INVISIBLE COLLECTIVE
Invisible Collective is a Los Angeles creative production company and talent agency founded in 2018 that serves major brands with bespoke, culturally authentic content delivered by a curated roster of approximately 10 diverse directors.
- Company typePrivate
- Founded-
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What INVISIBLE COLLECTIVE does
Invisible Collective is a Los Angeles-based creative production company and talent representation agency founded in 2018, operating with a 12-person team. The company combines two integrated offerings: a curated roster of approximately 10 directors and creative professionals representing diverse and underrepresented communities, and an in-house Creative Studio that assembles bespoke creative teams for client projects from concept through delivery. Its stated mission is to produce work that is culturally reflective of American and global populations by using undiscovered, diverse, and innovative talent, and it serves major brands and advertising agencies seeking authentic representation in their content. Named enterprise clients span sportswear (Nike, Adidas, Hyundai), technology (Google, YouTube, Microsoft), retail (Nordstrom, Hollister, Calvin Klein), media and entertainment (MLB, Spotify, Netflix), telecommunications (Verizon, Bose), healthcare (Mass General Brigham), hospitality (Marriott Bonvoy), and food/CPG (Cheez-It).
The company generates revenue through two streams: professional services fees from creative production work, and licensing and placement fees from talent representation on commercial and entertainment projects. Pricing is project-based and custom, with no publicly disclosed tiers. Go-to-market relies on a network of four regional sales representatives covering the West Coast (Pretty Casual), Mid-West (Sharon and Perry), East Coast (Stellar Mass), and Hispanic market (Kontakto US), supplemented by direct outreach through the company website and organic presence on LinkedIn and Instagram. The company has no proprietary technology platform; delivery is human-centered and project-driven rather than software-based.
Notable projects include the Verizon First Responders campaign, which won three Cannes Lions in 2019 and a Webby Award in 2020; MLB's Undeniable: Stories from the Negro Leagues animated series; Turner Brothers' Nike LeBron x Bronny collaboration; and the Spotify Sunday Dinner Texas campaign. The company is privately held, with no disclosed institutional funding, no parent company, and no acquisition history. Co-founders Justin Polk and Mel Jones lead the creative and production direction, supported by a leadership bench that includes President and COO Xavier Melendez and Executive Producers Donn Kennedy and Sam Kelly Jr.
INVISIBLE COLLECTIVE firmographics
Firmographics- Name
- INVISIBLE COLLECTIVE
- Legal name
- Invisible Collective
- Website
- https://invisiblecollective.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Invisible Collective is a Los Angeles creative production company and talent agency founded in 2018 that serves major brands with bespoke, culturally authentic content delivered by a curated roster of approximately 10 diverse directors.
- Ownership category
- akta.pro rank
INVISIBLE COLLECTIVE industry classification
Industry- Product category
- Creative Production Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Creator Management & Talent Representation (BPAFAHAB)
- akta.pro secondary industries
- Integrated Full-Service Creative Agencies (MPAAAAAA), Talent Agency & Representation Services (HSACAHAK)
Keywords
Where INVISIBLE COLLECTIVE is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
INVISIBLE COLLECTIVE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Production Services: The company generates revenue through creative studio services, producing commercials, branded content, and documentary work for major brands. They bring creative ideas from conception to delivery, assembling bespoke creative teams for each project.
- Talent Representation: The company represents a roster of directors and creatives, earning fees for talent representation and placement on projects.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
INVISIBLE COLLECTIVE product offering
Product offeringCore offering
Invisible Collective is a Los Angeles-based creative production company and talent agency founded in 2018. It represents a curated roster of underrepresented directors and creative talent, and assembles bespoke creative teams to produce commercials, branded content, and cultural storytelling for major brands and agencies. The studio pairs clients with culturally fluent creators to deliver end-to-end campaign production.
Product overview
Invisible Collective is a creative production company and talent collective based in Los Angeles that operates as a unified offering combining a roster of diverse directors and creative talent with an in-house Creative Studio service. The company creates authentic, culturally reflective content for major brands and agencies, utilizing undiscovered and diverse talent. The core offering consists of three integrated components: the Roster (a curated roster of directors and creative professionals), the Creative Studio (bespoke creative team assembly and full-service production capabilities), and the Culture showcase (project portfolio demonstrating their work across advertising, film, and television.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Studio End-to-end creative production service that assembles bespoke creative teams to deliver commercial, branded, and cultural content for major brands and agencies. Tailored for enterprise marketers seeking culturally resonant storytelling.
- Roster Curated talent representation service for underrepresented directors and creative talent, made available for hire by brands and agencies for commercial and branded content projects.
Quantifiable outcome
- 3 Cannes Lions awarded in 2019 for Verizon First Responders campaign
- +4 more outcomes
Companies that use INVISIBLE COLLECTIVE
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles1 record
INVISIBLE COLLECTIVE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
INVISIBLE COLLECTIVE partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Pretty CasualcoreWest Coast regional sales representative partner representing Invisible Collective talent and services in California and surrounding states. Contact: [email protected]
- Sharon and PerrycoreMid-west regional sales representative partner representing Invisible Collective talent and services in the central United States. Contact: [email protected]
- Stellar MasscoreEast Coast regional sales representative partner representing Invisible Collective talent and services in the northeastern United States. Contact: [email protected]
- Kontakto UScoreHispanic market regional sales representative partner representing Invisible Collective for Spanish-language and multicultural accounts. Contact: [email protected]
- Homegrown Pictures (Stephanie Allain)minorMel Jones worked at Homegrown Pictures for 8 years, rising to President of Production, producing a film each year of tenure. Past collaboration history.
- MACROminorMel Jones directed 'Leimert Park' as a MACRO/Homegrown digital series. Marvin Lemus co-created GENTEFIED with executive production from America Ferrera and MACRO.
- NetflixminorGENTEFIED half-hour adaptation aired on Netflix in Spring 2020. Mel Jones produced Netflix Original Film Juanita starring Alfre Woodard.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
INVISIBLE COLLECTIVE competitors and assessment
Company assessmentBroad incumbents
- Park Pictures: Premium commercial production company with an integrated director roster, producing brand work for clients such as Nike, Google, and Adidas — overlapping enterprise client base and similar talent-plus-production structure at greater scale.
- Anonymous Content: Established independent production company combining a talent management division (directors, writers) with a commercial production studio — a scaled-up version of Invisible Collective's roster-plus-studio model, competing for the same enterprise brand budgets.
- RSA Films: Ridley Scott-associated global production company with an integrated talent roster of directors producing commercials and branded content for major brands — directly competing for premium commercial production assignments.
- Partizan: Global production and talent representation company combining a commercial production roster with director representation — the same combined model Invisible Collective operates, but with substantially broader international reach and established brand relationships.
Direct peers
- ARRAY: Ava DuVernay's distribution and production collective focused on underrepresented filmmakers, with a mission-aligned approach to amplifying diverse voices — comparable in size, mission, and integrated production/distribution model.
- MACRO: Black-owned media company founded by Charles D. King that combines talent representation, content production, and brand partnerships with a mission-aligned focus on underrepresented creators — the closest direct peer to Invisible Collective's roster-plus-studio-plus-mission model. (Note: web address for the firm commonly known as MACRO may have changed; omitted specific root if uncertain.)
- Free The Work: Mission-aligned non-profit platform connecting brands and agencies with diverse filmmakers and creators — addresses the same brand-side demand for underrepresented talent that Invisible Collective serves, though primarily as a discovery/database layer rather than a production company.
- Confluential Films: Multi-cultural-focused production company where Invisible Collective co-founder Mel Jones previously served as EVP of Production; operates the same combination of production services and diverse talent representation for major brand clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
INVISIBLE COLLECTIVE social profiles
Digital presenceINVISIBLE COLLECTIVE financial estimates
Financial estimateRevenue estimate
Valuation estimate
INVISIBLE COLLECTIVE leadership team
Management profileNumber of profiles
Profiles6 records
INVISIBLE COLLECTIVE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INVISIBLE COLLECTIVE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INVISIBLE COLLECTIVE
What does INVISIBLE COLLECTIVE do?
Invisible Collective is a Los Angeles-based creative production company and talent agency founded in 2018. It represents a curated roster of underrepresented directors and creative talent, and assembles bespoke creative teams to produce commercials, branded content, and cultural storytelling for major brands and agencies. The studio pairs clients with culturally fluent creators to deliver end-to-end campaign production.
Is INVISIBLE COLLECTIVE a public or private company?
INVISIBLE COLLECTIVE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was INVISIBLE COLLECTIVE founded?
INVISIBLE COLLECTIVE was founded in -1. It employs 11 to 50 people.
Where is INVISIBLE COLLECTIVE based?
INVISIBLE COLLECTIVE is headquartered in Los Angeles, United States, in the North America region.
How does INVISIBLE COLLECTIVE make money?
Two revenue lines are on record. Creative Production Services are the primary driver. The others are talent Representation.
Who are INVISIBLE COLLECTIVE's main competitors?
Broad incumbents on record are Park Pictures, Anonymous Content, RSA Films and Partizan. Direct peers are ARRAY, MACRO, Free The Work and Confluential Films.
Does INVISIBLE COLLECTIVE have an API?
No public API is recorded for INVISIBLE COLLECTIVE.
What industry is INVISIBLE COLLECTIVE in?
INVISIBLE COLLECTIVE's product category is Creative Production Services. Its primary akta.pro industry code is BPAFAHAB, Creator Management & Talent Representation, with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 711410 and its SIC code is 7311.