IRIEL
- Company typePrivate
- Founded-
- HeadquartersNot disclosed in source, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
IRIEL firmographics
Firmographics- Name
- IRIEL
- Website
- https://iriel.com.br
- Company type
- Private
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
IRIEL industry classification
Industry- Product category
- Electrical Materials (Switches, Outlets and Plates)
- NAICS
- Wiring Device Manufacturing (33593)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve) (IMAGAEAF)
Keywords
Where IRIEL is headquartered
LocationHeadquarters
- HQ city
- Not disclosed in source
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
IRIEL business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Product Sales (Electrical Materials): IRIEL generates revenue through the sale of electrical materials including switches, outlets, modules, and plates. Products are sold through distributors and retailers across Brazil, with unit pricing for individual components and combination sets.
- Volume/Bulk Sales to Distributors: Distributors like GWH purchase products in volume at wholesale prices and resell to contractors, electricians, construction companies, and end consumers. Pricing tiers exist for volume purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | IMPERIA Line (Premium) - Highest quality switches and outlets |
| Unit Pricing | Pay-as-you-go | IRIS Line (Mid-range) - Modular switches and outlets |
| Unit Pricing | Pay-as-you-go | DUALE UP Line (Economy) - Entry-level plates and supports |
| Unit Pricing | Pay-as-you-go | Volume/Distribution Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
IRIEL product offering
Product offeringCore offering
IRIEL manufactures and sells electrical switches, outlets (tomadas), and modular wall plates (placas and módulos) for residential, commercial, and industrial installations in Brazil. Its portfolio is organized into three product lines — Imperia (premium), Iris (mid-range), and Duale Up (economy) — with 2P+T 10A 250V outlets compliant with current Brazilian safety standards and modular 4×2 plate configurations for customized electrical points.
Product overview
IRIEL is a manufacturer of electrical switches, outlets, and modular components for residential, commercial, and industrial electrical installations. The product portfolio includes three main sub-brands: Imperia, Iris, and Duale Up. These lines offer modular wall plates in various configurations (1, 2, and 3 module sizes in 4x2 format), socket modules (2P+T 10A 250V compliant with Brazilian safety standards), blind modules, and complete outlet sets. The products are designed for the Brazilian market following the new Brazilian electrical safety standards, featuring white finishes and modular designs that allow flexible combinations for different installation needs.
Differentiator
Problem solved
Functional benefit
Brands
- Iriel Imperia: Product line of switches, outlets, and plates for electrical installations
- Iriel Iris
- Iriel Duale Up
Products and services
- Iriel Imperia Line Premium product line of electrical switches, outlets, and modular wall plates (4×2 configurations in 1, 2, and 3 module sizes) designed for residential and commercial installations, with 2P+T 10A 250V outlet modules compliant with new Brazilian safety standards. Sold through authorized distributors such as GWH Materiais Elétricos.
- Iriel Iris Line Mid-range product line of modular electrical switches, outlets, and wall plates with 2P+T 10A 250V modules compliant with new Brazilian safety standards, designed for residential and commercial installations. Sold through authorized distributors such as GWH Materiais Elétricos.
- Iriel Duale Up Line Economy entry-level product line of plates, supports, and modular components for electrical installations, offering a cost-efficient option for residential projects. Sold through authorized distributors such as GWH Materiais Elétricos.
Quantifiable outcome
- Products meet new Brazilian safety standards for electrical components (2P+T 10A 250V)
Companies that use IRIEL
Customer profileSegments4 records
Ideal customer profiles3 records
IRIEL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
IRIEL partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GWH Materiais Elétricos e Automação IndustrialregionalGWH is an authorized distributor of IRIEL electrical materials in Joinville, SC, Brazil. They carry IRIEL's Imperia, Iris, and Duale Up product lines with ready stock. GWH serves electricians, contractors, construction companies, industries, and end consumers across Joinville, North Santa Catarina, Curitiba, and throughout Brazil.
Scale indicators2 records
Recent moves3 records
Expansion highlights3 records
IRIEL competitors and assessment
Company assessmentDirect peers
- Hager Group: European specialist in wiring devices, cable management, and energy distribution for residential and commercial buildings. Closely comparable to IRIEL in product category (switches, outlets, plates) and installer-led distribution.
- Tramontina: Brazilian industrial manufacturer with a broad electrical accessories line (switches, outlets, plates) sold through retail and construction channels across Brazil. Directly comparable to IRIEL in product category, domestic market, and channel-led distribution model.
- Pial Legrand: Brazilian wiring-device brand of the Legrand group, selling switches, outlets, and plates through electrical distributors nationwide. Same product category, same country, same installer/contractor customer base as IRIEL.
- Alumbra: Brazilian electrical lighting and accessories manufacturer offering luminaire and wiring-device products through lighting distributors. Overlaps with IRIEL in outlets, switches, and plates for the Brazilian residential and commercial market.
- Simon Electric: Spanish/Chinese wiring-device specialist focused on switches, outlets, and modular plates for residential and commercial markets. Comparable to IRIEL in form factor, modularity, and installer-led channels.
Broad incumbents
- ABB: Global electrification and automation major offering wiring accessories and building-products alongside industrial switchgear. Competes with IRIEL in the residential and light-commercial switch/outlet category.
- Schneider Electric: Global electrical equipment major with a full Brazilian portfolio including residential wiring devices (e.g., Alizé, Orion). Competes with IRIEL on switches, outlets, and plates through national distribution.
- Legrand: Global leader in electrical and digital building infrastructure, with a deep wiring-device catalog serving residential and commercial markets worldwide including Brazil. Overlaps directly with IRIEL's switches, outlets, and plates.
- Siemens: Global electrical and building-systems incumbent with residential wiring devices distributed through construction and electrical wholesalers in Brazil. Broad portfolio overlap with IRIEL's core switch/outlet business.
- Eaton: Global power management company with a wiring-device division covering residential and commercial switches, outlets, and plates. Competes with IRIEL in the same core SKUs through electrical distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
IRIEL social profiles
Digital presenceIRIEL financial estimates
Financial estimateRevenue estimate
Valuation estimate
IRIEL leadership team
Management profileNumber of profiles
IRIEL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IRIEL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IRIEL
What does IRIEL do?
IRIEL manufactures and sells electrical switches, outlets (tomadas), and modular wall plates (placas and módulos) for residential, commercial, and industrial installations in Brazil. Its portfolio is organized into three product lines — Imperia (premium), Iris (mid-range), and Duale Up (economy) — with 2P+T 10A 250V outlets compliant with current Brazilian safety standards and modular 4×2 plate configurations for customized electrical points.
When was IRIEL founded?
IRIEL was founded in -1. It employs 11 to 50 people.
Where is IRIEL based?
IRIEL is headquartered in Not disclosed in source, Brazil, in the Latin America region.
How does IRIEL make money?
Two revenue lines are on record. Product Sales (Electrical Materials) is the primary driver. The others are volume/Bulk Sales to Distributors.
Who are IRIEL's main competitors?
Direct peers on record are Hager Group, Tramontina, Pial Legrand, Alumbra and Simon Electric. Broad incumbents are ABB, Schneider Electric, Legrand, Siemens and Eaton.
Does IRIEL have an API?
No public API is recorded for IRIEL.
What industry is IRIEL in?
IRIEL's product category is Electrical Materials (Switches, Outlets and Plates). Its primary akta.pro industry code is IMAGAEAF, Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve). Its NAICS code is 33593 and its SIC code is 3640.