Generation Ireland
Generation Ireland is an Irish charity that delivers free, online skills bootcamps in tech, cloud, and green-economy careers to unemployed and underemployed adults facing barriers to employment, funding operations through corporate, foundation, and government grants while placing graduates with 170+ employer partners.
- Company typePrivate
- Founded2020
- HeadquartersDublin, Ireland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Generation Ireland does
Generation Ireland (legal entity: Generation: You Employed, Inc., Ireland) is an Irish registered charity (Charity Number 20206376) and the Irish operating arm of the global Generation network founded in 2014 by McKinsey & Company. The organization delivers free, intensive, online instructor-led skills bootcamps in data analytics, IT support, AWS Cloud, Google Cloud, and Solar Panel Installation to unemployed and underemployed adults aged 18+ who face barriers to employment, including long-term unemployment, socioeconomic disadvantage, and career transitions. Programmes are 11-week full-time equivalents delivered via Microsoft Teams, with wraparound pastoral mentorship, employability coaching, and six months of post-programme job placement support. Learners earn industry-recognized certifications (Microsoft Power Platform Fundamentals, AWS Cloud Practitioner) and the organization reports a 70% placement rate for courses completed over six months ago, 79% one-year retention, and an average starting salary of €31,000/year.
The business model is non-profit and philanthropic: all programmes are free to learners, with funding drawn from corporate donors (Accenture, Bank of America Foundation, Cognizant, JP Morgan Chase, KKR, LinkedIn, Microsoft), foundations (ReThink Ireland, Pobal), and government/EU grants (SOLAS National Training Fund pilot of €500,000, EU Just Transition Fund, Greentech Skillnet). A parallel employer-partnership revenue stream monetizes recruitment services through virtual Tech Recruitment Fairs on Microsoft Teams and direct placement, with 170+ employers having hired graduates across technology (AWS, Google Cloud, Microsoft, Reapit, fourTheorem), financial services (AIB, Bank of America, MarshMcLennan, Munich RE), and data consulting (The Information Lab, STC).
The underlying technology stack comprises Microsoft Teams for live instruction, an internal Gen Recruiting Platform for application management, a Learner Portal for in-program resources, and the Generation Talent Hub for graduate-to-employer matching. Differentiated capabilities include the proprietary RAYG (Red/Amber/Yellow/Green) learner risk-assessment system used at admissions, a Generation mindsets curriculum (personal responsibility, growth mindset, persistence) layered onto technical training, and a global data asset of 40+ million tracking points used for outcome measurement and counterfactual impact analysis. A 9-person Ireland team based in Dublin operates within the wider Generation UK & Ireland structure led by CEO Michael Houlihan, with the organization reporting 600+ learners supported since 2020 and 1,000+ people supported since first launching programmes in 2019.
Generation Ireland firmographics
Firmographics- Name
- Generation Ireland
- Legal name
- Generation: You Employed, Inc., Ireland
- Website
- https://ireland.generation.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Generation Ireland is an Irish charity that delivers free, online skills bootcamps in tech, cloud, and green-economy careers to unemployed and underemployed adults facing barriers to employment, funding operations through corporate, foundation, and government grants while placing graduates with 170+ employer partners.
- Ownership category
- akta.pro rank
Generation Ireland industry classification
Industry- Product category
- Workforce Development Training
- NAICS
- Computer Training (611420), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200), Services-Social Services (8300)
- akta.pro primary industry
- Technical Bootcamps & Accelerated Reskilling (Full-time/Part-time) (BPAEANAE)
- akta.pro secondary industry
- Workforce Readiness, Career Pathways & Youth Employment Nonprofits (BPAGADAF)
Keywords
Where Generation Ireland is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Generation Ireland business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Charitable Donations and Grants: Generation Ireland operates as a non-profit charity funded by corporate donors, trusts, foundations, government grants, and individual philanthropy. Programs are free for all learners.
- Employer Partnership Services: Provides employers with pre-screened, trained entry-level talent through recruitment fairs and direct placement services. Employers benefit from reduced hiring costs and access to diverse candidates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Skills Bootcamp Programs |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Generation Ireland product offering
Product offeringCore offering
Generation Ireland delivers free, intensive skills bootcamps for unemployed and underemployed individuals facing barriers to employment. Programmes are offered across tech (Data Analytics, IT Support, AWS Cloud, Google Cloud), sustainability (Solar Panel Installer), and healthcare, combining instructor-led training delivered via Microsoft Teams with wraparound mentoring, wellbeing, and 6-month post-programme support. Graduates are matched to employer partners through the Generation Talent Hub recruitment service.
Product overview
Generation Ireland operates as a charity providing free skills bootcamps across Ireland for individuals facing barriers to employment. The portfolio includes five core bootcamp programmes (Data Analytics, IT Support, AWS re/Start, Google Cloud, and Solar Panel Installer), supported by the Gen Recruiting Platform for applications and Learner Portal for enrolled learners. The Generation Talent Hub connects graduates with employer hiring opportunities, and the organisation hosts virtual recruitment fairs on Microsoft Teams to facilitate job placements. All bootcamps are free for participants, delivered online with expert instructors, and include wrap-around mentorship support during and for six months after programme completion.
Differentiator
Problem solved
Functional benefit
Products and services
- Data Analytics Bootcamp
- AWS re/Start Programme
- IT Support Bootcamp
- Google Cloud Programme
- Solar Panel Installer Programme
- Healthcare Bootcamp
- Generation Talent Hub
Quantifiable outcome
- 70% of learners placed in jobs within 6 months of programme completion
- +5 more outcomes
Companies that use Generation Ireland
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Generation Ireland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Generation Ireland partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core partner, employer partner, strategic employer partner and volunteer partner.
- AWS (Amazon Web Services)core partnerTechnology partner providing AWS re/Start programme curriculum, cloud computing training, and industry certifications. Graduates obtain AWS Cloud Practitioner certification.
- AIBemployer partnerFinancial institution employer partner hiring Generation graduates for entry-level technology and operations roles.
- The Information Labstrategic employer partnerFinance data strategy company that hired Sadaf Tariq from Generation's Data Analyst bootcamp for their Data Consultant programme. Values Generation's approach to recruiting career starters and changers.
- Google Cloudcore partnerTechnology partner supporting cloud computing bootcamp programmes with curriculum, certifications, and training resources.
- Technology Ireland Digital Skillnetcore partnerPartnership to deliver TechStart Data Analyst programme in Ireland, providing industry-aligned curriculum and employer connections.
- fourTheorememployer partnerTechnology startup employer partner hiring Generation graduates for software development and engineering roles.
- Wriggle Learningemployer partnerLearning technology company employer partner hiring Generation graduates for training and technical roles.
- ImagineBroadbandemployer partnerTelecommunications employer partner hiring Generation graduates for technical support and operations roles.
- PC Peripheralsemployer partnerTechnology employer partner hiring Generation graduates for technical and support roles.
- MarshMcLennanemployer partnerGlobal professional services firm employer partner hiring Generation graduates for analytics and consulting roles.
- Munich REemployer partnerGlobal reinsurance company employer partner hiring Generation graduates for technical and analytical positions.
- Googlevolunteer partnerCorporate volunteers (e.g., Sadeeq Akintola from Google Cloud) provide mock interview support to Generation learners, helping build confidence and interview skills.
- Samsung Electronics UKvolunteer partnerCorporate volunteers (e.g., Dean Hutchinson) support mock interview sessions and provide industry insights to Generation learners.
- Accenture Interactivevolunteer partnerCorporate volunteers (e.g., Cathy Winsey) contribute to interview modules and provide professional coaching to Generation learners.
- KPMG Irelandvolunteer partnerCorporate volunteers (e.g., Maryanne Doyle) provide mock interviews and support Generation graduates preparing for tech industry careers.
- Microsoftcore partnerDevelopment partner for Data Analytics programme, providing curriculum alignment, Microsoft Power Platform certifications, and access to industry-standard tools.
Scale indicators20 records
Recent moves6 records
Expansion highlights7 records
Generation Ireland competitors and assessment
Company assessmentDirect peers
- Year Up: US-based nonprofit workforce development program providing free training, mentorship, and corporate internships for young adults facing barriers to employment. Directly comparable in target population, employer partnership model, and outcome-focused mission.
- NPower: US/Canada nonprofit providing free technology training and career support to underserved young adults and military veterans. Comparable in mission, target audience, free model, and tech-skills-to-employment positioning.
- Per Scholas: US-based nonprofit offering tuition-free tech training and career support to adults from under-resourced communities. Closely comparable model: free bootcamps, employer partnerships, wraparound support, outcomes-driven, donor-funded — the closest US analogue.
- Generation UK: Sister entity of the same global Generation network serving the UK with the same free bootcamp-to-employment model. Operates under shared leadership (CEO Michael Houlihan oversees UK & Ireland), curriculum, employer partnerships, and platforms, making it the closest structural and operational analogue.
- Pursuit: New York-based nonprofit running long-form, employer-aligned tech training for underserved adults. Directly comparable as a free, outcomes-tracked bootcamp with strong employer hiring partnerships and wraparound support.
Regional players
- Code Institute: Irish tech bootcamp offering similar skills-to-employment outcomes in software development and data, but operates as a paid bootcamp rather than a free charity. Same geography and overlapping product category, but different business model.
- Springboard+: Irish government-led initiative offering heavily subsidized upskilling and reskilling courses in technology and digital skills. Comparable in addressing workforce reskilling in Ireland but is a government program rather than a charity operator.
Others
- SOLAS: Irish government agency responsible for workforce training and further education funding that provides the €500K SOLAS National Training Fund pilot grant supporting Generation Ireland's bootcamps. Functions as a funder and policy partner rather than a direct competitor.
Emerging players
- Multiverse: UK-based apprenticeship-style tech training provider with employer-funded model. Comparable in targeting career changers and tech upskilling, but operates differently — paid by employers and structured as apprenticeships rather than free bootcamps.
Broad incumbents
- Skillsoft: Global enterprise learning platform offering tech training content, certification prep, and workforce development programs. Overlaps with Generation Ireland's training content but serves existing workforce and corporate buyers rather than unemployed individuals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Generation Ireland social profiles
Digital presenceGeneration Ireland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Generation Ireland leadership team
Management profileNumber of profiles
Profiles4 records
Generation Ireland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Generation Ireland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Generation Ireland
What does Generation Ireland do?
Generation Ireland delivers free, intensive skills bootcamps for unemployed and underemployed individuals facing barriers to employment. Programmes are offered across tech (Data Analytics, IT Support, AWS Cloud, Google Cloud), sustainability (Solar Panel Installer), and healthcare, combining instructor-led training delivered via Microsoft Teams with wraparound mentoring, wellbeing, and 6-month post-programme support. Graduates are matched to employer partners through the Generation Talent Hub recruitment service.
Is Generation Ireland a public or private company?
Generation Ireland is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Generation Ireland founded?
Generation Ireland was founded in 2020. It employs 1 to 10 people.
Where is Generation Ireland based?
Generation Ireland is headquartered in Dublin, Ireland, in the Europe region.
How does Generation Ireland make money?
Two revenue lines are on record. Charitable Donations and Grants are the primary driver. The others are employer Partnership Services.
Who are Generation Ireland's main competitors?
Direct peers on record are Year Up, NPower, Per Scholas, Generation UK and Pursuit. Regional players are Code Institute and Springboard+. SOLAS is listed as an others. Multiverse is listed as an emerging player. Skillsoft is listed as a broad incumbent.
Does Generation Ireland have an API?
No public API is recorded for Generation Ireland.
What industry is Generation Ireland in?
Generation Ireland's product category is Workforce Development Training. Its primary akta.pro industry code is BPAEANAE, Technical Bootcamps & Accelerated Reskilling (Full-time/Part-time), with a secondary code of BPAGADAF, Workforce Readiness, Career Pathways & Youth Employment Nonprofits. Its NAICS code is 611420 and its SIC code is 8200.