RLA

Real Estate Investment Servicesinvestrla.com

RLA, operating as Cash Geeks, is a Jacksonville, Florida-based real estate investment firm that buys distressed residential properties for cash from sellers and resells them to investors nationwide via off-market deal lists, profit-sharing, and joint venture programs.

Company typePrivate
Founded-
HeadquartersJacksonville, United States
Headcount11–50
GTM typeB2B and B2C
OfferingServices

What RLA does

RLA (operating as Cash Geeks) is a Jacksonville, Florida-based real estate solutions and investment firm founded in 2017 with approximately 40 employees. The company functions as a wholesale cash buyer of residential property: it purchases distressed, damaged, or unwanted single-family and multi-family homes directly from sellers for cash—advertising offers within 72 hours, closings in as few as 7 days, and a no-fees, no-appraisal, no-lender-repair structure—then resells or rehabs those assets through off-market channels.

Its core product surface is a portfolio of interconnected services rather than a technology platform. The VIP Property Deals list (and Early Alert Property Buyers list) provides email-based access to discounted off-market investment properties before they are listed publicly; the Profit Share product offers structured equity and debt participation through Private Placement Memoranda; and direct cash purchases serve the seller side. The firm does not disclose any proprietary technology—its website runs on Carrot, a third-party real estate investor marketing platform—and has no patents, AI features, or named integrations in the source material.

The business model is two-sided and transactional: gross profit on the buy-to-sell spread on individual properties on the seller/investor side, plus profit-share and joint-venture economics on the capital-partner side. The firm markets through direct response, SEO, and a multi-channel social presence (Facebook, Instagram, LinkedIn, YouTube), serves property sellers primarily in the Jacksonville FL local market, and distributes investment opportunities to qualified local and nationwide investors via subscription lists and bespoke private-placement structures. No pricing tiers, ARR, or transaction-volume disclosures are available.

RLA firmographics

Firmographics

Name: RLA
Legal name: Cash Geeks
Website: https://investrla.com
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Short description: RLA, operating as Cash Geeks, is a Jacksonville, Florida-based real estate investment firm that buys distressed residential properties for cash from sellers and resells them to investors nationwide via off-market deal lists, profit-sharing, and joint venture programs.
Ownership category
akta.pro rank

RLA industry classification

Industry

Product category: Real Estate Investment Services
NAICS: Rental and Leasing Services (532), Offices of Real Estate Agents and Brokers (5312), Lessors of Other Real Estate Property (53119)
SIC: Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531), Lessors Of Real Property, Nec (6519)
akta.pro primary industry: Commercial Real Estate Asset Management (BPAJAMAB)
akta.pro secondary industry: Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

Real estate investment
Cash home buying
Property deal listings
Residential property investment
Fix and flip

Where RLA is headquartered

Location

Headquarters

HQ city: Jacksonville
HQ country: United States
HQ region: North America

Offices1 record

Markets served

RLA business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

Real Estate Transaction - Buy and Sell: Cash Geeks operates as a wholesale cash buyer, purchasing properties directly from sellers for cash and reselling to investors or holding as rental properties. Revenue is generated through the spread between purchase and sale prices on investment properties.
Profit Share / Joint Venture Investing: The company offers profit-sharing arrangements and joint venture opportunities with qualified investors on real estate projects. Investors can participate as debt investors seeking consistent returns or equity partners in specific deals.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Cash property purchase - no fees

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

RLA product offering

Product offering

Core offering

RLA is a real estate investment firm that buys residential houses directly from homeowners for cash, regardless of condition or location. It then packages and distributes those opportunities to real estate investors through a VIP deal list, individual investment properties, and a profit-share program. The firm operates as a vertically integrated acquirer and deal-flow provider in the U.S. residential real estate market.

Product overview

Cash Geeks operates as a real estate solutions and investment firm offering a portfolio of interconnected services. The core offering includes an off-market property acquisition channel (VIP Property Deals List) that sources distressed and fixer-upper properties at discounts, which are then made available to investor buyers. Complementary services include a direct cash house-buying service for sellers seeking quick closings, and a Profit Share investment product for investors seeking to participate in real estate project returns. The company positions itself as a bridge between distressed property owners and qualified investors seeking value-add opportunities.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

Close in as little as 7 days
+1 more outcomes

Companies that use RLA

Customer profile

Segments3 records

Ideal customer profiles2 records

RLA technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

RLA partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

RLA competitors and assessment

Company assessment

Direct peers

Offerpad: Public iBuyer focused on cash home purchases with fast close timelines and direct-to-seller marketing. Closest scaled direct competitor to Cash Geeks on the seller side, with overlapping 'we buy houses' value proposition.
RedfinNow: Cash-offer iBuying service from Redfin that competes directly for motivated sellers via cash offers with fast closings. Comparable in core transaction model though operates as a division of a larger brokerage with technology-enabled pricing.
Opendoor: Large-scale institutional iBuyer that purchases homes directly for cash and resells them. Directly comparable to Cash Geeks on the seller-acquisition side (cash offer, fast close, no repairs), though Opendoor operates at national scale using algorithmic pricing.
Roofstock: Online marketplace for single-family rental investment properties. Comparable to Cash Geeks's investor-disposition side, particularly for buy-and-hold investors, with a similar emphasis on due diligence and off-market deal access.
HomeVestors of America: National franchise network ('We Buy Ugly Houses') that purchases distressed single-family homes for cash and resells to investors and owner-occupants. Same model archetype as Cash Geeks — cash acquisition, off-market sourcing, investor disposition — but executed through a franchise system at much larger geographic scale.

Emerging players

Arrived Homes: Tech-enabled single-family rental investment platform that sources, renovates, and manages rental properties for fractional individual investors. Comparable to Cash Geeks's rental-hold and investor-disposition side, with a more fractionalized capital structure.
OfferMarket: Real estate investment platform offering JV, lending, and wholesale deal-flow tools for individual investors and operators. Comparable to Cash Geeks on the JV/profit-share structure and investor-list mechanic, though focused more on wholesale deal marketplace than direct cash acquisition.
Fundrise: Real estate investment platform offering individual investors exposure to income-producing properties. Overlaps with Cash Geeks's profit-share/debt-investor products on the capital-partner side, though Fundrise pools capital at much larger scale across multiple property types.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

RLA financial estimates

Financial estimate

Revenue estimate

Valuation estimate

RLA leadership team

Management profile

Number of profiles

RLA funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

RLA M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RLA

What does RLA do?

Is RLA a public or private company?

RLA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was RLA founded?

RLA was founded in -1. It employs 11 to 50 people.

Where is RLA based?

RLA is headquartered in Jacksonville, United States, in the North America region.

How does RLA make money?

Two revenue lines are on record. Real Estate Transaction - Buy and Sell is the primary driver. The others are profit Share / Joint Venture Investing.

Who are RLA's main competitors?

Direct peers on record are Offerpad, RedfinNow, Opendoor, Roofstock and HomeVestors of America. Emerging players are Arrived Homes, OfferMarket and Fundrise.

Does RLA have an API?

No public API is recorded for RLA.

What industry is RLA in?

RLA's product category is Real Estate Investment Services. Its primary akta.pro industry code is BPAJAMAB, Commercial Real Estate Asset Management, with a secondary code of FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 532 and its SIC code is 6532.