Interio
Interio is a privately held Swiss home furnishings company founded in 1974 in Schönbühl, Berne, with 11-50 employees, listed under Migros's household-and-living category.
- Company typePrivate
- Founded1974
- HeadquartersSchönbühl, Berne, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Interio does
Interio is a privately held Swiss company founded in 1974 and headquartered in Schönbühl, Berne. The firm's web presence is anchored at interio.ch, and it is categorized on Migros.ch under "haushalt-wohnen" (household and living), placing it within the home furnishings vertical of Switzerland's largest retail cooperative. With a reported headcount band of 11-50 employees, Interio operates at a small-to-mid scale consistent with a focused furniture or home-goods retailer rather than a diversified retail conglomerate.
No detailed product catalog, technology stack, revenue model, pricing structure, or distribution channel breakdown is disclosed in the available source material. There is no information on management team, funding history, partnerships, certifications, patents, or product launches. The company does not have a disclosed mobile app, public stock listing, or parent company identified in the source data.
As a result, the business model, customer segmentation, go-to-market motion, and competitive positioning of Interio cannot be precisely characterized from the inputs provided. The only verifiable external signal is its listing within Migros's household-living category, which implies a possible affiliation or supply relationship with the Migros cooperative ecosystem. Beyond this single signal, the data set is sparse and does not support further granular inference about unit economics, customer mix, or strategic direction.
Interio firmographics
Firmographics- Name
- Interio
- Website
- https://interio.ch
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Interio is a privately held Swiss home furnishings company founded in 1974 in Schönbühl, Berne, with 11-50 employees, listed under Migros's household-and-living category.
- Ownership category
- akta.pro rank
Interio industry classification
Industry- Product category
- Home Furnishings Retail
- akta.pro primary industry
- Smart Intercoms & Whole-Home Communication Retail (CRAIAMAM)
Keywords
Where Interio is headquartered
LocationHeadquarters
- HQ city
- Schönbühl, Berne
- HQ country
- Switzerland
- HQ region
- Europe
Markets served
Interio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales
Interio product offering
Product offeringCore offering
Interio is a Swiss retail company specializing in home furnishings, household goods, and interior living products, serving consumers in Switzerland. The company operates physical retail and an online presence under the interio.ch domain. It appears within the Migros household and living (haushalt-wohnen) category context, suggesting it is part of or distributed through the broader Migros retail ecosystem.
Differentiator
Problem solved
Functional benefit
Companies that use Interio
Customer profileIdeal customer profiles1 record
Interio technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Interio partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
Interio competitors and assessment
Company assessmentDirect peers
- Pfister: Swiss furniture retailer that is part of the Migros group, offering furniture and home accessories. Closely comparable to Interio in product mix, geography, and Migros-affiliated operating model.
- Livique: Swiss furniture retailer offering modern home furnishings. Directly competes with Interio for Swiss consumers across furniture and home accessory categories.
- Home24: European online-first furniture and home furnishings retailer with operations in Switzerland. Competes with Interio via digital channels, broader assortment, and integrated delivery logistics.
- Micasa: Swiss home and living retailer owned by Migros, offering furniture and home accessories. A sister brand within Migros's household category, with substantially overlapping assortment and target customer base versus Interio.
- Westwing: European online home and living retailer with curated furniture and décor offerings. Competes with Interio's assortment, particularly among design-oriented Swiss consumers shopping online.
- IKEA: Global furniture and home furnishings retailer with a strong Swiss presence. Directly competes with Interio across core furniture categories and represents the dominant scale competitor in the Swiss market.
- Depot (Hornbach): German home decoration and furnishings retailer (Hornbach subsidiary) serving German-speaking markets including parts of Switzerland. Comparable product mix focused on home accessories, decoration, and lifestyle goods.
- Conforama: European furniture and home furnishings retailer with Swiss operations. A direct competitor to Interio in mid-market furniture, mattresses, and home accessories.
Broad incumbents
- Wayfair: Global online home goods marketplace with delivery into Switzerland. Operates as a broad incumbent with massive assortment and aggressive digital marketing, competing with Interio particularly in online furniture purchases.
Regional players
- But (XXL Lutz): French home furnishings retailer owned by XXXLutz. Comparable in product category but primarily serves the French market with limited Swiss overlap, making it a regional rather than direct in-market competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Interio social profiles
Digital presenceInterio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Interio leadership team
Management profileNumber of profiles
Interio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Interio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Interio
What does Interio do?
Interio is a Swiss retail company specializing in home furnishings, household goods, and interior living products, serving consumers in Switzerland. The company operates physical retail and an online presence under the interio.ch domain. It appears within the Migros household and living (haushalt-wohnen) category context, suggesting it is part of or distributed through the broader Migros retail ecosystem.
When was Interio founded?
Interio was founded in 1974. It employs 11 to 50 people.
Where is Interio based?
Interio is headquartered in Schönbühl, Berne, Switzerland, in the Europe region.
Who are Interio's main competitors?
Direct peers on record are Pfister, Livique, Home24, Micasa, Westwing, IKEA, Depot (Hornbach) and Conforama. Wayfair is listed as a broad incumbent. But (XXL Lutz) is listed as a regional player.
Does Interio have an API?
No public API is recorded for Interio.
What industry is Interio in?
Interio's product category is Home Furnishings Retail. Its primary akta.pro industry code is CRAIAMAM, Smart Intercoms & Whole-Home Communication Retail.