Iron & Fire Speciality Coffee Roaster

What Iron & Fire Speciality Coffee Roaster does

Iron & Fire Speciality Coffee Roaster is a UK-based specialty coffee company founded in 2012 and headquartered at Unit 9, Castle Business Park, Shrewsbury, Shropshire, where it operates an on-site roastery. The company roasts coffee to order using scientific equipment and expertise, dispatching all beans within five days of roasting, and offers more than 20 varieties including single origin, blended, decaffeinated, and green coffee beans. It is a multi-award-winning roaster with consecutive Great Taste Awards from 2017 through 2024 and is a member of the Specialty Coffee Association, Coffee Roasters Guild, and World Coffee Research.

The business operates two distinct go-to-market motions from a single 12-person team. The first is a direct-to-consumer e-commerce channel through ironandfire.co.uk, offering retail bags (from £7.60), subscriptions with a 10% discount, and a full range of home equipment including Sage machines, grinders, and accessories. The second is a wholesale channel through wholesale.ironandfire.co.uk, serving independent coffee shops, hotels, offices, restaurants, pubs, education facilities, and retail venues with bulk 8x1kg cases, commercial espresso and vending machines (purchase, lease, or rental), barista training, in-house machine servicing, and trade supplies. Wholesale accounts require registration with a £150 minimum order.

Iron & Fire generates revenue across six streams: specialty coffee bean sales, recurring subscriptions, commercial and domestic equipment sales and rentals, barista training, machine maintenance and repairs, and ancillary beverage supplies (syrups, hot chocolates, specialty teas) plus gift products. Customers span individual home consumers, SMB independent cafés, and enterprise accounts including the law firm DLA Piper. The company is privately held by founder Kev, has raised no external funding, operates as a going concern, and has no subsidiaries, M&A history, or material restructuring events on record.

Name

Iron & Fire Speciality Coffee Roaster

Legal name

Iron & Fire Coffee Roasters Limited

Website

https://ironandfire.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Iron & Fire is a UK specialty coffee roaster founded in 2012 in Shrewsbury, selling freshly roasted beans, equipment, subscriptions, and barista training to home consumers, independent cafés, and B2B wholesale accounts across the UK.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industries

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Specialty coffee roasting
• Wholesale coffee supply
• Coffee subscriptions
• Commercial coffee equipment
• Barista training services

Headquarters

HQ city

Shrewsbury

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Speciality Coffee Beans: Retail and wholesale sale of freshly roasted speciality coffee beans. Products include single origin coffees, blended coffees, award winning coffees, decaf coffees, and green coffee beans. Sold in various pack sizes from single bags to bulk cases.
2. Coffee Equipment & Machines: Sale and rental of commercial and domestic coffee machines. Equipment includes traditional espresso machines, bean-to-cup machines, filter coffee machines, coffee grinders, water boilers, and commercial vending machines. Purchase, lease, and rental options available.
3. Coffee Subscriptions: Recurring subscription model offering freshly roasted coffee delivered on a scheduled basis. Subscribers receive 10% discount on all coffees. Flexible scheduling allows customers to customise delivery frequency and coffee selections.
4. Barista Training: Professional barista training services for wholesale customers and businesses. Training covers everything from bean roasting to grinding and coffee preparation. Both for domestic and commercial customers.
5. Machine Maintenance & Servicing: Coffee machine repairs, servicing, and maintenance for commercial and domestic equipment. In-house engineering support for equipment supplied by Iron & Fire.
6. Coffee Accessories & Supplies: Sale of coffee-related products including brewing equipment, grinders, coffee syrups, luxury hot chocolates, speciality teas, machine accessories, and merchandise.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Iron & Fire is a UK-based specialty coffee roaster that hand-roasts over 20 varieties of single origin, blended, decaf, and green coffee beans to order and dispatches them within five days of roasting. The company sells freshly roasted coffee through a retail e-commerce store and subscription service to home consumers, and through a dedicated wholesale portal to coffee shops, cafés, hotels, offices, restaurants, and other hospitality venues. In addition to beans, the company supplies home and commercial coffee equipment (brewing kits, grinders, filter and Sage machines, commercial espresso and vending machines), provides barista training, and operates an in-house machine maintenance and repair service.

Product overview

Iron & Fire is a UK-based specialty coffee roaster offering a comprehensive coffee product portfolio. The core offering consists of over 20 hand-roasted coffee blends and single origins (Colombian Jazz, Brazilian Samba, DECAF blend, Severn Blend, Italian Blend, Dark Horse Blend, and Green Coffee Beans), sold through direct-to-consumer subscriptions and the wholesale channel. The company provides a complete home and business coffee solution comprising: (1) Coffee products and subscriptions with 10% subscriber discounts; (2) Equipment including brewing accessories, grinders, filter machines, Sage machines, and commercial espresso/vending machines with rental and purchase options; (3) Beverage supplies including syrups, hot chocolates, and specialty teas; (4) Services including barista training, machine repairs, and coffee business consultancy; and (5) Gift products including gift sets, vouchers, and merchandise. The wholesale division serves B2B customers (cafes, hotels, offices, restaurants) with bulk coffee, equipment rental/sales, maintenance, and training support.

Differentiator

Problem solved

Functional benefit

Products and services

• Colombian Jazz Speciality Blend Multi-award-winning specialty coffee blend with notes of chocolate, caramel, and cherry, freshly roasted to order and sold to home consumers.
• Brazilian Samba Speciality Blend Rich specialty coffee blend with notes of chocolate and hazelnut, sold to home consumers as freshly roasted beans.
• Iron & Fire DECAF Speciality Blend Decaffeinated specialty coffee blend with notes of chocolate, cashew nut, and raisin, freshly roasted to order for home consumers.
• Severn Blend Speciality Coffee Full-bodied specialty coffee blend with notes of chocolate, spice, and caramel, freshly roasted to order for home consumers.
• Italian Blend Bold roast specialty coffee blend with notes of cacao, dark treacle, and hazelnut, sold as the company's top-selling wholesale blend for offices and trade customers.
• Dark Horse Blend Powerful specialty coffee blend with notes of burnt orange, dark chocolate, and liquorice, sold to trade customers in 8x1kg bulk cases.
• Green Coffee Beans Unroasted green coffee beans sold to home roasters who wish to roast their own coffee.
• Coffee Subscriptions Recurring subscription service delivering freshly roasted coffee to home consumers on a flexible schedule with a 10% discount, fully manageable online with options to change, snooze, or cancel.
• Coffee Syrups Naturally flavoured luxury syrups sold to home consumers and trade customers for coffee drinks.
• Luxury Hot Chocolates Premium hot chocolate products sold alongside coffee for non-coffee drinkers.
• Speciality Teas High-quality tea bags made from 100% natural ingredients, sold as part of the broader beverage range.
• Coffee Brewing Equipment Brewing kits and accessories for home and commercial coffee preparation, sold via the retail storefront.
• Coffee Grinders Manual and electric coffee bean grinders for home and commercial use.
• Filter Coffee Machines Commercial filter coffee machines for high-volume black coffee preparation, sold to home and trade customers.
• Sage Coffee Machines Premium Sage brand coffee machines sold to home consumers with a free masterclass included.
• Commercial Coffee Machines Professional espresso, lever espresso, bean-to-cup, and filter coffee machines, plus grinders and water boilers, supplied to commercial establishments with purchase, lease, and rental options.
• Coffee Vending Machines Fully managed commercial coffee vending solutions for workplaces, education, retail, and hospitality with contactless payments and no upfront cost.
• Coffee Machine Repairs & Servicing In-house engineering support for coffee machine maintenance and rapid-response repairs for commercial and domestic equipment supplied by Iron & Fire.
• Barista Training Professional barista training covering bean roasting, grinding, and coffee preparation techniques for business customers and individuals.
• Wholesale Coffee Beans Bulk wholesale coffee beans supplied to businesses including 8x1kg bulk cases with volume discounts and next-day delivery, accessed via the wholesale trade portal.
• Coffee Shop Supplies Complete range of wholesale supplies for coffee shops including syrups, teas, hot chocolate, machine cleaning products, accessories, and disposable cups.
• Coffee Gift Sets Curated coffee gift sets for coffee lovers, including subscription gifts and vouchers, sold via the retail storefront.
• Gift Vouchers Gift vouchers redeemable against Iron & Fire coffee products and subscriptions.
• Merchandise Branded Iron & Fire merchandise items sold via the retail storefront.

Quantifiable outcome

• 10% subscription savings
• +2 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Matthew Algie: Larger UK coffee supplier offering beans, machines, training, and service to hospitality and office customers. Comparable offering to Iron & Fire's wholesale business, but at significantly larger scale and broader portfolio.

Direct peers

• Pact Coffee: UK specialty coffee roaster with a subscription-led DTC model and B2B office coffee offering. Closely comparable to Iron & Fire on DTC subscriptions, fresh-roast positioning, and office coffee channels.
• Extract Coffee Roasters: Bristol-based specialty roaster serving wholesale customers and DTC buyers with bagged coffee and subscriptions. Comparable on regional UK specialty positioning and wholesale+retail model.
• Square Mile Coffee Roasters: Award-winning London-based specialty roaster with strong wholesale presence and barista training. Comparable in award-led positioning, B2B/wholesale focus, and training-led service model.
• Climpson & Sons: London-based specialty roaster with wholesale, retail, and barista training operations. Comparable on multi-channel model (wholesale + DTC + training) and premium specialty positioning.
• Workshop Coffee: UK specialty roaster and café operator with wholesale and training offerings. Comparable on premium specialty positioning and combined wholesale/training service.
• Origin Coffee: UK specialty roaster sourcing direct from origin, with wholesale supply to cafés, hotels, and offices. Comparable on direct-trade sourcing narrative and B2B hospitality channel coverage.
• Hasbean Coffee: UK specialty coffee roaster selling single-origin and bespoke blends to both home consumers and wholesale customers. Comparable in product depth (single origin, blends, decaf) and DTC plus wholesale mix.
• Volcano Coffee Works: UK specialty roaster with DTC subscriptions and wholesale channels. Comparable on fresh-roasted specialty positioning and subscription-driven revenue model.
• Rave Coffee: Award-winning UK specialty roaster with subscription and wholesale operations. Comparable on award-led marketing, DTC subscriptions, and wholesale trade supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IronFireCoffee
• YouTubeyoutube.com/@ironandfirecoffee
• Facebookfacebook.com/ironandfirecoffeeroaster
• LinkedInlinkedin.com/company/iron-and-fire-speciality-coffee-roaster
• Instagraminstagram.com/ironandfirecoffee/?hl=en
• TikToktiktok.com/@ironandfirecoffee

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iron & Fire Speciality Coffee Roaster