American Heart Association International

What American Heart Association International does

American Heart Association International is the global arm of the American Heart Association, a 501(c)(3) nonprofit headquartered in Dallas, Texas, operating internationally out of Dubai, United Arab Emirates. The organization develops, publishes, and disseminates evidence-based resuscitation science and healthcare quality programs, including the AHA Guidelines for CPR and Emergency Cardiovascular Care, which serve as the de facto gold standard for resuscitation training worldwide. Its core portfolio comprises CPR, first aid, and advanced cardiovascular care training delivered through a network of 400,000 AHA Instructors in more than 12 languages, reaching 18 million healthcare providers, caregivers, and community members annually.

The organization's technology stack centers on the Atlas digital platform, a unified hub for instructor, student, and Training Center management that replaced CPRverify.org and Global Connector; the Resuscitation Quality Improvement (RQI) program, developed with Laerdal Medical, which delivers low-dose, high-frequency CPR training as an alternative to traditional biennial certification; and hospital quality certification programs covering Stroke, Chest Pain, Heart Failure, and Resuscitation Quality, supported by the Get With The Guidelines quality improvement initiative. Products are extended through digital channels including the ShopCPR storefront and eBooks.

AHA International generates revenue from training materials and courses, hospital certification programs (licensing/royalties model), professional membership subscriptions, and charitable donations. Distribution is executed through regional offices in Dallas, Guaynabo (Puerto Rico), Warsaw, Dubai, and Thrissur (India), supplemented by a licensed provider partnership with Healthcare Quality Systems, L.L.C. for the United Arab Emirates and Kingdom of Saudi Arabia, and a development partnership with Laerdal Medical for RQI. Customer segments include healthcare providers and professionals, hospitals and healthcare systems, and community members and caregivers, with named institutional adopters including King Faisal Specialist Hospital & Research Centre and leading hospitals in Mexico (first Comprehensive Heart Failure Center certified outside the U.S.).

Name

American Heart Association International

Legal name

American Heart Association, Inc.

Website

https://international.heart.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

AHA International is the global arm of the American Heart Association, delivering CPR, resuscitation science, and hospital quality certification programs through a network of 400,000 instructors across 12+ languages, training 18 million healthcare providers, caregivers, and community members annually across the Americas, Europe, MENA, and Asia Pacific.

Ownership category

akta.pro rank

Product category

Healthcare Training and Resuscitation Certification

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

EMS Education, Training & Simulation Centers (HLAFANAL)

akta.pro secondary industries

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ), Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC)

Keywords

• Cpr training programs
• Resuscitation science
• Hospital certification services
• Healthcare quality improvement
• Cardiovascular care education

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Training Materials and Courses: Sale of CPR, first aid, and advanced cardiovascular care training materials, eBooks, and courses taught by a network of 400,000 AHA Instructors.
2. Healthcare Quality Certification Programs: Hospital certification programs including Stroke Center Certification, Chest Pain Certification, Heart Failure Certification, and Resuscitation Quality certification.
3. Professional Membership: AHA Professional Membership offering access to journals, lifelong learning resources, and professional development.
4. Donations and Charitable Contributions: Tax-deductible donations to support the mission of advancing cardiovascular health (EIN 13-5613797).

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

American Heart Association International delivers evidence-based CPR, first aid, and advanced cardiovascular care training through a global network of 400,000 certified instructors, supported by the Atlas digital platform and the RQI low-dose, high-frequency training program co-developed with Laerdal Medical. The organization also publishes the AHA Guidelines for CPR and ECC and runs hospital certification programs (Stroke, Chest Pain, Heart Failure) and the Get With The Guidelines quality improvement initiative for healthcare systems.

Product overview

American Heart Association International offers a comprehensive portfolio of resuscitation science, training, and healthcare quality programs. The core offerings include the RQI (Resuscitation Quality Improvement) program developed in collaboration with Laerdal Medical, which provides low-dose, high-frequency CPR training for healthcare providers, and the Atlas digital platform that serves as the unified hub for instructor, student, and Training Center management. The Get With The Guidelines program provides hospital-based quality improvement tools. Supporting these are certification programs for Stroke, Chest Pain, and Heart Failure centers, along with Hands-Only CPR training for the public, traditional CPR and first aid courses taught by a network of 400,000 instructors in over 12 languages, neonatal resuscitation programs, and digital eBook materials. The portfolio also includes the 2025 AHA Guidelines for CPR and ECC, representing the latest evidence-based recommendations.

Differentiator

Problem solved

Functional benefit

Brands

• Get With The Guidelines®: Healthcare quality improvement program for hospitals
• Resuscitation Quality Improvement® (RQI®)
• HeartCode® Complete
• Go Red for Women®
• Atlas

Products and services

• Resuscitation Quality Improvement (RQI) An innovative training program co-developed with Laerdal Medical that helps healthcare providers maintain high-quality CPR skills through low-dose, high-frequency training, replacing traditional biennial certification courses. Sold to hospitals and healthcare systems seeking competency-based resuscitation training.
• Atlas Training Platform A unified digital training and education platform serving as the central hub for instructor, student, and Training Center management, including class search, course completion card claiming, and roster management.
• Get With The Guidelines A hospital-based quality improvement program that provides hospitals with evidence-based guidelines, tools, and resources to improve patient outcomes for cardiovascular disease, stroke, and resuscitation.
• International Stroke Center Certification A certification program for hospitals that demonstrates adherence to evidence-based standards for stroke care, part of AHA International's Healthcare Quality programs.
• International Chest Pain Center Certification A certification program that recognizes hospitals meeting AHA standards for chest pain evaluation and treatment, part of the International Healthcare Quality programs.
• International Heart Failure Center Certification A certification program for hospitals that meet standards for heart failure care, part of the International Healthcare Quality programs; first center outside the U.S. was certified in Mexico in 2026.
• Hands-Only CPR A free, publicly available training program teaching bystander CPR using only chest compressions, designed to help community members respond during cardiac emergencies.
• AHA CPR, First Aid and Advanced Cardiovascular Care Training Courses Comprehensive CPR, first aid, BLS, ACLS, and PALS training materials and courses taught by a network of 400,000 AHA Instructors and available in more than 12 languages for healthcare providers, caregivers, and community members.
• eBooks and Digital Training Materials Digital versions of AHA CPR and ECC books and training materials available for purchase through ShopCPR, providing flexible access to educational content.
• Neonatal Resuscitation Program (NRP) A training program for healthcare professionals focused on the resuscitation of newborns, part of AHA International's resuscitation science and training offerings.
• HeartCode Complete A simulation-based blended learning program for CPR training that enables flexible, accessible learning for healthcare professionals, as implemented at facilities like King Faisal Specialist Hospital.
• 2025 AHA Guidelines for CPR and ECC The 2025 evidence-based AHA Guidelines for CPR and Emergency Cardiovascular Care, published October 22, 2025, and rolled out globally through events across 10+ cities. The Guidelines form the scientific foundation underlying all AHA training and certification products.

Quantifiable outcome

• 18 million healthcare providers, caregivers and community members trained annually

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered major and core.

• International Federation for Emergency MedicinemajorStrategic or Co-development Partner · 1 June 2026Global partnership to boost emergency care through memorandum of understanding signing, focused on advancing cardiovascular health and acute care systems.
• Laerdal MedicalcoreTechnology or IntegrationDevelopment partnership for the Resuscitation Quality Improvement (RQI) program, an innovative training solution designed to help healthcare providers maintain high-quality CPR skills through low-dose, high-frequency training.
• Healthcare Quality Systems, L.L.C.coreChannel Partner/ Reseller/ DistributorLicensed provider of healthcare quality and education services for the American Heart Association in the United Arab Emirates and the Kingdom of Saudi Arabia. Regional Director Rami Khattar leads operations in the Middle East.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• European Resuscitation Council (ERC): ERC is the European equivalent of AHA for resuscitation guidelines and training, publishing its own resuscitation science and operating a parallel certification system. It is the primary alternative to AHA in European markets and competes for the same hospital training budgets.
• American Red Cross: The American Red Cross is the most direct competitor to AHA in CPR, AED, and first aid training in the United States and increasingly internationally. Both organizations operate parallel networks of certified instructors selling certification courses to healthcare providers, workplaces, and consumers.
• National Safety Council (NSC): NSC delivers first aid, CPR, and AED training in workplaces across the U.S. through its own instructor network. It competes with AHA for the same occupational safety and corporate training procurement budgets.
• Health & Safety Institute (HSI): HSI is a for-profit CPR, AED, first aid, and OSHA training provider competing directly with AHA's instructor network. It offers blended learning and digital alternatives that pressure AHA's traditional instructor-led course pricing and delivery model.

Emerging players

• Laerdal Medical: Laerdal Medical is AHA's RQI co-development partner and the dominant global manufacturer of CPR manikins and simulation equipment. While it is a partner, Laerdal also distributes its own training programs and equipment that compete with AHA's instructor materials in select markets.
• ProTrainings: ProTrainings is a digital-first CPR and first aid certification provider offering lower-cost online alternatives to AHA's blended and in-person courses. It targets individual learners and small businesses that find AHA's instructor-led model inconvenient or expensive.

Regional players

• Heart & Stroke Foundation of Canada: Heart & Stroke Foundation is the Canadian counterpart to AHA, offering CPR training and cardiovascular health programs under its own brand. It is comparable in mission and product mix but operates primarily in Canada rather than competing globally.
• British Heart Foundation: British Heart Foundation is the UK's leading cardiovascular health charity, funding research and running Heart Start, a community CPR program comparable to AHA's Hands-Only CPR. It overlaps in mission and community training but operates regionally.
• Resuscitation Council UK: Resuscitation Council UK publishes UK-specific resuscitation guidelines and trains healthcare professionals across the UK, often partnering with the British Heart Foundation. It overlaps with AHA in CPR/ACLS training but operates under NHS-aligned protocols rather than AHA Guidelines.

Others

• International Liaison Committee on Resuscitation (ILCOR): ILCOR is the international body that coordinates global resuscitation science, of which AHA is a founding member. It is not a competitor but is comparable because it influences the same evidence base that drives AHA's guidelines and training content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/American_Heart
• YouTubeyoutube.com/user/americanheartassoc
• Facebookfacebook.com/AmericanHeart
• LinkedInlinkedin.com/company/american-heart-association-international
• Instagraminstagram.com/american_heart
• TikToktiktok.com/@americanheartassociation?lang=en
• Pinterestpinterest.com/americanheart

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Heart Association International