InterTabac - InterSupply

What InterTabac - InterSupply does

InterTabac is the world's largest trade fair for tobacco products and smoking accessories, organized by Messe Dortmund GmbH at Messe Dortmund in Germany. Founded in 1979 and now in its 46th edition (scheduled September 15-17, 2026), the annual three-day event spans 11-12 exhibition halls covering more than 60,000 m² and attracts approximately 14,500 trade visitors from around 80 countries and over 800 exhibitors from approximately 70 countries. The trade fair is co-located with InterSupply (manufacturing and processing technologies for tobacco products), NUBIZ (next-generation tobacco products including e-cigarettes, heat-not-burn, and nicotine pouches), and the CB Expo (cannabis business), creating a consolidated annual venue for the global tobacco and adjacent value chains.

The event's core offering is a physical exhibition with a layered conference and awards program — including the Cigar Culture Summit, PouchXchange, the InterTabac World Alternative Awards, and dedicated workshops (Blending Experience, Decoding Cigars). Digital infrastructure consists of an online ticketing portal, an exhibitor registration and booth price calculator, an exhibitor directory, a banner generator for exhibitor self-promotion, and a mobile visitor app. International exhibitor acquisition is supported by regional representatives covering China/Hong Kong/Taiwan, USA/Canada/Mexico/Latin America, and Belgium/Netherlands.

Revenue is generated through three primary streams: exhibitor booth rental priced per square meter (€166-€192/m² for booths under 200 m², with additional fees for construction, furniture, and marketing packages), visitor ticket sales (€33 day ticket, €52 multi-day ticket), and sponsorship packages (Show Guides, lanyards, digital advertising, Key Buyer Club Lounge, awards, and networking events). Anchor customer relationships include the International Tobacco Growers Association (ITGA, partner since 2022), the Bundesverband der Zigarrenindustrie, the Bündnis für Tabakfreien Genuss (BfTG), the European Cigar Manufacturers Association (ECMA), and the Premium Cigar Association (PCA). Both exhibitor and visitor retention rates are reported at approximately 90%.

Name

InterTabac - InterSupply

Legal name

Messe Dortmund GmbH

Website

https://intertabac.de

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

InterTabac is the world's largest annual trade fair for tobacco products and smoking accessories, organized by Messe Dortmund GmbH in Dortmund, Germany. It serves 800+ exhibitors and ~14,500 trade visitors from ~80 countries, with co-located events InterSupply, NUBIZ, and CB Expo.

Ownership category

akta.pro rank

Product category

Trade Show and Exhibition Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• Tobacco trade fair
• Smoking accessories exhibition
• Trade show services
• Event management
• Industry exhibition services

Headquarters

HQ city

Dortmund

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Exhibitor Booth Rental: Exhibitors pay for booth space at the trade fair. Pricing varies by booth type (row, corner, head, block) and size (under or over 200 sqm). Additional fees apply for stand construction packages, furniture packages, marketing packages, and AUMA fees. This represents the primary revenue stream.
2. Visitor Tickets: Trade visitors purchase tickets to attend the exhibition. Multi-day passes (EUR 52) and single-day passes (EUR 33) are available through an online ticketing portal. Premium networking events have separate ticket prices.
3. Sponsorship Packages: Companies can sponsor various aspects of the event including Show Guides, Exclusive Sponsoring (lanyards, goodie bags, web banners), Digital & Online advertising (LED banners, 360-degree advertising, info screens), Key Buyer Club Lounge, Alternative Awards, Get Together Evening, Cigar Culture Summit, Catering Areas, and PouchXChange. Sponsorship provides visibility to approximately 15,000 industry professionals.
4. Special Event Tickets: Premium networking events have separate paid admissions including Cigar Culture Summit (EUR 49), Cigar Culture Reception (EUR 99), PouchXChange (EUR 69), Get Together Evening (EUR 105), and CB Reception (EUR 130).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

InterTabac organizes the world's leading annual trade fair for tobacco products and smoking accessories, held at Messe Dortmund, Germany. The offering encompasses exhibition booth rentals, attendee ticketing, sponsorship packages, and co-located trade fairs (InterSupply for manufacturing technologies, NUBIZ for next-generation products, and CB Expo for cannabis business), along with a conference program featuring the Cigar Culture Summit, workshops, and networking events for tobacco industry professionals.

Product overview

InterTabac operates as a multi-event trade show portfolio centered around its flagship InterTabac exhibition—the world's largest trade fair for tobacco products and smoking accessories. The company runs three concurrent exhibitions: InterTabac (general tobacco), InterSupply (manufacturing/processing), and NUBIZ (next-generation products). A separate CB Expo covers cannabis business. The portfolio includes a comprehensive conference program featuring the Cigar Culture Summit, specialized workshops (Blending Experience, Decoding Cigars), networking events (Get Together Evening, PouchXchange), and the Alternative Awards. Digital offerings include an exhibitor directory, booth pricing calculator, banner generator, and mobile app. The company targets trade visitors from retail, wholesale, distribution, and industry sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• InterTabac Trade Fair The world's largest trade fair for tobacco products and smoking accessories, held annually in Dortmund, Germany. Attracts approximately 14,500 trade visitors from around 80 countries and features over 800 exhibitors across 12 exhibition halls covering cigars, cigarettes, pipes, RYO/MYO products, water pipes, and smoking accessories. Targeted at tobacco industry trade professionals including manufacturers, distributors, retailers, and wholesalers.
• InterSupply Trade Fair

Quantifiable outcome

• Nearly 90% of visitors plan to return to the next edition
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and major.

• International Tobacco Growers Association (ITGA)coreStrategic or Co-development Partner · 1 January 2022ITGA has partnered with InterTabac since 2022. The partnership has significantly increased ITGA's visibility and exposure within the tobacco industry. ITGA supports the event and promotes tobacco grower interests through the trade fair platform.
• Bundesverband der Zigarrenindustrie (German Cigar Industry Association)coreStrategic or Co-development PartnerThe association views InterTabac as an annual highlight in their calendar. The partnership involves member participation and representation at the trade fair, with the association's CEO providing endorsement statements.
• Bündnis für Tabakfreien Genuss (BfTG)coreStrategic or Co-development PartnerThe Alliance for Tobacco-Free Enjoyment represents the vaping/e-cigarette industry. Their CEO has explicitly praised InterTabac as the most significant trade fair in the industry, with vaping companies participating since 2011.
• Cigar JournalmajorGTM or Marketing PartnerMedia partner covering cigar industry news. Actively participates in event coverage and speaker programming for the Cigar Culture Summit.
• Tobacco Journal InternationalmajorGTM or Marketing PartnerInternational tobacco industry publication serving as media partner for InterTabac, providing coverage and promotional support.
• Euromonitor InternationalmajorGTM or Marketing PartnerGlobal market research firm serving as media partner, providing market intelligence content and industry trend analysis for the event.
• Tamarind IntelligencemajorGTM or Marketing PartnerTobacco industry intelligence provider serving as media partner for InterTabac.
• ECMA (European Cigar Manufacturers Association)coreStrategic or Co-development PartnerEuropean cigar manufacturers association supporting the Cigar Culture Summit as a Knowledge Partner. The association's Director General participates as a speaker.
• PCA (Premium Cigar Association)coreStrategic or Co-development PartnerPremium Cigar Association supporting the Cigar Culture Summit as a Knowledge Partner and providing industry leadership for the event.
• GINN (Global Institute for Novel Nicotine)majorGTM or Marketing PartnerKnowledge partner for the PouchXChange event, providing expertise on compliance, regulations, and market development for the nicotine pouch industry.
• InterSupplycoreStrategic or Co-development PartnerCo-located trade fair for tobacco manufacturing and processing technologies. Runs parallel to InterTabac, covering production equipment, raw materials, and processing technologies for the tobacco industry.
• NUBIZcoreStrategic or Co-development PartnerCo-located trade fair for next-generation tobacco products (e-cigarettes, heat-not-burn, pouches). Shares the same venue and timeframe as InterTabac, providing a comprehensive view of both traditional and innovative tobacco products.
• Messe Dortmund GmbHcoreOthersThe venue operator and organizer of InterTabac. Manages the exhibition venue, event logistics, and operational aspects of the trade fair.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/intertabac
• Instagraminstagram.com/intertabac_official/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InterTabac - InterSupply