Intrafin Toys & Games Distribution

What Intrafin Toys & Games Distribution does

Intrafin Toys & Games Distribution is a privately held Belgian B2B wholesale distributor of toys and games, headquartered at Weihoek 3 B Unit 7, 1930 Zaventem, Belgium (VAT BE 0444.591.877). Founded in 1991 and operating continuously for more than three decades, the company serves retailers and resellers across the European Union via its account-approved e-commerce platform, accessible in English, Dutch, and French. The customer base spans physical stores, webshops, and mobile trade operators (fairs, markets, conventions), with the SMB retailer defined as the primary target buyer.

The product surface extends to more than 10,000 SKUs and is organized into distinct categories: Board Games (expert, advanced/Kenner, family, party, accessories); Card Games (Pokémon, Magic: The Gathering, Yu-Gi-Oh!, other); Game Accessories (sleeves, top loaders, binders, deck boxes, playmats, dice, modeling and painting supplies); Figurines and Collectibles (vinyl, mini, action, statues, replicas, vehicles, and protective cases); Apparel; and Other Categories (miniature games, tabletop RPGs, plush, puzzles and model kits, gifts and gadgets). The company's portfolio combines widely licensed third-party brands (Funko, Hasbro, Wizards of the Coast, Jazwares) with its in-house "Intrafin Games" line of multilingual board games. Underlying technology is a standard B2B wholesale e-commerce platform with multilingual support, secure payment processing, order tracking, and EU-wide shipping logistics. No AI/ML capabilities, APIs, SDKs, or proprietary technical features are documented.

The business model is exclusively B2B wholesale distribution. Pricing is pay-as-you-go at wholesale levels and is not publicly disclosed; individual SKUs (e.g., Detective Malone VF at €34.95, MTG Final Fantasy playmat at €28.00) are visible to approved accounts only. Customers must apply for an account, select a business type (physical store, webshop, both, wholesale/B2B, small business with VAT exemption, or mobile trade), and be approved before accessing the full catalog. Revenue derives from transactional wholesale fees across the SKU base. No parent company, subsidiaries, institutional investors, funding rounds, M&A activity, patents, certifications, or public-company filings were identified in the source data.

Name

Intrafin Toys & Games Distribution

Legal name

Intrafin Toys & Games Distribution

Website

https://intrafin.eu

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Intrafin Toys & Games Distribution is a Belgian B2B wholesale distributor of toys and games, serving EU physical stores, webshops, and mobile trade operators. The multilingual platform stocks 10,000+ products spanning licensed brands and the in-house Intrafin Games brand.

Ownership category

akta.pro rank

Product category

Wholesale Toy & Game Distribution

NAICS

Toy and Hobby Goods and Supplies Merchant Wholesalers (423920), Toy and Hobby Goods and Supplies Merchant Wholesalers (42392)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Games & Puzzles Distribution (CRAOAMAB)

akta.pro secondary industries

Traditional Toys Distribution (CRAOAMAA), Party Games, Novelty & Impulse Toy Distribution (CRAOAMAI)

Keywords

• Wholesale toys distribution
• Board games wholesale
• Card games distribution
• Licensed merchandise wholesale
• Tabletop games distribution

Headquarters

HQ city

Zaventem

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Distribution: B2B wholesale distribution of toys and games to retailers across the EU. Products include board games, card games, figurines, collectibles, apparel, and accessories from licensed brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Intrafin Toys & Games Distribution is a B2B wholesale distributor specializing in toys, board games, card games, figurines, collectibles, and related gaming merchandise. Founded in 1991 and headquartered in Zaventem, Belgium, the company maintains a catalog of over 10,000 products in stock and ships across the European Union to approved retail accounts. The company operates under the brands Intrafin Toys & Games and the sub-brand Intrafin Games.

Product overview

Intrafin Toys & Games Distribution is a B2B wholesale distribution company operating an e-commerce platform for toys and games across Europe. The company offers more than 10,000 products in stock with EU-wide shipping and secure payments. Their portfolio includes their own Intrafin Games brand of board games alongside an extensive catalog of licensed products including Board Games (with Expert, Advanced, Family, and Party subcategories), Card Games (Pokémon, Magic: The Gathering, Yu-Gi-Oh!), Game Accessories (Protection sleeves, Storage solutions, Playmats, Dice, Modeling & Painting supplies), Figurines & Collectibles (from brands like Funko, Hasbro, Jazwares, Kotobukiya), Apparel (clothing, bags, accessories), and Other Categories (Miniature Games, Role Playing Games, Plush, Puzzles). The platform requires account approval for B2B wholesale customers.

Differentiator

Problem solved

Functional benefit

Brands

• Intrafin Games: Private label game brand under Intrafin offering board games in multiple languages including French, Dutch, and English.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Hasbro: Global toy and game manufacturer and licensor whose products (Magic: The Gathering, Pokémon co-distribution, family games) form a major portion of Intrafin's catalog. Comparable as a broad incumbent whose wholesale and licensing decisions directly shape Intrafin's supply.
• Funko: Major manufacturer of pop-culture collectibles, vinyl figures, and licensed merchandise. Comparable to Intrafin as a key supplier whose product lines (Funko Pop!, figurines, apparel) anchor Intrafin's collectibles category.
• Ravensburger AG: German board game and puzzle manufacturer/publisher with broad EU distribution. Comparable to Intrafin in product category overlap (board games, puzzles) and EU wholesale footprint, though significantly larger and more vertically integrated.

Direct peers

• Rebel: Polish publisher and distributor of board games with EU-wide wholesale reach. Comparable to Intrafin as a mid-sized European games distributor serving physical retail and webshops across multiple EU countries.
• Asmodee: Largest European board game publisher and distributor, with broad distribution of licensed and own-brand titles (Catan, Ticket to Ride, Star Wars). Directly comparable to Intrafin in product category and B2B wholesale distribution model across the EU.
• Coiledspring Games: UK-based distributor and retailer of board games, card games, and hobby games. Comparable to Intrafin in catalog breadth across board games, card games, and accessories with B2B wholesale operations.
• Pegasus Spiele: German board game publisher and distributor with extensive EU wholesale operations. Comparable to Intrafin as a European hobby games distributor with own-brand titles and third-party licensed product lines.
• Esdevium Games: UK-based distributor of board games, card games, and hobby products with EU and international reach. Closely comparable to Intrafin as a dedicated B2B hobby games wholesaler serving retailers with broad catalog depth.
• HeidelBÄR Games: German publisher and distributor of board games and hobby products. Comparable to Intrafin in combining own-brand publishing with B2B wholesale distribution of hobby games across European markets.

Emerging players

• CMON: Publisher and distributor of hobby board games and miniatures with EU retail distribution. Comparable to Intrafin in targeting hobby retailers and offering tabletop games, miniatures, and RPG-adjacent product lines through B2B channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/intrafin-toys-&-games-distribution

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intrafin Toys & Games Distribution