The Strings by InterContinental Tokyo / ストリングスホテル東京インターコンチネンタル
The Strings by InterContinental Tokyo is a 206-room luxury hotel on floors 26-32 of Shinagawa East One Tower in Minato-ku, Tokyo, directly connected to Shinagawa Station. Owned by Best Global Inc. and operated under the InterContinental brand by IHG, it serves luxury business and leisure travelers, corporate MICE clients, and wedding customers.
- Company typePrivate
- Founded2013
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Strings by InterContinental Tokyo / ストリングスホテル東京インターコンチネンタル does
The Strings by InterContinental Tokyo is a 206-room luxury hotel property operating across floors 26-32 of Shinagawa East One Tower in Minato-ku, Tokyo, with a direct internal walkway to Shinagawa Station. The hotel opened on May 20, 2003 and is owned by Best Global Inc. (incorporated November 25, 2013) and operated under license by IHG ANA Hotels Group Japan LLC, integrating into IHG's global distribution, brand standards, and IHG One Rewards loyalty framework while combining InterContinental's international hospitality protocols with localized Japanese service insights. The property is a hospitality services business, not a technology company; its digital footprint comprises IHG's central reservation system, the hotel's own direct-booking website (intercontinental-strings.jp), TableCheck for restaurant reservations, PayPay and major credit card networks for payments, and standard marketing channels across Instagram, Facebook, Twitter, TripAdvisor, and a dedicated Japanese-language wedding portal.
The accommodation offering spans Classic Rooms, Premium Rooms (32.5-38 sqm), Premium Rooms with Club Lounge Access (35.5-40 sqm), the Club InterContinental Suite (70 sqm), and The Peak Suite (104 sqm on the 32nd floor with Tokyo Bay and Shinjuku panoramas). The food and beverage portfolio comprises Melodia Italian Grill, China Shadow (Cantonese cuisine at approximately 110 meters above street level), Kazane Teppanyaki (scheduled for closure on May 18, 2026), Rhythmos Cafe and Bar, plus 24-hour in-room dining, a private dining room (Ivory, 4-10 guests), Strings Takeout (Strings TO GO), and Strings Gift retail items. Meeting and event facilities span six dedicated venues — Ribalta, Sonor, Harmonia, Etude, Accord, and Ivory — accommodating 2 to 120+ guests, alongside a wedding program that includes the 3 Days Wedding Package with on-property accommodation. Ancillary facilities include a 24-hour fitness center, a business corner with printing and data services, and parking (11 dedicated spaces: JPY 3,000/night for hotel guests, JPY 400 per 30 minutes otherwise).
The business model runs five revenue streams: accommodation (per-night room revenue), food and beverage (transaction-based across outlets), events and weddings (corporate MICE and private ceremonies), Club InterContinental executive lounge amenities bundled into premium-tier rooms and suites, and ancillary services (parking, late check-out fees tiered 30-100% of the daily rate depending on hour). Pricing is denominated in JPY and inclusive of tax and service charge, with children's Club Lounge access tiered by age (free under 3, JPY 5,000 ages 4-6, JPY 8,000 ages 7-12). Distribution is hybrid: direct booking via the hotel website, the IHG central reservation system (0120-056-658), dedicated phone lines, and a corporate/MICE sales team. Customer segments are luxury business and leisure travelers (primary), wedding couples, and corporate event planners. The hotel employs approximately 140 staff (as of June 2023), operating under General Manager Bruce Gallie, with Best Global Inc.'s President and CEO Masayuki Tsukada providing ownership oversight.
The Strings by InterContinental Tokyo / ストリングスホテル東京インターコンチネンタル firmographics
Firmographics- Name
- The Strings by InterContinental Tokyo / ストリングスホテル東京インターコンチネンタル
- Legal name
- Best Global Inc. / 株式会社ベストグローバル
- Website
- https://intercontinental-strings.jp
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Strings by InterContinental Tokyo is a 206-room luxury hotel on floors 26-32 of Shinagawa East One Tower in Minato-ku, Tokyo, directly connected to Shinagawa Station. Owned by Best Global Inc. and operated under the InterContinental brand by IHG, it serves luxury business and leisure travelers, corporate MICE clients, and wedding customers.
- Ownership category
- akta.pro rank
The Strings by InterContinental Tokyo / ストリングスホテル東京インターコンチネンタル industry classification
Industry- Product category
- Luxury Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511), Accommodation (721)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Business & Corporate Full-Service Hotels (THAGAAAE)
- akta.pro secondary industries
- Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL), Large-Scale Headquarters Convention Hotels (THAGALAH), Hotel & Resort Restaurants (THAFACAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)
Keywords
Where The Strings by InterContinental Tokyo / ストリングスホテル東京インターコンチネンタル is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
The Strings by InterContinental Tokyo / ストリングスホテル東京インターコンチネンタル business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others
Revenue model
- Accommodation: Room rentals across 206 rooms including Classic, Premium, and Club InterContinental categories. Revenue from nightly room rates with varying pricing based on room type and season.
- Food and Beverage: Multiple dining venues including Italian Grill Melodia, Chinese Restaurant China Shadow, Teppanyaki Kazane, Rhythmos Cafe and Bar, In-Room Dining, and private dining. Also includes takeout services.
- Events and Weddings: Meeting spaces (Ribalta, Sonor, Harmonia, Etude, Accord, Ivory) and wedding venues for corporate events, conferences, social gatherings, and weddings.
- Club InterContinental Lounge: Exclusive lounge access offering breakfast, afternoon tea, evening cocktails, and personalized concierge services for premium guests.
- Parking and Other Services: 24-hour parking services, business corner facilities, fitness center access, and concierge services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per night | Extra bed for 3rd guest |
| Subscription | Per night | Children's Club Lounge Access |
| Unit Pricing | Per night | Hotel Guest Parking |
| Unit Pricing | Per visit | Restaurant Guest Parking |
| Unit Pricing | Per 30 minutes | General Parking |
| Subscription | Per use | Late Check-out Fees |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
The Strings by InterContinental Tokyo / ストリングスホテル東京インターコンチネンタル product offering
Product offeringCore offering
The Strings by InterContinental Tokyo is an upper-upscale branded hotel in Shinagawa, Tokyo, operated under the InterContinental brand by an IHG-affiliated operator. The hotel sells overnight accommodation in guest rooms and suites, on-site food and beverage across multiple restaurants and bars, and dedicated wedding chapel, banquet, and meeting/event facilities for both consumer and corporate clients. The service is delivered through a staffed property with concierge, housekeeping, food service, and event-coordination functions typical of a luxury full-service hotel.
Product overview
The Strings by InterContinental Tokyo is a luxury boutique hotel (part of IHG Hotels & Resorts) offering 206 non-smoking rooms and suites across 26-32 floors of Shinagawa East One Tower. The property operates on a unified hospitality platform providing integrated accommodation, dining, and event services. Accommodation offerings include Classic Rooms, Premium Rooms (32.5-38 sqm), Premium Rooms with Club InterContinental Lounge Access (35.5-40 sqm), The Suite (70 sqm with panoramic Tokyo Bay views), and The Peak Suite (104 sqm). The dining portfolio comprises five distinct outlets: Melodia Italian Grill (Italian cuisine), China Shadow (Cantonese Chinese), Kazane Teppanyaki (closing May 2026), Rhythmos Cafe and Bar, plus 24-hour In Room Dining and takeaway services (Strings TO GO, Strings Gift). Club InterContinental provides an executive lounge experience on the 26th floor with panoramic views, offering breakfast, afternoon tea, evening cocktails, and concierge services. Meeting and events capabilities span six venues (Ribalta, Sonor, Harmonia, Etude, Accord, Ivory Private Dining) accommodating 2-120+ guests. Wedding services include dedicated venues and comprehensive event planning. Additional facilities include a 24-hour fitness center, business corner, and parking (11 spaces). The property is connected via internal walkway to Shinagawa Station.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel Accommodation (Guest Rooms and Suites) Overnight accommodation in guest rooms and suites, targeted at international business travelers, leisure tourists, and affluent domestic guests. Includes daily housekeeping, concierge service, in-room amenities, and access to on-site F&B outlets.
- On-site Restaurants and Bars Multiple food and beverage outlets on the property, including dining and bar venues serving hotel guests and walk-in local patrons. Covers breakfast, lunch, dinner, afternoon tea, and bar service.
- Wedding and Banquet Facilities Chapel and banquet venues for wedding ceremonies and receptions, supported by dedicated wedding planners, customizable packages, on-site catering, and room-block options for wedding guests. Targeted at engaged couples and families hosting large banquets.
- Meeting and Event Spaces Meeting rooms and event spaces available for corporate meetings, conferences, incentive events, and private social gatherings, with on-site catering and AV support. Targeted at corporate event planners and small-to-large companies.
Quantifiable outcome
- 5 consecutive years ranking #1 in customer review aggregate site
- +1 more outcomes
Companies that use The Strings by InterContinental Tokyo / ストリングスホテル東京インターコンチネンタル
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
The Strings by InterContinental Tokyo / ストリングスホテル東京インターコンチネンタル technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
The Strings by InterContinental Tokyo / ストリングスホテル東京インターコンチネンタル partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IHG Hotels & Resorts / InterContinental Hotels GroupflagshipThe Strings by InterContinental Tokyo operates under the InterContinental Hotels Group brand as part of the IHG portfolio. The hotel is owned by Best Global Inc. and operated by IHG ANA Hotels Group Japan LLC, utilizing IHG's global brand standards, loyalty program (IHG One Rewards), distribution channels, and operational frameworks.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
The Strings by InterContinental Tokyo / ストリングスホテル東京インターコンチネンタル competitors and assessment
Company assessmentBroad incumbents
- Hilton Tokyo: Larger international brand hotel in Shinjuku with broader portfolio positioning (not pure luxury) but comparable MICE and F&B capabilities. Competes for some of the same corporate group and event demand, particularly in the upper-mid tier.
- Tokyo Marriott Hotel: Large full-service hotel near Shinagawa with significant event and group business. Adjacent brand positioning with overlapping corporate and MICE demand pool, though more upper-upscale than pure luxury.
Direct peers
- Mandarin Oriental Tokyo: Luxury hotel in Nihonbashi with strong F&B reputation, comparable event and wedding capabilities, and similar international luxury traveler base. Competes for premium corporate and leisure demand in central Tokyo.
- Shangri-La Tokyo: Luxury hotel near Tokyo Station with comparable suite product, club lounge, F&B, and event facilities. Overlaps in serving international business travelers using Tokyo as a Japan hub — similar use case to Shinagawa Shinkansen access.
- InterContinental Tokyo Bay: Sibling InterContinental-branded luxury hotel in Tokyo operated under the same IHG framework. Comparable in brand standards, loyalty integration (One Rewards), and target luxury business and leisure traveler segments, but differentiated by location (Tokyo Bay vs Shinagawa).
- Conrad Tokyo: Hilton-operated luxury hotel in Shiodome with comparable premium room inventory, executive lounge, multiple F&B venues, and event space. Targets a similar international luxury business traveler and competes directly for Shinagawa-adjacent demand.
- The Ritz-Carlton Tokyo: Top-tier luxury hotel in Roppongi with strong wedding and event business. Comparable in premium positioning, club-level amenities, and luxury F&B portfolio; directly competes for high-end wedding, MICE, and leisure guests.
- Park Hyatt Tokyo: Long-established luxury property in Shinjuku with strong international recognition, comparable suite product, and similar mix of business travelers, dining venues, and event spaces. Competes for the same high-end transient and group bookers.
- Grand Hyatt Tokyo: Iconic luxury hotel in Roppongi serving similar international business and leisure travelers with comparable F&B outlets, event venues, and club-level amenities. Directly competes for the same Tokyo luxury transient and group demand pool.
- InterContinental ANA Tokyo (Akasaka): Closely-related IHG ANA-operated InterContinental property in central Tokyo. Shares the same operator (IHG ANA Hotels Group Japan), same loyalty and distribution backbone, and similar full-service luxury business/leisure positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Strings by InterContinental Tokyo / ストリングスホテル東京インターコンチネンタル social profiles
Digital presenceThe Strings by InterContinental Tokyo / ストリングスホテル東京インターコンチネンタル compliance and trust
Trust signalCompliance1 record
The Strings by InterContinental Tokyo / ストリングスホテル東京インターコンチネンタル financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Strings by InterContinental Tokyo / ストリングスホテル東京インターコンチネンタル leadership team
Management profileNumber of profiles
Profiles1 record
The Strings by InterContinental Tokyo / ストリングスホテル東京インターコンチネンタル funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Strings by InterContinental Tokyo / ストリングスホテル東京インターコンチネンタル M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Strings by InterContinental Tokyo / ストリングスホテル東京インターコンチネンタル
What does The Strings by InterContinental Tokyo / ストリングスホテル東京インターコンチネンタル do?
The Strings by InterContinental Tokyo is an upper-upscale branded hotel in Shinagawa, Tokyo, operated under the InterContinental brand by an IHG-affiliated operator. The hotel sells overnight accommodation in guest rooms and suites, on-site food and beverage across multiple restaurants and bars, and dedicated wedding chapel, banquet, and meeting/event facilities for both consumer and corporate clients. The service is delivered through a staffed property with concierge, housekeeping, food service, and event-coordination functions typical of a luxury full-service hotel.
Is The Strings by InterContinental Tokyo / ストリングスホテル東京インターコンチネンタル a public or private company?
The Strings by InterContinental Tokyo / ストリングスホテル東京インターコンチネンタル is a private company. It is classified as corporate owned and is currently operating.
When was The Strings by InterContinental Tokyo / ストリングスホテル東京インターコンチネンタル founded?
The Strings by InterContinental Tokyo / ストリングスホテル東京インターコンチネンタル was founded in 2013. It employs 11 to 50 people.
Where is The Strings by InterContinental Tokyo / ストリングスホテル東京インターコンチネンタル based?
The Strings by InterContinental Tokyo / ストリングスホテル東京インターコンチネンタル is headquartered in Tokyo, Japan, in the Asia region.
How does The Strings by InterContinental Tokyo / ストリングスホテル東京インターコンチネンタル make money?
Five revenue lines are on record. Accommodation is the primary driver. The others are food and Beverage, events and Weddings, club InterContinental Lounge and parking and Other Services.
Who are The Strings by InterContinental Tokyo / ストリングスホテル東京インターコンチネンタル's main competitors?
Broad incumbents on record are Hilton Tokyo and Tokyo Marriott Hotel. Direct peers are Mandarin Oriental Tokyo, Shangri-La Tokyo, InterContinental Tokyo Bay, Conrad Tokyo, The Ritz-Carlton Tokyo, Park Hyatt Tokyo, Grand Hyatt Tokyo and InterContinental ANA Tokyo (Akasaka).
Does The Strings by InterContinental Tokyo / ストリングスホテル東京インターコンチネンタル have an API?
No public API is recorded for The Strings by InterContinental Tokyo / ストリングスホテル東京インターコンチネンタル.
What industry is The Strings by InterContinental Tokyo / ストリングスホテル東京インターコンチネンタル in?
The Strings by InterContinental Tokyo / ストリングスホテル東京インターコンチネンタル's product category is Luxury Hotels. Its primary akta.pro industry code is THAGAAAE, Business & Corporate Full-Service Hotels, with a secondary code of THAGAAAL, Integrated Full-Service Hotel Complexes (Mixed-Use). Its NAICS code is 72111 and its SIC code is 7011.