise and broader geographic reach.

Emerging players

• Square One Insurance Services: Canadian direct-to-consumer online insurer specializing in home and tenant insurance. Competes with InsureLine's personal-lines book using a digital-first distribution model that bypasses brokers.
• PolicyMe: Canadian digital insurance brokerage offering term life and other personal lines online. Targets the same price-sensitive personal-lines customer with a lower-cost digital intermediary model.
• Sonnet Insurance: Canadian digital direct insurer (backed by Definity) selling home and auto insurance online without a broker. Represents the disruption risk to traditional brokerage commission revenue and customer acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/insureline-brokers-smart

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InsureLine Brokers (Smart)