What INTER PHONE does

Interphone is a motorcycle and cycling accessories brand owned by Cellularline S.p.A., an Italian consumer electronics group headquartered in Reggio Emilia. The brand designs and sells Bluetooth intercom systems (ERA 1X, U-COM series, Avant/Connect/Active, Tour/Sport/Urban, Aerial for bicycles), smart navigation devices (Beeline Moto II, TomTom), portable air compressors and emergency jump starters, smartphone mounting systems (Quiklox, FIXX), GPS locators, blind-spot radar (Angel Scout), and ECE R112 homologated LED auxiliary lights. Core technology centers on Bluetooth 5.2 and Mesh 3.0 intercom protocols (up to 24 devices, 1.6 km range), IPS TFT display technology, GPS tracking, and IP67/IP68 weatherproofing. Flagship ERA 1X integrates Harman Kardon audio and was developed in collaboration with Studio Volpi, winning the Red Dot Award 2026.

The business model is direct-to-consumer e-commerce at interphone.com (built on Shopify, operated by T-Data S.r.l. of Campogalliano), supplemented by physical retail through mass-market chain Conad in Italy and the Telepass Grab&Go motorcycle accessory network. Pricing is one-time/perpetual across the catalog, ranging from €69.90 (SMART AIR PUMP) to €449.00 (U-COM 8R dual kit), with no subscription or recurring revenue component disclosed. The customer base is segmented primarily toward motorcyclists (group communication, navigation, safety) and secondarily toward cyclists and general vehicle owners, with European distribution across Italy, France, Germany, and Spain. Marketing relies on owned digital channels (content marketing, email newsletter with 10% first-order discount, OEM social campaigns, SEO) and a dealer portal for trade partners.

The company operates as a brand layer within Cellularline's broader manufacturing, distribution, and marketing infrastructure. Headcount is reported at 5, but the brand depends on Cellularline's shared services for design, IP, compliance, and logistics. The firm is privately held, with no disclosed venture funding, no recorded M&A activity, and no listed management team in the source material. Parent-company structure (Cellularline S.p.A. as trademark owner and T-Data S.r.l. as licensed e-commerce seller) and Italian regulatory compliance (D.Lgs. 231/2001 Organization Model adopted in 2017) suggest a mature, group-supported operating entity rather than an independent growth-stage venture.

Name

INTER PHONE

Legal name

CELLULARLINE S.P.A.

Website

https://interphone.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Interphone, a brand of Cellularline S.p.A., designs and sells Bluetooth intercoms, GPS navigation, LED lighting, portable compressors, and smartphone mounts for motorcyclists and cyclists across Europe via DTC e-commerce, Conad, and Telepass Grab&Go.

Ownership category

akta.pro rank

Product category

Motorcycle Accessories

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Other Communications Equipment Manufacturing (33429)

SIC

Electronic Components & Accessories (3670)

akta.pro primary industry

Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH)

akta.pro secondary industry

Wireless Interface Adapters (Wi‑Fi/Bluetooth/Cellular Modems) (HDAFAEAJ)

Keywords

• Motorcycle intercoms
• Bluetooth communication devices
• GPS navigation systems
• Portable air compressors
• Smartphone mounting accessories

Headquarters

HQ city

Sesto di Rastignano (BO)

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Hardware Product Sales: Interphone generates revenue through the direct sale of branded hardware products including motorcycle/bicycle intercoms, GPS navigators, LED lighting accessories, portable air compressors, phone mounts, and emergency jump starters. Products are sold via owned e-commerce storefront (interphone.com) at retail prices, with physical distribution through retail partners such as Conad. Revenue is one-time at point of sale, with no recurring subscription component mentioned for core hardware products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Interphone designs and sells Bluetooth intercom systems for motorcycles and bicycles, GPS navigation devices, LED auxiliary lights, portable air compressors, emergency jump starters, and smartphone mounting systems. The company distributes its own branded hardware (ERA, U-COM, Aerial, Quiklox, FIXX, Air Pump, Beeline Moto II) plus third-party products (TomTom navigators) through its own e-commerce storefront and physical retail partners. Revenue is generated through one-time hardware sales with no recurring subscription component on core products.

Product overview

Interphone, a brand of Cellularline S.p.A., is a motorcycle and cycling accessories brand offering a portfolio of communication, utility, safety, and navigation products. The core product line is the Interphone intercom series — Bluetooth communication devices for motorcycles (U-COM series, Avant, Tour/Sport/Urban) and bicycles (Aerial) — enabling rider-to-rider communication, smartphone connectivity, and GPS integration. Adjacent to the intercom line, the SMART UTILITY category covers portable air compressors (SMART AIR PUMP, Air Pump Mini) and emergency jump starters for motorcycles, cars, and bicycles. The PORTA TELEFONO (phone mount) category includes fixed (FIXX) and removable (Quiklox) smartphone mount systems. The safety lineup features GPS locators, blind spot radar (GPS Angel Scout), and supplemental LED lights (Faretti LED). Navigation products include TomTom satellite navigators and Beeline Moto II GPS devices. The ERA 1X, featuring Harman Kardon audio and Mesh technology, serves as the flagship intercom. The U-COM series targets the premium Mesh-enabled segment, while the Avant and Tour/Sport/Urban series address mid-market needs.

Differentiator

Problem solved

Functional benefit

Brands

• ERA: Premium intercom product line featuring Mesh technology and Harman Kardon audio. ERA 1X won the Red Dot Award 2026.
• U-COM
• Aerial
• Quiklox
• Air Pump
• Beeline Moto
• FIXX

Products and services

• Interphone ERA 1X Flagship motorcycle helmet intercom with Mesh technology for stable group connections, premium Harman Kardon audio, and Made-in-Italy design intended for solo and group riders.
• Interphone U-COM 8R Motorcycle Bluetooth intercom with Mesh 3.0 technology supporting up to 24 devices in a group at 1.6 km range, 18-hour battery life, IP67 waterproofing, 40mm HD speakers, and compatibility with Sena, TFT, and GPS systems. Available as a single kit (€249.00) or paired kit (€449.00).
• Interphone U-COM Series (U-COM 16, 7R, 6R, 4, 3, 3HD, 2) Range of Bluetooth motorcycle intercoms with Mesh technology, varying in features and rider group size, compatible with Sena, TFT, and GPS devices.
• Interphone Avant / Connect / Active series Motorcycle intercom series positioned in the mid-to-premium segment with connectivity and audio features.
• Interphone Tour / Sport / Urban series Motorcycle intercom series targeting touring, sport, and urban riding use cases.
• Interphone Aerial Bluetooth intercom system designed for bicycles, enabling cyclist communication and smartphone connectivity.
• Interphone SMART AIR PUMP Portable multifunction compressor for rapid inflation of motorcycle, car, and bicycle tires, part of the SMART UTILITY product line. Priced at €69.90.
• Air Pump Mini Compact portable air compressor for motorcycles and bicycles, available through retail channels.
• Air Pump Power Compressor with Emergency Starter Portable multifunction device combining an air compressor with an emergency car/bike jump starter.
• Interphone Quiklox Removable smartphone mount system for motorcycles, allowing quick attachment and detachment of phone holders.
• Interphone FIXX Fixed smartphone mount system for motorcycles, providing stable and permanent phone holder installation.
• GPS Angel Scout (Blind Spot Radar) Motorcycle blind spot detection radar system enhancing rider safety by alerting to vehicles in the rider's blind spots.
• Interphone GPS Locators GPS tracking devices for motorcycles enabling real-time location monitoring and anti-theft functionality.
• Coppia Faretti LED Pair of supplemental LED lights for motorcycles with IP68 waterproof rating, 990-lumen luminous flux, ECE R112 road homologation, and aluminum alloy construction. Priced at €189.00.
• TomTom Satellite Navigator Premium Pack Satellite navigation device for motorcycles with dedicated routing and rider-focused features, distributed by Interphone as part of the navigation category.
• Beeline Moto II Smart motorcycle GPS navigator with ultra-bright IPS TFT display (412x412 px, 36.96 mm diameter), anti-reflective and hydrophobic coating, available in Black (€199.90), Metal Grey (€229.90), Metal Silver (€229.90), Classic (€249.99), and Anniversary Edition (€299.99) variants. Supports compass and travel data display.

Quantifiable outcome

• Up to 24 intercom devices connected simultaneously via Mesh 3.0
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• ConadminorChannel Partner/ Reseller/ DistributorInterphone products (Aerial bike Bluetooth intercom and Air Pump Mini portable compressor) are distributed through Conad, a major Italian retail chain, appearing in the Conad catalog. This partnership extends physical retail availability beyond Interphone's own e-commerce channel.
• Telepass Grab&GominorChannel Partner/ Reseller/ DistributorInterphone is an official distributor of Telepass Grab&Go products for the motorcycle accessory retail channel. Through the partnership between Cellularline and Telepass, Grab&Go devices are available at leading motorcycle accessory retail locations.
• BeelinecoreTechnology or IntegrationInterphone distributes Beeline Moto II smart navigation devices for motorcycles, including the limited Anniversary Edition. Beeline provides the navigation technology while Interphone handles distribution and integration with its product ecosystem. The Anniversary Edition includes 2 rally spots for the Great Malle Rally 2027.
• Harman KardoncoreTechnology or IntegrationThe ERA 1X flagship intercom features premium audio by Harman Kardon, differentiating it from competing intercom products in terms of sound quality and brand prestige.
• Studio VolpiminorStrategic or Co-development PartnerStudio Volpi collaborated with Interphone on the design of the ERA 1X, contributing to the essential, Made in Italy aesthetic that won the Red Dot Award 2026.
• Cellularline GroupcoreOthersCellularline S.p.A. is the parent company, brand owner, and trademark holder for INTERPHONE. It provides site registration services, marketing operations (reviews, social media), and brand strategy. T-Data S.r.l. operates the e-commerce under Cellularline's brand license.
• Mailchimp (Intuit)minorGTM or Marketing PartnerMailchimp (owned by Intuit) is used as the marketing automation platform for sending newsletters and promotional emails. User data is transferred to Mailchimp for processing per their terms.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• TomTom: Satellite navigation brand whose Rider / Premium Pack is distributed by Interphone. Comparable in motorcycle navigation, with broader mapping and consumer electronics positioning that gives it incumbency advantages.
• Garmin: Major navigation and wearables brand with motorcycle GPS (zumo series) and inReach satellite communicators. Broad incumbent competing in Interphone's navigation and safety categories with a wider product portfolio.

Emerging players

• Beeline: Navigation device maker whose Beeline Moto II is distributed by Interphone. Highly comparable as a minimalist motorcycle navigation brand - a partner today but a potential direct competitor if Beeline expands its own distribution.
• UClear: Motorcycle and powersports communication brand with Bluetooth intercom systems. Niche overlap with Interphone in the communication use case, particularly in snowmobile and powersports adjacencies.

Direct peers

• Midland: Italian two-way radio and motorcycle intercom brand (BT Next, BT Pro). Comparable in segment and European market footprint, with comparable Mesh/Bluetooth intercom product line competing for the same mid-tier rider.
• Schuberth: Premium motorcycle helmet manufacturer with integrated comms (SENA-powered SC systems). Represents the helmet-integrated segment of the motorcycle intercom market that Interphone serves with universal-fit units.
• Sena: The dominant player in motorcycle Bluetooth/Mesh intercoms, with deep group-ride ecosystem and broad OEM helmet partnerships. Directly competes with Interphone in the U-COM/ERA category and is the Mesh interoperability partner referenced by Interphone's cross-compatibility claims.
• N-Com (Nolan Group): Integrated communication systems for Nolan helmets, offering motorcycle intercoms bundled with premium helmets. Competes with Interphone by offering a helmet-integrated alternative to the universal intercom approach.
• Cardo Systems: Major motorcycle intercom competitor offering Bluetooth and Dynamic Mesh Communication (DMC) products. Targets the same rider-to-rider communication use case as Interphone U-COM and ERA product lines.

Others

• Cellularline: Parent company and sister brand (smartphone cases, chargers, in-car accessories) under Cellularline Group. Adjacent ecosystem participant that shares distribution, brand, and corporate infrastructure with Interphone.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/inter-phone

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INTER PHONE