iPro Realty

Name

iPro Realty

Legal name

iPro Realty

Website

https://i-prorealty.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Real estate brokerage
• Commission splits
• Agent services
• Residential real estate
• Independent brokerage

Headquarters

HQ city

Holmdel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Commission Splits: iPro Realty generates revenue through commission splits on real estate transactions facilitated by affiliated agents. The standard arrangement is a 90/10 split (agent receives 90%, brokerage retains 10%), minus a $135 E&O (Errors and Omissions) insurance fee per transaction. Once an agent's annual gross commissions reach the $10,000 cap, that agent retains 100% of all subsequent commissions for the remainder of the year. No other fees are charged.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

iPro Realty operates an independent real estate brokerage that recruits licensed agents as independent contractors under a 90/10 commission split, transitioning to 100% agent retention after a $10,000 annual cap. The brokerage provides broker supervision, E&O insurance, and required Board of REALTORS® membership for MLS access, while allowing agents full control over their service fees, signage, schedule, and client relationships across residential, commercial, leasing, and land transactions.

Product overview

iPro Realty operates as a single, unified real estate brokerage platform offering independent real estate agents access to commission-based earning opportunities. The core service is the brokerage platform itself, which provides agents with commission split arrangements (90/10 initially, then 100% after a $10,000 cap), broker support, and the flexibility to set their own service fees. Agents can specialize in various real estate types including residential, commercial, leasing, and land transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• iPro Realty Brokerage Services A real estate brokerage affiliation platform offering licensed independent agents a 90/10 commission split from day one, transitioning to 100% commission retention after a $10,000 annual cap, with a $135 E&O insurance deduction per transaction. Agents receive broker supervision, Board of REALTORS® membership access for MLS, and full operational autonomy over pricing, signage, schedule, and service levels across residential, commercial, leasing, land, and foreclosure transactions. Agents can be operational within one business day of signing up.

Quantifiable outcome

• Commission cap of $10,000 is the lowest in the industry
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Board of REALTORS®coreChannel Partner/ Reseller/ DistributorAgents are required to be members of their local Board of REALTORS® to access MLS services. This membership is necessary for agents to list properties and access the Multiple Listing Service, which is essential for conducting real estate transactions.

Recent moves3 records

Direct peers

• eXp Realty: eXp Realty is a cloud-based, agent-owns-the-firm brokerage offering 100% commission retention to its agents after a cap and no franchise fees. It directly competes for the same dissatisfied legacy-brokerage agent segment as iPro, but at much greater scale and with a proprietary technology platform.
• The Real Brokerage: The Real Brokerage is a next-generation, tech-enabled real estate brokerage that recruits independent agents with high commission splits and a cloud-based operating model. It is the closest comparable to iPro Realty in terms of low-overhead, agent-centric, commission-split economics, while adding proprietary technology and a multi-state footprint.
• EXIT Realty Corp. EXIT Realty is a commission-based brokerage franchise that attracts agents with aggressive commission splits and residual income opportunities. Comparable to iPro in targeting agents seeking higher take-home pay from low-overhead brokerages.
• HomeSmart: HomeSmart is a discount brokerage offering high commission splits and low fees to attract independent agents. The model closely mirrors iPro's value proposition of prioritizing agent take-home pay over traditional brokerage overhead.

Broad incumbents

• Compass: Compass is a large, tech-enabled residential brokerage operating in major U.S. markets. While it does not match iPro's commission economics, it competes for the same independent agent talent pool and represents the broader tech-forward competitive threat to traditional brokerages.
• Coldwell Banker Realty: Coldwell Banker is one of the largest traditional U.S. residential real estate franchise networks. It competes directly with iPro for NJ agents and represents the legacy, full-service brokerage model that iPro's value proposition is built against.
• Century 21 Real Estate: Century 21 is one of the largest global residential real estate franchise networks with significant NJ presence. It directly competes with iPro for agents, particularly those seeking brand affiliation and the broader franchise infrastructure model that iPro is explicitly positioned against.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a large national real estate franchise network with a strong Northeast presence. It competes with iPro in the NJ market for agents attracted to a legacy brand and full-service support infrastructure.
• Redfin: Redfin is a technology-driven residential brokerage that uses salaried and agent-affiliated models to deliver lower-cost real estate services. It competes for the same agents and end-consumer transactions that iPro's agents serve, and serves as a benchmark for the tech-enabled brokerage model.

Regional players

• Weichert Realtors: Weichert is a New Jersey-headquartered traditional residential brokerage with strong brand recognition across the Northeast. It directly competes with iPro in the same NJ geography but operates a full-service franchise model with conventional commission splits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ipro-realty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iPro Realty