iProperty

Online Real Estate Marketplaceiproperty.com.my

iProperty is a Malaysian online property marketplace and PropertyGuru Group subsidiary that connects property buyers and renters with real estate agents and developers, monetizing via subscriptions, listing fees, and advertising on a web platform with brickz.my-powered transaction data.

Company typePrivate
Founded-
HeadquartersKuala Lumpur, Malaysia
Headcount51–100
GTM typeB2B and B2C
OfferingDigital Commerce or Content

What iProperty does

iProperty.com Malaysia Sdn. Bhd. (operating as iProperty) is a Malaysian online property marketplace and a subsidiary of the PropertyGuru Group, headquartered in Mid Valley City, Kuala Lumpur. The platform connects property buyers and renters with real estate agents and developers, and at the observed snapshot carries approximately 219,518 properties for sale, 212,706 active listings, 53,974 commercial listings, 2,109 auction listings, and 152 new project launches. It serves both consumer end-users seeking to buy, rent, or research property and B2B customers — primarily real estate agents and property developers — who pay for listing visibility and lead generation.

The product surface extends beyond raw listings. iProperty PRO is a dedicated agent portal providing professional tools and listing management, while consumer-facing features include a Mortgage Calculator, a Transactions Section powered by brickz.my transaction data, editorial Property Guides, market Insights, News, and iProperty Events. The underlying technology is a web-based marketplace platform with integrations for transaction data, email newsletter distribution, and content/SEO-driven acquisition alongside video and event channels. Brickz.my integration is the most distinctive technical component, embedding historical transaction intelligence directly into the listing experience.

Revenue is generated through a combination of agent and developer subscriptions, premium listing placements, advertising, and new-project promotional campaigns targeted at Malaysian real estate professionals. The business is privately held within the PropertyGuru Group and is not separately listed or funded as a standalone entity. With approximately 53 employees, the operation is mid-sized and focused on a single national market.

iProperty firmographics

Firmographics

Name: iProperty
Legal name: iProperty.com Malaysia Sdn. Bhd.
Website: https://iproperty.com.my
Company type: Private
Operating status: Operating
Headcount range: 51–100 employees
Short description: iProperty is a Malaysian online property marketplace and PropertyGuru Group subsidiary that connects property buyers and renters with real estate agents and developers, monetizing via subscriptions, listing fees, and advertising on a web platform with brickz.my-powered transaction data.
Ownership category
akta.pro rank

iProperty industry classification

Industry

Product category: Online Real Estate Marketplace
akta.pro primary industry: Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)

Keywords

Property marketplace
Real estate listings
Property search platform
New property launches
Property transaction data

Where iProperty is headquartered

Location

Headquarters

HQ city: Kuala Lumpur
HQ country: Malaysia
HQ region: Asia

Offices1 record

Markets served

iProperty business model

Business model

GTM type: B2B and B2C
Offering type: Digital Commerce or Content
Cost components: Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

Agent/Developer Subscriptions: Real estate agents and property developers pay for premium listing placements and enhanced visibility through iProperty PRO and official developer listings.
Advertising: Featured property listings and promotional placements for developers and agents seeking higher visibility.

Pricing tiers

Model	Billing	Price
Freemium	Others	Free consumer access

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

iProperty product offering

Product offering

Core offering

iProperty operates an online property marketplace that connects Malaysian property seekers (buyers and renters) with real estate agents and property developers. The platform aggregates residential and commercial listings for sale and rent, including new launches, auction properties, and sub-sale properties, supplemented by transaction data, mortgage calculators, and educational guides.

Product overview

iProperty is a Malaysian online property marketplace platform that operates primarily as a web-based property listings portal. The core product is the iProperty.com.my marketplace featuring residential and commercial property listings for sale and rent, including new launches, auction properties, and subsale properties. The platform includes professional agent tools (iProperty PRO), financial tools (Mortgage Calculator), and educational content (Property Guides, Insights, News). The platform connects property seekers with agents and developers, offering search functionality, transaction data, and market insights. The service is accessible via website with user accounts for agents and consumers.

Differentiator

Problem solved

Functional benefit

Products and services

iProperty.com.my (Property Listings Platform)

Companies that use iProperty

Customer profile

Segments4 records

Ideal customer profiles2 records

iProperty technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

iProperty partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

PropertyGuru GroupcoreOthersiProperty is a subsidiary of PropertyGuru Group, Southeast Asia's leading property technology company. The group operates property portals across multiple markets including Malaysia (iProperty), Singapore (PropertyGuru), Vietnam (Batdongsan), and Thailand (DDProperty).
brickz.mycoreTechnology or IntegrationiProperty integrates transaction data from brickz.my, providing users with verified property transaction prices, capital growth data, and rental yield information for informed decision-making.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

iProperty competitors and assessment

Company assessment

Direct peers

EdgeProp Malaysia: Malaysian property portal and news site covering residential and commercial listings, news, and market insights. Competes head-on with iProperty for Malaysian property seeker traffic and agent subscriptions.
Mudah.my: Malaysia's largest general classifieds marketplace with a sizeable property vertical. Overlaps with iProperty on rental and residential listings and competes for agent/owner listing supply.
PropertyGuru Malaysia: Direct competitor property portal in Malaysia, also operated by iProperty's parent company PropertyGuru Group. Competes for the same agents, developers, and consumer traffic in the Malaysian property search market.

Regional players

99.co: Singapore-headquartered property portal operating in Singapore and Indonesia with agent subscriptions and listings. Comparable marketplace model in Southeast Asia, though focused on Singapore rather than Malaysia.

Broad incumbents

Zillow: Largest US residential property portal operating a marketplace model with agent advertising, premium placements, and integrated mortgage tools. Represents the global benchmark for portal monetization and consumer funnels.
DDProperty: PropertyGuru Group's Thai property portal. Operates the same agent/developer subscription and advertising model in Thailand and is useful for benchmarking iProperty's product and pricing.
PropertyGuru Singapore: Sister property portal under PropertyGuru Group serving Singapore. Operates the same marketplace model (agent subscriptions plus advertising) and provides a comparable benchmark for product, monetization, and ARPU dynamics.
Batdongsan: PropertyGuru Group's Vietnamese property portal. Closest functional analogue to iProperty under the same group umbrella, useful for cross-market performance and product comparisons.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

iProperty financial estimates

Financial estimate

Revenue estimate

Valuation estimate

iProperty leadership team

Management profile

Number of profiles

iProperty funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

iProperty M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iProperty

What does iProperty do?

Is iProperty a public or private company?

iProperty is a private company. It is classified as corporate owned and is currently operating.

When was iProperty founded?

iProperty was founded in -1. It employs 51 to 100 people.

Where is iProperty based?

iProperty is headquartered in Kuala Lumpur, Malaysia, in the Asia region.

How does iProperty make money?

Two revenue lines are on record. Agent/Developer Subscriptions are the primary driver. The others are advertising.

Who are iProperty's main competitors?

Direct peers on record are EdgeProp Malaysia, Mudah.my and PropertyGuru Malaysia. 99.co is listed as a regional player. Broad incumbents are Zillow, DDProperty, PropertyGuru Singapore and Batdongsan.

Does iProperty have an API?

No public API is recorded for iProperty.

What industry is iProperty in?

iProperty's product category is Online Real Estate Marketplace. Its primary akta.pro industry code is BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms).