InterTabac - InterSupply
InterTabac is the world's largest annual trade fair for tobacco products and smoking accessories, organized by Messe Dortmund GmbH in Dortmund, Germany. It serves 800+ exhibitors and ~14,500 trade visitors from ~80 countries, with co-located events InterSupply, NUBIZ, and CB Expo.
- Company typePrivate
- Founded1979
- HeadquartersDortmund, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What InterTabac - InterSupply does
InterTabac is the world's largest trade fair for tobacco products and smoking accessories, organized by Messe Dortmund GmbH at Messe Dortmund in Germany. Founded in 1979 and now in its 46th edition (scheduled September 15-17, 2026), the annual three-day event spans 11-12 exhibition halls covering more than 60,000 m² and attracts approximately 14,500 trade visitors from around 80 countries and over 800 exhibitors from approximately 70 countries. The trade fair is co-located with InterSupply (manufacturing and processing technologies for tobacco products), NUBIZ (next-generation tobacco products including e-cigarettes, heat-not-burn, and nicotine pouches), and the CB Expo (cannabis business), creating a consolidated annual venue for the global tobacco and adjacent value chains.
The event's core offering is a physical exhibition with a layered conference and awards program — including the Cigar Culture Summit, PouchXchange, the InterTabac World Alternative Awards, and dedicated workshops (Blending Experience, Decoding Cigars). Digital infrastructure consists of an online ticketing portal, an exhibitor registration and booth price calculator, an exhibitor directory, a banner generator for exhibitor self-promotion, and a mobile visitor app. International exhibitor acquisition is supported by regional representatives covering China/Hong Kong/Taiwan, USA/Canada/Mexico/Latin America, and Belgium/Netherlands.
Revenue is generated through three primary streams: exhibitor booth rental priced per square meter (€166-€192/m² for booths under 200 m², with additional fees for construction, furniture, and marketing packages), visitor ticket sales (€33 day ticket, €52 multi-day ticket), and sponsorship packages (Show Guides, lanyards, digital advertising, Key Buyer Club Lounge, awards, and networking events). Anchor customer relationships include the International Tobacco Growers Association (ITGA, partner since 2022), the Bundesverband der Zigarrenindustrie, the Bündnis für Tabakfreien Genuss (BfTG), the European Cigar Manufacturers Association (ECMA), and the Premium Cigar Association (PCA). Both exhibitor and visitor retention rates are reported at approximately 90%.
InterTabac - InterSupply firmographics
Firmographics- Name
- InterTabac - InterSupply
- Legal name
- Messe Dortmund GmbH
- Website
- https://intertabac.de
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- InterTabac is the world's largest annual trade fair for tobacco products and smoking accessories, organized by Messe Dortmund GmbH in Dortmund, Germany. It serves 800+ exhibitors and ~14,500 trade visitors from ~80 countries, with co-located events InterSupply, NUBIZ, and CB Expo.
- Ownership category
- akta.pro rank
InterTabac - InterSupply industry classification
Industry- Product category
- Trade Show and Exhibition Services
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- General Consumer Expos & Trade Shows (MPAGAFAA)
Keywords
Where InterTabac - InterSupply is headquartered
LocationHeadquarters
- HQ city
- Dortmund
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
InterTabac - InterSupply business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Others
Revenue model
- Exhibitor Booth Rental: Exhibitors pay for booth space at the trade fair. Pricing varies by booth type (row, corner, head, block) and size (under or over 200 sqm). Additional fees apply for stand construction packages, furniture packages, marketing packages, and AUMA fees. This represents the primary revenue stream.
- Visitor Tickets: Trade visitors purchase tickets to attend the exhibition. Multi-day passes (EUR 52) and single-day passes (EUR 33) are available through an online ticketing portal. Premium networking events have separate ticket prices.
- Sponsorship Packages: Companies can sponsor various aspects of the event including Show Guides, Exclusive Sponsoring (lanyards, goodie bags, web banners), Digital & Online advertising (LED banners, 360-degree advertising, info screens), Key Buyer Club Lounge, Alternative Awards, Get Together Evening, Cigar Culture Summit, Catering Areas, and PouchXChange. Sponsorship provides visibility to approximately 15,000 industry professionals.
- Special Event Tickets: Premium networking events have separate paid admissions including Cigar Culture Summit (EUR 49), Cigar Culture Reception (EUR 99), PouchXChange (EUR 69), Get Together Evening (EUR 105), and CB Reception (EUR 130).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Day Ticket - Single day admission to InterTabac, NUBIZ, InterSupply and CB Expo |
| One time/ perpetual license | Pay-as-you-go | Multi-day Ticket - Full access pass for the entire duration |
| One time/ perpetual license | Pay-as-you-go | Cigar Culture Summit - Premium conference and networking event |
| One time/ perpetual license | Pay-as-you-go | Cigar Culture Reception - Exclusive cigar networking evening |
| One time/ perpetual license | Pay-as-you-go | PouchXChange - Nicotine pouch industry networking event |
| One time/ perpetual license | Pay-as-you-go | Get Together Evening - Networking event for exhibitors |
| One time/ perpetual license | Pay-as-you-go | CB Reception - Cannabis business networking event |
| Unit Pricing | Multi-year contract | Row Booth Under 200sqm |
| Unit Pricing | Multi-year contract | Corner Booth Under 200sqm |
| Unit Pricing | Multi-year contract | Head Booth Under 200sqm |
| Unit Pricing | Multi-year contract | Block Booth Under 200sqm |
| Unit Pricing | Multi-year contract | Standpaket Visible Advanced |
| Unit Pricing | Multi-year contract | Möbelpaket (Furniture Package) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
InterTabac - InterSupply product offering
Product offeringCore offering
InterTabac organizes the world's leading annual trade fair for tobacco products and smoking accessories, held at Messe Dortmund, Germany. The offering encompasses exhibition booth rentals, attendee ticketing, sponsorship packages, and co-located trade fairs (InterSupply for manufacturing technologies, NUBIZ for next-generation products, and CB Expo for cannabis business), along with a conference program featuring the Cigar Culture Summit, workshops, and networking events for tobacco industry professionals.
Product overview
InterTabac operates as a multi-event trade show portfolio centered around its flagship InterTabac exhibition—the world's largest trade fair for tobacco products and smoking accessories. The company runs three concurrent exhibitions: InterTabac (general tobacco), InterSupply (manufacturing/processing), and NUBIZ (next-generation products). A separate CB Expo covers cannabis business. The portfolio includes a comprehensive conference program featuring the Cigar Culture Summit, specialized workshops (Blending Experience, Decoding Cigars), networking events (Get Together Evening, PouchXchange), and the Alternative Awards. Digital offerings include an exhibitor directory, booth pricing calculator, banner generator, and mobile app. The company targets trade visitors from retail, wholesale, distribution, and industry sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- InterTabac Trade Fair The world's largest trade fair for tobacco products and smoking accessories, held annually in Dortmund, Germany. Attracts approximately 14,500 trade visitors from around 80 countries and features over 800 exhibitors across 12 exhibition halls covering cigars, cigarettes, pipes, RYO/MYO products, water pipes, and smoking accessories. Targeted at tobacco industry trade professionals including manufacturers, distributors, retailers, and wholesalers.
- InterSupply Trade Fair
Quantifiable outcome
- Nearly 90% of visitors plan to return to the next edition
- +2 more outcomes
Companies that use InterTabac - InterSupply
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles3 records
InterTabac - InterSupply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
InterTabac - InterSupply partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and major.
- International Tobacco Growers Association (ITGA)coreITGA has partnered with InterTabac since 2022. The partnership has significantly increased ITGA's visibility and exposure within the tobacco industry. ITGA supports the event and promotes tobacco grower interests through the trade fair platform.
- Bundesverband der Zigarrenindustrie (German Cigar Industry Association)coreThe association views InterTabac as an annual highlight in their calendar. The partnership involves member participation and representation at the trade fair, with the association's CEO providing endorsement statements.
- Bündnis für Tabakfreien Genuss (BfTG)coreThe Alliance for Tobacco-Free Enjoyment represents the vaping/e-cigarette industry. Their CEO has explicitly praised InterTabac as the most significant trade fair in the industry, with vaping companies participating since 2011.
- Cigar JournalmajorMedia partner covering cigar industry news. Actively participates in event coverage and speaker programming for the Cigar Culture Summit.
- Tobacco Journal InternationalmajorInternational tobacco industry publication serving as media partner for InterTabac, providing coverage and promotional support.
- Euromonitor InternationalmajorGlobal market research firm serving as media partner, providing market intelligence content and industry trend analysis for the event.
- Tamarind IntelligencemajorTobacco industry intelligence provider serving as media partner for InterTabac.
- ECMA (European Cigar Manufacturers Association)coreEuropean cigar manufacturers association supporting the Cigar Culture Summit as a Knowledge Partner. The association's Director General participates as a speaker.
- PCA (Premium Cigar Association)corePremium Cigar Association supporting the Cigar Culture Summit as a Knowledge Partner and providing industry leadership for the event.
- GINN (Global Institute for Novel Nicotine)majorKnowledge partner for the PouchXChange event, providing expertise on compliance, regulations, and market development for the nicotine pouch industry.
- InterSupplycoreCo-located trade fair for tobacco manufacturing and processing technologies. Runs parallel to InterTabac, covering production equipment, raw materials, and processing technologies for the tobacco industry.
- NUBIZcoreCo-located trade fair for next-generation tobacco products (e-cigarettes, heat-not-burn, pouches). Shares the same venue and timeframe as InterTabac, providing a comprehensive view of both traditional and innovative tobacco products.
- Messe Dortmund GmbHcoreThe venue operator and organizer of InterTabac. Manages the exhibition venue, event logistics, and operational aspects of the trade fair.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
InterTabac - InterSupply competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
InterTabac - InterSupply social profiles
Digital presenceInterTabac - InterSupply financial estimates
Financial estimateRevenue estimate
Valuation estimate
InterTabac - InterSupply leadership team
Management profileNumber of profiles
Profiles5 records
InterTabac - InterSupply subsidiaries and ownership
Company hierarchySubsidiaries2 records
InterTabac - InterSupply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InterTabac - InterSupply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InterTabac - InterSupply
What does InterTabac - InterSupply do?
InterTabac organizes the world's leading annual trade fair for tobacco products and smoking accessories, held at Messe Dortmund, Germany. The offering encompasses exhibition booth rentals, attendee ticketing, sponsorship packages, and co-located trade fairs (InterSupply for manufacturing technologies, NUBIZ for next-generation products, and CB Expo for cannabis business), along with a conference program featuring the Cigar Culture Summit, workshops, and networking events for tobacco industry professionals.
Is InterTabac - InterSupply a public or private company?
InterTabac - InterSupply is a private company. It is classified as corporate owned and is currently operating.
When was InterTabac - InterSupply founded?
InterTabac - InterSupply was founded in 1979. It employs 1 to 10 people.
Where is InterTabac - InterSupply based?
InterTabac - InterSupply is headquartered in Dortmund, Germany, in the Europe region.
How does InterTabac - InterSupply make money?
Four revenue lines are on record. Exhibitor Booth Rental is the primary driver. The others are visitor Tickets, sponsorship Packages and special Event Tickets.
Does InterTabac - InterSupply have an API?
No public API is recorded for InterTabac - InterSupply.
What industry is InterTabac - InterSupply in?
InterTabac - InterSupply's product category is Trade Show and Exhibition Services. Its primary akta.pro industry code is MPAGAFAA, General Consumer Expos & Trade Shows. Its NAICS code is 56192 and its SIC code is 7990.