In the Same Boat
In the Same Boat is a Norwegian environmental non-profit that operates sailboat-based beach-cleanup expeditions along Norwegian and Arctic coastlines, removing marine plastic through professional crews and a large volunteer program, and serves the seafood industry with its Plastic Free Seafood membership and corporate partnership programs.
- Company typePrivate
- Founded2017
- HeadquartersNorway (operations HQ), Norway
- Headcount11–50
- GTM typeB2B
- OfferingServices
What In the Same Boat does
In the Same Boat is a Norwegian environmental non-profit founded on September 15, 2017, by Rolf-Ørjan Høgset and Børje Møster in Risør, Norway, with operational headquarters in Nesna, Nordland. The organization operates sailboat-based beach-cleanup expeditions along Norwegian and Arctic coastlines, combining professional shoreline-cleanup methods with long-term volunteer programs. Its core activity is removing marine plastic pollution from remote coastlines using a fleet of 12 vessels (10 owned, 2 leased) led by the 20m expedition sailboat Qilak, which serves as an off-grid floating headquarters. To date, the organization reports removing roughly 2,000 tons of plastic and cleaning more than 18,000 km of coastline across 7 countries.
The organization runs a proprietary GPS-enabled documentation system (trackers from IEC Telecom, fleet management via Traksat) that links high-resolution location data to every 10 kg of marine litter gathered, producing a dataset of 32,000+ GPS positions analyzed in collaboration with NTNU. This data backbone underpins a documented 400% efficiency improvement in cleanup prioritization and a 90% emissions reduction versus land-based operations. The Plastic Free Seafood program offers tiered, turnover-based membership to fishing vessels and aquaculture operators (e.g., Mowi, Cermaq, Nova Sea, Kvarøy Fiskeoppdrett), providing ESG/EPR/CSRD/IMO-compliant documentation, lost-gear retrieval, and a 24/7 first-response service. Corporate partnership tiers range from EUR 5,000 (SMB Small) to EUR 100,000 (Senior member) per year.
Revenue is generated through a mix of foundation and government grants (notably Handelens Miljøfond), corporate membership and partnership fees, individual donations and merchandise sales via Teemill, and charter services from Qilak (Sail & Ski in Svalbard, whale safaris, event hosting). Customers and partners span the seafood industry (fishing and aquaculture), maritime and corporate sponsors, individual donors, and an international volunteer community of up to 10,000 annual applicants.
In the Same Boat firmographics
Firmographics- Name
- In the Same Boat
- Legal name
- In The Same Boat
- Website
- https://inthesameboat.eco
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- In the Same Boat is a Norwegian environmental non-profit that operates sailboat-based beach-cleanup expeditions along Norwegian and Arctic coastlines, removing marine plastic through professional crews and a large volunteer program, and serves the seafood industry with its Plastic Free Seafood membership and corporate partnership programs.
- Ownership category
- akta.pro rank
In the Same Boat industry classification
Industry- Product category
- Marine Environmental Cleanup Services
- akta.pro primary industry
- Pollution Control & Environmental Remediation (Booming, Skimming, Shoreline Cleanup) (TLAHAIAH)
- akta.pro secondary industry
- Marine & Coastal Remediation (Shoreline/Port Spill Cleanup) (IMAIAGAI)
Keywords
Where In the Same Boat is headquartered
LocationHeadquarters
- HQ city
- Norway (operations HQ)
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
In the Same Boat business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Corporate Membership (Plastic Free Seafood): Tiered membership fees for seafood industry companies (fishing vessels, fish farms, other industry). Fees are calculated per million NOK turnover with different rates by category. Provides access to services including environmental monitoring, professional cleanup, lost gear retrieval, documentation for ESG/EPR/CSRD/IMO compliance, 1st response services, and recycling coordination.
- Corporate Partner Membership: SMB and senior corporate member tiers with annual fees ranging from 5000 EUR to 100000 EUR per year. Partners receive listed web recognition, content sharing rights, impact reports, workshop access, expedition participation, innovation program access, media library access, and dedicated social media content.
- Individual Donations and Memberships: Individual supporters can become members (crewmates) with one-time or recurring donation options. Donations can be structured as tax-free gifts or invoiced as service assignments.
- Merchandise Sales: Sale of branded merchandise including hoodies, bags, and shirts through Teemill online storefront. Proceeds directly fund cleanup operations.
- Charter and Event Services: Qilak expedition vessel provides charter services including Sail & Ski experiences in Svalbard, whale safari tours, and event hosting. Generates revenue while volunteers contribute to cleanup activities.
- Foundation and Government Grants: Funding from Handelens Miljøfond (Norwegian Retailers Environment Fund) for professional beach cleaning programs like Rydd i Tide. Additional support from various foundations and organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Fishing vessels under 15 meters: 350 NOK per 1 million turnover (0.035%) |
| Subscription | Annual | Fishing vessels over 15 meters: 600 NOK per 1 million turnover (0.06%) |
| Subscription | Annual | Aquaculture actors: 250 NOK per 1 million turnover (0.025%) |
| Subscription | Annual | Other industry actors: 200 NOK per 1 million turnover (0.02%) |
| Subscription | Annual | SMB Small: 5000 EUR per year |
| Subscription | Annual | SMB Large: 10000 EUR per year |
| Subscription | Annual | Senior member small: 50000 EUR per year |
| Subscription | Annual | Senior member medium: 100000 EUR per year |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
In the Same Boat product offering
Product offeringCore offering
In The Same Boat runs a fleet of sailboats and workboats to remove marine plastic from Norwegian and Arctic coastlines, combining professional shoreline cleanup with long-term volunteer expeditions. Its core offerings are the sailboat-based beach cleanup expeditions themselves, the Plastic Free Seafood membership that delivers environmental monitoring, lost gear retrieval, ESG/EPR/CSRD/IMO compliance documentation, and 24/7 first-response services to seafood industry companies, and a tiered corporate partnership program with annual fees from EUR 5,000 to EUR 100,000. The organization supplements these with GPS-tracked impact documentation, branded merchandise via Teemill, and charter services aboard the expedition vessel Qilak.
Product overview
In The Same Boat is a Norwegian environmental NGO operating a fleet of sailboats and workboats for marine plastic cleanup. Their core offerings include sailboat-based beach cleanup expeditions and volunteer programs, supplemented by the Plastic Free Seafood membership for the seafood industry, corporate partnership programs, and merchandise sales. The organization uses GPS-enabled documentation technology to track and measure impact, and offers various engagement tiers from individual membership to enterprise-level partnerships. Revenue-generating activities like Sail & Ski expeditions and merchandise help fund the mission.
Differentiator
Problem solved
Functional benefit
Brands
- Plastic Free Seafood: A collaboration program for the seafood industry to combat marine plastic pollution through membership, with companies classified as plastic-negative or nature-positive.
Products and services
- Plastic Free Seafood Membership
- Corporate Membership & Partnership Program
- Volunteer Beach Cleaner Program
- Sailboat-Based Beach Cleanup Expeditions
- Impact Reporting Service
- Qilak Expedition Yacht Charter Services
- ITSB Branded Merchandise
- Individual Crewmate Membership
Quantifiable outcome
- 2000 tons of plastic removed from shorelines in 10 years
- +5 more outcomes
Companies that use In the Same Boat
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
In the Same Boat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
In the Same Boat partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and minor.
- MowicoreMajor salmon farming company and longstanding supporter. One of the industry-leading companies in the Plastic Free Seafood collaboration. Has provided funding and shared knowledge and experience with In The Same Boat since establishment.
- Van OordmajorMaritime company supporting operations and development. Listed as member on seafood industry and maritime collaboration.
- Nova SeacoreIndustry-leading aquaculture company supporting Plastic Free Seafood initiative. Part of major seafood industry collaboration.
- CermaqcoreMajor salmon farming company participating in Plastic Free Seafood initiative as industry partner.
- Kvarøy Fiskeoppdrett AScoreAquaculture member of Plastic Free Seafood. Contributes to industry sustainability collaboration.
- Lovundlaks AScoreAquaculture member of Plastic Free Seafood. Part of leading sustainable aquaculture companies.
- MåsøvalcoreAquaculture company that partially funded workboat Nemo and continues as supporter. Part of Plastic Free Seafood.
- Norges RåfisklagmajorFisheries sales organization representing Norwegian fishers. Engaged from 2024 as association partner in seafood collaboration.
- Norges SildesalgslagmajorNorwegian herring sales organization. Engaged from 2024 as association partner. Supports data collection and cleanup initiatives.
- Salt LofotencoreAdministers Rydd i Tide program on behalf of Handelens Miljøfond. Works closely on developing methodology for beach cleaning.
- NTNU (Norwegian University of Science and Technology)majorCollaboration with leading scientific researchers for data analysis and research publications. Enhances credibility and scientific value of GPS dataset.
- Ducky (ducky.eco)minorSustainability engagement platform. Klimakonkurransen competition donates 25-50% of license fees to plastic removal. Qilak expedition offered as prize. Joint sustainability messaging.
- Helly HansenminorWorkwear and maritime clothing brand providing equipment and visibility support.
- Egersund GroupminorAquaculture supplier company engaged in seafood industry supply chain collaboration.
Scale indicators15 records
Recent moves7 records
Expansion highlights5 records
In the Same Boat competitors and assessment
Company assessmentRegional players
- Salt Lofoten: Norwegian Lofoten-based organization that administers the Rydd i Tide professional beach cleaning program on behalf of Handelens Miljøfond and collaborates directly with ITSB. Regional peer focused on Norwegian coastline cleanup using related methodology.
Broad incumbents
- Ocean Conservancy: Large US-based marine conservation NGO running the International Coastal Cleanup and policy advocacy. Broader incumbent operating across multiple ocean-conservation areas rather than specializing in remote-Arctic shoreline cleanup.
- WWF Norway: Norwegian arm of the global WWF network, engaged in marine and Arctic conservation. Comparable as a Norway-based environmental NGO working in overlapping geographies, though operating at much larger scale with broader mandate.
- Sea Shepherd Conservation Society: Marine conservation organization using direct-action tactics and own vessel fleet for ocean protection. Comparable in operating a marine-focused fleet and volunteer engagement model but with much broader conservation mandate.
Direct peers
- Plastic Bank: Social enterprise that stops ocean plastic by building ethical recycling ecosystems in coastal communities. Comparable in building a corporate membership/partnership model around ocean plastic recovery with ESG-linked value proposition.
- 4ocean: For-purpose organization that funds ocean cleanup through branded merchandise sales and employs captains to clean coastlines daily. Comparable business model combining recurring supporter/membership revenue with coastal cleanup operations and merchandise-driven funding.
- Healthy Seas: Foundation dedicated to marine conservation through cleanup of fishing nets and other marine litter, with corporate partnership funding. Directly comparable in targeting fishing/aquaculture-derived marine debris and building industry-funded cleanup programs.
- Surfrider Foundation: Grassroots environmental NGO dedicated to the protection and enjoyment of oceans, waves, and beaches through volunteer-led beach cleanups and policy advocacy. Comparable volunteer-driven beach cleanup model with international presence.
- The Ocean Cleanup: Non-profit organization focused on developing advanced technologies to rid the oceans of plastic. Directly comparable as a marine plastic cleanup NGO using innovative vessel-based collection systems and large-scale data/methodology investment.
Emerging players
- Parley for the Oceans: Organization that collaborates with brands (including major corporates) to end marine plastic pollution through material innovation and ocean plastic interception. Comparable in the corporate-partnership/brand-collaboration approach to marine plastic, though more focused on material supply chains than cleanup operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
In the Same Boat social profiles
Digital presenceIn the Same Boat financial estimates
Financial estimateRevenue estimate
Valuation estimate
In the Same Boat leadership team
Management profileNumber of profiles
Profiles2 records
In the Same Boat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
In the Same Boat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about In the Same Boat
What does In the Same Boat do?
In The Same Boat runs a fleet of sailboats and workboats to remove marine plastic from Norwegian and Arctic coastlines, combining professional shoreline cleanup with long-term volunteer expeditions. Its core offerings are the sailboat-based beach cleanup expeditions themselves, the Plastic Free Seafood membership that delivers environmental monitoring, lost gear retrieval, ESG/EPR/CSRD/IMO compliance documentation, and 24/7 first-response services to seafood industry companies, and a tiered corporate partnership program with annual fees from EUR 5,000 to EUR 100,000. The organization supplements these with GPS-tracked impact documentation, branded merchandise via Teemill, and charter services aboard the expedition vessel Qilak.
Is In the Same Boat a public or private company?
In the Same Boat is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was In the Same Boat founded?
In the Same Boat was founded in 2017. It employs 11 to 50 people.
Where is In the Same Boat based?
In the Same Boat is headquartered in Norway (operations HQ), Norway, in the Europe region.
How does In the Same Boat make money?
Six revenue lines are on record. Corporate Membership (Plastic Free Seafood) is the primary driver. The others are corporate Partner Membership, individual Donations and Memberships, merchandise Sales, charter and Event Services and foundation and Government Grants.
Who are In the Same Boat's main competitors?
Salt Lofoten is listed as a regional player. Broad incumbents are Ocean Conservancy, WWF Norway and Sea Shepherd Conservation Society. Direct peers are Plastic Bank, 4ocean, Healthy Seas, Surfrider Foundation and The Ocean Cleanup. Parley for the Oceans is listed as an emerging player.
Does In the Same Boat have an API?
No public API is recorded for In the Same Boat.
What industry is In the Same Boat in?
In the Same Boat's product category is Marine Environmental Cleanup Services. Its primary akta.pro industry code is TLAHAIAH, Pollution Control & Environmental Remediation (Booming, Skimming, Shoreline Cleanup), with a secondary code of IMAIAGAI, Marine & Coastal Remediation (Shoreline/Port Spill Cleanup).