Vietrade Invest

What Vietrade Invest does

Vietrade Invest operates the INVEST VIETNAM Portal (investvietnam.gov.vn), the official electronic information portal for industrial investment promotion in Vietnam, managed under the Ministry of Industry and Trade. The portal is operated by the newly established PROMOCEN (Center for Trade and Investment Promotion), created on 28 February 2025 via Decision 520/QĐ-BCT. Its product surface combines a digital information platform — covering investment procedures, locality profiles, industrial zones, FTA-related opportunities, and an Investment Handbook (Sổ tay Xúc tiến đầu tư) — with professional services that include market research, pre-feasibility consulting, location and partner selection advisory, legal and financial advisory, and the organization of investment promotion conferences, seminars, and trade missions domestically and abroad. The entity serves three primary user groups: foreign and domestic investors evaluating Vietnam market entry, Vietnamese government agencies and localities seeking FDI attraction, and domestic enterprises seeking international partners. Core distribution is digital-first via the multilingual portal (Vietnamese, English, Japanese, Korean), supplemented by referral partnerships with major international trade promotion bodies including JETRO, KOTRA, Eurocham, AMCHAM, AHK Vietnam, ASEAN Korea Centre, and KEITI, and by regional branch offices in Hanoi, Ho Chi Minh City, and Da Nang.

Vietrade Invest is a state-funded entity operating under Vietnam's Ministry of Industry and Trade, with no equity investors, no funding rounds, and no commercial revenue disclosed in the source data; services are explicitly described as free. The organisation employs approximately 16 staff at its Hanoi headquarters, with branch presence in Ho Chi Minh City and Da Nang. While legally treated as a private-type entity in the source records, the underlying operations are governmental in nature — its competitive position is anchored in statutory designation as the official industrial investment promotion channel rather than commercial differentiation.

Name

Vietrade Invest

Website

https://investvietnam.gov.vn

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels3 records

Core offering

Vietrade Invest operates the INVEST VIETNAM Portal, an official government electronic information platform for industrial investment promotion in Vietnam, administered by the Center for Trade and Investment Promotion (PROMOCEN) under the Ministry of Industry and Trade. The platform provides investment opportunity listings, location and industrial zone information, regulatory guidance, and serves as a connection point between investors and Vietnamese localities. Alongside the portal, the entity delivers professional investment promotion services including market research, location and partner selection advisory, legal and financial consultation, and the organization of conferences and business matching events.

Product overview

Vietrade Invest operates the INVEST VIETNAM Portal, a government-operated information platform that serves as the primary gateway for foreign and domestic investors seeking to understand Vietnam's industrial investment environment. The platform provides comprehensive data on investment opportunities, localities, and industrial zones. Alongside the portal, PROMOCEN offers professional investment promotion services including organizing conferences and seminars, investment consulting (market research, location/partner selection, legal support), research services, financial advisory, and communication support. The Investment Handbook publication provides detailed guidance for investors. The offering is a platform-plus-services model combining digital information access with hands-on professional advisory services.

Differentiator

Problem solved

Functional benefit

Products and services

• INVEST VIETNAM Portal Official electronic information portal for industrial investment promotion in Vietnam, operated by PROMOCEN under the Ministry of Industry and Trade. Provides investment opportunities, location information, investment procedures, and connects investors with Vietnamese localities and industrial zones.
• Investment Promotion Services Professional services including organizing investment promotion conferences, seminars, and programs domestically and internationally; investment consulting for market research and pre-feasibility reports; advising on location and partner selection; legal consultation for company establishment and investment licensing; financial advisory services; and communication support for investment promotion strategies. Targeted at foreign and domestic investors pursuing opportunities in Vietnam.
• Information and Research Services Two-way information exchange between investors and Vietnamese localities/industrial zones; in-depth research studies to support investment decisions and investment promotion activities.
• Trade and Investment Promotion Events Organization of conferences, seminars, investment promotion forums, and programs in Vietnam and abroad to connect investors with Vietnamese localities and industrial zones.
• Investment Handbook (Sổ tay Xúc tiến đầu tư) Investment promotion handbook for investing in Vietnam, compiled by PROMOCEN, providing comprehensive guidance on investment procedures, opportunities, and regulations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor and moderate.

• Gattaca Law FirmminorImplementation/ SI/ Consulting PartnerLegal advisory partner providing investment-related legal consultation services to investors using the portal.
• KEITI (Korea Environmental Industry & Technology Institute)minorGTM or Marketing PartnerKorean environmental technology institute partnership for environmental industry cooperation.
• AHK Vietnam (German Industry and Commerce)moderateGTM or Marketing PartnerGerman Chamber of Commerce partnership for German investor referrals and trade promotion.
• ASEAN Korea CentreminorGTM or Marketing PartnerRegional organization promoting trade and investment between ASEAN and Korea.
• JETRO (Japan External Trade Organization)moderateGTM or Marketing PartnerJapanese trade promotion organization referral partnership for Japanese investors.
• KOTRA (Korea Trade-Investment Promotion Agency)moderateGTM or Marketing PartnerKorean trade and investment promotion agency partnership for Korean investor referrals.
• Eurocham VietnammoderateGTM or Marketing PartnerEuropean Chamber of Commerce partnership for European investor engagement.
• AMCHAM Vietnam (American Chamber of Commerce)moderateGTM or Marketing PartnerAmerican Chamber of Commerce partnership for US investor referrals.
• SamsungminorStrategic or Co-development PartnerMajor Korean electronics investor displayed as partner organization on portal.
• LG Innotek VietnamminorStrategic or Co-development PartnerKorean tech component manufacturer featured as major FDI investor in Vietnam.
• Unilever VietnamminorStrategic or Co-development PartnerMajor multinational consumer goods company listed as partner on portal.
• Vietjet AirminorStrategic or Co-development PartnerVietnamese airline company featured as partner on portal.
• HDF Energy (France)moderateStrategic or Co-development PartnerFrench green hydrogen infrastructure company planning USD 500 million investment in Vietnam energy and transport projects.
• SCIC (State Capital Investment Corporation)moderateStrategic or Co-development PartnerVietnamese state capital investment corporation managing SOE equitization and IPO programs featured on portal.
• Citizens' Investment Corp (CIC)minorStrategic or Co-development PartnerKorean investment corporation partnership for investment promotion.
• Lotte VietnamminorStrategic or Co-development PartnerKorean retail conglomerate success story featured on portal.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Germany Trade and Invest (GTAI): Germany's federal investment promotion agency providing market intelligence, location advisory and FDI consulting to foreign investors. Closely mirrors Vietrade Invest's mandate of attracting inbound FDI to a national industrial base.
• CzechInvest: Czech Republic's investment promotion agency. Comparable as a smaller country-level investment promotion agency offering one-stop services, location matching and aftercare for foreign investors.
• Business France: France's national agency supporting international expansion and foreign investment. Comparable as a government-backed investment promotion body providing advisory, market research and partner matching for inbound investors.
• Singapore Economic Development Board (EDB): Singapore's lead government agency for investment promotion and economic development. Strong counterpart in attracting FDI into industrial and technology sectors, with a similar information-portal-plus-advisory model.
• Thailand Board of Investment (BOI): Thailand's national investment promotion authority. Comparable regional peer responsible for attracting FDI through incentives, location advisory, and investor services in Southeast Asia.
• Invest in Canada: Canada's federal investment promotion agency. Comparable mandate of attracting inbound FDI through market intelligence, partner identification, and direct investor advisory services.
• KOTRA (Korea Trade-Investment Promotion Agency): Korea's national trade and investment promotion agency. Direct counterpart in mandate, structure, and investor-referral model; explicitly a referral partner to Vietrade Invest.
• JETRO (Japan External Trade Organization): Japan's official trade and investment promotion agency. Highly comparable as a government-backed trade promotion body that connects Japanese investors with foreign markets; listed as an active partner on the Vietrade Invest portal.
• Invest in Turkey: Turkey's official investment promotion body. Direct peer as a country-level portal combining investment information, advisory services, and partner facilitation for foreign investors.

Others

• EuroCham Vietnam: European business chamber in Vietnam. Listed as a referral partner on the portal; comparable as a regional business intermediary that channels European investors to Vietnam, though a chamber rather than a government agency.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/investprocen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vietrade Invest