Juan Diego Gómez / Invertir Mejor

What Juan Diego Gómez / Invertir Mejor does

Invertir Mejor S.A.S. is a Colombian financial education company founded in 2004 in Medellín by Juan Diego Gómez Gómez, operating primarily through the invertirmejor.com storefront and the secondary invertirporinternet.com platform. The company sells annual membership combos (Combo Completo, Combo Trading, Combo Trading PLUS, and tiered VIP combos Púrpura, Gold, and Élite) that grant access to 800+ educational videos, bi-weekly chat sessions, market analysis, trading contests, and discounts on additional products. Standalone offerings include pre-recorded online seminars covering forex, commodities, stocks, ETFs, Bitcoin, and cryptocurrencies, as well as personal development conferences (SER Extraordinario, Menos Miedos Más Riquezas, Cero Imposibles), coaching and entrepreneurship courses, YouTube monetization training, and nine published books including four BestSellers. Premium VIP tiers include a 2-hour personalized mentorship session with Juan Diego Gómez conducted in Medellín or via Skype.

The business model combines subscription revenue from annual combo memberships with one-time purchases of individual seminars, conferences, and books. Pricing ranges from $78 USD for a 1-hour conference to $3,757 USD for the Combo Élite annual membership, with payment processed through PayU (Colombia), PayPal (international), and Bancolombia bank transfer in USD, COP, and PEN. The go-to-market is product-led self-serve e-commerce overlaid with community-led acquisition: the InvertirMejorOnline YouTube channel, which holds the YouTube Gold Button and is the #1 financial education channel in Latin America with 4M+ followers and 140M+ views, drives top-of-funnel demand that converts into memberships. Live events featuring international speakers (Robert Kiyosaki, Robin Sharma, Jordan Belfort) and WhatsApp-based direct sales supplement the digital funnel.

The technology stack is intentionally lean: no proprietary platform, no mobile app, and no disclosed AI capabilities. Delivery relies on web-based video hosting, standard e-commerce checkout, Google OAuth authentication, and WhatsApp Business for sales support. The company is bootstrapped, privately held, and founder-controlled, with no external funding, no subsidiaries, and operations concentrated in Medellín serving Spanish-speaking customers across 11 Latin American countries plus the United States.

Name

Juan Diego Gómez / Invertir Mejor

Legal name

Invertir Mejor S.A.S.

Website

https://invertirmejor.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Invertir Mejor S.A.S. is a Colombian financial education company founded in 2004 by Juan Diego Gómez, selling annual membership combos, online seminars, and books to Spanish-speaking individuals across Latin America via its own e-commerce storefront and YouTube channel.

Ownership category

akta.pro rank

Product category

Financial Education and Investment Training

NAICS

All Other Miscellaneous Retailers (45999)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Financial education
• Investment training
• Trading courses
• Online seminars
• Personal finance coaching

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Membership/Subscription (Combos): Annual membership model offering tiered combo packages (VIP, Trading, Complete) that provide access to video content, chat sessions, market analysis, seminars, and member benefits. Duration is 1 year from purchase date. This is the primary recurring revenue stream.
2. Individual Online Seminars: One-time purchase of specific pre-recorded video seminars covering topics like trading, entrepreneurship, public speaking, coaching, YouTube monetization, and financial freedom. Access typically valid for 3 months (90 days).
3. Online Conferences: One-time purchase of online conference recordings on topics like SER Extraordinario, Menos Miedos Más Riquezas, and other personal development themes.
4. Book Sales: Sale of published books by Juan Diego Gómez including BestSellers such as Hábitos de Ricos, Menos Miedos Más Riquezas, Ideas Millonarias, and El Día Que Dios Entró Al Banco. Books are included in some VIP combo packages.
5. VIP Private Mentorship: Personalized 2-hour mentorship sessions with Juan Diego Gómez (in-person in Medellín or via Skype) as part of VIP combo packages. Includes financial 'radiography' and tailored recommendations based on methodology used at Procter & Gamble.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Invertir Mejor operates a Spanish-language financial education platform that sells online memberships, video courses, live virtual congresses, and physical books on investing, trading, and personal development. The flagship offerings are bundled "combo" memberships (such as Club VIP, Combo Inversionista, and Club del Millón) that combine multi-year access to workshops, accelerators, and group or individual mentorship for retail individuals across Latin America.

Product overview

Invertir Mejor is a financial education company founded in 2004 by Juan Diego Gómez Gómez, offering a portfolio of educational products centered on investments, trading, and personal transformation. The core offering consists of membership tiers (Combo Completo, Combo Trading, Combo Trading PLUS, and VIP combos) that provide access to seminars, biweekly member chats, video courses, and market analysis. Standalone courses include the Traders Training Program, Internet Investments for Non-Experts seminar, Financial Freedom seminar, and various personal development conferences (SER Extraordinario, Menos Miedos Más Riquezas). Additional products include coaching, entrepreneurship, public speaking, and YouTube monetization seminars. The company also offers premium VIP experiences with personalized sessions with Juan Diego Gómez. The membership model provides ongoing access to financial education while individual courses offer self-contained learning on specific topics.

Differentiator

Problem solved

Functional benefit

Brands

• Cero Imposibles: Intensive program of Neurolinguistic Programming (PNL) and life transformation launched in 2016.
• La fórmula púrpura de la libertad financiera

Products and services

• Club VIP membership Recurring online membership providing retail individual investors with access to financial education video content, workshops, and a community of learners.
• Combo Inversionista Bundled multi-year online membership combining workshops, accelerators, and mentorship for retail investors seeking comprehensive financial education.
• Club del Millón Premium online membership tier offering advanced financial education content and access for retail individuals pursuing higher-level investing knowledge.
• Congreso Online de Invertir Mejor Live online virtual congress event bringing together speakers for multi-session financial education, sold as one-time paid access to retail attendees.
• Group and individual mentorship (mentoría) Paid group and individual mentorship/coaching services for retail investors seeking direct guidance on investing and trading.
• Physical books by Juan Diego Gómez Physical books authored by Juan Diego Gómez on investing and trading topics, sold directly through the company's e-commerce site to retail readers.

Quantifiable outcome

• 4 million+ social media followers across platforms
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• HotmartminorStrategic or Co-development Partner · 1 December 2021Partnership with Hotmart platform for distribution of 'La Fórmula Púrpura de la Libertad Financiera' product. This partnership resulted in record sales of 24 hours and an award from Hotmart for sales performance.
• John CelisminorOthersJohn Celis, advisor to major brands and internet personalities including Juan Diego Gómez, created the 'Seminario Online Monetización y Crecimiento de Audiencia en YouTube' (10-hour video seminar on YouTube monetization and audience growth). He is also Director of VX Producción Audiovisual and founder of 'Laboratorio de las Ventas'.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Platzi: Leading Spanish-language online education subscription platform operating across Latin America. Both sell annual/recurring memberships around technology and professional education content to Spanish-speaking audiences, with similar self-serve e-commerce and live community elements.
• Babypips: Established forex trading education platform with school-style curriculum, community forums, and signal content. Directly comparable as a trading-education specialist targeting aspiring retail traders.
• Domestika: Subscription and individual-purchase online course marketplace focused on creative and professional skills, with strong penetration in Latin America. Operates a similar model of expert-led video courses sold direct-to-consumer via an owned storefront.
• Crehana: Latin American online education platform offering subscription and individual course purchases in Spanish. Comparable business model of bundling expert-led video courses for Spanish-speaking professionals and entrepreneurs.
• MindValley: Personal development and transformation education company selling subscriptions, premium programs, and live events globally. Closely comparable overlap with Invertir Mejor's 'Cero Imposibles' NLP, personal transformation, and coaching offerings.

Broad incumbents

• Udemy: Large-scale online course marketplace with extensive Spanish-language trading, investing, and personal development catalogs. Comparable in monetizing individual expert-led video courses through a digital storefront.
• Khan Academy: Large-scale online education non-profit offering free video courses across many subjects. Comparable in operating a large video library, but at a much broader scope and free price point rather than paid subscription.
• MasterClass: Premium subscription education platform featuring celebrity experts across diverse topics. Comparable in using high-profile instructors, annual subscription model, and producing evergreen video content for a global audience.
• Tony Robbins (Tony Robbins Companies): Global personal development and financial education brand selling premium seminars, coaching programs, and live events. Directly comparable in monetizing a personal brand through high-ticket events, courses, and VIP experiences.

Others

• Hotmart: Digital products platform used by Invertir Mejor for the record-setting 2021 Fórmula Púrpura launch. Functions as an ecosystem enabler/distributor rather than a direct competitor in content production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/invertirmejoronline
• Instagraminstagram.com/invertirmejor
• TikToktiktok.com/@invertirmejoronline
• LinkedInlinkedin.com/company/juan-diego-g%C3%B3mez-invertir-mejor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juan Diego Gómez / Invertir Mejor