What Ipsos iSay does

Ipsos iSay is the consumer survey panel brand of Ipsos, a global market research company founded in 1975 and publicly traded on Euronext Paris (ticker: IPS.PA). The platform recruits and maintains a community of survey respondents who share their opinions on products, services, brands, and current affairs in exchange for points redeemable for gift cards, prepaid cards, PayPal transfers, and charitable donations via the Ipsos Foundation. Members engage through multiple research formats including online surveys, Live Studies (real-time collaborative sessions), Product Testing, Special Communities, and Activity Journals. The platform claims to be trusted by millions of members across 100+ countries, with localised regional versions and multi-language support.

The platform is built on a standard web and mobile architecture: a self-serve web application at ipsosisay.com supplemented by native iOS and Android apps. Underlying technology comprises cookie-based analytics (Google Analytics, Microsoft Clarity), Cloudflare for bot protection and DDoS mitigation, AWS for hosting and content delivery, and a device fingerprinting and fraud prevention system to ensure survey integrity. A consent management system tracks member acceptance of survey access consent. Integration with third-party reward partner infrastructure (reward images served via AWS S3) supports the redemption catalog.

Ipsos iSay operates a freemium consumer model: members join and participate for free, earning points that are redeemed through a reward catalog. Ipsos iSay itself does not charge members or collect subscription fees; revenue is generated for the parent company Ipsos through market research contracts with brands, government agencies, and media outlets that purchase access to consumer insights aggregated from the panel. The go-to-market approach is product-led growth, with organic social media presence across Facebook, X, Instagram, YouTube, and LinkedIn, a content marketing platform (Ipsos iSay Today), app store presence, and Trustpilot reviews serving as acquisition channels. The stated headcount of 8 indicates Ipsos iSay is a lean operational unit that leverages the broader Ipsos infrastructure for survey design, research delivery, and client sales.

Name

Ipsos iSay

Legal name

Ipsos

Website

https://ipsosisay.com

Company type

Public

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Ipsos iSay is the consumer survey panel brand of Ipsos (founded 1975), enabling millions of members across 100+ countries to participate in surveys, live studies, product testing, and communities in exchange for points redeemable for gift cards and rewards.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Market Research Panel Services: Ipsos iSay operates as a consumer panel for Ipsos, a global market research company. The platform recruits and maintains a community of survey respondents whose opinions are used for market research purposes on behalf of clients including brands, government agencies, and media outlets. Revenue is generated for the parent company Ipsos through market research contracts, while panel members receive points/rewards as compensation for their participation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Ipsos iSay operates a free consumer survey panel where members sign up, complete profile-matched surveys, and earn points redeemable for gift cards, prepaid cards, PayPal funds, and charitable donations. The platform supports multiple research formats including online surveys, live studies, product testing, special communities, and activity journals, accessible globally via web and mobile apps in 100+ countries.

Product overview

Ipsos iSay is a single unified survey rewards platform operated by Ipsos, a global market research company established in 1975. The core offering consists of the Ipsos iSay survey platform where members earn points through various research activities (online surveys, live studies, product testing, special communities, and activity journals), which are redeemed through a reward catalog offering gift cards and prepaid cards from major retailers (Amazon, Apple, Starbucks, Target, Walmart, PayPal, Macy's, T.J.Maxx, and others) as well as charitable donations via the Ipsos Foundation. The platform also includes editorial content through Ipsos iSay Today. Members access the platform via web and mobile apps (iOS and Android). The product is available in over 100 countries with support for multiple languages.

Differentiator

Problem solved

Functional benefit

Products and services

• Ipsos iSay Survey Panel

Quantifiable outcome

• Survey findings influence brands, products, services, and government policies

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• YouGov: Global market research company operating a consumer opinion panel used by brands, governments, and media. A direct competitor to Ipsos iSay in B2B market research, with a similar member-panel model and comparable brand-citation footprint in major news outlets.
• Swagbucks (Prodege): Prodege-owned rewards platform offering paid surveys, polls, and tasks in exchange for points redeemable for gift cards. Direct competitor to Ipsos iSay on consumer survey panel positioning, free signup, points-for-rewards model, and broad retail reward catalog.
• Respondent.io: Research participant marketplace for B2B and professional studies, paying participants for high-value interviews and surveys. Comparable to Ipsos iSay on the paid-research-panel category but targeting professional and high-value research segments rather than mass-market opinion surveys.
• Attest: Consumer research platform offering self-serve brand and market research powered by its own consumer panel. Direct peer to Ipsos iSay on consumer-panel-as-a-service for B2B research clients, with a more tech-led, self-serve go-to-market than iSay's parent-supported model.
• Survey Junkie: Pure-play consumer survey panel where members earn points for sharing opinions, redeemable for cash via PayPal or gift cards. Closest direct peer to Ipsos iSay on the core survey-for-rewards proposition and target member demographic.
• Prolific: Research participant recruitment platform connecting academic and commercial researchers with verified panel members for paid studies. Comparable to Ipsos iSay on the paid-research-panel model, with greater emphasis on academic and high-quality B2B research rather than mass-market surveys.
• Toluna Influencers: Global consumer panel community (now part of Dynata) offering surveys, product testing, and community discussions for points. Directly comparable to Ipsos iSay on multi-format research participation, global reach, and rewards-based engagement.

Emerging players

• Branded Research: Consumer survey panel targeting Gen Z and millennial respondents with rewards-based participation. Emerging niche player overlapping Ipsos iSay on the consumer-survey-panel model but differentiated by demographic focus and content-led engagement.

Broad incumbents

• Nielsen (NielsenIQ / Nielsen Consumer Panel): Global measurement and consumer insights giant operating large-scale consumer panels for retail and media measurement. Broader incumbent with overlapping consumer-panel capabilities used by major CPG brands, making it a scaled competitor to Ipsos iSay for B2B research budgets.
• Kantar: Global market research and insights firm with consumer panels covering brand tracking, media, and shopper research. Broad incumbent in the same B2B market research category as Ipsos iSay's parent, competing for the same multinational brand and agency clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/ipsosisayNA
• YouTubeyoutube.com/@IpsosiSayCommunity
• Facebookfacebook.com/iSayonline
• LinkedInlinkedin.com/company/ipsos-isay
• Instagraminstagram.com/isaycommunity

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ipsos iSay