IP Market
IP Market is a Netherlands-based two-sided marketplace that connects IP holders with businesses needing verified IPv4 addresses, applying a mandatory Clean IP Standard and automated provisioning across all five Regional Internet Registries.
- Company typePrivate
- Founded-
- Headquarters's-Hertogenbosch, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What IP Market does
IP Market is a two-sided marketplace for verified IPv4 address space, operated by Netherlands-based PeaceWeb B.V. (KvK 88526445) under the PeaceWeb Group umbrella. The platform connects businesses needing IPv4 addresses — including web hosts, VPN operators, gaming server operators, CDNs, IoT platforms, enterprises, and ISPs — with IP holders who have unused allocations they wish to monetize, in a market structurally constrained by IPv4 exhaustion. The platform differentiates on a mandatory five-point 'Clean IP Standard' (RIR ownership verification, ROA signing for its own ASN, IRR route-object registration, BGP announcement verification, and continuous reputation monitoring against Fraudcache and DNSBLs) which every listed prefix must pass before appearing on the marketplace.
The technical core is an automated provisioning pipeline that takes a lease from order to active routing in approximately five minutes with zero manual steps: it generates Letters of Authorization automatically, configures ROA/RPKI, registers IRR route objects across all five Regional Internet Registries (RIPE NCC, ARIN, APNIC, LACNIC, AFRINIC), completes PTR/rDNS setup, and verifies BGP announcements hourly thereafter. The platform exposes a REST API with webhooks for programmatic integration with hosting automation tools (WHMCS, cPanel), and uses Stripe Connect for payments, KYC/KYB, and payouts, with Cloudflare providing CDN and DDoS protection in front of public traffic. Operations are based in 's-Hertogenbosch and Rosmalen in the Netherlands, with EU-hosted infrastructure and SOC2-aligned security controls including TLS 1.3, AES-256 at rest, RBAC, and MFA.
Commercial mechanics are a flat 10% commission on successful leases (paid by IP holders; lessees face no platform fee), with unit pricing for self-serve buyers (/24 from EUR 95/month, /23 from EUR 180/month, /22 from EUR 350/month, /21 from EUR 680/month) and a separate Portfolio Management service for organizations holding 10+ /24 subnets. Distribution runs through three parallel motions: a self-serve product-led marketplace, a dedicated enterprise sales team handling volume leases, NET30 terms, custom SLAs, and white-label/reseller partnerships, and a developer-facing API. The team size is approximately five employees, there are no disclosed funding rounds, and the company appears bootstrapped within the PeaceWeb Group.
IP Market firmographics
Firmographics- Name
- IP Market
- Legal name
- PeaceWeb B.V.
- Website
- https://ipmarket.io
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- IP Market is a Netherlands-based two-sided marketplace that connects IP holders with businesses needing verified IPv4 addresses, applying a mandatory Clean IP Standard and automated provisioning across all five Regional Internet Registries.
- Ownership category
- akta.pro rank
IP Market industry classification
Industry- Product category
- IPv4 Address Marketplace
- NAICS
- Wholesale Trade Agents and Brokers (4251)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- IP Address Management (IPAM) & DNS/DHCP (DDI) (HDAFAMAE)
Keywords
Where IP Market is headquartered
LocationHeadquarters
- HQ city
- 's-Hertogenbosch
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
IP Market business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Infrastructure, Marketing or Sales, Others
Revenue model
- IPv4 Leasing Marketplace Commission: IP Market operates a two-sided marketplace connecting IPv4 lessees with IP holders. The platform charges a flat 10% commission on all successful lease transactions, deducted from IP holder earnings. Lessees pay the listed price with no platform fee added. Revenue is transaction-based, recurring per month of lease.
- Portfolio Management Service: Managed service for organizations with large IPv4 holdings (10+ /24 subnets). Dedicated account manager handles pricing optimization, compliance monitoring, and buyer communications. Fee structure discussed during consultation; pricing is custom.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | /24 block (256 IPs): from €95/month |
| Unit Pricing | Monthly | /23 block (512 IPs): from €180/month |
| Unit Pricing | Monthly | /22 block (1,024 IPs): from €350/month |
| Unit Pricing | Monthly | /21 block (2,048 IPs): from €680/month |
| Transaction based/ take rate | Monthly | IP Holder Earnings: 90% of lease revenue (10% platform fee) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
IP Market product offering
Product offeringCore offering
IP Market is a two-sided online marketplace where businesses that hold unused IPv4 address space can lease or sell those blocks to organizations that need additional IP capacity (hosting providers, VPNs, gaming networks, CDNs, IoT platforms, ISPs). The platform automates the full lifecycle, including verification under the Clean IP Standard, RPKI/ROA configuration, IRR route object registration, and continuous reputation monitoring, with direct integration into all five Regional Internet Registries (RIRs) to complete provisioning in minutes rather than weeks. It charges a flat 10% marketplace commission and additionally offers a Portfolio Management managed service for IP holders.
Product overview
IP Market is a unified IPv4 address marketplace platform comprising three core offerings: the Lease IPv4 service for businesses needing verified IP space, the Monetize IPv4 service for IP holders to earn recurring revenue from unused allocations, and the Portfolio Management add-on for large holders requiring dedicated account management. The platform is built around 'The Clean IP Standard' - a mandatory 5-point verification process ensuring every listed prefix meets ownership, ROA, IRR, BGP, and reputation requirements. Key features include automated provisioning that activates routes within minutes, continuous hourly monitoring for compliance violations, and automated billing through Stripe Connect. The platform serves hosting providers, VPN/proxy services, gaming servers, CDN operators, IoT platforms, and enterprise networks across all five Regional Internet Registries.
Differentiator
Problem solved
Functional benefit
Products and services
- IP Market Marketplace (IPv4 Lease Trading Platform)
Quantifiable outcome
- Routing typically completes within minutes of payment
- +4 more outcomes
Companies that use IP Market
Customer profileSegments7 records
Ideal customer profiles5 records
IP Market technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature7 records
IP Market partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered parent company, core and supporting.
- PeaceWeb Groupparent companyIP Market is part of PeaceWeb Group, a collection of technology companies focused on internet infrastructure, hosting, and digital services. Statutory name: PeaceWeb B.V. The group is headquartered in the Netherlands and provides the corporate umbrella for IP Market's operations.
- Stripe Connect (Stripe, Inc.)coreStripe Connect handles payment processing, KYC/KYB verification, UBO data collection, and payout processing for IP holders. IP Market uses Stripe Connected Accounts to facilitate transactions between lessees and IP holders. US-based processor with EU Standard Contractual Clauses in place for data transfers.
- Twilio Inc.supportingTwilio provides SMS verification services for account security and two-factor authentication. Processes phone numbers and verification codes.
- Google LLCsupportingGoogle LLC provides Google Analytics (website analytics) and Google Ads (advertising and conversion tracking). Google Analytics collects anonymized usage data, page views, and traffic sources. Google Ads processes cookie data and conversion events for marketing campaigns.
- Microsoft CorporationsupportingMicrosoft Corporation provides Microsoft Advertising (Bing UET for conversion tracking and remarketing) and Microsoft Clarity (session recording and heatmap analytics to understand user behavior and improve website usability).
- PostHog Inc.supportingPostHog Inc. provides product analytics and user behavior analysis to improve the IP Market platform. Collects usage patterns, feature adoption, and session data.
- Cloudflare, Inc.supportingCloudflare provides security and bot protection using Cloudflare Turnstile (processes minimal data to verify human visitors without intrusive CAPTCHAs), CDN, DDoS protection, and load balancing for IP Market's infrastructure.
- RIPE NCCcoreRegional Internet Registry serving Europe, Middle East, and Central Asia. IP Market integrates with RIPE NCC for ownership verification, ROA/RPKI configuration, and WHOIS/IRR database management for European IP allocations.
- ARINcoreRegional Internet Registry serving North America and parts of the Caribbean. IP Market integrates with ARIN for ownership verification and database records for North American IP allocations.
- APNICcoreRegional Internet Registry serving the Asia-Pacific region. IP Market integrates with APNIC for ownership verification and database records for Asia-Pacific IP allocations.
- LACNICcoreRegional Internet Registry serving Latin America and the Caribbean. IP Market integrates with LACNIC for ownership verification and database records for Latin American IP allocations.
- AFRINICcoreRegional Internet Registry serving Africa. IP Market integrates with AFRINIC for ownership verification and database records for African IP allocations.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
IP Market competitors and assessment
Company assessmentDirect peers
- Vercara (Prefix Broker): Acquired Prefix Broker, a long-standing IPv4 address brokerage offering transfers and leasing. Directly competes for the same enterprise IP acquisition and lease customers, with deeper enterprise security product portfolio.
- Addrex: IPv4 address broker and transfer agent facilitating IPv4 sales, leases, and transfers globally. Directly comparable as a marketplace/intermediary for IPv4 transactions.
- IPTrading.com: IPv4 address broker and transfer agent serving enterprise and hosting customers across multiple RIR regions. Competes directly with IP Market on transfer brokerage and lease transactions.
- IPv4 Mall: Online IPv4 marketplace connecting IP holders with buyers and lessees. Operates a similar two-sided model focused on verified IPv4 transactions.
- IPv4.Global (Hilco Global): Largest IPv4 address broker and transfer services provider globally, operating across all RIR regions. Directly competes with IP Market on both lease and transfer transactions for hosting providers, ISPs, and enterprise buyers.
Broad incumbents
- EfficientIP: Established DDI/IPAM vendor with a broad enterprise networking portfolio. Comparable in IP address management and DNS, which are adjacent infrastructure layers to IP Market's marketplace.
- Infoblox: Market-leading DDI/IPAM vendor serving large enterprises and service providers. Comparable as adjacent infrastructure provider in IP address management and DNS/DHCP.
- BlueCat Networks: Enterprise IPAM, DNS, and DHCP platform provider serving large networks and service providers. Adjacent comparable in the IP address management ecosystem.
Emerging players
- 6connect: IPAM/DDI software vendor serving ISPs and hosting providers. Comparable in the IP address management layer that underpins IP Market's provisioning pipeline.
- Men & Mice: IPAM and DNS management software provider serving enterprises and managed service providers. Comparable as a focused player in the IP address management layer used by IP Market's customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
IP Market social profiles
Digital presenceIP Market compliance and trust
Trust signalCompliance3 records
IP Market financial estimates
Financial estimateRevenue estimate
Valuation estimate
IP Market leadership team
Management profileNumber of profiles
IP Market funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IP Market M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IP Market
What does IP Market do?
IP Market is a two-sided online marketplace where businesses that hold unused IPv4 address space can lease or sell those blocks to organizations that need additional IP capacity (hosting providers, VPNs, gaming networks, CDNs, IoT platforms, ISPs). The platform automates the full lifecycle, including verification under the Clean IP Standard, RPKI/ROA configuration, IRR route object registration, and continuous reputation monitoring, with direct integration into all five Regional Internet Registries (RIRs) to complete provisioning in minutes rather than weeks. It charges a flat 10% marketplace commission and additionally offers a Portfolio Management managed service for IP holders.
Is IP Market a public or private company?
IP Market is a private company. It is classified as corporate owned and is currently operating.
When was IP Market founded?
IP Market was founded in -1. It employs 1 to 10 people.
Where is IP Market based?
IP Market is headquartered in 's-Hertogenbosch, Netherlands, in the Europe region.
How does IP Market make money?
Two revenue lines are on record. IPv4 Leasing Marketplace Commission is the primary driver. The others are portfolio Management Service.
Who are IP Market's main competitors?
Direct peers on record are Vercara (Prefix Broker), Addrex, IPTrading.com, IPv4 Mall and IPv4.Global (Hilco Global). Broad incumbents are EfficientIP, Infoblox and BlueCat Networks. Emerging players are 6connect and Men & Mice.
Does IP Market have an API?
Yes. RESTful API for programmatic access to manage IPs, leases, and billing. Webhooks available for real-time notifications. Full documentation provided. Developer documentation is at ipmarket.io/knowledgebase.
What industry is IP Market in?
IP Market's product category is IPv4 Address Marketplace. Its primary akta.pro industry code is HDAFAMAE, IP Address Management (IPAM) & DNS/DHCP (DDI). Its NAICS code is 4251 and its SIC code is 7359.