Intermèdia Comunicació

What Intermèdia Comunicació does

Intermèdia Comunicació is a privately held communications and public relations group headquartered in Barcelona, Spain, founded in 1990 by Toni Rodríguez Pujol, a lawyer and journalist. The firm connects companies, institutions, and media within the Barcelona and Catalonia ecosystem to build, improve, and maintain favorable public opinion for clients' legitimate interests. Its client base spans enterprises (Parlem Telecom, QIAGEN, Sorli Group, Estabanell, Leitat), cultural and festival organizers (Circuit Festival, FemCAT), industry associations (Gremi de Garatges, Barcelona Oberta), and public bodies (Spain's Ministry of Culture for the MONDIACULT 2025 UNESCO conference).

The firm's offering consists of seven integrated services: Institutional Relations and PR, Media Relations and Press Office, Strategic Communications Consulting, Events Organisation, Digital Communications, Communications Training, and Intermèdia Confidencial — an off-the-record networking lunch series reserved for clients and contacts. There is no proprietary technology platform, productized software, or API surface; service delivery is provided by a team of 19–22 professionals through direct client engagement. Notable project outcomes include €31,932 in earned media value for Sorli's 100th anniversary, €11.34M economic value and 1,532 media impacts from MONDIACULT 2025, and a 240+ project lifetime track record with 1,967+ persons connected through the firm's network.

Intermèdia's business model is professional services revenue via client service fees for ongoing retainers and project-based engagements (events, campaigns, milestone communications). GTM motion is enterprise field sales targeting institutions, enterprises, and cultural organizations through direct relationships within the Barcelona/Catalonia ecosystem, supplemented by earned media for lead generation and the Intermèdia Confidencial networking product. Revenue is not publicly disclosed. Leadership transitioned in 2024 when Aina Rodríguez Escoruela became CEO, with Toni Rodríguez Pujol continuing as Executive President.

Name

Intermèdia Comunicació

Legal name

INTERMÈDIA

Website

https://intermedia.cat

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Intermèdia Comunicació is a Barcelona-based, privately held communications and PR group founded in 1990 that connects companies, institutions, and media in the Catalonia ecosystem across institutional relations, press office, events, digital communications, and training.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAAAAC

Brand Campaign & Integrated Communications Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYBPAFADAK

Nonprofit & Cause Communications

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

Keywords

• Public relations services
• Media relations
• Strategic communications
• Event organisation
• Institutional relations

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Communications Consulting Services: Intermèdia generates revenue through professional communications consulting services, including institutional relations, media relations, strategic communications strategy, event organization, digital communications, and communications training. Revenue is derived from client service fees for ongoing communications partnerships and project-based engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Intermèdia Comunicació is a Barcelona-based communications group that delivers institutional relations and PR, media relations and press office services, strategic communications consulting, corporate and cultural event organisation, digital communications, and communications training. The firm connects companies, institutions and media to build, improve and maintain currents of public opinion favorable to the legitimate interests of its clients within the Barcelona and Catalonia ecosystem.

Product overview

Intermèdia Comunicació is a communications group offering a unified portfolio of services rather than a software platform. The core offering consists of seven integrated communication services: Institutional Relations and PR, Media Relations and Press Office, Strategic Communications Strategy, Events Organisation, Digital Communications, Communications Training, and Intermèdia Confidencial (off-the-record networking sessions). These services work together to connect companies, institutions and media to strengthen reputation and build relationships within the Barcelona and Catalonia ecosystem. The company does not offer a software product or technology platform with modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Institutional Relations and PR Manages relationships with government bodies and public and private institutions to build strategic connections and influence for client organisations.
• Media Relations and Press Office Produces informative materials, press conferences, interviews, reports and press trips to drive media engagement for clients.
• Strategic Communications Strategy Creation of ad hoc communications policies and strategies tailored to each client's needs.
• Events Organisation Design, organisation and communication of corporate and cultural events for clients.
• Digital Communications Creation of content and dissemination on digital channels to strengthen clients' online positioning and impact.
• Communications Training Theoretical and practical courses to help individuals and organisations communicate more effectively.
• Intermèdia Confidencial Off-the-record networking sessions in lunch format reserved for clients and contacts, creating a trusted environment for conversations with protagonists of current news and generating trust relationships between the public and private sectors.

Quantifiable outcome

• 240+ projects completed
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ministry of Culture (Government of Spain)flagshipStrategic or Co-development PartnerIntermèdia worked with the Spanish Ministry of Culture to support MONDIACULT 2025, the UNESCO World Conference on Cultural Policies and Sustainable Development held at the International Convention Centre of Barcelona. The agency provided press office and social media support to ensure Catalan and Spanish media coverage of the conference.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Edelman: Global public relations firm with a long-standing Spain office. Competes with Intermèdia for corporate, institutional and public-affairs briefs and represents the global-incumbent benchmark for the integrated communications services Intermèdia offers.
• Weber Shandwick: Global communications agency with operations in Spain. Overlaps with Intermèdia in media relations, corporate communications and event-driven PR, serving larger multinational clients but comparable in service categories.
• Havas PR: Global communications network with Spanish PR operations offering corporate, consumer and public affairs services. Represents the broader-incumbent competitor to Intermèdia across integrated communications categories.
• Burson Cohn & Wolfe (BCW): Global communications group with Spanish operations. Direct competitive overlap with Intermèdia on integrated corporate communications, public affairs and media relations for enterprise and institutional clients.
• LLYC (Llorente y Cuenca): Founded in Madrid in 1995, LLYC is the leading Spanish-language communications and PR consultancy with offices across Spain, the Americas and Europe. It is the most natural Spanish-market comparable to Intermèdia, though far larger and more geographically diversified.
• Grayling: European-origin public relations and public affairs consultancy with presence in Spain. Comparable to Intermèdia in corporate communications, media relations and event-driven campaigns for institutions and corporates.
• Kreab: European-headquartered public affairs and financial communications firm with strong presence in Spain (Madrid/Barcelona). Overlaps with Intermèdia in corporate communications, media relations and institutional positioning for multinational and government-linked clients.

Direct peers

• Atrevia: Madrid-headquartered independent communications and public affairs consultancy serving corporates and institutions in Spain and Latin America. Direct peer to Intermèdia in offering integrated PR, corporate communications and institutional relations services to enterprises and public-sector clients.
• Tinkle: Barcelona-based communications and PR agency with an integrated offering across corporate communications, events, digital and content. Closely comparable in geography, size band and service mix to Intermèdia, targeting similar Catalonia-rooted enterprise and institutional clients.
• Roman y Asociados: Madrid-based corporate communications, public affairs and crisis management consultancy. Direct competitor to Intermèdia in Spanish strategic communications, media relations and institutional positioning, though operating at a larger national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/intermediagdc
• Facebookfacebook.com/intermediagdc
• LinkedInlinkedin.com/company/intermedia-comunicacio
• Instagraminstagram.com/intermediacomunicacio

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intermèdia Comunicació