Invest EAP/Centers for Wellbeing

What Invest EAP/Centers for Wellbeing does

Invest EAP/Centers for Wellbeing is a Vermont-based non-profit Employee Assistance Program (EAP) provider founded in 1986, operating with 19 employees from Burlington, Vermont. The organization delivers confidential solution-focused counseling, self-assessment tools, and an extensive resource library covering mental health, workplace wellness, family issues, legal/financial consultation referrals, and health information to employees and their family members. Its primary customers are employer organizations — explicitly including the State of Vermont and Vermont school supervisory unions and school districts — which purchase EAP access as an employee benefit, with services provided free of charge to eligible members.

The core technology is a web-based service platform anchored by a member portal at investeap.org featuring seven self-assessment modules (alcohol, anger, anxiety, wellbeing, depression, gambling, and relationship satisfaction), an appointment request system, and a 24/7 clinical phone line (1-866-660-9533). Member authentication uses an organization-password system requiring both personal email credentials and an employer-shared password. Content modules span mental health conditions (ADHD, anxiety, depression, PTSD, substance abuse, suicide), workplace topics (conflict management, harassment, ADA compliance, quiet quitting), family issues (parenting, eldercare, divorce), and legal/financial referral resources. A standalone COVID-19 wellness portal (investeapcovid19.org) was launched for crisis-specific virtual workshops. Content is supplemented through licensing and referral partnerships with Mayo Clinic Health System, UCSF, the Vermont Department of Health, Vermont Association of Area Agencies on Aging, and the Family Caregiver Alliance.

The business model is a B2B2C employer-sponsored subscription: employer and government clients contract for EAP access on a per-employee or organizational basis, and employees plus family members consume services at no direct cost. The go-to-market is enterprise field sales targeting HR managers and organizational leadership, complemented by content marketing (website articles, monthly EAP Gems wellness e-newsletters, self-assessments, virtual wellness workshops) and HR-manager-focused resources. Geographic scope is Vermont-only, with no disclosed expansion outside the state. The organization holds no patents, has no disclosed funding rounds, no parent company, and no reported M&A activity, operating as an independent non-profit under its own governance.

Name

Invest EAP/Centers for Wellbeing

Legal name

Invest EAP

Website

https://investeap.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Invest EAP/Centers for Wellbeing is a Vermont-based non-profit Employee Assistance Program provider offering solution-focused counseling, self-assessments, and wellness resources to employees and families through employer-sponsored benefit contracts, primarily serving the State of Vermont and Vermont school districts.

Ownership category

akta.pro rank

Product category

Employee Assistance Programs

NAICS

Other Individual and Family Services (62419), Social Assistance (624)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Employee Assistance Programs (EAP) Management (HLAEAHAB)

akta.pro secondary industries

Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO), Worksite Financial Wellness & Employee Assistance Programs (EAP) (FSAIAMAN)

Keywords

• Employee assistance programs
• Mental health counseling
• Workplace wellness services
• EAP counseling services
• Employee benefit programs

Headquarters

HQ city

Vermont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Employer EAP Contracts: Invest EAP provides services to employer organizations, with employees and their family members accessing services as a benefit. Services are described as free and confidential to members, indicating the company is paid by employer/organization clients rather than individual consumers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Invest EAP/Centers for Wellbeing provides a local non-profit Employee Assistance Program (EAP) offering confidential, short-term solution-focused counseling to employees and their family members. Services include mental health counseling, self-assessment tools, workplace wellness resources, legal and financial consultation referrals, family/eldercare support, and monthly wellness newsletters, all delivered free to members through employer-sponsored contracts.

Product overview

Invest EAP/Centers for Wellbeing offers a unified Employee Assistance Program (EAP) platform centered on solution-focused counseling services. The core offering is short-term, confidential counseling for employees and family members, supported by seven self-assessment tools covering mental health and behavioral areas. The platform extends its value through multiple resource modules: Mental Health Resources, Workplace Wellness guidance, Legal and Financial Consultation referrals, Health Issues Information, Family Issues Support, and monthly Wellness E-Newsletters. A dedicated COVID-19 wellness portal provides pandemic-specific resources. All services are confidential and provided at no cost to members through employer-sponsored benefit programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Solution-Focused Counseling

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered support.

• Vermont Department of HealthsupportOthersInvest EAP provides health resources and collaborates on public health initiatives including COVID-19 response (virtual wellness workshops) and health education materials.
• Vermont Association of Area Agencies on AgingsupportOthersReferral resource partner for eldercare planning services, connecting members with aging services and support resources in Vermont.
• National Institute on AgingsupportOthersExternal resource partner providing authoritative caregiving information and research-backed guidance for eldercare planning.
• Family Caregiver AlliancesupportOthersReferral resource for financial planning and caregiver support resources, helping members access specialized caregiver assistance.
• Mayo Clinic Health SystemsupportOthersSleep quiz content developed by Mayo Clinic Health System and University of California San Francisco for member health education.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cigna Employee Assistance Program: Cigna offers EAP services bundled with its health insurance; comparable employer-channel EAP offering with counseling, legal/financial referrals, and family support — typically sold as part of larger benefits packages.
• Aetna Resources for Living: Aetna's EAP division provides counseling, legal/financial consultation, and work-life services to employer clients; comparable in service scope and B2B2C delivery model.
• Willis Towers Watson (Employee Care): Global benefits consultancy offering EAP consulting and management services within its broader HCM/benefits practice; comparable through employer-channel EAP advisory and service delivery.
• Optum Employee Assistance Program: Optum (UnitedHealth Group) operates EAP services within its broader health services portfolio; comparable because it sells employer-sponsored EAPs with similar solution-focused counseling and digital access, but with vastly greater scale.

Emerging players

• Lyra Health: Digital mental health platform selling to employers with EAP-adjacent offerings including teletherapy, coaching, and self-guided care; comparable target buyer (HR) and overlapping member services, but with a modern technology stack.
• Spring Health: Employer-sponsored mental health benefits platform offering therapy, coaching, and EAP-style services; comparable customer base (employers) and counseling-centric offering with technology-led delivery.
• Modern Health: Global mental health platform providing therapy, coaching, and EAP-adjacent services to employers; comparable employer GTM and counseling-plus-digital model, with stronger technology differentiation.

Direct peers

• BDA (Bensinger, DuPont & Associates): Independent EAP and behavioral health consulting firm offering counseling, manager training, and crisis services to employers; comparable full-service EAP operating model with similar employer channel.
• ComPsych: World's largest EAP provider offering counseling, wellness, legal, and financial services to employers; directly comparable as a full-service B2B EAP with employer-paid subscription model.
• E4 Health: Mid-sized EAP and mental health provider selling to employers with counseling, legal/financial consultation, and wellness services; comparable as a similarly-sized B2B EAP competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/invest-eap

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invest EAP/Centers for Wellbeing