INTERCITRUS

Name

INTERCITRUS

Legal name

INTERPROFESIONAL CITRÍCOLA ESPAÑOLA

Website

https://intercitrus.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

INTERCITRUS is Spain's first non-profit citrus interprofessional organization, founded 1993 in Valencia, representing 87% of orange and mandarin production and 90% of trade through five member colleges. It funds plant-health defense, R&D coordination, and EU co-financed promotional campaigns via mandatory sector contributions.

Ownership category

akta.pro rank

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Mandatory Economic Contribution (Extensión de Norma): Intercitrus collects mandatory economic contributions from the citrus sector, projected to be approximately five million euros annually for five years, to fund promotional campaigns, R&D, plant health defense, and pest/disease management.
2. Government Subsidies: Direct grants from the Generalitat Valenciana (Conselleria de Agricultura) to support and promote the interprofessional organization of the orange and mandarin sector. Annual amounts ranging from €25,000 to €70,000 from 2021-2025.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

INTERCITRUS (Interprofesional Citrícola Española) is a non-profit interprofessional organization representing the Spanish orange and mandarin sector. It serves as a coordinating framework for production and trade branches, delivering sector representation before EU, national, and regional administrations, plant health defense, EU co-financed promotional campaigns, and research collaboration. It is funded by mandatory economic contributions (extensión de norma) and government grants, and does not sell products or services directly.

Product overview

Intercitrus (Interprofesional Citrícola Española) is an interprofessional organization representing the Spanish citrus sector, established in 1993 as Spain's first interprofessional organization. It serves as a framework for sector representatives to work together on key aspects of oranges and mandarins. The organization's core products are fresh oranges, fresh mandarins, and natural 100% orange/mandarin juice. Intercitrus conducts promotional campaigns (such as the 'So close, so good' EU campaign 2027-2029 for Germany, France, and UK markets), research projects in collaboration with universities, plant health defense, and sector representation before European, national, and regional administrations. The organization also provides a Transparency Portal as part of its governance obligations.

Differentiator

Problem solved

Functional benefit

Products and services

• EU Co-Financed Promotional Campaign 2027-2029 'So close, so good' Multi-year EU co-financed promotional campaign targeting consumers in Germany, France, and UK to raise awareness and increase consumption of Spanish oranges and mandarins, funded through extensión de norma at approximately €5 million annually.
• Sector Representation and Plant Health Defense Ongoing service providing sectoral representation before EU, national, and regional administrations, including plant health defense measures such as pest monitoring (South African Mealybug, South African Thrips, HLB disease) and cold treatment protocols. Provides regulatory advocacy including WTO complaint handling.
• Research and University Collaboration Program Collaborative research initiative with universities including Universidad Complutense de Madrid (ALIMNOVA research group) on citrus nutritional value and varietal improvement, with specific projects on orange juice and vitamin C content.
• Best Citrus Trade Awards Industry awards program (in collaboration with Naranjasyfrutas.com) recognizing best commercial practices in the citrus trade, with growers voting on award recipients. Recipients include TOMEGA (2024-2025) and JUAN MOTILLA S.L. (2025-2026).

Quantifiable outcome

• Promotional campaign 2027-2029 targeting Germany, France, and UK markets with up to 80% EU co-financing

Named customers9 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Somos Food MarketingcoreStrategic or Co-development Partner · 27 April 2026Marketing agency awarded the promotional campaign contract for 2027-2029. Campaign slogan 'So close, so good' aims to promote Spanish oranges and mandarins in Germany, France, and UK markets.
• InterempresasminorStrategic or Co-development Partner · 18 June 2025Event organizer of the 'Citrus: Productivity and Resilience 2025' conference in Carlet, Valencia, where Intercitrus president participated in roundtable discussions.
• Universidad Complutense de Madrid (UCM)coreStrategic or Co-development PartnerCollaborative research partner through ALIMNOVA research group. Joint projects on citrus nutritional value (Art. 60 projects refs. 48-2024 and 271-2025), including studies on orange juice in balanced diets and vitamin C content.
• Mixed Committee ES-FR-IT-PT of Fruits and VegetablescoreStrategic or Co-development PartnerAnnual plenary sessions bringing together representatives from Spain, France, Italy, and Portugal to discuss sector issues including PAC reform post-2027, contact group topics (citrus, strawberries, tomatoes, garlic, apples, peaches, table grapes, plant health).
• Government of the Valencian CommunitycoreOthersCoordination on Citrus Reconversion Plan addressing unsustainable origin prices, unfair import competition, aging farms, and pinyolà problem. 36,310 citrus farms covering 148,488 hectares involved.
• AVA-ASAJA, La Unió, UPA, ASAJA Alicante, COAG, Cooperatives Agro-alimentàries, CGCcoreStrategic or Co-development PartnerCoalition of agricultural organizations collaborating on the Citrus Reconversion Plan for the Valencian Community, coordinated by the Conseller de Agricultura.
• Naranjasyfrutas.comminorGTM or Marketing PartnerCollaborative partner for the Best Citrus Trade awards, where citrus growers vote on best commercial practices. Award recipient TOMEGA in 2024/2025, JUAN MOTILLA S.L. in 2025/2026.
• INRAE San Giuliano (France)minorStrategic or Co-development PartnerResearch center in Corsica visited during Citrus Contact Group meeting, showcasing citrus collection facilities.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EUCOFEL: European Fruit and Vegetables Trade Association acting as liaison between European fresh produce trade and EU institutions. Comparable advocacy and EU-coordination mandate as Intercitrus but focused on trade.
• Organización Interprofesional del Vino de España (OIVE): Spanish wine interprofessional recognized under the same legal regime, with comparable promotion, R&D, and sector representation mandates. Closest Spanish peer in terms of governance model and funding mechanics.
• Organización Interprofesional del Aceite de Oliva Español: Spain's olive oil interprofessional organization with the same legal structure (Ley 38/94), mandatory extension of norma funding model, and government-recognized coordination role. Directly comparable as a parallel agri-food interprofessional at national level.
• InLac - Organización Interprofesional Láctea: Spanish dairy interprofessional organization using the same interprofessional framework, mandatory contributions, and promotional campaigns funded by extensión de norma. Operationally and structurally analogous to Intercitrus.
• FruitVegetablesEUROPE: EU-level association representing the European fruit and vegetable sector toward EU institutions. Comparable to Intercitrus in its advocacy and EU-level coordination function, but operating at supranational scope.

Regional players

• Citrus Growers' Association of Southern Africa: South African citrus industry body coordinating exporters, R&D, and government engagement. Comparable citrus-sector representation mandate in a competing origin country; an adversarial counterpart in plant-health and trade disputes.
• Florida Citrus Mutual: US state-level citrus grower organization providing advocacy, R&D coordination, and marketing for Florida citrus. Comparable function (citrus-specific industry representation and promotion) but US geographic scope.

Emerging players

• Comité de Gestión de Cítricos (CGC): Spanish citrus management committee representing producer organizations affiliated with private trade; Intercitrus member. Comparable niche (Spanish citrus) but narrower scope, focused on trade rather than full interprofessional representation.

Broad incumbents

• Cooperativas Agro-alimentàries de España: Federation of Spanish agricultural cooperatives; an Intercitrus member. Comparable in representing producer interests at national level but broader across all agri-food sectors rather than citrus-specialized.
• ASAJA: Spanish young farmers' association representing agrarian professionals across all sectors; Intercitrus member via the College of Agrarian Organizations. Comparable advocacy role but operates across all agriculture, not citrus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/intercitrus21
• Facebookfacebook.com/100069960035218
• LinkedInlinkedin.com/company/intercitrus
• Instagraminstagram.com/intercitrus

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INTERCITRUS