Sun Bear
Sun Bear Software is a US-based private SaaS company that sells an all-in-one CRM, Marketing Automation, and Sales Force Automation platform priced at $99/month, targeting small and medium-sized businesses with bundled implementation services.
- Company typePrivate
- Founded2009
- HeadquartersFramingham, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Sun Bear does
Sun Bear Software is a US-based private company that develops and sells a cloud-based CRM platform combining Marketing Automation, Lead Management, and Sales Force Automation in a single application and database. The platform is organized into five integrated modules — Centralized CRM Database, Marketing Automation (with multi-touch drip campaigns, email templates, forms, landing pages, and digital collateral), Response Automation (web tracking, scoring, alerts, automated next-action determination), Sales Force Automation (lead qualification, assignment, pipeline management, sales nurturing, scheduled follow-ups), and Reports and Dashboards — and is targeted primarily at small and medium-sized businesses seeking consolidated marketing and sales tooling without the cost or complexity of enterprise stacks.
The company's revenue model is a hybrid monthly subscription plus usage-based fee: a $99/month base license includes unlimited contacts, $49/month per additional user, and $9 per thousand emails sent, with month-to-month terms and no long-term contracts. Implementation and support services are bundled with the platform, and customers are typically operational within days. Go-to-market is sales-led, combining a self-serve website, 15-minute online demonstrations, and 5-minute discovery calls, with direct engagement for SMB customers.
Sun Bear's named customer base spans both enterprise and institutional logos (Iron Mountain, Siemens Building Technologies, Cornell University, Sigma-Aldrich, Computer Associates, Atlas Business Solutions, Datalliance) alongside its core SMB positioning. The company operates with 1-10 employees, is bootstrapped with no disclosed funding rounds or parent company, and is headquartered at 205 Main Street, West Harwich, Massachusetts. Founded in 2009, Sun Bear appears to operate as a mature, independent, founder-led business.
Sun Bear firmographics
Firmographics- Name
- Sun Bear
- Legal name
- Sun Bear Software
- Website
- https://sunbearsoftware.net
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sun Bear Software is a US-based private SaaS company that sells an all-in-one CRM, Marketing Automation, and Sales Force Automation platform priced at $99/month, targeting small and medium-sized businesses with bundled implementation services.
- Ownership category
- akta.pro rank
Sun Bear industry classification
Industry- Product category
- CRM and Marketing Automation Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industries
- Customer Service, Support & Contact Center CRM (HDAEAFAC), CRM Implementation & Customization Services (BPAEAGAC), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
Keywords
Where Sun Bear is headquartered
LocationHeadquarters
- HQ city
- Framingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sun Bear business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription License: Monthly subscription revenue from base license at $99/month plus per-user charges of $49/month per additional user. This is the primary recurring revenue stream for the platform access.
- Email Usage: Additional revenue from email usage at $9 per thousand emails sent. This usage-based component is charged on top of the base subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Base License - $99/month with unlimited contacts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Sun Bear product offering
Product offeringCore offering
Sun Bear Software offers an all-in-one cloud-based CRM platform that combines Marketing Automation, Lead Management, and Sales Force Automation within a single application and database. The platform provides centralized contact and prospect management, automated multi-touch drip campaigns, lead scoring and routing, response automation across email and web channels, and dashboards/reporting for sales and marketing performance. It is targeted at small to medium sized businesses and is delivered alongside implementation and customization services.
Product overview
Sun Bear offers a single unified platform called the Sun Bear Marketing Automation CRM, combining all marketing automation, lead generation, lead nurturing, and lead management functions in one application and database. The platform consists of several integrated modules: Centralized CRM Database for contact and prospect management, Marketing Automation Module for campaign execution and email marketing, Response Automation Module for managing inbound responses, Sales Force Automation Module for lead qualification and pipeline management, and Reports and Dashboards Module for performance analytics. The platform is provided alongside implementation and support services to deliver customized solutions for small to medium sized businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Sun Bear Marketing Automation CRM
Quantifiable outcome
- 80% of marketing automation users reported generating more leads
- +2 more outcomes
Companies that use Sun Bear
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Sun Bear technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Sun Bear partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Sun Bear competitors and assessment
Company assessmentDirect peers
- Pipedrive: Pipedrive is a sales-focused CRM with built-in marketing and automation features targeting SMBs, sharing Sun Bear's customer segment and emphasis on pipeline management and ease of use.
- HubSpot: HubSpot offers an all-in-one CRM platform with marketing automation, sales hub, and reporting aimed at SMBs and mid-market — the same buyer profile and feature surface Sun Bear targets, but at much broader scale.
- Constant Contact: Constant Contact provides email marketing, marketing automation, and CRM-like capabilities for SMBs and small organizations, overlapping with Sun Bear's core email and lead management modules.
- ActiveCampaign: ActiveCampaign combines email marketing, marketing automation, CRM, and sales automation into a single platform for SMBs, competing head-to-head with Sun Bear's unified-database value proposition.
- SharpSpring: SharpSpring (now Constant Contact) offers a marketing automation and CRM platform targeted at SMBs and agencies with drip campaigns, lead scoring, and pipeline management — overlapping substantially with Sun Bear's feature set.
- Keap (Infusionsoft): Keap delivers an all-in-one CRM, marketing automation, and sales automation platform targeted at small businesses, with bundled onboarding services — directly mirroring Sun Bear's positioning.
- Mailchimp: Mailchimp provides email marketing, marketing automation, landing pages, and basic CRM functionality to SMBs, overlapping significantly with Sun Bear's marketing automation and lead management modules.
- Zoho CRM: Zoho CRM is part of Zoho's broader suite offering CRM, marketing automation (Zoho Campaigns), and sales force automation at SMB-friendly pricing — directly competitive on features and target customer.
Broad incumbents
- Salesforce: Salesforce dominates the CRM market with Sales Cloud, Marketing Cloud (Account Engagement/Pardot), and extensive automation, serving as the enterprise incumbent against which Sun Bear positions itself as a low-cost alternative.
- Microsoft Dynamics 365: Microsoft's Dynamics 365 delivers CRM, marketing automation (Customer Insights), and sales automation as part of a broad enterprise platform, competing indirectly with Sun Bear especially in mid-market segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sun Bear social profiles
Digital presenceSun Bear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sun Bear leadership team
Management profileNumber of profiles
Sun Bear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sun Bear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sun Bear
What does Sun Bear do?
Sun Bear Software offers an all-in-one cloud-based CRM platform that combines Marketing Automation, Lead Management, and Sales Force Automation within a single application and database. The platform provides centralized contact and prospect management, automated multi-touch drip campaigns, lead scoring and routing, response automation across email and web channels, and dashboards/reporting for sales and marketing performance. It is targeted at small to medium sized businesses and is delivered alongside implementation and customization services.
Is Sun Bear a public or private company?
Sun Bear is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sun Bear founded?
Sun Bear was founded in 2009. It employs 1 to 10 people.
Where is Sun Bear based?
Sun Bear is headquartered in Framingham, United States, in the North America region.
How does Sun Bear make money?
Two revenue lines are on record. Subscription License is the primary driver. The others are email Usage.
Who are Sun Bear's main competitors?
Direct peers on record are Pipedrive, HubSpot, Constant Contact, ActiveCampaign, SharpSpring, Keap (Infusionsoft), Mailchimp and Zoho CRM. Broad incumbents are Salesforce and Microsoft Dynamics 365.
Does Sun Bear have an API?
No public API is recorded for Sun Bear.
What industry is Sun Bear in?
Sun Bear's product category is CRM and Marketing Automation Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of HDAEAFAC, Customer Service, Support & Contact Center CRM. Its NAICS code is 513210 and its SIC code is 7372.