iRevolution Connect

What iRevolution Connect does

iRevolution Connect is a UK-based digital insurance broker-matching platform operating as a trading style of Policy Link Limited, a private limited company registered in England and Wales (company number 12302849) and headquartered in Sunderland. The platform collects consumer and business insurance requirements through a single online enquiry form and matches them with FCA-regulated specialist brokers from a curated panel. It is authorised and regulated by the Financial Conduct Authority under registration 916480 and registered with the ICO for GDPR compliance (registration ZA664645). The firm operates with five employees and no disclosed external funding.

The platform's core technology is a web-based lead capture and broker routing system, supported by integrations including the DVSA MOT database for vehicle status verification, GetAddress.io for address lookup, Hotjar for UX monitoring, and Google Analytics for traffic analysis. It surfaces 25+ insurance product lines organised across three categories: motor (car, convicted driver, young driver, bike, classic car, campervan, motorhome, caravan, modified vehicle, minibus, convicted van), business vehicle (van, taxi, fleet, courier, fast food delivery, catering van, motor trade, truck, driving school), and property & business (landlord, tradesman, public liability, shop & retail). Functional specialisations cover hard-to-insure segments — drink driving conviction codes, taxi and rideshare cover across London/Birmingham/Glasgow/Liverpool, motor trade road risk, fleet bundling, and courier hire-and-reward — where mainstream aggregators typically decline.

The business operates an affiliate/referral revenue model: the platform is free for consumers, with revenue generated through commissions paid by brokers on policies arranged via the referred leads. Go-to-market is direct-to-consumer digital distribution through the website, supplemented by Google AdWords retargeting, Facebook remarketing, and email/SMS renewal reminders timed to policy anniversaries. No revenue, funding history, broker panel composition, or named customers are disclosed in the available material.

Name

iRevolution Connect

Legal name

Policy Link Limited

Website

https://irevolutionconnect.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

iRevolution Connect is a UK-based digital insurance broker-matching platform, trading as Policy Link Limited. The web platform collects consumer and SMB insurance enquiries via a single form and routes them to FCA-regulated specialist brokers across niche motor, commercial, and property insurance lines.

Ownership category

akta.pro rank

Product category

Insurance Broker Matching

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

Keywords

• Insurance broker matching
• Specialist insurance referrals
• Convicted driver insurance
• Fleet motor insurance
• Niche insurance broking

Headquarters

HQ city

Sunderland

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Broker Referral/Commission Revenue: iRevolution Connect provides lead generation services to insurance brokers free of charge to consumers. Revenue is generated through commissions paid by insurance brokers and providers on policies arranged through the platform. The site is described as 'free to use' with charges paid via the insurance broker.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

iRevolution Connect operates a web-based insurance broker matching platform that connects UK drivers and businesses with specialist insurance brokers from its FCA-regulated panel. Customers submit a single enquiry form describing their insurance needs, and the platform passes those details to relevant specialist brokers who then contact the customer with competitive quotes. The service specializes in niche insurance products that mainstream comparison sites often cannot serve, including convicted driver cover, taxi and private hire insurance, fleet cover, motor trade, courier insurance, driving school cover, and landlord insurance.

Product overview

iRevolution Connect operates as an insurance broker-matching platform that connects UK drivers and businesses with specialist insurance brokers from their panel. The core platform is a single unified service that aggregates multiple insurance product categories including motor insurance (car, van, taxi, fleet, courier, truck, motor trade), convicted driver specialist insurance (covering various driving conviction codes), property insurance (landlord, commercial property), and business insurance (tradesman, public liability, retail). Users submit one enquiry form and are matched with relevant specialist brokers who provide quotes. The platform specializes in niche products such as convicted driver cover, drink driver insurance, and courier insurance that mainstream comparison sites may not offer.

Differentiator

Problem solved

Functional benefit

Products and services

• Insurance Broker Matching Platform
• Car Insurance Matching
• Convicted Driver Insurance Matching
• Young Driver Insurance Matching
• Bike Insurance Matching
• Classic Car Insurance Matching
• Campervan Insurance Matching
• Motorhome Insurance Matching
• Caravan Insurance Matching
• Modified Vehicle Insurance Matching
• Minibus Insurance Matching
• Convicted Van Insurance Matching
• Van Insurance Matching
• Taxi Insurance Matching
• Fleet Insurance Matching
• Courier Insurance Matching
• Fast Food Delivery Insurance Matching
• Catering Van Insurance Matching
• Motor Trade Insurance Matching
• Truck Insurance Matching
• Driving School Insurance Matching
• Landlord Insurance Matching
• Tradesman Insurance Matching
• Public Liability Insurance Matching
• Shop & Retail Insurance Matching

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

One partnership is on record.

• Insurance Broker PanelcoreChannel Partner/ Reseller/ DistributorPanel of trusted insurance brokers and providers who receive customer enquiries from iRevolution Connect and provide competitive insurance quotes. The panel includes brokers who specialize in fleet, motor trade, driving school, and courier cover. All brokers are regulated by the Financial Conduct Authority.

Recent moves5 records

Expansion highlights3 records

Direct peers

• Confused.com: UK insurance aggregator founded as one of the original comparison sites. Operates the same model of matching consumer enquiries with insurer/broker panels across motor, home, and commercial lines.
• MoneySupermarket: Leading UK price comparison platform for insurance, utilities, and financial products. Competes directly with iRevolution Connect in car, home, and van insurance aggregation, with broader vertical coverage and stronger brand.
• Compare the Market: UK's largest insurance aggregator offering multi-vertical price comparison across motor, home, and commercial lines. Operates the same broker-panel/lead-matching model as iRevolution Connect but at vastly greater scale and brand recognition, with growing coverage of niche motor segments that overlap with iRevolution Connect's core verticals.
• Tiger.co.uk: UK insurance aggregator that matches consumers with specialist brokers for car, van, and home insurance. Operates a lead-matching model similar to iRevolution Connect with comparable niche-broker partnerships.
• QuoteZone: UK insurance aggregator routing enquiries to a panel of brokers and insurers across niche and mainstream lines including motor, home, and specialist cover. Closest in scale and aggregator-only positioning to iRevolution Connect.
• GoCompare: Major UK insurance and financial services comparison site. Uses an identical aggregator/intermediary model routing customer enquiries to insurer and broker panels, making it one of iRevolution Connect's closest large-scale comparables.

Emerging players

• Adrian Flux: UK specialist insurance broker serving unusual and high-risk vehicles including modified, imported, kit, and classic cars, plus motorhomes and motorcycles. Represents the type of specialist broker on iRevolution Connect's panel and competes for the same niche consumer.
• Sky Insurance: UK specialist broker focused on high-risk and non-standard motor insurance including convicted drivers, young drivers, and modified vehicles. Direct competitor for the same niche segments iRevolution Connect aggregates, with a similar specialist-positioning strategy.
• 1st Choice Insurance: UK specialist broker for non-standard and niche motor insurance including fleet, taxi, courier, and high-risk drivers. Comparable specialist-broker competitor to the panel partners iRevolution Connect routes to.
• Performance Direct: UK specialist broker serving performance, modified, and high-risk drivers with competitive niche cover. Representative of the specialist-broker category that iRevolution Connect aggregates on behalf of consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/irevolution-connect
• Facebookfacebook.com/contact-us

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iRevolution Connect