What Day One Agency does

Day One Agency (legally Day One Perspective, LLC) is an independent creative communications agency founded in 2014 and headquartered in New York, with additional offices in Los Angeles, Chicago, and Portland. The firm serves enterprise consumer brands across food and beverage (Chipotle, Hot Pockets, Pacifico), fashion and apparel (Nike, Converse, Canada Goose, H&M, L.L.Bean), beauty and skincare (e.l.f.), financial services (American Express), transportation (Lyft), confectionery (Ferrara/Funables), and spirits (Beam Suntory's Tres Generaciones and Hornitos). The agency delivers work through an integrated seven-discipline service model spanning Creative Strategy, Narrative, Design, Creators & Casting, Communications, Experiential, and Studio production, with engagements structured as project-based creative campaigns, AOR (Agency of Record) retainers, and bespoke collaborations. Day One does not develop proprietary technology platforms; its core differentiator is a talent bench of 185 cultural insiders (65% Gen Z and young millennials) combined with proprietary youth research infrastructure including the Group Chat community panel, Almanac trend reports, the Life Actually Study conducted with the USC Center for Public Relations, the Tweenfluence report on Gen Alpha, the Business of Influence study, and the Side Projects podcast.

The firm's go-to-market is sales-led and reputation-driven, leveraging award credibility (Fast Company #1 Most Innovative in PR and Brand Strategy in 2025, Cannes Lions Silver Lion, Webby Best in Social, multiple SABRE awards) and thought leadership content to attract enterprise brand partnerships. Revenue is generated through professional services fees — project-based and retainer arrangements — with pricing not publicly disclosed and negotiated individually per engagement. The business is privately held with no disclosed institutional investors or parent company, and remains founder-led by co-founders Josh Rosenberg (CEO), Rob Longert (Managing Partner), and Brad Laney (President). Day One has demonstrated measurable campaign outcomes for clients, including Chipotle's 'It's Corn' campaign (1.2B impressions, 125M organic views on $0 paid media), e.l.f.'s Divine Skintervention (580M+ impressions, 135% lift in site traffic), and the Funables brand launch (68.1% sales growth versus a 7% goal).

Strategically, Day One is broadening beyond its core Gen Z and youth-culture positioning into adjacent categories (financial services, spirits, beauty) while investing in research and editorial platforms (Perspective) that function as both marketing assets and client insight tools. Geographic expansion remains domestically focused across four US metros, with no current international footprint indicated.

Name

Day One Agency

Legal name

Day One Perspective, LLC

Website

https://d1a.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Day One Agency is an independent creative communications agency serving enterprise consumer brands like Chipotle, Nike, American Express, e.l.f., and Canada Goose with integrated strategy, narrative, design, and experiential services, differentiated by Gen Z cultural expertise and proprietary youth insight research.

Ownership category

akta.pro rank

Product category

Creative Communications & Brand Strategy Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Creative communications agency
• Brand storytelling services
• Public relations campaigns
• Social media marketing
• Experiential marketing agency

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: Day One Agency generates revenue through providing creative communications, brand strategy, and marketing campaign services to enterprise brand clients. Revenue comes from project-based creative work, campaign development, and retainer arrangements with major consumer brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Day One Agency is a creative communications agency that develops brand storytelling campaigns for enterprise consumer clients. Its integrated offering spans Creative Strategy, Narrative, Design, Creators & Casting, Communications (PR/media relations), Experiential, and in-house Studio production, delivered through project-based engagements and Agency-of-Record (AOR) retainers. The agency specializes in cultural relevance and youth-culture (Gen Z and Millennial) storytelling for major brands across food & beverage, fashion, beauty, sports, and financial services.

Product overview

Day One Agency is a creative communications agency operating as a service-based business rather than a software platform. The agency offers an integrated suite of seven core service offerings: Creative Strategy, Narrative, Design, Creators & Casting, Communications, Experiential, and Studio. These services are delivered across client engagements for brand campaigns. In addition to client services, the agency operates proprietary content and community platforms including Group Chat (a Gen Z community collective), the Side Projects Podcast, and several editorial research publications (Almanac, Tweenfluence, Life Actually Study, The Business of Influence) that position the agency as a thought leader in youth culture and marketing.

Differentiator

Problem solved

Functional benefit

Brands

• Side Projects: A weekly podcast featuring hosts Eli, Trey, and Clara engaging with voices across tech, media, and art, offering marketers an inside look at forces shaping culture.
• Group Chat
• Tweenfluence
• Perspective

Products and services

• Creative Strategy Insights and analysis service aligning brand positioning with current and emerging cultural moments to set the stage for storytelling that resonates with target audiences, delivered to enterprise consumer brand clients.
• Narrative
• Design
• Creators & Casting
• Communications
• Experiential
• Studio

Quantifiable outcome

• Chipotle It's Corn campaign achieved 1.2B impressions, 19M engagements, 125M organic views with $0 paid media
• +4 more outcomes

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Parley for the OceanscoreStrategic or Co-development PartnerDay One Agency partnered with Parley for the Oceans for American Express's #BackOurOceans campaign to combat marine plastic pollution. For each comment on Instagram posts across Amex and Parley's accounts, Amex committed to clean up 2 pounds of marine plastic, up to 1 million pounds.
• Spirit HalloweenminorStrategic or Co-development PartnerPartnership with Spirit Halloween to create the first-ever Chipotle Boorito Costume Collection, bringing viral meme costumes to life as real products. Collection included Fork, Napkin, Water Cup, To-Go Bag, and Burrito costumes.
• LUAR (Raúl Lopez)coreStrategic or Co-development PartnerFashion collaboration with designer Raúl Lopez and LUAR brand to create the AMEX GOLD X LUAR bag, a reimagined ANA bag in mirrored leather. The limited-edition collection featured metallic bags and golden charms celebrating Gold Card benefits, debuting at New York Fashion Week 2025.
• Mattel CreationsminorStrategic or Co-development PartnerPartner for American Express Platinum's PLAY installation at Miami Art Week, providing exclusive programming with artists Shantell Martin and Daniel Arsham to create reimagined iconic toys as collective works of art.
• Beam SuntorycoreChannel Partner/ Reseller/ DistributorDay One Agency partnered with Beam Suntory in 2022 to relaunch Tres Generaciones tequila brand on social media, bringing a new style and attitude to the 50-year-old brand with an Instagram Reels-forward strategy.
• Pacifico (Heineken)coreChannel Partner/ Reseller/ DistributorDay One Agency named Creative AOR (Agency of Record) for Pacifico beer, leading go-to-market strategy and 360 campaign including above-the-line, digital, OOH, social, and influencer marketing for the Find Your Own Way platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Anomaly: Anomaly is a mid-sized independent creative agency with a similar integrated model (strategy, creative, digital, content) serving enterprise consumer brands like Coca-Cola, Budweiser, and Converse. Comparable in size (~250-400 employees) and target clients, both compete for the same Gen Z-relevant brand work.
• 72andSunny: 72andSunny is a creative agency of similar size and cultural-marketing focus, known for integrated campaigns for brands like Google, Nike, and Activision. It competes head-to-head with Day One for culturally led, Gen Z-skewed enterprise brand assignments.
• Mother NY: Mother is a mid-sized independent creative agency known for integrated brand campaigns and cultural relevance. It serves a similar roster of enterprise consumer brands and competes in the same integrated-creative pitch space as Day One.
• Mekanism: Mekanism is an independent creative agency of similar headcount that produces emotionally driven, integrated campaigns for CPG and consumer brands (P&G, Quaker, Amazon). It is comparable in scale, integrated model, and client overlap with Day One.
• Johannes Leonardo: Johannes Leonardo is an independent creative agency of similar size, known for culturally resonant, design-forward integrated campaigns (Adidas, Google, Spotify). Comparable in positioning as a mid-sized, award-winning, culturally fluent shop.
• Preuss Group (Preuss): Preuss is a mid-sized independent creative agency serving enterprise consumer brands with integrated strategy, creative, and content capabilities. Comparable in scale, integrated-service model, and pursuit of culturally driven brand storytelling.

Broad incumbents

• Droga5 (Accenture Song): Droga5 is a larger, now Accenture Song-owned creative agency with deep enterprise brand relationships (Nike, Amazon, The New York Times). It is comparable in creative ambition and brand-tier client work but operates with materially more resources and international reach.
• Wieden+Kennedy: Wieden+Kennedy is a globally recognized independent creative agency best known for Nike and a roster of culturally ambitious brands. It is a broader incumbent in the same culturally driven, integrated-creative space where Day One operates.
• R/GA: R/GA is a larger digital and creative transformation agency serving enterprise clients like Nike, Google, and Samsung. Comparable in its pursuit of integrated, tech-enabled brand work but with broader scale and a heavier digital-product offering.

Emerging players

• Movers+Shakers: Movers+Shakers is a smaller, emerging creative agency specializing in social-first and TikTok-native campaigns for brands like Uber, Amazon, and Netflix. Comparable in cultural-relevance and social-creative orientation, though at an earlier scale stage than Day One.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubepodcasts.apple.com/us/podcast/side-projects-podcast/id1569125404
• LinkedInlinkedin.com/company/day-one-agency
• Instagraminstagram.com/d1a/?hl=en
• TikToktiktok.com/@d1a
• Xx.com/d1a

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Day One Agency