inthemood

What inthemood does

inthemood (operating as "In The Mood") is a Paris-based creative services studio founded in 2009 by co-founders Sabine Dages and Julia Montaigne. The studio specializes in artistic direction (D.A.) across five service lines: press publications (internal corporate magazines and newsletters), motion design (institutional films, greetings animations, internal communication videos), annual reports (layout, visual identity integration, print-ready production), general publishing (institutional brochures, event materials, multi-page editorial), and brand identity (logotypes, graphic charters, print and digital communication supports).

The underlying production is craft-driven rather than platform-driven. The co-founders execute all projects collaboratively, sometimes extending to a small circle of complementary specialists; technology is described as industry-standard design tooling for print and digital output, with no proprietary software, API, or AI/ML component. There is no patent, no proprietary dataset, and no disclosed technology platform.

The business model is project-based professional services revenue, billed quote-by-quote, with no publicly disclosed pricing. Go-to-market runs through two channels: (1) subcontracting under communication agencies (ici Barbès, Publicis Consultants, We Factory, Epoka, Babel, Aristophane, Angie, All Contents, L'Agence Associée) that have won corporate accounts and route art direction down to the studio, and (2) direct engagement with large French corporations and institutions via competitive bidding (appels d'offres). The customer base spans roughly 40+ named enterprise and institutional clients including EDF, RATP, Enedis, Sanofi, BNP Paribas, SNCF, Vinci Autoroutes, MGEN, APEC, Klepierre, Crédit Agricole (CACIB), and Croix-Rouge Française. The firm is privately held, founder-owned, bootstrapped with no external investment, and serves a single geographic market (France/Europe).

Name

inthemood

Legal name

inthemood

Website

https://in-the-mood.fr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

inthemood is a Paris-based creative studio founded in 2009 by Sabine Dages and Julia Montaigne, providing art direction across press, motion design, annual reports, publishing, and brand identity for large French corporations and institutions via agency subcontracting and direct bids.

Ownership category

akta.pro rank

Product category

Creative Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Miscellaneous Publishing (2741)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Art direction services
• Corporate publishing design
• Motion design studio
• Annual report design
• Brand identity creation

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Services and Art Direction: Project-based professional services revenue generated through art direction, creative design, and production services for corporate communication materials including annual reports, magazines, brand identity projects, motion design, and institutional publishing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

inthemood is a Paris-based creative studio providing art direction and design production services for large French corporations and institutions. Its offerings span internal press publications (employee magazines, newsletters), motion design (institutional films, animated communications), annual report design, general publishing (brochures, event materials), and brand identity creation (logotypes, graphic charters, print and digital communication supports). Projects are delivered by co-founders Sabine Dages and Julia Montaigne, working together on every engagement.

Product overview

Inthemood is a French creative agency founded in 2009 by Sabine Dages and Julia Montaigne, offering artistic direction services across five main categories: (1) Presse - internal magazine and press publication design for corporate employees; (2) Motion Design - animated video content and institutional films; (3) Rapport annuel - annual report design and production; (4) Édition - general publishing including brochures, invitations, and event materials; (5) Identité - brand identity creation including logotypes, graphic charters, and communication supports. The agency operates as a two-person creative duo that collaborates on all projects and occasionally expands to include complementary expertise. The company works primarily with communication agencies, brands, and institutions through competitive bidding processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Press Publications (Presse) Internal magazine and press publication design services for corporate clients, including employee magazines, newsletters, and branded communications distributed to staff members.
• Motion Design Animated video content creation including institutional films, greetings cards, internal communication animations, and promotional videos for corporate clients.
• Annual Report Design (Rapport annuel) Annual report design and artistic direction services, including layout design, visual identity integration, and print-ready production for corporate publications.
• Publishing (Édition) Print and digital publication design services including institutional brochures, event materials, magazines, and multi-page editorial content.
• Brand Identity (Identité) Brand identity creation and graphic charter development including logotype design, color palette creation, graphic form directories, and print and digital communication supports.
• Artistic Direction (Direction Artistique) Artistic direction services provided by founders Sabine Dages and Julia Montaigne since 2009, working collaboratively on all entrusted projects, sometimes expanding to include complementary skills.

Named customers58 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Romance: Independent French creative agency in Paris working across brand campaigns, design, and content production for major French clients — comparable independent creative-services profile and French enterprise focus.
• W&Cie: Independent French creative agency based in Paris working across brand strategy, design, and creative campaigns — directly comparable independent creative-services studio targeting French enterprise clients.
• La Chose: Independent French creative agency offering integrated creative, design, and brand work — similar independent creative-services profile serving French enterprise clients in art-direction-heavy engagements.
• Herezie: Independent French creative agency based in Paris offering creative campaigns, art direction, and brand work for French and international brands — comparable independent creative-services focus and size.
• Dragon Rouge: French brand design consultancy founded in 1976, offering brand identity and packaging design for major global and French clients — directly comparable to inthemood's brand identity and art direction services for French enterprises.
• Saguez & Partners: French design agency with brand identity, packaging, and retail design practices — comparable boutique design profile serving French and European enterprise clients.
• Carré Noir: French design studio (Publicis-owned) specializing in brand identity, naming, and design systems — comparable art-direction and brand-identity services for major French institutional and corporate clients.

Broad incumbents

• Havas Paris: Large global agency network's Paris hub offering creative, media, and communications services — broader incumbent with overlapping French enterprise and institutional client base.
• Ogilvy Paris: Large global agency's Paris office offering integrated advertising, brand, and creative services — broader incumbent serving the same French enterprise and institutional clients with overlapping brand-communications needs.
• BETC: Large Havas-owned French creative agency offering integrated creative, media, and content services — broader incumbent offering overlapping creative-services capabilities and serving the same French enterprise client base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/inthemoodsabinejulia
• LinkedInlinkedin.com/company/in-the-mood

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about inthemood