Interbrand Japan
- Company typePrivate
- Founded1983
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B
- OfferingServices
Interbrand Japan firmographics
Firmographics- Name
- Interbrand Japan
- Legal name
- Interbrand Japan
- Website
- https://interbrandjapan.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Interbrand Japan industry classification
Industry- Product category
- Brand Consulting Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Packaging & Brand Identity Creative Agencies (MPAAAAAN)
- akta.pro secondary industry
- Brand Campaign & Integrated Communications Agencies (MPAAAAAC)
Keywords
Where Interbrand Japan is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Interbrand Japan business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Professional Branding Services: Project-based consulting engagements covering brand strategy, creative services, and experience activation. Engagements span Envision (purpose, brand promise, strategy), Innovation (new business, product design, brand M&A), and Transformation (customer experience, spatial design, communication design) services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Interbrand Japan product offering
Product offeringCore offering
Interbrand Japan is a global branding consultancy that provides project-based professional services covering brand strategy, brand identity design, customer experience design, and proprietary Brand Valuation. Engagements are delivered through three service pillars — Envision (purpose, brand promise, strategy), Innovation (new business, product design, brand M&A), and Transformation (customer experience, spatial/communication/UI-UX design). The firm also publishes annual proprietary brand value ranking reports (Best Global Brands, Best Japan Brands, Customer Experience Value Ranking) and operates the Iconic Moves action framework and Interbrand Academy learning platform.
Product overview
Interbrand Japan is a global branding consultancy offering a comprehensive suite of services organized around three core pillars: Envision (purpose and strategy development), Innovation (new business and product design), and Transformation (customer experience and operational change). The company operates several branded products including the Best Global Brands and Best Japan Brands annual ranking reports using ISO-recognized Brand Valuation methodology, the Japan Branding Awards award program, Customer Experience Value Ranking, and the BETTER for GOOD social value creation program. Educational offerings include Interbrand Academy, while research initiatives include the NIKKEI-Interbrand Purpose Management Survey. The core service delivery combines strategy, creative, and technology teams to serve as a Growth Partner for clients.
Differentiator
Problem solved
Functional benefit
Brands
- BETTER for GOOD: Social value creation program providing pro bono brand building services toNPOs, local governments, and corporations.
- Japan Branding Awards
- Best Japan Brands
- Voice of Japan
Products and services
- Envision Services Strategic consulting services covering purpose development, future design, brand promise / corporate identity development, brand strategy, medium- and long-term management planning, ethics and principles, value creation story, overseas market entry strategy, and business portfolio reorganization for enterprise clients.
- Innovation Services
- Transformation Services
- Brand Valuation
- Iconic Moves
- Best Global Brands Annual global brand value ranking report that ranks the world's top 100 brands by brand value using Interbrand's ISO-recognized Brand Valuation methodology.
- Best Japan Brands Annual brand value ranking report that ranks the top 100 Japanese brands by brand value, providing insights into brand performance and growth trends in the Japanese market.
- Customer Experience Value (CX) Ranking
- NIKKEI-Interbrand Purpose Management Survey
- BETTER for GOOD Social value creation program providing branding expertise and services free of charge to NPOs, municipalities, and corporations, addressing social issues through design and branding (pro bono).
- Interbrand Academy
- Voice of Japan
- Japan Branding Awards Japan's first award program that evaluates and recognizes organizations executing outstanding branding initiatives, supporting the growth of companies developing brand strategies.
Quantifiable outcome
- Multiple Red Dot Design Awards, iF Design Awards, and Pentawards across various client projects
- +1 more outcomes
Companies that use Interbrand Japan
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Interbrand Japan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Interbrand Japan partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- 日本オリンピック委員会 (Japan Olympic Committee) - TEAM JAPANflagshipInterbrand Japan signed official supporter contract for TEAM JAPAN branding. This includes support for Japan Olympic Museum programs, including mascot design workshops for children during summer breaks, and ongoing branding support for TEAM JAPAN initiatives.
- 日本バレーボール協会 (Japan Volleyball Association)coreBranding project partnership that has produced multiple award-winning work including Red Dot Design Award 2025, Creativepool Annual 2025, and iF Design Award 2025 across multiple project categories.
- Learning for AllcoreNPO partner for BETTER for GOOD social value creation program. Collaborated on 10th anniversary special collaboration goods creation. Initiative addresses social issues through everyday accessible merchandise.
- むすびえ (Musubie)coreBETTER for GOOD Program 4th initiative partner. Developed character 'T-ables' to support children's meal programs (こどもの食堂). Social value creation through design.
- 日本経済新聞社 (Nikkei Inc.)flagshipJoint research partnership conducting 'NIKKEI-Interbrand Purpose Management Survey' (パーパス経営調査). Multiple years of collaboration on purpose-driven business research published jointly.
- BCLカンパニー (株式会社スタイリングライフ・ホールディングス)coreBETTER for GOOD Program 5th initiative partner. Co-created 'あますことなくいただきマスク' (Amasukotonaku Itadaki Mask) addressing food waste issues as part of Better for Good social value program.
- 龍谷大学 (Ryukoku University)minorUniversity branding project that won Red Dot Design Award 2021 and REBRAND 100 Merit 2024.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Interbrand Japan competitors and assessment
Company assessmentDirect peers
- Siegel+Gale: Global brand strategy, experience and design consultancy focused on simplicity-driven brand systems. Overlaps with Interbrand Japan's strategy and identity work for large enterprises.
- Landor & Fitch: Global brand consulting and design firm (part of WPP) that delivers brand strategy, identity, and experience design to enterprise clients. Directly comparable to Interbrand Japan across service mix, target customers and delivery model.
- Lippincott: Independent brand strategy and design consultancy known for corporate identity, naming and brand expression work for Fortune 500 enterprises. Closely mirrors Interbrand Japan's Envision and identity practice.
- MetaDesign: Brand identity and design consultancy with offices across Europe, the US and Asia. Competes with Interbrand Japan in visual identity systems and packaging design for premium brands.
- FutureBrand: WPP-owned global brand consultancy offering brand strategy, identity design, and brand experience services. Competes head-to-head with Interbrand for enterprise rebranding mandates across multiple markets.
- Superunion: WPP-owned brand and design consultancy (formerly Brand Union) offering integrated brand strategy, identity and experience design. Directly comparable service portfolio and enterprise client base to Interbrand Japan.
Broad incumbents
- Pentagram: Independent, partner-led design firm covering brand identity, packaging, environmental and digital design. A broader design incumbent whose work frequently overlaps with Interbrand Japan's identity and packaging practice.
- Dentsu Inc. Japan-headquartered global advertising and marketing services group offering branding, creative, media and CX services. A broad incumbent that competes with Interbrand Japan for integrated brand and experience mandates.
Regional players
- Hakuhodo: Japan's second-largest advertising agency group, offering creative, branding, digital and content services. A domestic incumbent that directly contests Japanese enterprise brand budgets against Interbrand Japan.
Emerging players
- Moving Brands: Independent brand and experience design consultancy with a strong identity and digital product practice. A niche, design-led competitor whose offering overlaps with Interbrand Japan's Innovation and Transformation services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Interbrand Japan social profiles
Digital presenceInterbrand Japan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Interbrand Japan leadership team
Management profileNumber of profiles
Profiles1 record
Interbrand Japan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Interbrand Japan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Interbrand Japan
What does Interbrand Japan do?
Interbrand Japan is a global branding consultancy that provides project-based professional services covering brand strategy, brand identity design, customer experience design, and proprietary Brand Valuation. Engagements are delivered through three service pillars — Envision (purpose, brand promise, strategy), Innovation (new business, product design, brand M&A), and Transformation (customer experience, spatial/communication/UI-UX design). The firm also publishes annual proprietary brand value ranking reports (Best Global Brands, Best Japan Brands, Customer Experience Value Ranking) and operates the Iconic Moves action framework and Interbrand Academy learning platform.
Is Interbrand Japan a public or private company?
Interbrand Japan is a private company. It is classified as corporate owned and is currently operating.
When was Interbrand Japan founded?
Interbrand Japan was founded in 1983. It employs 11 to 50 people.
Where is Interbrand Japan based?
Interbrand Japan is headquartered in Tokyo, Japan, in the Asia region.
How does Interbrand Japan make money?
One revenue line is on record: professional Branding Services.
Who are Interbrand Japan's main competitors?
Direct peers on record are Siegel+Gale, Landor & Fitch, Lippincott, MetaDesign, FutureBrand and Superunion. Broad incumbents are Pentagram and Dentsu Inc.. Hakuhodo is listed as a regional player. Moving Brands is listed as an emerging player.
Does Interbrand Japan have an API?
No public API is recorded for Interbrand Japan.
What industry is Interbrand Japan in?
Interbrand Japan's product category is Brand Consulting Services. Its primary akta.pro industry code is MPAAAAAN, Packaging & Brand Identity Creative Agencies, with a secondary code of MPAAAAAC, Brand Campaign & Integrated Communications Agencies. Its NAICS code is 541430 and its SIC code is 7311.